Mad Rabbit
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Mad Rabbit firmographics
Firmographics- Name
- Mad Rabbit
- Legal name
- Mad Rabbit Tattoo
- Website
- https://madrabbit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mad Rabbit industry classification
Industry- Product category
- Tattoo Aftercare Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Mad Rabbit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mad Rabbit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through their e-commerce platform selling individual products, kits, and bundles directly to consumers. Products range from $12 to $160 with various套装 options. Free shipping on US orders $50+.
- Membership Subscription: Mad Rabbit Tattoo Club membership at $14.99/year offering 20% cashback on purchases, free shipping, and 10% off kits. Generates recurring revenue through annual subscriptions.
- Wholesale/B2B: Wholesale program for tattoo artists and retailers through madrabbitpro.com. Tattoo artists receive up to 60% discount, creating B2B revenue stream.
- Tattoo Studio Services: The company operates a tattoo studio in Los Angeles at 683 Imperial St, offering tattoo services with their products included as aftercare. Studio features 12 resident artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Product Kits and Bundles |
| Subscription | Annual | Mad Rabbit Tattoo Club Membership |
| Hybrid | Pay-as-you-go | Custom Bundle Builder |
| Transaction based/ take rate | Multi-year contract | Wholesale Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Mad Rabbit product offering
Product offeringCore offering
Mad Rabbit designs, manufactures, and sells tattoo-specific aftercare and skincare products — including balms, soothing gels, all-mineral SPF sunscreen, daily lotions, body washes, and menthol-based numbing cream — directly to consumers through its DTC e-commerce store, to professional tattoo studios and artists through its wholesale program (Mad Rabbit Pro), and to clients through its own brick-and-mortar tattoo studio in Los Angeles. The company also operates a subscription-style membership community (Mad Rabbit Tattoo Club) and runs an ambassador ecosystem tied to its core product line.
Product overview
Mad Rabbit is a tattoo skincare brand offering a comprehensive portfolio of aftercare and daily skincare products specifically formulated for tattooed skin. The product line centers on core individual products (Tattoo Balm in multiple scents, Tattoo Soothing Gel, SPF 30 Tattoo Sunscreen, Tattoo Balm Stick, Tattoo Balm Salve, New Tattoo Wash, Numbing Cream with Menthol, Daily Tattoo Lotion, Refresh Daily Body Wash, and Pro Tattoo Glide) that are sold both individually and bundled into curated kits and sets. Key kit products include the Everything Tattoo Kit (8-piece limited edition), Tattoo Lovers' Kit, New Tattoo Aftercare Intro Kit, Tattoo Care Bestsellers Set, Tattoo Moisturizer Set, Tattoo Suncare Set, Tattoo Skincare Set, and various specialty sets. Beyond products, Mad Rabbit operates a tattoo studio in Los Angeles (Book A Tattoo), a wholesale program for tattoo professionals (Mad Rabbit Pro), an ambassador/affiliate program, and a Tattoo Club membership with 20% cashback. The company emphasizes clean, vegan ingredients with no parabens, petroleum, artificial fragrances, sulfates, or phthalates. Products are sold directly through their e-commerce site and the portfolio is complemented by a build-your-own bundle option offering up to 25% savings.
Differentiator
Problem solved
Functional benefit
Brands
- Mad Rabbit Pro: Wholesale program for tattoo artists and professionals offering up to 60% off products
- Mad Rabbit Tattoo Club
Products and services
- Tattoo Balm
Quantifiable outcome
- 94% reported product helps preserve tattoos' depth
- +3 more outcomes
Companies that use Mad Rabbit
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Mad Rabbit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Mad Rabbit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inked MagazinemajorDigital media partnership with Inked Magazine worth $4-5 million for three years. Provides advertising and editorial coverage in a leading tattoo industry publication.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mad Rabbit competitors and assessment
Company assessmentDirect peers
- Hustle Butter Deluxe: Hustle Butter Deluxe is a leading tattoo aftercare and pre-tattoo glide brand, directly competing with Mad Rabbit in vegan, natural tattoo care sold to both studios and consumers. It is the most established tattoo-aftercare specialty brand globally.
- After Inked: After Inked is a tattoo aftercare brand offering moisturizers and balms designed to preserve tattoo vibrancy, directly overlapping Mad Rabbit's core balm and lotion SKUs and serving the same consumer and studio wholesale channels.
- Tattoo Goo: Tattoo Goo is one of the original tattoo aftercare brands, selling lotions, balms, and ointments to consumers and studios. It competes with Mad Rabbit across price tiers and channels and is a legacy incumbent in the same niche.
- Saniderm (Recover): Saniderm/Recover sells adhesive wound-care dressings and aftercare products specifically for tattoos. It overlaps with Mad Rabbit at the new-tattoo recovery stage of the consumer journey and increasingly in the studio wholesale channel.
- H2Ocean: H2Ocean is a tattoo and piercing aftercare brand selling sea-salt soaks, foaming soaps, and lotions. It competes with Mad Rabbit in the new-tattoo recovery category and through studio distribution in the U.S. and internationally.
Emerging players
- Dr. Tattoo: Dr. Tattoo (by Dermelect) is a specialty tattoo skincare line with cosmeceutical positioning, overlapping Mad Rabbit's premium, dermatologist-aligned aftercare positioning. Smaller and more niche, it represents an emerging direct competitor in the tattoo-specific skincare category.
Broad incumbents
- CeraVe: CeraVe is a mass-market skincare brand owned by L'Oréal with dermatologist endorsement; it has launched products addressing tattooed and sensitive skin. It is a broad incumbent whose marketing scale and retail distribution could compress Mad Rabbit's pricing and shelf space.
- Cetaphil: Cetaphil (Galderma) is a dermatologist-recommended sensitive-skin brand with broad retail and pharmacy presence. It competes with Mad Rabbit in the daily lotion and gentle-cleanse categories relevant to tattooed consumers.
- La Roche-Posay: La Roche-Posay (L'Oréal) is a premium dermatologist skincare brand with strong SPF and sensitive-skin positioning, overlapping with Mad Rabbit's daily lotion and SPF 30 mineral sunscreen categories. It represents the most likely incumbent threat to the SPF-side of Mad Rabbit's portfolio.
- Hims & Hers: Hims & Hers is a scaled DTC wellness and personal-care brand with verticalized e-commerce, subscription infrastructure, and broad lifestyle branding. It is a broad incumbent comparable to Mad Rabbit on DTC and subscription mechanics rather than on product specifics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mad Rabbit social profiles
Digital presenceMad Rabbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Rabbit leadership team
Management profileNumber of profiles
Profiles3 records
Mad Rabbit subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mad Rabbit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Rabbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Rabbit
What does Mad Rabbit do?
Mad Rabbit designs, manufactures, and sells tattoo-specific aftercare and skincare products — including balms, soothing gels, all-mineral SPF sunscreen, daily lotions, body washes, and menthol-based numbing cream — directly to consumers through its DTC e-commerce store, to professional tattoo studios and artists through its wholesale program (Mad Rabbit Pro), and to clients through its own brick-and-mortar tattoo studio in Los Angeles. The company also operates a subscription-style membership community (Mad Rabbit Tattoo Club) and runs an ambassador ecosystem tied to its core product line.
Is Mad Rabbit a public or private company?
Mad Rabbit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mad Rabbit founded?
Mad Rabbit was founded in 2019. It employs 1 to 10 people.
Where is Mad Rabbit based?
Mad Rabbit is headquartered in Los Angeles, United States, in the North America region.
How does Mad Rabbit make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are membership Subscription, wholesale/B2B and tattoo Studio Services.
Who are Mad Rabbit's main competitors?
Direct peers on record are Hustle Butter Deluxe, After Inked, Tattoo Goo, Saniderm (Recover) and H2Ocean. Dr. Tattoo is listed as an emerging player. Broad incumbents are CeraVe, Cetaphil, La Roche-Posay and Hims & Hers.
Does Mad Rabbit have an API?
No public API is recorded for Mad Rabbit.
What industry is Mad Rabbit in?
Mad Rabbit's product category is Tattoo Aftercare Skincare. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2844.