Podsights
Podsights is a New York-based B2B analytics company founded in 2018 that builds attribution and measurement tools for podcast advertising, serving brands and agencies running podcast ad campaigns. The company has raised approximately $5.5M from a mix of venture and strategic media investors.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Podsights does
Podsights is a New York-based, venture-backed B2B technology company founded in 2018 that builds attribution and measurement infrastructure for podcast advertising. The company targets the long-standing opacity problem in podcast media buying — historically one of the hardest digital channels to quantify — by providing advertisers with tools that link podcast ad exposure to downstream actions such as website visits, add-to-cart events, purchases, and lead submissions. Its short positioning statement frames the product as converting podcast advertising "from guesswork to a science."
The company's product surface is analytics and attribution software for podcast ad campaigns. Specific technical components — identity resolution methodology, pixel or SDK-based tracking, podcast-network data ingestion, and reporting dashboards — are not disclosed in the available sources, but the functional category implies data infrastructure typical of ad-measurement platforms. Podsights is a private company with 11-50 employees, headquartered in New York, with no public pricing or revenue model disclosed.
On the capital and ownership side, Podsights has raised approximately $5.5 million in disclosed funding across three rounds (August 2019, January 2020, March 2021). The Series A in March 2021 ($4 million) was led by NVP Capital and notably included Graham Holdings — a publicly traded strategic media owner — alongside ad-tech-focused venture investors (Greycroft, Betaworks, Aglaé Ventures, 1745 Ventures, Supernode Global). No subsequent funding events, acquisitions, customer logos, or revenue figures are visible in the input data, leaving the post-2021 trajectory materially under-documented.
Podsights firmographics
Firmographics- Name
- Podsights
- Website
- https://podsights.com/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Podsights is a New York-based B2B analytics company founded in 2018 that builds attribution and measurement tools for podcast advertising, serving brands and agencies running podcast ad campaigns. The company has raised approximately $5.5M from a mix of venture and strategic media investors.
- Ownership category
- akta.pro rank
Podsights industry classification
Industry- Product category
- Podcast Advertising Analytics
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
- akta.pro secondary industry
- Podcast Measurement, Attribution & Audience Insights (MPACADAI)
Keywords
Where Podsights is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Podsights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Podsights product offering
Product offeringCore offering
Podsights builds analytics and attribution software for podcast advertisers. Its platform measures the performance of podcast ad campaigns by tracking listener actions such as website visits, conversions, and lift, giving advertisers a quantifiable view of podcast ad effectiveness across networks. The product is sold to brands, agencies, and ad buyers running podcast campaigns who need to validate and optimize spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Attribution Analytics Platform Analytics and attribution software that measures the effectiveness of podcast advertising campaigns by tracking listener actions such as website visits, conversions, and lift, providing advertisers with quantifiable performance data for podcast ad spend.
Companies that use Podsights
Customer profileIdeal customer profiles2 records
Podsights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Podsights partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Podsights competitors and assessment
Company assessmentDirect peers
- Chartable: Chartable offered podcast analytics, attribution, and SmartLinks for advertisers and publishers. It is one of the closest direct competitors to Podsights in the podcast measurement and attribution category and was itself acquired by Spotify, making it a near-perfect functional analog.
- Magellan AI: Magellan AI is a podcast advertising analytics platform providing competitive intelligence, ad tracking, and verification for brands and agencies. It directly competes with Podsights for podcast advertiser measurement budgets.
- Podtrac: Podtrac provides podcast industry measurement including downloads, audience, and advertising analytics. It is a long-standing measurement incumbent serving publishers, networks, and advertisers — directly comparable to Podsights' analytics focus.
- Megaphone: Megaphone is a podcast hosting, monetization, and ad-targeting platform (now owned by Spotify) with built-in ad measurement and attribution. It overlaps with Podsights on advertiser-facing analytics and is sold into similar publisher and brand buyers.
- ART19: ART19 is a podcast hosting and ad operations platform that includes audience measurement and ad targeting capabilities. It competes with Podsights for the measurement-driven podcast monetization workflow.
Broad incumbents
- Spotify Advertising: Spotify Advertising (including Spotify Ad Analytics) is the incumbent ad platform for music and podcast ads, offering first-party measurement, attribution, and brand lift. It is a broader incumbent that bundles the functionality Podsights sells as a standalone tool.
- Triton Digital: Triton Digital is an audio ad tech platform providing measurement, programmatic, and ad serving across podcast and streaming audio. It competes broadly with Podsights for advertiser measurement and verification budgets in digital audio.
- iHeartMedia: iHeartMedia operates a large-scale podcast and radio advertising platform with proprietary measurement capabilities. It is a broad incumbent that competes for podcast advertiser dollars and is increasingly building first-party analytics.
- AdsWizz: AdsWizz is an audio ad tech platform offering programmatic buying, ad serving, and measurement for digital audio and podcast. Its advertiser analytics layer overlaps with the attribution and reporting capabilities Podsights provides.
Regional players
- Acast: Acast is a global podcast hosting and monetization platform with strong presence in Europe, offering ad marketplace and measurement tools. It is comparable to Podsights on the publisher-side measurement stack and competes in adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Podsights social profiles
Digital presencePodsights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podsights leadership team
Management profileNumber of profiles
Profiles3 records
Podsights funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podsights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podsights
What does Podsights do?
Podsights builds analytics and attribution software for podcast advertisers. Its platform measures the performance of podcast ad campaigns by tracking listener actions such as website visits, conversions, and lift, giving advertisers a quantifiable view of podcast ad effectiveness across networks. The product is sold to brands, agencies, and ad buyers running podcast campaigns who need to validate and optimize spend.
Is Podsights a public or private company?
Podsights is a private company. It is classified as venture growth investor backed and is currently operating.
When was Podsights founded?
Podsights was founded in 2018. It employs 11 to 50 people.
Where is Podsights based?
Podsights is headquartered in New York, United States, in the North America region.
Who are Podsights's main competitors?
Direct peers on record are Chartable, Magellan AI, Podtrac, Megaphone and ART19. Broad incumbents are Spotify Advertising, Triton Digital, iHeartMedia and AdsWizz. Acast is listed as a regional player.
Does Podsights have an API?
No public API is recorded for Podsights.
What industry is Podsights in?
Podsights's product category is Podcast Advertising Analytics. Its primary akta.pro industry code is MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms, with a secondary code of MPACADAI, Podcast Measurement, Attribution & Audience Insights. Its NAICS code is 54183 and its SIC code is 7310.