Banco del Pacífico
Banco del Pacífico is a privately held Ecuadorian universal bank founded in 1972, headquartered in Guayaquil, serving retail individuals, SMEs, corporates, and public-sector clients through 120+ branches, 650+ ATMs, digital channels, and the PacifiCard card franchise.
- Company typePrivate
- Founded1972
- HeadquartersGuayaquil, Ecuador
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Banco del Pacífico does
Banco del Pacífico S.A. is a privately held universal bank founded on April 10, 1972 in Guayaquil, Ecuador, by Marcel J. Laniado de Wind. It operates one of Ecuador's most extensive multi-channel banking distribution networks, comprising 120+ branches across 15+ provinces, 650+ ATMs connected to Banred/Nexo/Cirrus/Plus networks, 127 self-service kiosks, dedicated Virtual Centers, Mi Banco non-bank correspondents in neighborhood shops, and digital platforms including Banca Virtual Intermático (web) and Banca Móvil (iOS/Android). The bank serves four primary customer segments: retail individuals (Personas), SMEs (Pyme), corporate/business clients (Empresas), and public-sector entities, with a wholly-owned PacifiCard subsidiary managing its Mastercard and Visa credit/debit card portfolio across Classic, Gold, Platinum, Black, Infinite, Corporate, Legend, and affinity tiers.
The bank operates a classic interest-rate-spread banking model supplemented by transaction fees, card interchange, FX commissions, and loyalty-program economics. Lending products span consumer loans, mortgages (notably the market-shaping Hipoteca 10/9/8 line), SME financing backed by Fondo Nacional de Garantías guarantees up to 80% (USD 500,000), corporate cash management (OCP system), factoring, and foreign-trade services. Digital infrastructure rests on Pacific ID biometric authentication and the Sophi WhatsApp/Messenger chatbot. The bank holds ISO 27001, PCI DSS, ISO 22301, and ISO 26000 certifications, EDGE building certification, and adheres to the UN Global Compact.
In February 2026, Banco del Pacífico executed a landmark US$500 million single-tranche international financing from JPMorgan Chase Bank, N.A. with a partial credit guarantee from CAF — the largest such financing ever for an Ecuadorian bank — earmarked for SME credit expansion. Revenue is not publicly disclosed; the bank is privately held and regulated by the Superintendencia de Bancos y Seguros del Ecuador. Its 5,001–10,000-employee scale and AAA- credit rating position it among Ecuador's largest private financial institutions.
Banco del Pacífico firmographics
Firmographics- Name
- Banco del Pacífico
- Legal name
- Banco del Pacífico S.A.
- Website
- http://www.bancodelpacifico.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Banco del Pacífico is a privately held Ecuadorian universal bank founded in 1972, headquartered in Guayaquil, serving retail individuals, SMEs, corporates, and public-sector clients through 120+ branches, 650+ ATMs, digital channels, and the PacifiCard card franchise.
- Ownership category
- akta.pro rank
Banco del Pacífico industry classification
Industry- Product category
- Universal Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- General SME & Middle-Market Commercial Banking (FSABABAA)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Banco del Pacífico is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Offices14 records
Markets served
Banco del Pacífico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income from Lending: Primary revenue stream from interest earned on credit products including consumer loans, mortgages (Hipoteca 10, 9, 8 products), business loans, credit cards, and SME financing. The bank has a stated philosophy of expanding credit access to all sectors including artisans and microentrepreneurs.
- Card Transaction Interchange: Revenue from PacifiCard credit and debit card transactions including interchange fees, merchant discounts, and annual card fees across multiple card tiers (Classic, Gold, Platinum, Black, Infinite, Corporate, premium Legend).
- Service Fees and Commissions: Fees from banking services including account maintenance, wire transfers, foreign exchange transactions, ATM withdrawals, cash management services, and merchant acquiring services.
- MillasPacífico Loyalty Program: Revenue generating loyalty program where cardholders accumulate miles from purchases that can be redeemed for flights, hotels, car rentals. Program generates revenue through annual fees and promotes card usage and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Savings accounts with minimum opening requirements |
| Subscription | Pay-as-you-go | Time deposits with competitive rates and mileage rewards |
| One time/ perpetual license | Pay-as-you-go | Certificate of deposit accounts for short-term investment |
| Subscription | Annual | Credit card tiers with varying annual fees and benefits |
| Subscription | Monthly | Contractor accounts for public sector suppliers |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels7 records
Banco del Pacífico product offering
Product offeringCore offering
Banco del Pacífico is a universal bank offering deposit products (savings, checking, time deposits), lending (personal, mortgage, business, SME), payment cards (PacifiCard Mastercard/Visa portfolio), cash management, factoring, foreign trade services, and remittances. Distribution spans 120+ branches, 650+ ATMs, 127 self-service kiosks, virtual centers, non-bank correspondents (Mi Banco), and digital channels (Banca Virtual Intermático and Banca Móvil) serving individuals, SMEs, corporations, and public sector entities across Ecuador.
Product overview
Banco del Pacífico operates as a comprehensive universal banking platform offering a multi-product, multi-channel portfolio centered around its PacifiCard credit and debit card ecosystem and digital banking channels. The core offering comprises Banca Virtual Intermático (internet banking) and Banca Móvil (mobile banking) as the primary digital access points, complemented by extensive physical presence through branches, ATMs, self-service kiosks, and non-bank correspondents (Mi Banco). The bank's product portfolio spans deposit products (savings accounts, checking accounts, time deposits, certificates), lending (personal loans, mortgages, business credit), payment cards (Mastercard and Visa variants across Classic, Gold, Platinum, Black/Infinite, Corporate, Premium, and affinity segments), reward programs (MillasPacífico, MileagePlus, LifeMiles), and business services (Cash Management with OCP, Factoring, Comercio Exterior). Digital security is provided through Pacific ID with facial recognition. The bank serves individuals, SMEs, corporate clients, and public sector entities across Ecuador.
Differentiator
Problem solved
Functional benefit
Brands
- PacifiCard: Credit card and debit card brand offering Mastercard and Visa cards with mileage programs (MillasPacífico, MileagePlus, LifeMiles), contactless payments, cash advances, and merchant solutions
- Banca Virtual Intermático
- Banca Móvil
- Mi Banco
- Vive Pacífico
- Pacífico Deja Huellas
- Educación Financiera
- PacifiCard Box
Products and services
- Banca Virtual Intermático Internet banking platform enabling 24/7 account management, transfers, payments, and PacifiCard services through web browser with Pacific ID security authentication.
- Banca Móvil Mobile banking application for iOS and Android devices enabling account access, transfers, payments, and cash advances with Pacific ID and facial recognition security.
- PacifiCard (Credit and Debit Cards) Family of Mastercard and Visa credit and debit card products spanning multiple tiers (Classic, Gold, Platinum, Black, Infinite, Corporate, Premium Legend) and affinity variants, including contactless payment capability and mileage rewards.
- Cuenta de Ahorros (Savings Accounts) Savings account products including standard savings, programmed savings (Ahorro Programado at 5% interest), children/adolescent accounts, remittance accounts, and Cuenta Lista immediate access accounts for individuals.
- Cuenta Corriente (Checking Account) Checking account with check-writing capabilities and current account services for daily transactions by individuals and businesses, plus Cuenta Clave variant.
- Crédito Pacífico (Personal Loans) Personal credit products including Crédito respaldado por inversión, Crédito Pacífico general loans, Crédito Ágil quick loans, refinanced educational loans, and Levántate Mi PYME program.
- Créditos Hipotecarios (Mortgage Loans) Home mortgage loans including Hipoteca 10, 9, and 8 with progressively lower interest rates, supporting homeownership through the Miti Miti government program.
- Depósitos a Plazo (Time Deposits) Time deposit investment product with terms from 30 days, minimum investment of $200, and interest rates up to 5.35% that also earns MillasPacífico reward miles.
- Certificados de Ahorros a Plazo (Short-term Certificates) Short-term savings certificates with 1-29 day terms, minimum investment of $10,000, and interest rates up to 0.75% for investors seeking short-term liquidity.
- Cash Management (Enterprise Platform) Enterprise cash management platform including the Orden de Cobros y Pagos (OCP) system enabling businesses to efficiently manage receivables, payables, payroll processing, and account reconciliation via Internet-based instructions.
- Factoring Accounts receivable financing service enabling businesses to improve cash flow by selling invoices to the bank for immediate payment.
- Comercio Exterior (Foreign Trade Services) International trade banking services including foreign exchange, letters of credit, and trade finance solutions for businesses engaged in import/export operations.
- Remesas Pacífico (Remittances) International money transfer service enabling remittance senders and allied remittance providers to send funds through Banco del Pacífico's network, including dedicated remittance accounts.
- Programa de MillasPacífico (Loyalty Rewards Program) Frequent flyer reward program enabling cardholders to earn miles on purchases redeemable for flights, hotels, car rentals, and cruise vacations, with transferable balances between Visa and Mastercard accounts.
- Mastercard MileagePlus Platinum (Co-branded Travel Card) Travel-focused platinum card with United MileagePlus and Star Alliance integration, automatic monthly miles transfer, and VIP airport lounge access.
- Mi Banco (Non-Bank Correspondent Network) Non-bank correspondent service network converting small neighborhood businesses (tienditas, bakeries, hardware stores) into banking service points for deposits, withdrawals, and bill payments.
- PacifiCard Box (International Mailbox) Miami mailbox service allowing cardholders to shop in the US and receive package consolidation and forwarding to Ecuador.
- Botón de Pago Electrónico (E-commerce Payment Button) E-commerce payment integration through payment providers (Alignet, Paymentez, Kushki, Datafast) enabling online merchants to accept Visa and MasterCard credit and deferred transactions.
- Fondo Nacional de Garantías (SME Credit Guarantee Program) Credit guarantee program in alliance with CFN B.P. providing guarantees covering up to 80% of credit capital or up to USD 500,000 per beneficiary SME, with minimum guarantee of USD 2,000.
Quantifiable outcome
- More than 100,000 people educated in financial literacy since 2010, with 16,000+ trained in 2024 alone across 28 cities and 15 provinces.
- +3 more outcomes
Companies that use Banco del Pacífico
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Banco del Pacífico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature6 records
Banco del Pacífico partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pacto Global Red Ecuador (UN Global Compact)coreBanco del Pacífico adhered to UN Global Compact in January 2021, aligning operations with 10 universal principles in human rights, labor standards, environment, and anti-corruption to contribute to Sustainable Development Goals.
- Green Business Certification Inc.minorAwarded EDGE (Excellence in Design for Greater Efficiencies) certification to Banco del Pacífico's Anexo building in Guayaquil, verifying 25% energy savings, 68% water savings, and 73% less embodied energy in materials.
- Fondo Nacional de Garantías (CFN B.P.)coreStrategic alliance since January 2014 to facilitate access to credit for micro, small, and medium entrepreneurs (MIPYMES) who lack sufficient collateral. The Fondo Nacional de Garantías provides guarantees covering up to 80% of credit capital or up to USD 500,000 per beneficiary, with minimum guarantee of USD 2,000.
- DatafastcorePayment processing network enabling PacifiCard acceptance at merchant locations for Mastercard and Visa transactions across Ecuador.
- United Airlines (Star Alliance)minorMileagePlus co-branded credit card partnership enabling cardholders to earn MileagePlus miles on purchases transferable to United Airlines and Star Alliance partner airlines for award travel.
- Avianca (Star Alliance)minorLifeMiles loyalty program partnership allowing MillasPacífico transfer to Avianca's LifeMiles frequent flyer program at 2:1 ratio for travel on Avianca and Star Alliance airlines.
- Greenberg TraurigminorInternational law firm serving as legal advisor on the US$500 million international financing transaction.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Banco del Pacífico competitors and assessment
Company assessmentDirect peers
- Banco Internacional: Ecuadorian commercial bank with comparable retail, SME, and corporate banking products. Competes directly with Banco del Pacífico across deposit accounts, credit cards, and small-business lending in the same domestic market.
- Banco Pichincha: Ecuador's largest private commercial bank, headquartered in Quito, with a comparable universal banking franchise spanning retail, SME (Pyme), corporate, and public-sector segments. Operates a similar multi-channel distribution network (branches, ATMs, digital banking) and competes directly with Banco del Pacífico across the same customer base and product suite.
- Banco de Guayaquil: One of Ecuador's largest private commercial banks with full retail, corporate, and SME product offerings. Directly competes with Banco del Pacífico in Guayaquil and across Ecuador on deposits, credit cards (Banco Guayaquil issues Mastercard/Visa products), and SME lending.
- Produbanco (Grupo Promerica): Major Ecuadorian universal bank offering retail, corporate, and SME banking. Direct competitor on deposits, credit cards, mortgages, and corporate cash management; both banks compete for the same mid-market and high-net-worth customer base.
- Banco Bolivariano: Ecuadorian universal bank focused on retail, SME, and corporate banking with a strong coastal-region presence. Competes with Banco del Pacífico on deposit products, credit cards, and SME/Pyme lending in overlapping geographies.
Emerging players
- Banco ProCredit Ecuador: Mid-sized Ecuadorian commercial bank with strong focus on SME and environmental lending. Comparable on SME credit underwriting and small-business banking products, though smaller in scale than Banco del Pacífico; competes for the same Pyme segment.
Regional players
- Banistmo (Bancolombia Group): Panamanian commercial bank owned by Bancolombia, focused on corporate, institutional, and trade-finance banking with retail presence. Comparable in corporate cash management, foreign trade services, and SME products, though operating in a different geography than Banco del Pacífico.
- Banco del Austro: Ecuadorian commercial bank with regional strength in Cuenca and southern Ecuador. Comparable universal banking offerings (retail, SME, corporate) but primarily serves a different regional concentration; competes with Banco del Pacífico on cross-regional commercial relationships.
- Banco de Machala: Ecuadorian regional bank historically tied to Machala and the El Oro province. Historically founded by Marcel Laniado de Wind — same founder as Banco del Pacífico — making it a peer by heritage and product overlap, though with a smaller branch footprint and more regional focus.
Broad incumbents
- Banco de Bogotá (Grupo Aval): Major Colombian commercial bank with cross-border operations in Central America and exposure to the Andean region. Serves as a reference point for regional bank scale, digital banking investment, and corporate banking best practice, though it does not directly compete in Ecuador.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Banco del Pacífico social profiles
Digital presenceBanco del Pacífico compliance and trust
Trust signalCompliance5 records
Banco del Pacífico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banco del Pacífico leadership team
Management profileNumber of profiles
Profiles5 records
Banco del Pacífico subsidiaries and ownership
Company hierarchySubsidiaries1 record
Banco del Pacífico funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banco del Pacífico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banco del Pacífico
What does Banco del Pacífico do?
Banco del Pacífico is a universal bank offering deposit products (savings, checking, time deposits), lending (personal, mortgage, business, SME), payment cards (PacifiCard Mastercard/Visa portfolio), cash management, factoring, foreign trade services, and remittances. Distribution spans 120+ branches, 650+ ATMs, 127 self-service kiosks, virtual centers, non-bank correspondents (Mi Banco), and digital channels (Banca Virtual Intermático and Banca Móvil) serving individuals, SMEs, corporations, and public sector entities across Ecuador.
Is Banco del Pacífico a public or private company?
Banco del Pacífico is a private company. It is classified as unknown and is currently operating.
When was Banco del Pacífico founded?
Banco del Pacífico was founded in 1972. It employs 5,001 to 10,000 people.
Where is Banco del Pacífico based?
Banco del Pacífico is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Banco del Pacífico make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are card Transaction Interchange, service Fees and Commissions and millasPacífico Loyalty Program.
Who are Banco del Pacífico's main competitors?
Direct peers on record are Banco Internacional, Banco Pichincha, Banco de Guayaquil, Produbanco (Grupo Promerica) and Banco Bolivariano. Banco ProCredit Ecuador is listed as an emerging player. Regional players are Banistmo (Bancolombia Group), Banco del Austro and Banco de Machala. Banco de Bogotá (Grupo Aval) is listed as a broad incumbent.
Does Banco del Pacífico have an API?
No public API is recorded for Banco del Pacífico.
What industry is Banco del Pacífico in?
Banco del Pacífico's product category is Universal Banking. Its primary akta.pro industry code is FSABABAA, General SME & Middle-Market Commercial Banking, with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.