Banco Pichincha
- Company typePrivate
- Founded1906
- HeadquartersQuito, Ecuador
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Banco Pichincha firmographics
Firmographics- Name
- Banco Pichincha
- Legal name
- Banco Pichincha C.A.
- Website
- https://pichincha.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Banco Pichincha industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Card Issuing (522210)
- SIC
- National Commercial Banks (6021), Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
- akta.pro secondary industries
- Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Correspondent Banking (Nostro/Vostro & Agent Services) (FSABAJAA)
Keywords
Where Banco Pichincha is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Banco Pichincha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income from Loans: Primary revenue stream from lending activities including consumer loans, mortgages, vehicle loans, business credit, and microenterprise loans. Interest rates vary by product type and customer segment.
- Account and Service Fees: Fees for banking services including account maintenance, certificates, transfers, and wire services.
- Credit Card Revenue: Income from credit card transactions, annual fees, and interest on revolving balances.
- Investment Products: Revenue from time deposits, fixed income investments, and international investment products like Time Deposit Miami.
- Insurance Products: Commissions from insurance products including health, life, vehicle, and fraud protection plans.
- International Banking Services: Revenue from remittances, international transfers, import/export financing, and foreign exchange transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible Savings Account with 4.75% annual interest |
| Subscription | Monthly | Fraud Protection Insurance |
| Unit Pricing | Pay-as-you-go | Minimum investment of $500 for Pago Anticipado |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels5 records
Banco Pichincha product offering
Product offeringCore offering
Banco Pichincha operates as a comprehensive financial services platform offering transactional and savings accounts, consumer and mortgage loans, green (Biocrédito) financing, credit cards under Visa and Mastercard networks with the Pichincha Miles loyalty program, fixed-term investments, insurance, payroll, cash management, international trade (Comex), and remittance services. Distribution combines nationwide physical branches, mobile and web banking, WhatsApp, agent-based Mi Vecino service points, ATMs, and the Deuna QR mobile payment app to serve retail, SME, corporate, microenterprise, and diaspora Ecuadorian customers.
Product overview
Banco Pichincha operates as a comprehensive financial services platform offering banking, credit, investment, insurance, and payment solutions through multiple channels including mobile, web, telephone, and in-person branches. The core product portfolio is organized around the Pichincha Banca Móvil and Banca Web digital platforms, supplemented by Banca Empresas for corporate clients. Key product categories include transactional and savings accounts (Cuenta Transaccional, Cuenta Ahorro Flexible), credit products (multipropósito loans, mortgages, Biocrédito green loans), payment cards under the Visa and Mastercard networks with the Pichincha Miles loyalty program, investment products (Plazodolar, Armadolar, Pago Anticipado, Time Deposit Miami), insurance plans, and business services (Nómina Confianza payroll, Liquidez Plus receivables financing, Cash Management, and Comex international trade services). Additional digital offerings include Deuna for QR payments, the De Cara al Futuro innovation program, and specialized programs for women-led businesses (Programa Ser, Programa Pioneras).
Differentiator
Problem solved
Functional benefit
Brands
- Pichincha Miles: Loyalty program for credit card holders offering miles rewards on purchases.
- Deuna
- Mi Vecino
- Pichincha Banca Móvil
- Banca Web
- Programa Ser
- Programa Pioneras
- Biocrédito
Products and services
- Pichincha Banca Móvil Mobile banking application providing account management, transactions, card controls, payments, transfers, and customer support for retail and business customers. Available on iOS, Android, and Huawei AppGallery.
- Banca Web Online banking platform for account management, transactions, transfers, and service access via web browser for personal and business customers.
- Banca Empresas Enterprise banking platform for corporate transaction management, cash management, and business banking services for corporate clients.
- Deuna Mobile payment app enabling QR code-based payments and instant transfers between Banco Pichincha customers without commissions or minimum amounts, allowing merchants to accept digital payments.
- Cuenta Transaccional Checking account with competitive interest rates for daily banking transactions and deposits, for individual customers.
- Cuenta Ahorro Flexible Savings account offering 4.75% annual interest, designed for flexible savings growth with daily interest accrual.
- Cuenta Ahorro Joven Savings account designed for young customers with features tailored to first-time banking customers.
- Cuenta Ecuatorianos en el Exterior Savings account product designed for Ecuadorian expatriates living abroad to manage their finances in Ecuador.
- Pichincha Miles Credit Card Program Loyalty program associated with Visa and Mastercard credit cards, earning miles on purchases that can be redeemed for travel and other rewards. Includes premium tiers (Visa Infinite, Mastercard Black) and youth, gold, platinum variants.
- Visa Infinite Pichincha Miles Premium credit card with exclusive benefits, travel insurance, concierge services, and miles accumulation through the Pichincha Miles loyalty program.
- Mastercard Black Pichincha Miles Premium credit card offering exclusive benefits, airport lounge access, travel privileges, and miles rewards through the Pichincha Miles program.
- Crédito multipropósito Personal loan for various purposes including debt consolidation, home improvements, or unexpected expenses with immediate response on applications.
- Crédito hipotecario de vivienda Mortgage loan for purchasing, constructing, or remodeling homes with flexible terms and competitive rates.
- Biocrédito vivienda Eco-friendly mortgage loan for environmentally sustainable home construction with favorable terms for green building projects.
- Biocrédito vehicular Eco-friendly vehicle loan for purchasing electric or hybrid vehicles with sustainable financing terms.
- Plazodolar Fixed-term deposit investment in US dollars with automatic renewal at maturity and guaranteed returns.
- Armadolar Fixed-term deposit with periodic interest payments (monthly, quarterly, or semi-annually) directly to the account.
- Pago Anticipado Fixed-term investment where interest is paid upfront at the beginning of the investment period. Minimum $500 investment with 30-day minimum term.
- Time Deposit Miami International fixed-term deposit through Banco Pichincha Miami for non-US residents seeking to invest in the United States.
- Plan de salud (Health Insurance) Health insurance plan providing medical coverage and benefits for individuals and families.
- Seguro por robos y fraudes (Fraud Protection Insurance) Fraud protection insurance priced at $4.09 per month for account and card protection.
- Nómina Confianza Payroll management service for businesses to process employee payments, manage direct deposits, and handle payroll administration.
- Liquidez Plus Accounts receivable financing service allowing businesses to convert invoices into immediate liquidity.
- Comex (Comercio Exterior) International trade services including letters of credit, documentary collections, guarantees, and import/export financing for corporate clients.
- Cash Management Treasury and cash management services including payments, collections, receivables, disbursements, and token devices for secure corporate transactions.
- Mi Vecino Community banking service providing personalized attention at neighborhood locations for customers preferring in-person service, extending banking reach to underserved areas.
- Link de pagos and Botón de pagos Digital payment acceptance tools including Link de pagos (payment links via email or chat) and Botón de pagos (payment buttons for e-commerce websites) enabling merchants to accept card payments online.
- Programa Ser Women-led business support program providing financial services, training, and resources for women entrepreneurs in Ecuador.
- Agronegocios Specialized financing and banking services for the agricultural sector through a dedicated agribusiness program covering seasonal cash flow and farming investment needs.
- Oferta financiera para mayores de 60 años Specialized financial products and preferential banking services for customers over 60 years of age, including dedicated retirement banking support.
Companies that use Banco Pichincha
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles5 records
Banco Pichincha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Banco Pichincha partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GenesyscoreGenesys partnership with Scaled Cognition to develop agentic virtual agent powered by Large Action Models (LAMs) for enterprise customer experience. Banco Pichincha is one of several organizations exploring this AI-powered autonomous customer service technology that enables end-to-end resolution of customer requests across front and back-office systems. General availability expected Q1 of Genesys fiscal year 2027.
- United Nations Global CompactcoreBanco Pichincha is a signatory of the UN Global Compact, demonstrating commitment to sustainable business practices and responsible corporate citizenship.
- UNEP FI - Principles for Responsible BankingcoreBanco Pichincha has voluntarily adhered to the Principles for Responsible Banking initiative of UN Environment Programme Finance Initiative, integrating sustainability across all strategic and business levels.
- Global Alliance for Banking on WomencoreFirst institution in Ecuador to join the global alliance promoting gender equality in banking and finance.
- UN Women - Women's Empowerment PrinciplescoreFirst institution in Ecuador to join UN Women's initiative promoting the seven principles of women's empowerment.
- Partnership for Carbon Accounting Financials (PCAF)coreJoined PCAF initiative for measuring financed greenhouse gas emissions, developing analytical tools and guidance for the financial sector.
- Ecuadorian Consortium for Social Responsibility (Ceres)minorMember of the Ecuadorian consortium promoting corporate social responsibility practices.
- Association of Private Banks of Ecuador (Asobanca) - Sustainable Finance CommitteecoreActive participation in Asobanca's Sustainable Finance Committee driving responsible banking practices in Ecuador.
- Ecuadorian-American Chamber of Commerce - Corporate Responsibility CommitteeminorParticipation in bilateral commerce and corporate responsibility initiatives between Ecuador and the United States.
- COSEDE (Corporación del Seguro de Depósitos)corePartnership with Ecuador's deposit insurance corporation, promoting financial literacy through the Edúcate platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Banco Pichincha competitors and assessment
Company assessmentDirect peers
- Banco del Pacífico: Ecuadorian commercial bank offering retail, corporate, and SME banking, often cited as a direct domestic competitor to Banco Pichincha in deposit and loan market share.
- Produbanco: One of Ecuador's largest private banks with comparable retail, SME, and corporate product suites, making it a direct head-to-head competitor in the domestic market.
- Banco de Guayaquil: Established Ecuadorian private commercial bank with multi-channel distribution and similar retail/corporate offerings, directly comparable in scale and customer segments.
- Banco Bolivariano: Ecuadorian private bank serving retail, SME, and corporate clients with similar deposit, lending, and digital services, comparable in regional footprint within Ecuador.
Regional players
- BanEcuador: State-owned Ecuadorian development bank focused on microcredit, SMEs, and agricultural lending; competes in the same domestic inclusion segments Banco Pichincha targets with micro and agribusiness products.
- Banco de Crédito del Perú (BCP): One of the largest commercial banks in the Andean region, with a comparable full retail, SME, and corporate product set and similar multi-channel digital strategy.
- Banco Industrial: Guatemalan private bank with a comparable retail, corporate, and SME focus in a dollarized/emerging market, useful as a regional emerging-market commercial bank benchmark.
Broad incumbents
- Bancolombia: Colombia's largest commercial bank with a comprehensive retail, SME, and corporate franchise and strong digital banking; relevant regional incumbent comparable in product breadth and scale.
- Itaú Unibanco: One of the largest private banks in Latin America with broad retail, corporate, and digital capabilities; useful as a broad incumbent benchmark for digital transformation and product breadth.
- Banco Santander: Global commercial bank with a significant Latin American franchise and comparable retail, SME, corporate, and sustainability-linked banking products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Banco Pichincha social profiles
Digital presenceBanco Pichincha compliance and trust
Trust signalCompliance20 records
Banco Pichincha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banco Pichincha leadership team
Management profileNumber of profiles
Profiles3 records
Banco Pichincha subsidiaries and ownership
Company hierarchySubsidiaries1 record
Banco Pichincha funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banco Pichincha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banco Pichincha
What does Banco Pichincha do?
Banco Pichincha operates as a comprehensive financial services platform offering transactional and savings accounts, consumer and mortgage loans, green (Biocrédito) financing, credit cards under Visa and Mastercard networks with the Pichincha Miles loyalty program, fixed-term investments, insurance, payroll, cash management, international trade (Comex), and remittance services. Distribution combines nationwide physical branches, mobile and web banking, WhatsApp, agent-based Mi Vecino service points, ATMs, and the Deuna QR mobile payment app to serve retail, SME, corporate, microenterprise, and diaspora Ecuadorian customers.
Is Banco Pichincha a public or private company?
Banco Pichincha is a private company. It is classified as corporate owned and is currently operating.
When was Banco Pichincha founded?
Banco Pichincha was founded in 1906. It employs 5,001 to 10,000 people.
Where is Banco Pichincha based?
Banco Pichincha is headquartered in Quito, Ecuador, in the Latin America region.
How does Banco Pichincha make money?
Six revenue lines are on record. Interest Income from Loans are the primary driver. The others are account and Service Fees, credit Card Revenue, investment Products, insurance Products and international Banking Services.
Who are Banco Pichincha's main competitors?
Direct peers on record are Banco del Pacífico, Produbanco, Banco de Guayaquil and Banco Bolivariano. Regional players are BanEcuador, Banco de Crédito del Perú (BCP) and Banco Industrial. Broad incumbents are Bancolombia, Itaú Unibanco and Banco Santander.
Does Banco Pichincha have an API?
No public API is recorded for Banco Pichincha.
What industry is Banco Pichincha in?
Banco Pichincha's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks), with a secondary code of FSABAAAJ, Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank). Its NAICS code is 52211 and its SIC code is 6021.