Alliance Advisors
Alliance Advisors is an independent, employee-owned proxy solicitation and shareholder advisory firm serving public companies and mutual funds across North America, Europe, and Asia-Pacific. The firm provides proxy solicitation, governance advisory, stock surveillance, and investor relations services through its proprietary Invictus platform and nine global offices.
- Company typePrivate
- Founded2003
- HeadquartersLittle Falls, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Alliance Advisors does
Alliance Advisors is an independent, employee-owned corporate advisory firm specializing in proxy solicitation and shareholder communications for public companies and mutual funds. Founded in 2003 and headquartered in Little Falls, New Jersey, the firm advises boards, general counsels, corporate secretaries, and fund executives on complex shareholder meetings, proxy contests, M&A shareholder votes, activism defense, executive compensation, and governance matters. The firm handles more than 1,400 assignments annually and operates across nine offices in North America, Europe, Asia-Pacific, and Africa, completing 113 transactions across 20 countries in 2025.
The firm's core technology assets are the proprietary Invictus Voting Platform, which provides real-time vote progression dashboards and institutional shareholder analytics built on 20+ years of proprietary data, and the Invictus Sentinel stock surveillance platform, which monitors institutional and retail ownership shifts to detect activist accumulation and predict vote outcomes. Service lines span shareholder meeting advisory, mutual fund proxy solicitation, compensation and governance advisory, sustainability and ESG advisory, M&A and activism situations, proxy logistics and virtual shareholder meetings, and standalone investor relations services delivered through the Alliance Advisors IR practice and subsidiaries IR Labs Inc. and Kei Advisors, both acquired in 2024.
Alliance Advisors generates revenue primarily through professional services fees for customized proxy solicitation and shareholder advisory engagements, supplemented by subscription-based revenue from the Invictus Sentinel stock surveillance platform. Pricing is quote-based and varies with client size, transaction complexity, and engagement scope, with contracts structured on a multi-year basis. The firm operates a direct enterprise field sales motion targeting boards, general counsels, corporate secretaries, and fund executives, supported by thought leadership content, industry conference presence, and partnerships such as the Virtual Investor Conferences platform with OTC Markets Group.
Alliance Advisors firmographics
Firmographics- Name
- Alliance Advisors
- Legal name
- Alliance Advisors, LLC
- Website
- https://allianceadvisors.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alliance Advisors is an independent, employee-owned proxy solicitation and shareholder advisory firm serving public companies and mutual funds across North America, Europe, and Asia-Pacific. The firm provides proxy solicitation, governance advisory, stock surveillance, and investor relations services through its proprietary Invictus platform and nine global offices.
- Ownership category
- akta.pro rank
Alliance Advisors industry classification
Industry- Product category
- Proxy Solicitation & Shareholder Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
Keywords
Where Alliance Advisors is headquartered
LocationHeadquarters
- HQ city
- Little Falls
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Alliance Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Proxy Solicitation Services: Fee-based proxy solicitation and shareholder advisory services for public companies and mutual funds navigating annual and special meetings, activist threats, M&A votes, executive compensation, and governance scrutiny.
- Investor Relations Advisory: Investor relations services helping public companies target the right investors, build ongoing investor communications infrastructure, and reduce vulnerability while supporting long-term shareholder ownership.
- Stock Surveillance Services: Real-time stock monitoring and ownership analytics services through the Invictus Sentinel platform to help companies anticipate activist approaches and predict vote outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise proxy solicitation and advisory services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Alliance Advisors product offering
Product offeringCore offering
Alliance Advisors is an independent proxy solicitation and shareholder advisory firm that helps public companies and mutual funds execute successful shareholder campaigns. Services span institutional and retail shareholder engagement, vote projection, M&A and activism advisory, compensation and governance advisory, proxy logistics, virtual shareholder meetings, and investor relations, supported by the proprietary Invictus voting platform and Invictus Sentinel stock surveillance platform. The firm handles more than 1,400 assignments annually for clients across industries and market capitalizations.
Product overview
Alliance Advisors operates as a unified platform-plus-services model offering comprehensive shareholder communication and advisory services. The core offering centers on proxy solicitation and shareholder engagement advisory, supported by the proprietary Invictus platform (delivering real-time vote tracking and institutional ownership analytics) and the Invictus Sentinel stock surveillance platform. The company provides integrated services including shareholder meeting advisory, mutual fund proxy solicitation, compensation and governance advisory, M&A and activism advisory, proxy logistics with virtual meeting technology, retail shareholder engagement, and investor relations. Services are delivered through integrated teams across nine global offices in North America, Europe, and Asia-Pacific, handling over 1,400 assignments annually for public companies and mutual funds.
Differentiator
Problem solved
Functional benefit
Brands
- Invictus Sentinel: Stock surveillance platform that monitors institutional and retail ownership shifts in real time to detect activist accumulation, arbitrage activity, or base erosion
- Alliance Advisors IR
Products and services
- Shareholder Meeting Advisory & Proxy Solicitation Strategic planning and vote projection services for shareholder meetings of public companies, including institutional shareholder identification, institutional dialogue, and retail engagement strategies to ensure votes are delivered without surprises.
- Mutual Fund Proxy Solicitation Proxy advisory and retail engagement solutions for open-end mutual funds, ETFs, closed-end funds, business development companies, and alternative investment vehicles with complex shareholder meetings and large retail concentrations.
- Compensation, Governance & Sustainability Advisory Advisory services covering proxy statement analysis and positioning, vote projections, alignment with ISS, Glass Lewis, BlackRock, StateStreet and Vanguard, governance benchmarking and disclosures, and ESG advisory.
- M&A, Activism & Special Situations Advisory and execution services for activist preparedness, merger votes, and time-sensitive shareholder approval situations, featuring rapid mobilization, clear shareholder communications, and institutional relationship management.
- Proxy Logistics & Virtual Shareholder Meetings End-to-end proxy logistics including proxy material production, distribution, virtual meeting technology, and vote tabulation, handling the full operational layer for shareholder meeting execution.
- Stock Surveillance Ownership intelligence services that help companies understand their investor base, anticipate activist approaches, predict vote outcomes, and engage the right holders at the right time.
- Retail Engagement Proprietary multi-channel retail engagement platform using outbound calling, Text-to-Vote, Email-to-Vote, and print campaigns to reach retail shareholders and convert passive ownership into active voting participation.
- Investor Relations Services helping public companies target the right investors, build ongoing investor communications infrastructure, and reduce vulnerability while supporting long-term shareholder ownership.
- Invictus Voting & Governance Platform Proprietary voting and governance platform delivering real-time vote progression dashboards to executive teams throughout the proxy campaign, featuring 20+ years of proprietary institutional shareholder data and retail voting analytics.
- Invictus Sentinel Stock Surveillance Platform Real-time stock surveillance platform that monitors institutional and retail ownership shifts, tracking changes that signal activist accumulation, arbitrage activity, or base erosion before they become public knowledge.
Quantifiable outcome
- Over 1,400 assignments completed annually for public companies and mutual funds
- +1 more outcomes
Companies that use Alliance Advisors
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Alliance Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Alliance Advisors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Virtual Investor Conferences (OTC Markets Group)coreAlliance Advisors co-hosted a Banking Virtual Investor Conference featuring live presentations from 10 community banks and financial companies. The event took place on the Virtual Investor Conferences platform, offering investors live presentations, real-time Q&A, and one-on-one meetings with presenting company management teams.
- Kei AdvisorscoreAlliance Advisors acquired Kei Advisors, a New York-based investor relations advisory firm, marking its third strategic growth move. The acquisition enhanced Alliance Advisors' capabilities and expanded its presence across North America.
- IR Labs Inc.coreAlliance Advisors acquired IR Labs Inc., a leading investor relations agency in Canada, to enhance its global IR capabilities. As part of the acquisition, founders Alyssa Barry and Caroline Sawamoto took key roles in the expanded IR practice, with Alyssa becoming President of Alliance Advisors' IR practice and Caroline becoming Chief Operating Officer. This acquisition expanded Alliance's investor relations offering across North America.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Alliance Advisors competitors and assessment
Company assessmentBroad incumbents
- Georgeson (Computershare): One of the largest proxy solicitation and corporate governance services providers globally, owned by Computershare. Directly competes with Alliance Advisors on solicitation mandates but benefits from bundled transfer-agent services that Alliance lacks.
- Institutional Shareholder Services (ISS): Dominant proxy advisory firm providing voting recommendations to institutional investors; while not a proxy solicitor, it directly shapes the governance and compensation landscape in which Alliance Advisors' advisory and engagement practice operates, and is a key alignment target for clients.
- Glass Lewis: Major proxy advisory firm providing voting policy research and recommendations to institutional investors — comparable to ISS and a central stakeholder in every governance and compensation advisory engagement Alliance Advisors delivers.
Direct peers
- MacKenzie Partners: U.S.-focused proxy solicitation and investor communications firm competing for the same public company and mutual fund mandates as Alliance Advisors, particularly in M&A and contested situations.
- DF King: Proxy solicitation, corporate governance, and investor communications firm with overlapping client base in public companies and mutual funds, providing directly comparable proxy solicitation and shareholder engagement services.
- Morrow Sodali: Global proxy solicitation, governance advisory, and shareholder engagement firm that directly competes with Alliance Advisors on M&A votes, proxy contests, and mutual fund solicitation, with comparable global footprint and similar fee-based professional services model.
- Innisfree M&A Incorporated: Independent U.S. proxy solicitation and investor communications firm specializing in M&A, activism, and contested corporate vote situations — directly comparable to Alliance Advisors' core proxy solicitation franchise.
Regional players
- Sodali & Co: European-focused shareholder communication and proxy solicitation firm with strong EMEA presence that competes with Alliance Advisors' London-based practice on cross-border mandates, particularly for European issuers.
Others
- Ipreo (now part of S&P Global): Capital markets data, workflow, and investor relations services platform now owned by S&P Global — adjacent to Alliance Advisors' IR advisory and stock surveillance work, providing owner intelligence and target identification tools that overlap with Invictus Sentinel.
Emerging players
- Q4 Inc. Investor relations and shareholder communications software platform that overlaps with Alliance Advisors' IR advisory business, serving many of the same public-company IR teams and increasingly competing for IR consulting wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alliance Advisors social profiles
Digital presenceAlliance Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Advisors leadership team
Management profileNumber of profiles
Profiles14 records
Alliance Advisors subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alliance Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Advisors M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Advisors
What does Alliance Advisors do?
Alliance Advisors is an independent proxy solicitation and shareholder advisory firm that helps public companies and mutual funds execute successful shareholder campaigns. Services span institutional and retail shareholder engagement, vote projection, M&A and activism advisory, compensation and governance advisory, proxy logistics, virtual shareholder meetings, and investor relations, supported by the proprietary Invictus voting platform and Invictus Sentinel stock surveillance platform. The firm handles more than 1,400 assignments annually for clients across industries and market capitalizations.
Is Alliance Advisors a public or private company?
Alliance Advisors is a private company. It is classified as management employee owned and is currently operating.
When was Alliance Advisors founded?
Alliance Advisors was founded in 2003. It employs 101 to 250 people.
Where is Alliance Advisors based?
Alliance Advisors is headquartered in Little Falls, United States, in the North America region.
How does Alliance Advisors make money?
Three revenue lines are on record. Proxy Solicitation Services are the primary driver. The others are investor Relations Advisory and stock Surveillance Services.
Who are Alliance Advisors's main competitors?
Broad incumbents on record are Georgeson (Computershare), Institutional Shareholder Services (ISS) and Glass Lewis. Direct peers are MacKenzie Partners, DF King, Morrow Sodali and Innisfree M&A Incorporated. Sodali & Co is listed as a regional player. Ipreo (now part of S&P Global) is listed as an others. Q4 Inc. is listed as an emerging player.
Does Alliance Advisors have an API?
No public API is recorded for Alliance Advisors.
What industry is Alliance Advisors in?
Alliance Advisors's product category is Proxy Solicitation & Shareholder Advisory Services. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 523940 and its SIC code is 6282.