Mala'a Technologies
Mala'a Technologies is a Saudi Arabia-based consumer fintech operating a mobile super-app that combines open banking expense management, automated savings, and Sharia-compliant robo-advisory investing for individual Saudi retail users, monetized via a 0.35% AUM fee.
- Company typePrivate
- Founded2020
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Mala'a Technologies does
Mala'a Technologies is a Saudi Arabia-based consumer fintech founded in November 2020 that operates a unified personal finance super-app combining open banking-driven expense management, automated savings, and Sharia-compliant robo-advisory investment services. The platform links users' bank accounts through SAMA-permitted open banking APIs to aggregate balances and transactions, automatically classifies spending into categories without user input, tracks recurring bills, and applies AI-driven portfolio allocation across five Sharia-compliant risk profiles (Cashback, Safe, Moderate, High, Very High) managed by an investment team with 25+ years of experience and over 6 billion SAR in prior AUM. The core technical stack integrates open banking data ingestion, NLP-based transaction classification, and a recommendation engine that maps user financial profiles (income, age, retirement goals, risk tolerance) to portfolio allocations.
Mala'a Technologies firmographics
Firmographics- Name
- Mala'a Technologies
- Legal name
- Mala'a Technologies KSA, Inc.
- Website
- https://malaa.tech
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mala'a Technologies is a Saudi Arabia-based consumer fintech operating a mobile super-app that combines open banking expense management, automated savings, and Sharia-compliant robo-advisory investing for individual Saudi retail users, monetized via a 0.35% AUM fee.
- Ownership category
- akta.pro rank
Mala'a Technologies industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Robo-Advisors & Digital Wealth Managers (FSAAAAAD)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)
Keywords
Where Mala'a Technologies is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Mala'a Technologies business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Robo-Advisory Management Fees: Annual management fee of 0.35% on invested assets under management. Fees are only charged upon withdrawals to preserve investment returns. Additional flat fee of 240 SAR annually for investments under 60,000 SAR (comparable to competitor Tadawul's fee structure).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Financial Planning Software |
| Subscription | Annual | Robo-Advisory Investment Management (0.35% AUM) |
| Unit Pricing | Annual | Competitive Fee Comparison |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mala'a Technologies product offering
Product offeringCore offering
Mala'a Technologies operates a unified personal finance management mobile app that consolidates expense tracking, automated savings, and Sharia-compliant robo-advisory investing for Saudi individual consumers. Users link multiple bank accounts via SAMA-regulated open banking, after which the platform automatically categorizes transactions, tracks recurring bills, and allocates user funds across five risk-tiered investment portfolios managed by an external investment team. Revenue is generated primarily through a 0.35% annual management fee on assets under management, with core expense management and financial planning features offered free of charge.
Product overview
Mala'a is a unified personal finance super-app that combines expense management, wealth planning, and automated investing into a single platform. The core offering includes the Mala'a mobile app, which integrates bank account aggregation via open banking with an expense management module (إدارة المصاريف) for automatic transaction classification and budget tracking. The flagship Robo-Advisor service (المستشار الآلي) provides algorithmic portfolio management with five Sharia-compliant investment portfolios ranging from Cashback (money market) to Very High risk profiles, all managed by a team with 25+ years of experience. The platform also offers an Investment Calculator for financial planning and is developing an Obligations & Financing module. All services are regulated by SAMA (open banking) and CMA (investment advisory) in Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Products and services
- Mala'a App (تطبيق ملاءة) Unified personal finance management mobile application for Saudi individual consumers that links multiple bank accounts via open banking, provides consolidated views of assets and liabilities, automated expense categorization, and access to Sharia-compliant robo-advisory investment portfolios.
- Expense Management / PFM (إدارة المصاريف) Personal financial management module inside the Mala'a app that links bank accounts via open banking, automatically classifies transactions, tracks spending against budgets, and provides visual financial performance analytics for individual users.
- Robo-Advisor Service (المستشار الآلي) CMA-licensed automated investment advisory service that creates and manages Sharia-compliant investment portfolios based on algorithmic analysis of each user's age, income, risk profile, and retirement goals, charging a 0.35% annual management fee on invested assets.
- Sharia-Compliant Investment Portfolios (Cashback, Safe, Moderate, High, Very High) Five Sharia-compliant investment portfolio options — Cashback money market (up to 5.85% annual yield, no minimum), Safe (~6.54% target annual return), Moderate (~7.69%), High (~8.58%), and Very High (~9.39%) — managed by an investment team with 25+ years' experience managing over 6 billion SAR, available to users of the Robo-Advisor service.
- Investment Calculator (حاسبة الاستثمار) Financial planning tool within the Mala'a app that projects expected portfolio balance over a 15-year horizon based on initial deposit, recurring monthly contributions, and selected portfolio risk profile, supporting goal-based savings and retirement planning.
Quantifiable outcome
- Portfolio returns ranging from 5% to 9.39% annual returns across risk profiles, with safe portfolio achieving 38.28% total return (2020-2025) and high-risk portfolio reaching 56.61% total return.
- +3 more outcomes
Companies that use Mala'a Technologies
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Mala'a Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Mala'a Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Information CentercoreMala'a partners with the National Information Center (NIC) for Know Your Customer (KYC) identity verification as part of regulatory requirements. Users' personal information is accessed through NIC to verify identity during account opening and compliance processes.
- Dar Al Muraja'a Al Sharia (Dar Al Sharia Review)coreDar Al Muraja'a Al Sharia provides Sharia compliance advisory for Mala'a's investment products. They oversee the Sharia compliance of investment portfolios, issue Sharia reports, and verify the independence of the Sharia committee. Dr. Khalid Al-Muzaini and Dr. Salah Al-Shalhoub serve as the external Sharia scholars.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mala'a Technologies competitors and assessment
Company assessmentDirect peers
- Sarwa: UAE-based robo-advisor offering automated Sharia-compliant portfolio management to retail investors. Closely comparable to Mala'a in product (robo-advisory), target customer (GCC retail), and regulatory positioning (DFSA sandbox).
- Wahed Invest: Global Islamic robo-advisor offering Sharia-compliant automated investment portfolios to retail Muslim investors. Comparable to Mala'a on Sharia-compliance, robo-advisory product, and mass-affluent targeting, though with broader geographic reach.
- Baraka: UAE-based commission-free investing app offering curated portfolios and fractional US stocks to GCC retail users. Comparable to Mala'a in mobile-first, app-based investing experience and GCC mass-affluent customer base.
Broad incumbents
- Derayah Financial: Saudi CMA-licensed wealth advisory and asset manager offering discretionary portfolio management to retail and institutional clients. Comparable to Mala'a as a Saudi regulated investment advisor and a participating investor in Mala'a's Series A.
- Acorns: US micro-investing app that combines automated investing with spending tracking and recurring bill features. Comparable to Mala'a in combining PFM (expense tracking) with automated portfolio management in a single consumer app, though at far greater scale and without Sharia-compliance.
- Betterment: US digital wealth manager offering automated goal-based portfolios, tax-loss harvesting, and cash management. Comparable to Mala'a as a category-defining robo-advisor with low AUM fees and goal-based investing at retail scale.
- Wealthsimple: Canadian digital wealth platform offering automated investing, trading, and tax-advantaged accounts. Comparable to Mala'a as a mass-affluent robo-advisor expanding from automated investing into adjacent financial services.
- Moneyfarm: UK/Italy digital wealth manager offering robo-advisory portfolios combined with pension and ISA products. Comparable to Mala'a on automated Sharia-/ESG-friendly portfolio construction and integrated retirement planning.
Others
- SNB Capital: Saudi National Bank's investment arm and CMA-licensed wealth manager. Both a lead investor in Mala'a's Series A and a Saudi wealth-management competitor, making SNB Capital a strategic financial partner and potential competitive threat.
Regional players
- Tamara: Saudi-headquartered BNPL and consumer fintech serving Middle East markets. Comparable to Mala'a as a Saudi-born consumer fintech that has scaled regionally, though operating in payments rather than wealth — useful as a regional scaling template.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mala'a Technologies social profiles
Digital presenceMala'a Technologies compliance and trust
Trust signalCompliance7 records
Mala'a Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mala'a Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Mala'a Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mala'a Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mala'a Technologies
What does Mala'a Technologies do?
Mala'a Technologies operates a unified personal finance management mobile app that consolidates expense tracking, automated savings, and Sharia-compliant robo-advisory investing for Saudi individual consumers. Users link multiple bank accounts via SAMA-regulated open banking, after which the platform automatically categorizes transactions, tracks recurring bills, and allocates user funds across five risk-tiered investment portfolios managed by an external investment team. Revenue is generated primarily through a 0.35% annual management fee on assets under management, with core expense management and financial planning features offered free of charge.
Is Mala'a Technologies a public or private company?
Mala'a Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mala'a Technologies founded?
Mala'a Technologies was founded in 2020. It employs 51 to 100 people.
Where is Mala'a Technologies based?
Mala'a Technologies is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Mala'a Technologies make money?
One revenue line is on record: robo-Advisory Management Fees.
Who are Mala'a Technologies's main competitors?
Direct peers on record are Sarwa, Wahed Invest and Baraka. Broad incumbents are Derayah Financial, Acorns, Betterment, Wealthsimple and Moneyfarm. SNB Capital is listed as an others. Tamara is listed as a regional player.
Does Mala'a Technologies have an API?
No public API is recorded for Mala'a Technologies.
What industry is Mala'a Technologies in?
Mala'a Technologies's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAAAAAD, Robo-Advisors & Digital Wealth Managers, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its NAICS code is 523940 and its SIC code is 6282.