Homestyler
Homestyler is a cloud-based 3D home design platform with 20M+ users across 190+ countries, serving interior designers, homeowners, brands, retailers, and educational institutions with 3D floor planning, AI-powered design tools, and a library of 10M+ branded 3D furniture models.
- Company typePrivate
- Founded2009
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Homestyler does
Homestyler (居然设计家(上海)科技有限公司 / Juran Design+ (Shanghai) Technology Co., Ltd.) is a cloud-based 3D home design platform founded in 2009 and headquartered in Shanghai, China. The platform enables users to create 3D floor plans, render photorealistic interiors, and customize furniture using a browser-based editor supported by mobile apps with AR and VR capabilities. Its underlying asset library comprises 10M+ branded 3D furniture models sourced from manufacturers and retailers, paired with 500+ pre-built templates, and rendering is powered by integration with V-Ray. The platform is structured around a multi-segment user base of over 20M users across 190+ countries, including individual homeowners, interior designers, brands and retailers, real estate professionals, and schools and universities.
The product surface has progressively expanded from a 3D floor planner into a broader design workspace. Current capabilities include the 3D Floor Planner, AI Studio (a suite of AI tools covering planning, staging, video, moodboards, modeling, materials, painting, and animation), an AI Interior Design Agent that operates via conversational interface, Custom Furniture, a Team License for collaborative work, mobile apps with AR for on-site visualization, Asset Market, Video Render, and Virtual Studio. The platform is ISO/IEC 27001:2022 certified and supports 12 languages, indicating institutional and international readiness.
Homestyler monetizes through a freemium subscription model with Pro, Master, and Styler tiers, supplemented by usage-based fees for rendering and AI credits, asset and template transactions through the Asset Market, Professional Services for brand and enterprise clients, and an affiliate program offering 20-30% commissions. The company is privately held with no parent company disclosed and no funding rounds surfaced in the available data, indicating a self-funded or bootstrapped operating profile.
Homestyler firmographics
Firmographics- Name
- Homestyler
- Legal name
- 居然设计家(上海)科技有限公司
- Website
- https://homestyler.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Homestyler is a cloud-based 3D home design platform with 20M+ users across 190+ countries, serving interior designers, homeowners, brands, retailers, and educational institutions with 3D floor planning, AI-powered design tools, and a library of 10M+ branded 3D furniture models.
- Ownership category
- akta.pro rank
Homestyler industry classification
Industry- Product category
- 3D Home Design Software
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Virtual Storage Systems Planning (Product Selection & Layout) (HSAFALAH)
Keywords
Where Homestyler is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homestyler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Memberships: Tiered subscription model with Pro, Master, Styler, and Team License options available as monthly auto-renew, 1-month, 6-month, and 12-month subscriptions
- Rendering Services: Pay-per-render services including 4K render, 12K panorama render, and 720p/1080p video render credits
- Asset and Template Sales: Sale of premium model packages and pre-set design templates through the Asset Market
- Professional Services: 3D modeling services and design services for brands and retailers, including virtual staging and showroom design
- AI Credits: AI-powered features powered by credits system for advanced design capabilities
- Affiliate Program: Commission-based affiliate program offering 20-30% recurring commissions on referred subscription purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic design features |
| Subscription | Monthly | Pro, Master, Styler membership tiers |
| Subscription | Annual | Team License for collaboration |
| Usage-based | Pay-as-you-go | Pay-per-render services |
| Unit Pricing | One time/ perpetual license | Premium model packages and templates |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Homestyler product offering
Product offeringCore offering
Homestyler provides a cloud-based 3D home design platform accessible via web and mobile apps, enabling users to create floor plans, decorate with 10M+ branded 3D furniture models, and produce photorealistic renders using V-Ray-powered cloud rendering. The platform integrates AI Studio tools (AI Planner, AI Stager, AI Video, AI Moodboard, AI Modeler, AI Material, AI Painter, AI Animator, and a chat-based Interior Design Agent), VR/AR visualization, team collaboration, and a community gallery for designers, brands, retailers, real estate firms, schools, and homeowners.
Product overview
Homestyler is a cloud-based all-in-one 3D home design platform offering both web and mobile applications. The platform combines a core 3D Floor Planner with an extensive Asset Market of 10M+ branded furniture models, supported by cloud rendering powered by V-Ray. AI Studio provides integrated AI tools including AI Planner (auto floor plan generation), AI Stager (image-to-design), AI Video/Animator (image-to-video), AI Modeler (photo-to-3D), AI Material, AI Painter, AI Moodboard, and a conversational Interior Design Agent. Collaboration features include Team License for multi-user design, while visualization services span Video Render, Virtual Studio, VR/AR, and 3D Viewer. The community ecosystem encompasses a Gallery with millions of user designs, Challenge competitions, AIDA Awards, and structured Bootcamp learning programs. Business solutions target Interior Designers, Brands & Retailers (with Virtual Showroom, 3D Catalog listing), Real Estate, Schools, and Homeowners. Additional offerings include a free Bloomscape garden design game, an Affiliate Program with up to 30% recurring commission, and services for 3D Modeling, 3D Content Creation, and professional Designer Hiring.
Differentiator
Problem solved
Functional benefit
Brands
- Homestyler Lab: A community feature for creative design exploration and sharing.
- Bloomscape
Products and services
- Homestyler Platform Cloud-based all-in-one 3D home design platform accessible via web and mobile apps, enabling users to create floor plans, decorate with 10M+ branded 3D furniture models, render photorealistic visuals, and share designs with a community of 20M+ users.
- 3D Floor Planner Interactive floor plan creation tool that lets users draw 2D layouts or upload sketches and convert them into editable 3D home models with drag-and-drop simplicity.
- AI Studio Integrated suite of AI-powered design tools including AI Planner (auto floor plans), AI Stager (image-to-design), AI Video/Animator (image-to-video), AI Moodboard, AI Modeler (image/text-to-3D), AI Material, AI Painter, and the chat-based Interior Design Agent.
- Homestyler Mobile App iOS and Android mobile application for on-the-go 3D design with AR features that let users place virtual furniture in real spaces and measure rooms.
- Asset Market In-platform marketplace offering 10M+ branded 3D furniture models and 500+ design templates (e.g., Japandi Home, Modern Elegance, Mid-Century Modern) in formats including MAX, RAR, and SKP for download and use in designs.
- Video Render Cloud-based video rendering service producing 720p/1080p animated visualizations of 3D designs, including 4K stills and 12K panoramic renders.
- Virtual Studio 3D visualization service for brands and retailers that renders products in thousands of automated scene configurations for marketing materials and virtual showrooms.
- Collaboration / Team License Multi-user design collaboration platform with Team License allowing design teams to work together on 3D projects in real time.
- 3D Modeling Service Professional 3D modeling service that creates high-quality branded furniture models for brands and retailers for use in their catalogs and virtual showrooms.
- 3D Content Creation Full-service 3D content production for building virtual showrooms and lifestyle scenes for product marketing and brand storytelling.
- Hire Designer Marketplace service connecting homeowners with professional interior designers for custom design services.
- VR & AR Technology Immersive virtual reality and augmented reality capabilities for experiencing 3D designs in VR headsets or AR on mobile devices.
- 3D Viewer Interactive 720-degree product viewer allowing consumers to inspect furniture and materials with interchangeable components and material options.
Quantifiable outcome
- Save 30% on renovation costs
- +4 more outcomes
Companies that use Homestyler
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Homestyler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Homestyler partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Homestyler competitors and assessment
Company assessmentDirect peers
- Planner 5D: Closest direct competitor offering a web and mobile 3D home design platform with freemium model, furniture catalog, and rendering capabilities — overlapping with Homestyler on both consumer and prosumer interior designers.
- RoomSketcher: 3D home design and floor planning platform targeted at both homeowners and professionals, with rendering services and branded furniture models — directly comparable to Homestyler's core offering.
- Cedreo: 3D home design software focused on home builders, remodelers, and real estate professionals with floor planning and presentation tools — closely matches Homestyler's real estate and home designer segments.
- Chief Architect: Professional home design software for residential designers, builders, and remodelers with 3D rendering and CAD tools — overlaps with Homestyler's professional designer segment.
- Decorilla: Online interior design service marketplace connecting homeowners with professional designers — overlaps with Homestyler's 'Hire Designer' service and homeowner/professional designer segments.
Broad incumbents
- SketchUp (Trimble): Broader 3D modeling platform used across architecture, interior design, and construction — overlaps with Homestyler in design workflows but serves a much wider professional audience.
- Autodesk: Major CAD/3D design software incumbent (AutoCAD, 3ds Max, Revit) — historically connected to Homestyler (Autodesk package name visible in Play Store listing) and competes broadly in design tooling.
Emerging players
- Foyr Neo: AI-powered interior design platform with cloud rendering and rapid floor plan generation — emerging competitor targeting professional designers with AI-native workflow similar to Homestyler's AI Studio.
- Collov AI: AI-driven interior design tool offering generative redesigns and style transformations — emerging AI-native competitor intersecting with Homestyler's AI Stager and Interior Design Agent capabilities.
Regional players
- IKEA Kreativ: IKEA's in-house AR-based design tool for placing IKEA products in real rooms — comparable AR visualization functionality but limited to IKEA's catalog rather than an open brand library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Homestyler social profiles
Digital presenceHomestyler compliance and trust
Trust signalCompliance1 record
Homestyler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homestyler leadership team
Management profileNumber of profiles
Homestyler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homestyler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homestyler
What does Homestyler do?
Homestyler provides a cloud-based 3D home design platform accessible via web and mobile apps, enabling users to create floor plans, decorate with 10M+ branded 3D furniture models, and produce photorealistic renders using V-Ray-powered cloud rendering. The platform integrates AI Studio tools (AI Planner, AI Stager, AI Video, AI Moodboard, AI Modeler, AI Material, AI Painter, AI Animator, and a chat-based Interior Design Agent), VR/AR visualization, team collaboration, and a community gallery for designers, brands, retailers, real estate firms, schools, and homeowners.
Is Homestyler a public or private company?
Homestyler is a private company. It is classified as unknown and is currently operating.
When was Homestyler founded?
Homestyler was founded in 2009. It employs 51 to 100 people.
Where is Homestyler based?
Homestyler is headquartered in Boston, United States, in the North America region.
How does Homestyler make money?
Six revenue lines are on record. Subscription Memberships are the primary driver. The others are rendering Services, asset and Template Sales, professional Services, AI Credits and affiliate Program.
Who are Homestyler's main competitors?
Direct peers on record are Planner 5D, RoomSketcher, Cedreo, Chief Architect and Decorilla. Broad incumbents are SketchUp (Trimble) and Autodesk. Emerging players are Foyr Neo and Collov AI. IKEA Kreativ is listed as a regional player.
Does Homestyler have an API?
No public API is recorded for Homestyler.
What industry is Homestyler in?
Homestyler's product category is 3D Home Design Software. Its primary akta.pro industry code is HSAFALAH, Virtual Storage Systems Planning (Product Selection & Layout). Its NAICS code is 54141.