H2ocean
H2ocean is a founder-led, Stuart, Florida-based natural healthcare brand founded in 2002 that sells patented sea salt-based oral care (Healing Rinse) and tattoo aftercare products through Amazon, TikTok Shop, dental professional channels, and tattoo conventions. It serves cancer patients, dental professionals, tattoo artists, and health-conscious consumers.
- Company typePrivate
- Founded2002
- HeadquartersStuart, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What H2ocean does
H2ocean is a privately held, founder-led natural healthcare and personal care company headquartered in Stuart, Florida. Founded in 2002, the company develops and sells sea salt-based products across two adjacent categories: oral care, anchored by its Healing Rinse Mouthwash targeted at patients with oral sensitivity from chemotherapy and radiation, and tattoo aftercare, including Nothing Tattoo Glide and Tat2Renu Island Breeze. The company positions itself as the original patented sea salt-based healthcare brand, leveraging mineral-rich natural ingredients rather than synthetic chemistry for therapeutic applications.
The core technology is a proprietary sea salt formulation platform, validated through a research partnership with the University of Texas Rio Grande Valley focused on supportive cancer care and showcased at clinical forums such as ICCHD and the UTRGV School of Medicine Research Symposium. Product development is supported by a Chief Scientific Officer and, as of January 2026, a Strategic Advisor drawn from the dental industry. The company is investing in a new GMP-compliant manufacturing facility adjacent to its headquarters, targeted to open in Q2 2026, indicating a move toward in-house production.
H2ocean generates revenue through hardware sales of branded consumer products distributed via Amazon (where it holds Amazon's Choice status), TikTok Shop (launched 2025), direct-to-consumer e-commerce, and B2B sales through tattoo conventions and dental professional networks. Customer segments include cancer patients and survivors, dental professionals, tattoo artists and shops, and health-conscious consumers. The company engages these communities through trade shows, continuing education programs via Dental CE Academy, and earned media placements on outlets including Fox News, Bloom TV, and Discovery Channel's Shark Week.
H2ocean firmographics
Firmographics- Name
- H2ocean
- Website
- https://h2ocean.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H2ocean is a founder-led, Stuart, Florida-based natural healthcare brand founded in 2002 that sells patented sea salt-based oral care (Healing Rinse) and tattoo aftercare products through Amazon, TikTok Shop, dental professional channels, and tattoo conventions. It serves cancer patients, dental professionals, tattoo artists, and health-conscious consumers.
- Ownership category
- akta.pro rank
H2ocean industry classification
Industry- Product category
- Natural Personal Care and Oral Care Products
- NAICS
- Toilet Preparation Manufacturing (325620)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industry
- Mouthwash & Rinses (CRABAFAD)
Keywords
Where H2ocean is headquartered
LocationHeadquarters
- HQ city
- Stuart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H2ocean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Sea Salt-Based Healthcare Products: H2Ocean generates revenue through the sale of sea salt-based healthcare and personal care products including mouthwashes, tattoo aftercare products, and oral care solutions. Products are sold through multiple channels including e-commerce, marketplaces, and direct professional sales.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
H2ocean product offering
Product offeringCore offering
H2Ocean develops, manufactures, and sells sea salt-based healthcare and personal care products. Its core product is the Healing Rinse Mouthwash, a natural sea salt-based therapeutic oral rinse designed to promote oral healing for sensitive populations such as cancer patients undergoing chemotherapy or radiation. The portfolio also includes tattoo aftercare products (Nothing Tattoo Glide, Tat2Renu Island Breeze) and sea salt-based skin healing formulations sold through consumer and professional channels.
Product overview
H2Ocean is the original patented sea salt-based healthcare brand offering a portfolio of therapeutic products. The core product is the Healing Rinse Mouthwash, a sea salt-based oral care solution recognized as Yahoo Health's #1 All Natural Mouthwash, designed for oral healing and hygiene especially for cancer patients. The product line extends to tattoo aftercare products including Nothing Tattoo Glide and Tat2Renu Island Breeze, and sea salt-based skin healing formulations. The company positions its offerings around natural, evidence-based healthcare solutions targeting oral care, skin healing, and wellness applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Healing Rinse Mouthwash Sea salt-based therapeutic mouthwash designed to promote oral healing and hygiene, particularly for patients undergoing chemotherapy or radiation treatments, and for health-conscious consumers seeking natural oral care.
- Nothing Tattoo Glide Tattoo aftercare product launched at the 2026 Philadelphia Tattoo Arts Convention, designed for post-tattoo skin care and healing for professional tattoo artists and consumers.
- Tat2Renu Island Breeze Tattoo aftercare product with an island breeze formulation, launched at the 2026 Philadelphia Tattoo Arts Convention for post-tattoo skin care.
- Sea Salt-Based Skin Healing Products Mineral-rich sea salt formulations designed for skin healing applications, with potential benefits in supportive cancer care, showcased at medical research symposiums.
Quantifiable outcome
- Yahoo Health's #1 All Natural Mouthwash designation and Amazon's Choice status in 2025
- +2 more outcomes
Companies that use H2ocean
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
H2ocean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
H2ocean partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ICCHD / UTRGV School of Medicine Research SymposiumminorH2Ocean showcased sea salt-based skin healing products at the 4th ICCHD and 9th Annual UTRGV School of Medicine Research Symposium. Engaged in research collaborations and discussed potential benefits of mineral-rich formulations in supportive cancer care with medical professionals.
- Dr. Lou ShumanminorDr. Lou Shuman, President/CEO of Cellerant Consulting Group, engaged as Strategic Advisor to Research and Academic Team. Provides strategic counsel on research translation, academic collaboration, professional education alignment, and new business growth opportunities.
- University of Texas Rio Grande Valley (UTRGV)coreScientific research partnership focused on cancer-focused oral care research, specifically studying the potential benefits of mineral-rich sea salt formulations in supportive cancer care. The collaboration supports evidence-based product development and academic positioning.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
H2ocean competitors and assessment
Company assessmentDirect peers
- CloSYS: See Closys (Rowpar Pharmaceuticals) entry — noted as a duplicate reference for the same peer.
- Hello Products: Hello Products is a venture-backed natural oral care brand offering fluoride-free toothpaste, mouthwash, and related products. Comparable as a digitally-native, natural-ingredient oral care brand competing for the same health-conscious consumer.
- After Inked: After Inked is a tattoo aftercare brand offering non-petroleum jelly-based aftercare products for new tattoos. Directly comparable as a tattoo aftercare competitor serving the same artist and consumer channels.
- Mad Rabbit: Mad Rabbit is a venture-backed tattoo aftercare brand selling balms, soaks, and SPF products directly to tattoo consumers. Comparable as a tattoo aftercare-focused brand targeting the same end user as H2Ocean's tattoo aftercare SKUs.
- Tom's of Maine: Tom's of Maine (owned by Colgate-Palmolive) is the most established natural oral care brand in the US, offering natural toothpaste and mouthwash. H2Ocean competes directly with Tom's in the 'all-natural mouthwash' category where it now holds the Yahoo Health #1 designation.
- Hustle Butter: Hustle Butter is a tattoo aftercare brand offering premium tattoo balm and lubricant products used during and after tattooing. Comparable as a tattoo artist-endorsed aftercare brand competing for the same professional tattoo channel H2Ocean serves.
- Closys (Rowpar Pharmaceuticals): Closys markets chlorine dioxide-based oral rinse products targeting dentists and consumers seeking therapeutic mouthwash. Comparable to H2Ocean's Healing Rinse as a dentist-recommended, clinically-positioned oral rinse brand.
Broad incumbents
- Dr. Bronner's: Dr. Bronner's is a leading natural personal care company with a broad portfolio spanning soap, oral care, and body care. Comparable as a multi-category, mission-driven natural CPG brand that overlaps with H2Ocean's natural, therapeutic positioning.
- Burt's Bees: Burt's Bees (owned by Clorox) is a major natural personal care brand offering lip, skin, and oral care products. Comparable as an established natural CPG brand competing for the same health-conscious consumer across adjacent categories.
Emerging players
- Heritage Store / Heritage Products: Heritage Products sells sea-salt and mineral-based personal care items including nasal and oral rinses. Comparable as a niche natural personal care brand using mineral/sea-salt formulations with overlapping ingredient positioning to H2Ocean's patented sea-salt base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
H2ocean social profiles
Digital presenceH2ocean financial estimates
Financial estimateRevenue estimate
Valuation estimate
H2ocean leadership team
Management profileNumber of profiles
Profiles3 records
H2ocean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H2ocean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H2ocean
What does H2ocean do?
H2Ocean develops, manufactures, and sells sea salt-based healthcare and personal care products. Its core product is the Healing Rinse Mouthwash, a natural sea salt-based therapeutic oral rinse designed to promote oral healing for sensitive populations such as cancer patients undergoing chemotherapy or radiation. The portfolio also includes tattoo aftercare products (Nothing Tattoo Glide, Tat2Renu Island Breeze) and sea salt-based skin healing formulations sold through consumer and professional channels.
Is H2ocean a public or private company?
H2ocean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H2ocean founded?
H2ocean was founded in 2002. It employs 11 to 50 people.
Where is H2ocean based?
H2ocean is headquartered in Stuart, United States, in the North America region.
How does H2ocean make money?
One revenue line is on record: sea Salt-Based Healthcare Products.
Who are H2ocean's main competitors?
Direct peers on record are CloSYS, Hello Products, After Inked, Mad Rabbit, Tom's of Maine, Hustle Butter and Closys (Rowpar Pharmaceuticals). Broad incumbents are Dr. Bronner's and Burt's Bees. Heritage Store / Heritage Products is listed as an emerging player.
Does H2ocean have an API?
No public API is recorded for H2ocean.
What industry is H2ocean in?
H2ocean's product category is Natural Personal Care and Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAD, Mouthwash & Rinses. Its NAICS code is 325620 and its SIC code is 2840.