What Kujiale does

Kujiale is a Hangzhou-based SaaS company founded in 2011 that operates a cloud-based 3D real-time rendering and design platform for the home decoration industry. The platform enables interior designers, commercial space designers, custom furniture manufacturers, homeowners, and enterprise home-furnishing brands to create floor plans, generate photorealistic renders, and produce construction documentation from a browser or desktop client without local installation. Core technology includes proprietary Qizhen (启真) and EGS rendering engines with claimed 99.8% illuminance calculation accuracy, a PBR material system, and AI capabilities spanning generative design, computer vision-based floor plan correction, 3D modeling, and image generation. The platform is organized as a hub-and-spoke architecture with vertical modules including Interior Design, Commercial Space Design, KooLux for professional lighting design, KoolSign for 2D-to-3D advertising conversion, and an AI-powered E-commerce Studio for product photography.

Kujiale operates a freemium self-serve model for individual users, complemented by an enterprise version (企业版) sold via direct sales to home furnishing brands and design companies, with customization and consulting services for large clients. Customer evidence includes strategic partnerships with named enterprises across home furnishing, tile manufacturing, bathroom products, and ceiling materials (Shinieman, Dingjia, Aopu, Marco Polo Tiles, Fashilong, A-home Furniture, Jutong Group), with reported outcomes such as order review cycles reduced from 72 to 24 hours and 90%+ one-time approval rates. The company is a subsidiary of Qunhe Technology (群核科技) and reaches 10M+ users globally through its domestic Kujiale brand and international Coohom brand, supported by a Kujiale College learning platform, three-tier Certification program, and Application Market aPaaS ecosystem.

The company's revenue model combines free-tier individual usage with paid enterprise subscriptions and professional services. Distribution is multi-channel: cloud web platform, desktop and mobile apps for designers and homeowners, and a dedicated enterprise sales motion. AI capabilities are exposed both through end-user product features (AI Smart Design, AI 3D modeling, AI image generation) and via the Kujiale Skills API, which integrates with the OpenClaw AI agent platform for developer-driven, conversational design workflows. The firm has raised over $235M cumulatively across multiple venture rounds through 2019, with top-tier backing from GGV Capital, Hillhouse Investment, Shunwei Capital, IDG Capital, and Hearst Ventures, and acquired Modelo in April 2020 to expand architectural 3D visualization capabilities.

Name

Kujiale

Legal name

杭州群核信息技术有限公司

Website

https://kujiale.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kujiale is a Hangzhou-based SaaS platform providing cloud-based 3D design, rendering, and AI-powered interior design tools serving individual designers, homeowners, and enterprise home-furnishing brands globally under its Kujiale and Coohom brands.

Ownership category

akta.pro rank

Product category

3D Interior Design Software

NAICS

Industrial Design Services (54142)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• 3D design software
• Interior design platform
• Cloud rendering SaaS
• Lighting simulation tools
• Home decoration software

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Enterprise Version: Annual/subscription-based licensing for enterprise customers requiring advanced features, team collaboration, and branded experiences. Free tier available for individual basic use.
2. Enterprise Customization & Consulting: Custom development and consulting services for large home furnishing brands requiring deep integration with proprietary systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Kujiale operates a full-scene online 3D cloud design platform that enables real-time rendering and collaborative interior, commercial, and exhibition space design. The platform integrates floor plan design, hard decoration, custom cabinetry, rendering, AI generation, and construction documentation, with specialized sub-products including KooLux for professional lighting simulation, KoolSign for 3D advertising design, and E-commerce Studio for AI-powered product photography. It is offered via freemium individual access and a subscription enterprise version targeting home furnishing brands.

Product overview

Kujiale is a full-scene online 3D cloud design platform operated by Qunhe Technology (群核科技), encompassing a platform-plus-modules architecture. The core platform integrates floor plan design, rendering, AI generation, and construction documentation, supported by specialized vertical modules: Interior Design (家装设计) and Commercial Space Design (酷空间公装) for spatial design; KooLux (照明设计) for professional lighting simulation with proprietary Qizhen and EGS rendering engines; KooSign (广告3D设计) for 2D-to-3D advertising conversion; and the E-commerce Studio (酷家乐棚拍) for AI-powered 3D product photography and video. AI capabilities are delivered through AI Smart Design (智能设计), AI Creation/3D Modeling (AI创作), AI Image Generation (AI图生图), and the Kujiale Skills API for AI agent integration via OpenClaw. Supporting ecosystem products include the Application Market (应用市场) for platform extensions, Kujiale College for video-based learning, and a Certification Center for professional credentials. Additional modules cover custom cabinetry, hard decoration, MEP, doors/windows, quantity surveying, free-form modeling (Kudashi), and parametric modeling. The international sub-brand Coohom serves global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Kujiale Cloud Design Platform (酷家乐云设计平台) A full-scene online 3D cloud design platform enabling real-time rendering and collaborative design for interior, commercial, and exhibition spaces. Integrates floor plan design, hard decoration, custom cabinetry, rendering, AI generation, and construction documentation modules. Accessible to individual designers and homeowners via a free personal tier and to enterprise customers via the paid enterprise version.
• Kujiale Enterprise Version (酷家乐企业版) Enterprise-tier version of the Kujiale platform offering expanded collaboration, team management, branded experiences, brand customization, advanced features, and priority support for home furnishing brands and design companies. Sold via direct sales with consultation hotline.
• KooLux Professional Lighting Design Platform (酷家乐照明设计) Standalone professional lighting design platform powered by the proprietary Qi Zhen (启真) and EGS rendering engines. Supports 3ds Max model import with synchronized updates, real-time effect and simulation preview, professional lighting reports in 30 seconds, and 99.8% illuminance calculation accuracy meeting international standards. Used by 30,000+ lighting designers across 10,000+ verified projects.
• Kujiale E-commerce Studio (酷家乐棚拍) AI-powered 3D virtual photography studio for e-commerce product visuals. Enables commercial photography renders in minutes, supports 3D/2D product photography, AI-generated portraits with copyright clearance, and one-click marketing video generation. Includes a template library and unlimited product updates.
• KoolSign 3D Advertising Design (广告3D设计) 3D advertising design tool that converts 2D files (CDR, AI) into 3D effects in seconds with one-click 2D-to-3D conversion, real scene matching, and built-in advertising craft character preset libraries. Targets advertising and signage designers.
• Coohom International Version (国际版) International version of the Kujiale cloud design platform serving global markets under the Coohom brand, enabling worldwide distribution of design tools with localized experience.
• AI Smart Design (智能设计) AI-driven interior design assistant that generates professional rendering effects in under 30 seconds from style and floor plan selection, with 6+ design styles and real-time rendering preview. No design experience required. Reports 90% efficiency improvement and 60% client sign-rate increase for designers. Available via Kujiale workbench or direct URL.
• Kujiale Skills API (AI Agent Skills) API product exposing Kujiale design capabilities (dialogue-based generation, intelligent layout, HD rendering, panoramic roaming) as callable modules for OpenClaw AI agents. Developers register, generate Skill Keys from the console, and configure them in OpenClaw to trigger design generation, editing, and panoramic views via conversational AI. Currently in API Beta.
• Kudashi Free-form Modeling (酷大师 / 自由造型) Standalone free-form 3D modeling tool (Kudashi) hosted at kudashi.com for custom and complex shape creation beyond standard library models, enabling parametric and irregular design.

Quantifiable outcome

• Plan output efficiency improved by 90% for interior designers
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Marco Polo Tiles (马可波罗瓷砖)coreStrategic or Co-development Partner · 1 January 2020Four-year strategic partnership building 'Home Design 2.0 System' and 'Home Design Circle' ecosystem. Kujiale created textured renderings and diverse video applications, achieving 100% store adoption rate.
• Shinieman (诗尼曼家居)coreStrategic or Co-development Partner · 1 January 2019Strategic partnership since early adoption of Kujiale 3D software. Jointly developed breakthrough core technologies for the custom home furnishing industry. Achieved 720-degree space scene visualization and over 90% one-time order approval rate.
• Fashilong (法狮龙)minorStrategic or Co-development Partner · 1 January 2019Partnership since 2019 for digital transformation. Kujiale enabled content production and account operation capabilities, created 'Top Wall Integration' Douyin topic with over 700,000 views.
• Dingjia (顶固集创家居)coreStrategic or Co-development Partner · 1 January 2002Long-standing partnership since 2002 focusing on home product internet digitalization. Kujiale helped reduce order review and splitting cycle from 72 hours to 24 hours through logical sorting and standardized processes.
• Aopu (奥普)coreStrategic or Co-development Partner · 1 January 1993Partnership with 30-year bathroom product brand. Achieved near-full monthly active usage, over 3 million design solutions, and 80 million+ panoramic views. Joint terminal capability improvement plan implemented.
• A-home Furniture (A家家居)coreStrategic or Co-development PartnerCollaborative development of 'auto-review solution' transforming traditional manual review to automated system. Improved production efficiency by 25% in 2023, expected 33% further improvement in 2024.
• Jutong Group (聚通集团)minorStrategic or Co-development PartnerImplementation of BIM 'model-to-drawing' feature achieving full-link data interoperability. 100% floor plan BIM drawing rate and business coverage achieved.
• Shunde Vocational and Technical College (顺德职业技术学院)minorStrategic or Co-development PartnerSchool-enterprise cooperation for digital design talent cultivation. Programs support Greater Bay Area design and manufacturing industry development.
• Coohom (国际版)coreChannel Partner/ Reseller/ DistributorInternational version of Kujiale platform serving global markets under the Coohom brand, enabling worldwide distribution of design tools.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SketchUp (Trimble): Trimble's SketchUp is a 3D modeling platform widely used by interior designers, architects, and home renovation professionals. It directly competes with Kujiale on cloud-enabled 3D design for residential and commercial spaces, and is the most-cited alternative for designers globally.
• Homestyler (Easyhome 居然之家): Homestyler, backed by Chinese home furnishing retailer Easyhome, is a direct domestic competitor offering 3D home design and rendering tools. It competes head-to-head with Kujiale in the China home design SaaS market with a similar freemium model and enterprise sales motion.
• Planner 5D: Planner 5D is a cross-platform 2D/3D home design SaaS used by homeowners and professionals globally. It mirrors Kujiale's core use case (cloud-based home design with rendering) and competes on accessibility and AI features, particularly in international markets.
• Chief Architect: Chief Architect produces professional home design software with strong rendering and construction drawing capabilities for residential designers and builders. It is a long-standing direct competitor in the home design software category that Kujiale targets with its cloud and AI platform.
• RoomSketcher: RoomSketcher is a cloud-based floor plan and 3D home design SaaS targeting both consumers and professionals. It overlaps with Kujiale on freemium floor plan creation, 3D visualization, and pro subscription offerings.
• Cedreo: Cedreo is a SaaS home design platform focused on home builders, remodelers, and interior designers, with floor plan, 3D, and presentation tools. It is a direct competitor in the professional home design SaaS category, particularly in the construction and remodeling segments.
• Sweet Home 3D: Sweet Home 3D is an open-source interior design application for 3D home planning and visualization. While free, it competes with Kujiale's free tier on the same homeowner and small-designer use cases.

Broad incumbents

• Autodesk (AutoCAD, 3ds Max, Revit): Autodesk offers broad 3D design and CAD platforms (3ds Max, Revit, AutoCAD) that overlap with Kujiale's rendering and BIM capabilities. As a global incumbent with deep AEC penetration, it is the dominant alternative for professional design workflows that Kujiale targets with its cloud and AI features.

Emerging players

• Foyr: Foyr is an India-based cloud interior design SaaS with AI-assisted floor plan and 3D rendering tools. It targets a similar interior designer and homeowner base as Kujiale, with comparable freemium-to-paid dynamics in an emerging market.
• Havenly: Havenly is an online interior design platform combining designer marketplace services with design tools. While its business model is more marketplace-driven, it overlaps with Kujiale's homeowner segment and represents a U.S. comparable for the consumer-side of online home design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kujiale