JIANGXIAOBAI
- Company typePrivate
- Founded2016
- HeadquartersChongqing, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
JIANGXIAOBAI firmographics
Firmographics- Name
- JIANGXIAOBAI
- Legal name
- Chongqing Jiangji Distillery Co., Ltd.
- Website
- https://jiangjidistillery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
JIANGXIAOBAI industry classification
Industry- Product category
- Chinese Baijiu & Liqueurs
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)
- akta.pro secondary industry
- Sake & Traditional Rice Wine Production (AFAFAAAG)
Keywords
Where JIANGXIAOBAI is headquartered
LocationHeadquarters
- HQ city
- Chongqing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
JIANGXIAOBAI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Baijiu and Liqueur Product Sales: Primary revenue from manufacturing and selling Chinese baijiu, plum liqueurs, fruit liqueurs, herbal liqueurs, rice wine, and other alcoholic beverages through distribution networks in domestic Chinese market and international export markets.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
JIANGXIAOBAI product offering
Product offeringCore offering
Jiangxiaobai manufactures and sells traditional Chinese baijiu (sorghum spirit) and a diversified portfolio of liqueurs at Jiangji Distillery in Baisha town, Jiangjin District, Chongqing. The core offering is small-qu light-aroma baijiu marketed as the "Renaissance of the Old Flavor," expanded with PURE series (international markets), Meijian green plum liqueur, GUOLIFANG fruit liqueurs blended with more than 30% fruit juice, Honey Maca herbal liqueur, Xinhun Shaojiu, and MISE rice wine.
Product overview
JIANGXIAOBAI (Jiangxiaobai) is a Chinese baijiu brand operated by Chongqing Jiangji Distillery Co., Ltd. The product portfolio centers on traditional small-qu light-aroma baijiu under the 'Renaissance of the Old Flavor' concept, expanded with the PURE series targeting international markets. The company produces multiple liqueur lines including Meijian Green Plum Liqueur (available in Original, Jasmine, Green Mandarin, Oak Barrel, and Ceramic-Jar aged variants), GUOLIFANG Fruited Flavored Liqueur (with yuzu, cili, and lemon flavors), Honey Maca Herbal Liqueur, and MISE Rice Wine. The J-MIX mixology program promotes baijiu-based cocktails for global audiences. Products are distributed across 27+ countries with emphasis on youth-oriented brand positioning through music festivals, street art competitions, and cultural events.
Differentiator
Problem solved
Functional benefit
Brands
- PURE: PURE is a product series targeting the global audience, featuring the Renaissance of the Old Flavor concept. Made from pure sorghum baijiu, designed with modern simplicity and Yangtze River symbolism. P750 bottle introduced in February 2019.
- Meijian
- GUOLIFANG
- J-MIX / JIANG MIX
- Honey Maca
- Xinhun Shaojiu
- MISE Rice Wine
- SHIGUANG MEIJIU
Products and services
- Jiangxiaobai Baijiu (Renaissance of the Old Flavor) Traditional Chinese baijiu (sorghum spirit) made via small-qu light-aroma fermentation. Pure and incisive taste with mixed fragrance of green apple and fresh grass. Designed for individual consumers to be consumed neat or as cocktail base.
- PURE Series International-targeted baijiu product line with smooth sorghum spirit flavor suitable for cocktails and mixed drinks. Modern minimalist urban bottle aesthetics featuring Yangtze River wave design. Aimed at global consumers and overseas cocktail programs.
- Meijian Green Plum Liqueur Collection Green plum liqueur produced using pure sorghum liquor and pickled green plums, brewed from juice with sweet and sour taste. Multiple expressions including Original, Jasmine, Green Mandarin, Oak Barrel aged, and Ceramic-Jar aged. Eight expressions received Gold distinction at 2026 Monde Selection. Positioned for face-to-face socializing and natural/healthy drinking occasions.
- SHIGUANG MEIJIU Liqueur Series Premium liqueur series including Green Plum Sparkling Liqueur, Raspberry Flavor, Guava Flavor, and Green Plum Liqueur. Five expressions received Gold at 2026 Monde Selection World Quality Awards.
- GUOLIFANG Fruited Flavored Liqueur (果立方) Fruited flavored baijiu (sorghum spirit) blended with more than 30% real fruit juice to create fruity sorghum baijiu with juice taste. Includes Yuzu Flavor, Cili Flavor, and Lemon Flavor expressions. GUOLIFANG Yuzu Flavor Liqueur won Grand Prize at 2026 Korea Wine & Spirits Awards; GUOLIFANG line earned 2 Gold awards at 2026 Monde Selection.
- Honey Maca Herbal Liqueur Herbal liqueur made with imported gin and vodka as the base liquor, combined with real maca and real honey. Pleasant aroma and coordinated taste suitable for friends' gatherings or solo drinking.
- Xinhun Shaojiu Grain-based floral and fruity baijiu developed with national-level brewers to restore traditional body and flavor of ancient baijiu while integrating modern brewing technology innovations. Aimed at reviving Chinese baijiu for the new era.
- MISE Rice Wine Series Premium rice wine made from selected fresh glutinous rice from Xiaogan County, Hubei Province. Low-temperature fermentation over 21 days using only rice and water as raw materials. Includes Osmanthus Flavor variant. Both received Gold distinction at 2026 Monde Selection.
Quantifiable outcome
- Most popular baijiu brand among young Chinese consumers
- +1 more outcomes
Companies that use JIANGXIAOBAI
Customer profileSegments3 records
Ideal customer profiles3 records
JIANGXIAOBAI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JIANGXIAOBAI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, minor and core.
- HANGANG GLOBAL Co., LtdmajorKorean distribution partner that received the Grand Prize (大賞) award on behalf of Jiangxiaobai at the 2026 Korea Wine & Spirits Awards ceremony for GUOLIFANG Yuzu Flavor Liqueur.
- Bama TeaminorCentury-old tea enterprise that collaborated with Meijian to launch Meijian Master Tea Plum Wine. Partnership combines tea and wine cultures at Meijian Forest Tavern events.
- Namatame TatsunariminorAward-winning Japanese bartender collaborated with Jiangxiaobai at FOODEX JAPAN 2019 to present cocktails as part of Jiang Mix program, showcasing baijiu's versatility.
- Nichiwa Shoji Co., LtdcoreJapan's largest Chinese alcoholic beverage agent. Partnered with Jiangxiaobai at FOODEX JAPAN 2019 to promote Chinese liquor culture and build professional channels for baijiu entry into Japanese market. Products feature short poems in Chinese and Japanese.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
JIANGXIAOBAI competitors and assessment
Company assessmentDirect peers
- Kweichow Moutai: Largest Chinese baijiu producer by market value and the dominant premium sauce-aroma baijiu brand. Directly comparable to Jiangxiaobai as a Chinese sorghum-based distilled spirit producer selling into both domestic and international markets, though serving a much older and higher-end consumer.
- Wuliangye: Top-tier Chinese baijiu producer with a strong aroma profile, second only to Moutai. Comparable to Jiangxiaobai as a mass-market Chinese baijiu manufacturer with national distribution and growing international presence.
- Luzhou Laojiao: Heritage strong-aroma baijiu producer with a long-standing brand. Comparable to Jiangxiaobai as a listed Chinese baijiu distillery expanding into younger consumer segments and lower-ABV product extensions.
- Yanghe Brewery: Major Chinese baijiu producer known for soft-aroma (绵柔) styles and aggressive brand marketing. Comparable to Jiangxiaobai as a privately funded-era peer pursuing younger consumers and modern brand-building.
- Langjiu: Sichuan-based strong-aroma baijiu producer with national distribution. Comparable to Jiangxiaobai as a fellow Chinese distilled spirit brand competing for younger urban consumers.
- Shede Spirit (舍得酒业): Chinese baijiu producer with cultural branding and youth-oriented marketing initiatives. Comparable to Jiangxiaobai for its focus on cultural IP and premium positioning.
Broad incumbents
- Diageo: Global spirits leader (Johnnie Walker, Smirnoff, Tanqueray). Comparable to Jiangxiaobai as a broad incumbent with a multi-brand spirits portfolio and the international distribution Jiangxiaobai is trying to build for baijiu.
- Pernod Ricard: Global premium spirits group (Martini, Jameson, Chivas). Comparable to Jiangxiaobai as a broad incumbent with Asia-centric strategy (via Mumm, Royal Salute) and deep China market presence.
- Rémy Cointreau: Premium spirits group focused on cognac and liqueurs (Cointreau, Rémy Martin). Comparable to Jiangxiaobai for its portfolio approach to liqueurs and premium positioning in global on-trade.
Regional players
- Suntory: Japanese spirits giant with strong Asia distribution and a track record of building Japanese whisky and liqueur brands globally. Comparable to Jiangxiaobai as a regional Asian spirits producer exporting cultural-brand identity into Western markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JIANGXIAOBAI social profiles
Digital presenceJIANGXIAOBAI compliance and trust
Trust signalCompliance3 records
JIANGXIAOBAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
JIANGXIAOBAI leadership team
Management profileNumber of profiles
Profiles2 records
JIANGXIAOBAI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JIANGXIAOBAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JIANGXIAOBAI
What does JIANGXIAOBAI do?
Jiangxiaobai manufactures and sells traditional Chinese baijiu (sorghum spirit) and a diversified portfolio of liqueurs at Jiangji Distillery in Baisha town, Jiangjin District, Chongqing. The core offering is small-qu light-aroma baijiu marketed as the "Renaissance of the Old Flavor," expanded with PURE series (international markets), Meijian green plum liqueur, GUOLIFANG fruit liqueurs blended with more than 30% fruit juice, Honey Maca herbal liqueur, Xinhun Shaojiu, and MISE rice wine.
Is JIANGXIAOBAI a public or private company?
JIANGXIAOBAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was JIANGXIAOBAI founded?
JIANGXIAOBAI was founded in 2016. It employs 1,001 to 5,000 people.
Where is JIANGXIAOBAI based?
JIANGXIAOBAI is headquartered in Chongqing, China, in the Asia region.
How does JIANGXIAOBAI make money?
One revenue line is on record: baijiu and Liqueur Product Sales.
Who are JIANGXIAOBAI's main competitors?
Direct peers on record are Kweichow Moutai, Wuliangye, Luzhou Laojiao, Yanghe Brewery, Langjiu and Shede Spirit (舍得酒业). Broad incumbents are Diageo, Pernod Ricard and Rémy Cointreau. Suntory is listed as a regional player.
Does JIANGXIAOBAI have an API?
No public API is recorded for JIANGXIAOBAI.
What industry is JIANGXIAOBAI in?
JIANGXIAOBAI's product category is Chinese Baijiu & Liqueurs. Its primary akta.pro industry code is CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands, with a secondary code of AFAFAAAG, Sake & Traditional Rice Wine Production. Its NAICS code is 312140 and its SIC code is 2080.