Magellan AI
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Magellan AI firmographics
Firmographics- Name
- Magellan AI
- Legal name
- Twenty Nine Enterprises, Inc.
- Website
- https://magellan.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magellan AI industry classification
Industry- Product category
- Podcast and Audio Advertising Analytics
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
- akta.pro secondary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Magellan AI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magellan AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Magellan AI operates as a bootstrapped SaaS startup generating revenue through subscription-based access to its podcast advertising analytics and measurement platform. The company was valued at $16.5 million with $5.5M ARR as of 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Magellan AI product offering
Product offeringCore offering
Magellan AI operates an all-in-one podcast and audio advertising analytics platform that combines competitive intelligence, media planning, ad verification, brand safety, and multi-method attribution (pixel-based, broadcast radio, pod-to-pod, incremental lift, and ListenLinks) into a single integrated offering. The platform covers 35,000+ brands and 50,000+ shows across the US, Canada, UK, Ireland, Germany, and Australia, and is sold to advertisers, agencies, and publishers on a subscription basis.
Product overview
Magellan AI is an all-in-one podcast advertising analytics platform offering a unified platform-plus-modules architecture. The core platform combines measurement (Pixel-based Attribution, Broadcast Radio Attribution, Pod-to-Pod Attribution, Incremental Lift, ListenLinks), intelligence (Competitive Intelligence, Media Planning), and verification (Ad Verification, Brand Safety) products. Geographic extensions cover USA-Spanish, Canada, UK, Ireland, Germany, and Australia markets. Additional tools include Pixel Builder for installation and research publications including Podscape and Quarterly Benchmark Reports. The platform serves advertisers, agencies, and publishers with integrated planning, tracking, and optimization capabilities across podcast, streaming audio, broadcast radio, and video channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixel-based Attribution Pixel-based attribution product that tracks conversion events across podcast, broadcast, streaming audio, and video channels. Supports multiple methodologies and variable lookback windows with fully customized reporting. Used by advertisers and agencies to measure cross-channel audio campaign outcomes.
- Broadcast Radio Attribution Attribution product for broadcast radio campaigns that enables advertisers to evaluate performance across audio and digital channels in a unified framework, leveraging simulcast data to map broadcast radio listeners to measurable outcomes.
- Pod-to-Pod Attribution Attribution product for podcast growth campaigns that tracks how promotional ads on one podcast drive downloads and listeners for another podcast, breaking unique listeners into one-time and repeat listeners.
- Competitive Intelligence
- Media Planning Planning and discovery platform for podcast media buying that enables identification and evaluation of podcast inventory, audience demographics, and campaign optimization across podcast, streaming audio, and YouTube channels.
- Ad Verification Automated aircheck and brand safety product that captures and analyzes every ad placement to verify ads run in the correct position, at the right length, without competitors or questionable content, and ensures brand-safe environments.
- Magellan AI API Programmatic API service enabling developers and partners to access Magellan AI's podcast advertising data, measurement capabilities, and campaign analytics, with a JavaScript SDK.
- International Coverage (Canada) Localized market coverage for podcast advertising in Canada, providing analytics and measurement across all Magellan AI product capabilities for the Canadian podcast ecosystem.
- International Coverage (UK) Localized market coverage for podcast advertising in the United Kingdom, providing analytics and measurement for UK-specific podcast markets.
- International Coverage (Germany) Localized market coverage for podcast advertising in Germany, including trends analysis and market snapshot reporting for the German podcast ecosystem.
- International Coverage (Australia)
Quantifiable outcome
- Earmax Media grew conversion rates 12x and quadrupled client investment
- +1 more outcomes
Companies that use Magellan AI
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Magellan AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature7 records
Magellan AI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- iHeartMediaflagshipExpanded partnership to extend attribution measurement capabilities to broadcast radio, enabling advertisers to evaluate performance across audio and digital channels within a unified framework. The partnership leverages iHeartMedia's simulcast data to map broadcast radio listeners to measurable outcomes including web visits, form fills, leads, and purchases.
- American Public MediacoreAPM uses Magellan AI's measurement capabilities for the Inform Media Network, a unified digital audio advertising network aggregating over 55 million monthly impressions across podcast and livestream inventory from 33 public media stations.
- YMH StudiosflagshipFirst-of-its-kind partnership to provide free, full multi-platform attribution for advertisers and agencies across the YMH Studios network, covering audio, video, and streaming attribution at zero cost to buyers.
- NielsencoreLicensing agreement to integrate Nielsen's proprietary DMA geographic data into podcast attribution reporting, enabling local market measurement for the first time. Covers 210 U.S. media markets and over 51,000 ZIP codes, making podcast performance data directly comparable across media channels.
- Signal Hill InsightscorePartnership connects brand lift and performance data to give advertisers a more complete view of podcast campaign impact through full-funnel measurement.
- WonderycoreInitial launch collaborator for Reach Lift Measurement product, bringing advertisers unprecedented visibility into reach-related campaign performance.
- MetaRoutercorePartnership to enhance audio ad spend optimization, ROAS accuracy, and privacy compliance. MetaRouter provides server-side tag management and consent enforcement while Magellan AI delivers detailed analytics.
- AdelaidecorePartnership to offer show-level attention ratings for podcast advertising. Adelaide's AU metric predicts placement probability of attention and impact using machine learning, providing advertisers with media quality insights.
- CBCcoreExclusive partnership for pod-to-pod attribution bringing attribution to podcast growth campaigns in Canada, helping CBC analyze performance across promo swaps and feed drops.
- SoundercoreStrategic partnership for brand safety and suitability verification in podcast campaigns. Sounder provides AI-powered brand safety and suitability solution while Magellan AI provides campaign performance insights and measurement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Magellan AI competitors and assessment
Company assessmentDirect peers
- Podscribe: Podscribe is a podcast attribution and analytics platform offering pixel-based conversion tracking and ad verification for podcast advertisers, directly competing with Magellan AI's core measurement and attribution products.
- Chartable (acquired by Spotify): Chartable is a podcast analytics and attribution platform (now part of Spotify) that provided download tracking, smart links, and conversion attribution for podcasters and advertisers, overlapping with Magellan AI's measurement and pod-to-pod attribution products.
- Veritonic: Veritonic is an audio analytics and measurement platform providing brand lift, creative testing, and attribution for audio advertising across podcast, streaming, and broadcast — directly comparable to Magellan AI's measurement and competitive intelligence capabilities.
Broad incumbents
- Nielsen: Nielsen is a global measurement and data analytics incumbent. While broader than Magellan AI, Nielsen provides podcast and audio audience measurement, and now also licenses DMA data to Magellan AI — making it both a partner and a broad competitor in the audio measurement space.
- DoubleVerify: DoubleVerify is a leading ad verification and brand safety platform that has expanded into audio and podcast verification, competing with Magellan AI's Ad Verification and Brand Safety products at greater scale and with broader channel coverage.
- Comscore: Comscore is a global media measurement incumbent that provides cross-platform audience and advertising measurement including audio and podcast, competing with Magellan AI in the broader audience and campaign measurement category.
- Edison Research / Triton Digital: Edison Research (with Triton Digital) provides podcast audience measurement, download rankings, and audio advertising analytics, overlapping with Magellan AI's podcast competitive intelligence and audience measurement capabilities as a larger, more established incumbent.
Emerging players
- iSpot.tv: iSpot.tv is a cross-platform TV and video ad measurement and attribution platform that has expanded into streaming and digital video measurement, sharing Magellan AI's attribution-first, cross-channel measurement DNA though focused on video rather than audio.
- Sounder: Sounder is an AI-powered podcast brand safety and suitability platform that partners with Magellan AI for verification. It overlaps with Magellan AI's brand safety and ad verification capabilities as an emerging audio intelligence specialist.
Others
- Sounds Profitable: Sounds Profitable is the leading podcast advertising research and industry analysis firm, co-publishing the Podscape report with Magellan AI. It is an ecosystem partner/peer in podcast advertising thought leadership rather than a direct measurement competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Magellan AI social profiles
Digital presenceMagellan AI compliance and trust
Trust signalCompliance1 record
Magellan AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magellan AI leadership team
Management profileNumber of profiles
Profiles4 records
Magellan AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magellan AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magellan AI
What does Magellan AI do?
Magellan AI operates an all-in-one podcast and audio advertising analytics platform that combines competitive intelligence, media planning, ad verification, brand safety, and multi-method attribution (pixel-based, broadcast radio, pod-to-pod, incremental lift, and ListenLinks) into a single integrated offering. The platform covers 35,000+ brands and 50,000+ shows across the US, Canada, UK, Ireland, Germany, and Australia, and is sold to advertisers, agencies, and publishers on a subscription basis.
Is Magellan AI a public or private company?
Magellan AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magellan AI founded?
Magellan AI was founded in 2016. It employs 11 to 50 people.
Where is Magellan AI based?
Magellan AI is headquartered in New York, United States, in the North America region.
How does Magellan AI make money?
One revenue line is on record: saaS Subscription.
Who are Magellan AI's main competitors?
Direct peers on record are Podscribe, Chartable (acquired by Spotify) and Veritonic. Broad incumbents are Nielsen, DoubleVerify, Comscore and Edison Research / Triton Digital. Emerging players are iSpot.tv and Sounder. Sounds Profitable is listed as an others.
Does Magellan AI have an API?
Yes. Magellan AI offers an API service for developers and partners. The API enables programmatic access to podcast advertising data, measurement capabilities, and campaign analytics. Specific capabilities and use cases can be discussed by contacting the team at [email protected]. Developer documentation is at help.magellan.ai/reference.
What industry is Magellan AI in?
Magellan AI's product category is Podcast and Audio Advertising Analytics. Its primary akta.pro industry code is MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 5132 and its SIC code is 7372.