Irwin

What Irwin does

Irwin is a Toronto-based SaaS company founded in 2017 that provides investor relations and capital markets workflow software to public companies, investment banks, and IR consultancies. Its platform combines a purpose-built IR CRM, an institutional investor targeting database, shareholder monitoring (reported, retail, and non-reporting surveillance), and website visitor intelligence (Irwin IQ). The company operates a modular subscription model with quote-based enterprise pricing and offers an add-on professional services layer staffed by former equity analysts for board reporting, analyst targeting, peer read-throughs, and weekly market summaries.

The core technology is a cloud-based platform with native integration into FactSet's financial data, analysis, and research capabilities following FactSet's October 2024 acquisition of Irwin from K1 Investment Management. The product portfolio includes Irwin Pulse (continuous perception intelligence), FactSet Corporate Connect (buy-side investor outreach channel embedded in the FactSet workstation), and Irwin Assistant (data maintenance automation). The platform applies AI across NLP-driven tagging, behavioral anomaly detection for activist identification, recommendation engines for investor matching, and predictive analytics for engagement prioritization.

Irwin generates revenue primarily through annual enterprise software subscriptions priced by company size and feature scope, supplemented by professional services engagements. Its go-to-market is sales-led direct enterprise with a Request-A-Demo funnel, augmented by IR consultancy referral partners (Clermont/Riveron, LodeRock, Alliance Advisors) and GTM partnerships with NIRI and LSEG. Named enterprise customers include JLL, Fluor Corporation, H&E Equipment Services, WSP Global, Tourmaline Oil, Docebo, Sunrun, Bandwidth, ICD, ZoomInfo, Lightspeed, and MKS Instruments, spanning at least eight industries.

Name

Irwin

Legal name

Irwin

Website

https://getirwin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Irwin is a Toronto-based SaaS platform that provides investor relations CRM, investor targeting, shareholder monitoring, and website intelligence to public companies, investment banks, and IR consultancies, now operating as a subsidiary of FactSet following its October 2024 acquisition.

Ownership category

akta.pro rank

Product category

Investor Relations Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Investor relations software
• Shareholder monitoring
• Investor targeting
• IR CRM platform
• Capital markets intelligence

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (IR Platform): Annual or multi-year subscription for access to the Irwin platform including investor targeting, CRM, shareholder monitoring, and analytics capabilities. Pricing is quote-based and tailored to company size and feature requirements.
2. Professional Services: Add-on capital markets strategy services including enhanced investor targeting, board reporting, analyst targeting, peer read-throughs, and weekly market summaries delivered by capital markets experts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Irwin is a cloud-based investor relations software platform that helps public companies and their advisers identify and target institutional investors, monitor shareholder activity, manage investor relationships through a purpose-built CRM, and produce board and earnings reporting. It is sold as an annual enterprise subscription with modular add-ons (Irwin IQ website intelligence, Irwin Pulse perception intelligence, FactSet Corporate Connect, and Professional Services) and is integrated with FactSet for market data and research.

Product overview

Irwin is a comprehensive investor relations software platform offering a modular architecture centered around its core IR CRM, investor targeting database, and shareholder monitoring capabilities. The platform integrates with FactSet for market data and analytics. Key modules include Irwin IQ (website intelligence), Irwin Pulse (continuous perception intelligence), FactSet Corporate Connect (investor-corporate communication channel), and Professional Services (enhanced targeting, board reporting). Irwin positions itself as a modern, integrated, automated solution designed to save IR teams time while providing proactive insights across the capital markets community.

Differentiator

Problem solved

Functional benefit

Brands

• Irwin IQ: Website visitor and content intelligence tool that reveals which investors are researching a company, what content they're consuming, and how IR initiatives are performing.
• Irwin Pulse
• Irwin + FactSet

Products and services

• Irwin (Core IR Platform) Flagship investor relations software platform providing integrated CRM, investor targeting, shareholder monitoring, and engagement tools for IR teams at public companies, investment banks, and IR consultancies.
• Investor Targeting Access to an extensive database of institutional, hedge fund, and family office investors with filtering capabilities to find and target the right investors for a company.
• Shareholder Monitoring Comprehensive shareholder monitoring with reported, retail, and non-reporting surveillance data, custom holder tracking, and intuitive reporting for maintaining shareholder relationships.
• IR CRM Award-winning investor relationship management solution that centralizes investor interactions, streamlines reporting, and simplifies event management for IR teams.
• Irwin + FactSet Integrated end-to-end platform combining Irwin's CRM with FactSet's market data, financial analysis, and research capabilities for comprehensive capital markets insights.
• Irwin Pulse The first continuous intelligence platform purpose-built for IR teams, enabling real-time investor feedback capture and perception studies year-round beyond traditional annual surveys.
• Irwin IQ Website visitor and content intelligence tool that reveals which investors are researching a company, what content they are consuming, and how IR initiatives are performing.
• FactSet Corporate Connect Feature enabling institutional investors to connect directly with public companies from FactSet's Workstation, sending qualified inquiries with verified investor details to IR teams.
• Professional Services

Quantifiable outcome

• 30-40% time savings during earnings and conference seasons
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FactSetcoreTechnology or Integration · 1 October 2024FactSet acquired Irwin in October 2024 as part of its strategic expansion into investor relations solutions. Irwin operates as a wholly-owned subsidiary within FactSet's corporate segment. The partnership enables deep integration between Irwin's CRM and FactSet's financial data, analysis, and research capabilities. Irwin + FactSet is marketed as an end-to-end platform for IR teams.
• LSEG (London Stock Exchange Group)minorGTM or Marketing Partner · 1 January 2024LSEG collaborates with Irwin on webinars and educational content for the IR community. Co-hosted events include 'From Visibility to Value: Strategic Investor Targeting' exploring the evolution of investor targeting in capital markets.
• NIRI (National Investor Relations Institute)minorGTM or Marketing Partner · 1 March 2023Irwin partners with NIRI on webinars and professional development content for IR professionals. Collaborative events include 'Embracing Equity - Paving the Path to an Equitable Future for Women in IR' addressing diversity and career development in capital markets.
• Okapi PartnerscoreTechnology or IntegrationOkapi Partners provides market surveillance services integrated with Irwin's platform. This partnership enables comprehensive shareholder monitoring including board reporting and quarterly analysis. Okapi's surveillance data seamlessly integrates with Irwin's platform, providing Fluor Corporation and other clients with unified data access.
• Clermont Partners (Riveron)minorImplementation/ SI/ Consulting PartnerClermont Partners (now Riveron), an IR consultancy, uses Irwin to support their clients' investor relations programs. Case study shows firm saves 240 hours annually using Irwin to target ESG-focused investors for their clients.
• LodeRock AdvisorsminorImplementation/ SI/ Consulting PartnerLodeRock Advisors, an IR consultancy, uses Irwin to efficiently manage their clients' investor relations. Partnership enables consultancies to leverage Irwin's platform for client work.
• Alliance AdvisorsminorImplementation/ SI/ Consulting PartnerAlliance Advisors, an IR advisory firm, is featured in Irwin's ecosystem of IR consultancies that collaborate with the platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Q4 Inc. Q4 is a leading direct competitor offering IR websites, analytics, CRM, and shareholder intelligence to public issuers. Both Irwin and Q4 target IROs at small-to-mid-cap public companies with comparable subscription-based SaaS models and overlapping feature sets in CRM, targeting, and disclosure workflows.
• Notified: Notified (formerly part of West Corporation and Intrado) provides IR and PR workflow software including earnings distribution, regulatory disclosure, investor targeting, and monitoring. It competes head-to-head with Irwin in IR CRM, targeting, and shareholder communications for public issuers.

Broad incumbents

• Ipreo (S&P Global Market Intelligence): Ipreo, now part of S&P Global Market Intelligence, is the legacy IR workflow incumbent that several Irwin customers (e.g., Tourmaline) explicitly switched from. It offers comparable CRM, shareholder monitoring, and targeting capabilities at large-cap issuers but is widely described as clunky, giving Irwin a modernization wedge.
• Nasdaq IR Solutions: Nasdaq IR Solutions offers IR intelligence, governance, and ESG workflow tools to public issuers globally. Backed by the Nasdaq exchange brand, it competes with Irwin in shareholder analytics and corporate access while also leveraging proprietary exchange and pre-IPO data.
• Computershare Communications Services: Computershare provides transfer agency, shareholder communications, and governance services alongside IR workflow tools. It overlaps with Irwin in shareholder monitoring and investor communications, particularly for large-cap multinational issuers, and competes for IRO wallet share.
• LSEG (Refinitiv) Workspace: LSEG, through the Refinitiv Workspace platform, offers investor relations, corporate access, and financial data capabilities to public issuers. LSEG is also a documented Irwin GTM partner, illustrating how Irwin sits alongside large data incumbents rather than fully competing with them on data depth.

Emerging players

• AlphaSense: AlphaSense is a rapidly growing market intelligence platform used by IR and corporate strategy teams for transcript search, expert calls, and competitive intelligence. While not a full IR CRM replacement, it overlaps with Irwin's AI-powered search and perception use cases and is increasingly used by the same IRO buyers.
• Workiva: Workiva offers connected reporting, ESG, and governance cloud software increasingly used by IR teams for SEC filings, sustainability disclosure, and board reporting. It overlaps with Irwin's board reporting and ESG-related IR use cases, particularly at larger public issuers.

Regional players

• Equiniti: Equiniti provides shareholder management, IR services, and governance technology with a particularly strong footprint in the UK and Europe. It competes with Irwin's European expansion in shareholder monitoring and registrar-adjacent IR services, especially for FTSE-listed issuers.
• Profile Software (IR & Fund Solutions): Profile Software provides investor relations, fund management, and banking software primarily across Europe and the Middle East. It overlaps with Irwin's IR workflow and CRM offerings but is most relevant to European-headquartered issuers seeking regional vendor support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/irwinsoftware
• Xx.com/platformgroupca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irwin