Latitude Food Allergy Care
Latitude Food Allergy Care is a physician-led specialty clinic network operating 13 locations in California and New York, providing oral immunotherapy, Xolair, diagnostic testing, and prevention services to children and adults with food allergies, billed primarily through insurance.
- Company typePrivate
- Founded2017
- HeadquartersRedwood City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Latitude Food Allergy Care does
Latitude Food Allergy Care (legal entity forTRA Health Inc.) is a private, physician-led specialty clinic network that diagnoses and treats food allergies in pediatric and adult patients, with a clinical focus on Oral Immunotherapy (OIT) to desensitize patients to specific allergens. Operating under founder/CEO Kimberley Yates since 2017, the practice has grown to 13 clinic locations spanning the San Francisco Bay Area, Southern California, and New York, staffed by 51–100 employees. Core services include four-step diagnostic testing (skin prick, blood/IgE, component testing, oral food challenges), OIT protocols built on studies from Stanford, Duke, and Baylor, adjunct biologic therapy with Xolair (omalizumab, FDA-approved for food allergy reduction in February 2024), Palforzia for peanut allergy, early-introduction prevention programs, and long-term maintenance dosing. Reported internal outcomes include 92% desensitization across all ages and 97% for patients under 4.
The business model is primarily fee-for-service clinical revenue billed through insurance, supplemented by recurring revenue from biweekly updose appointments and multi-year maintenance dosing. Distribution is direct-to-patient across physical clinic locations, with demand driven by physician referrals, self-referrals, and clinical partnerships with UCSF Benioff Children's Physicians, Weill Cornell Medicine, and the Children's Hospital Los Angeles Care Network. The practice accepts most insurance plans and integrates with UCSF Health MyChart (Northern California) and AdvancedMD (New York and Southern California) patient portals.
Strategically, Latitude competes on clinical specialization (allergists 100% focused on food allergy), academic affiliations, geographic convenience relative to documented 12-month wait times at traditional allergists, and published outcomes data. Most recently, the company opened a fifth Southern California clinic in Poway (San Diego) in June 2026, continuing a clinic-by-clinic expansion strategy. The company has raised approximately $24.6M cumulatively across funding rounds in 2018 and 2019, and remains founder-led with no disclosed institutional control.
Latitude Food Allergy Care firmographics
Firmographics- Name
- Latitude Food Allergy Care
- Legal name
- forTRA Health Inc.
- Website
- https://latitudefoodallergycare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latitude Food Allergy Care is a physician-led specialty clinic network operating 13 locations in California and New York, providing oral immunotherapy, Xolair, diagnostic testing, and prevention services to children and adults with food allergies, billed primarily through insurance.
- Ownership category
- akta.pro rank
Latitude Food Allergy Care industry classification
Industry- Product category
- Allergy Treatment Services
- NAICS
- Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Food Allergy Evaluation & Management (HLAKAAAD)
- akta.pro secondary industries
- Allergy & Immunology Clinics (HLAKAAAA), Pediatric Allergy & Immunology (HLAKAAAB)
Keywords
Where Latitude Food Allergy Care is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Latitude Food Allergy Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Clinical Services Revenue: Revenue generated from physician consultations, diagnostic testing (skin prick, blood tests, oral food challenges), and ongoing treatment visits. Billed to insurance or patients directly.
- Oral Immunotherapy Treatment: Recurring revenue from OIT treatment protocols including updose appointments every two weeks and ongoing maintenance visits throughout the desensitization process.
- Xolair Administration: Revenue from Xolair (omalizumab) injections, which are covered by most insurance plans for approved indications including the February 2024 FDA approval for food allergy reduction.
- Insurance Reimbursement: The practice is in-network with most insurance carriers and accepts insurance for services. This includes UCSF Health patient portal integration for Northern CA patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based medical services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Latitude Food Allergy Care product offering
Product offeringCore offering
Latitude Food Allergy Care operates physician-led specialty clinics that diagnose food allergies through a four-step testing process (skin prick, IgE blood, component, and oral food challenges) and treat them primarily with oral immunotherapy (OIT) — gradually exposing patients to increasing doses of their allergens to achieve desensitization. Treatment is often combined with Xolair (omalizumab) or Palforzia for enhanced safety or for specific allergens, and is supported by a proprietary mobile app for dose tracking. The company serves pediatric and adult patients across 11 clinic locations in California and New York.
Product overview
Latitude Food Allergy Care is a physician-led healthcare network offering comprehensive food allergy care across California and New York. The core service portfolio centers on Food Allergy Testing (skin prick, blood, component, and oral food challenges) and Oral Immunotherapy (OIT) treatment, which can be enhanced with Xolair or Palforzia. Additional services include Prevention programs based on early allergen introduction protocols, Long Term Care for maintenance phase patients, and EpiPen education. The company operates multiple clinic locations with affiliated relationships to UCSF Benioff Children's Physicians and Children's Hospital Los Angeles (CHLA).
Differentiator
Problem solved
Functional benefit
Products and services
- Food Allergy Testing Comprehensive diagnostic services including skin prick testing, blood tests measuring IgE antibodies, component testing to assess tolerance to specific allergen components, and oral food challenges to definitively determine food allergies. For pediatric and adult patients suspected of food allergies.
- Oral Immunotherapy (OIT) Evidence-based food allergy treatment that desensitizes patients by gradually exposing them to increasing amounts of their allergens, retraining the immune system to reduce adverse reactions and protect against severe reactions from accidental exposures. Biweekly updose visits over a multi-month protocol. For pediatric and adult patients with diagnosed food allergies.
- Xolair (Omalizumab) Therapy Anti-IgE monoclonal antibody (Genentech/Novartis) administered in conjunction with oral immunotherapy to inhibit allergic reactions and increase safety for patients who require additional protection during desensitization. Covered by most insurance plans for approved indications. For food-allergic patients undergoing OIT who need enhanced safety.
- Palforzia Peanut Allergy Treatment FDA-approved oral immunotherapy drug specifically indicated for peanut allergy treatment. Protocol begins with a small initial dose mixed with food followed by a series of updoses, typically with every-two-week updose visits over ~6 months. For children ages 4 through 17 with peanut allergy.
- Food Allergy Prevention Early introduction programs and preventive care for infants, particularly those with eczema or a family history of food allergies. Based on 2017 NIAID guidelines for early peanut introduction. For parents of at-risk infants seeking to prevent food allergy development.
- Long Term Care Ongoing maintenance and monitoring for patients who have completed initial OIT treatment phases, including continued support for OIT maintenance dosing and regular follow-up care to sustain desensitization. For patients who have completed initial OIT updosing.
- EpiPen Education and Management
Quantifiable outcome
- 97% of patients under 4 years achieved desensitization with OIT (internal data, 2024)
- +3 more outcomes
Companies that use Latitude Food Allergy Care
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Latitude Food Allergy Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Latitude Food Allergy Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Children's Hospital Los Angeles (CHLA)coreLatitude Food Allergy Care is affiliated with Children's Hospital Los Angeles as a Member of Care Network. This affiliation provides clinical credibility, referral pathways, and institutional backing for the food allergy treatment network.
- UCSF / UCSF Benioff Children's PhysicianscoreClinical partnership with UCSF ensuring continued provision of specialized food allergy care. Northern CA patients access UCSF Health MyChart patient portal through Latitude. The partnership contributes to research and clinical excellence.
- Weill Cornell MedicinecoreClinical partnership with Weill-Cornell for ongoing research collaboration. Latitude has published OIT data with Weill Cornell, demonstrating commitment to clinical research and evidence-based treatment protocols.
- Food Allergy Research & Education (FARE)minorFARE logo appears on the Latitude website indicating partnership with the leading food allergy research and advocacy organization. Latitude references FARE resources and emergency care plans.
- Stanford, Duke, and Baylor Research InstitutionsminorLatitude's evidence-based OIT program is built on clinical studies and protocols from Stanford, Duke, and Baylor, indicating use of established research frameworks in developing treatment protocols.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Latitude Food Allergy Care competitors and assessment
Company assessmentDirect peers
- Allergy Partners: Largest U.S. network of board-certified allergist practices, operating de novo and affiliated clinics across multiple states. Most direct comparable to Latitude in being a multi-site private allergy practice, although Allergy Partners is broader (asthma, allergy, immunology) rather than food-allergy-only.
- Atlanta Allergy & Asthma: Large private multi-location allergy and asthma practice in the Southeast. Directly comparable as a physician-owned specialty group delivering recurring, insurance-billed allergy care, though with a broader therapeutic scope than Latitude's food-allergy focus.
Others
- Allergy & Asthma Network: National nonprofit patient advocacy and education organization for allergy, asthma, and related conditions. Comparable as an ecosystem player in the food-allergy patient community that Latitude engages with, and a natural partnership channel for awareness campaigns.
- Aimmune Therapeutics (Nestlé Health Science): Developer and commercializer of Palforzia, the FDA-approved oral immunotherapy for peanut allergy, now part of Nestlé Health Science. An ecosystem participant and supplier-adjacent to Latitude, which administers Palforzia in its clinics.
- Sean N. Parker Center for Allergy & Asthma Research at Stanford: Stanford-based academic research and clinical program pioneering OIT protocols. Comparable in clinical approach and patient population; competes for tertiary referrals in Northern California but as a research institution rather than a private clinic network.
- Jaffe Food Allergy Institute (Mount Sinai): Leading academic food allergy treatment and research program in New York. Comparable in therapeutic approach (OIT, food challenges) and patient base; overlaps with Latitude's New York clinics for tertiary food-allergy referrals.
- Food Allergy Research & Education (FARE): Largest U.S. nonprofit dedicated to food allergy research, advocacy, and education. A partner and ecosystem enabler for Latitude, with shared patient-community reach and co-branded awareness initiatives.
- Texas Children's Hospital Food Allergy Program: Major academic pediatric food allergy program in Houston. Comparable in pediatric OIT clinical capabilities and outcomes research; competes for complex referrals but is anchored in a single academic system rather than a multi-state private clinic network.
- Schweiger Dermatology Group: PE-backed multi-site dermatology specialty practice network. Comparable as a rollup business model in physician-led specialty care with insurance reimbursement, useful as a business-model (not clinical) peer for a PE analysis of Latitude.
- US Anesthesia Partners: Multi-site, PE-backed specialty medical group. Comparable as a business-model peer showing how specialty physician groups scale through de novo growth and acquisitions while operating in a recurring, insurance-reimbursed revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Latitude Food Allergy Care social profiles
Digital presenceLatitude Food Allergy Care compliance and trust
Trust signalCompliance2 records
Latitude Food Allergy Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Food Allergy Care leadership team
Management profileNumber of profiles
Profiles3 records
Latitude Food Allergy Care funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Food Allergy Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Food Allergy Care
What does Latitude Food Allergy Care do?
Latitude Food Allergy Care operates physician-led specialty clinics that diagnose food allergies through a four-step testing process (skin prick, IgE blood, component, and oral food challenges) and treat them primarily with oral immunotherapy (OIT) — gradually exposing patients to increasing doses of their allergens to achieve desensitization. Treatment is often combined with Xolair (omalizumab) or Palforzia for enhanced safety or for specific allergens, and is supported by a proprietary mobile app for dose tracking. The company serves pediatric and adult patients across 11 clinic locations in California and New York.
Is Latitude Food Allergy Care a public or private company?
Latitude Food Allergy Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Latitude Food Allergy Care founded?
Latitude Food Allergy Care was founded in 2017. It employs 51 to 100 people.
Where is Latitude Food Allergy Care based?
Latitude Food Allergy Care is headquartered in Redwood City, United States, in the North America region.
How does Latitude Food Allergy Care make money?
Four revenue lines are on record. Clinical Services Revenue is the primary driver. The others are oral Immunotherapy Treatment, xolair Administration and insurance Reimbursement.
Who are Latitude Food Allergy Care's main competitors?
Direct peers on record are Allergy Partners and Atlanta Allergy & Asthma. Others are Allergy & Asthma Network, Aimmune Therapeutics (Nestlé Health Science), Sean N. Parker Center for Allergy & Asthma Research at Stanford, Jaffe Food Allergy Institute (Mount Sinai), Food Allergy Research & Education (FARE), Texas Children's Hospital Food Allergy Program, Schweiger Dermatology Group and US Anesthesia Partners.
Does Latitude Food Allergy Care have an API?
No public API is recorded for Latitude Food Allergy Care.
What industry is Latitude Food Allergy Care in?
Latitude Food Allergy Care's product category is Allergy Treatment Services. Its primary akta.pro industry code is HLAKAAAD, Food Allergy Evaluation & Management, with a secondary code of HLAKAAAA, Allergy & Immunology Clinics. Its NAICS code is 6215 and its SIC code is 8011.