Pernod Ricard
Pernod Ricard is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that owns 240+ brands (Absolut, Jameson, Chivas Regal, Martell, Royal Stag) and distributes to 160 countries via 73-country direct salesforce, serving global on-trade and off-trade retail channels with FY25 net sales of €10,959 million.
- Company typePublic
- Founded1975
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pernod Ricard does
Pernod Ricard S.A. is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that operates a federated "House of Brands" model organized through decentralized Brand Companies — Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, and North American Distillers — which collectively own 240+ premium brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, Royal Salute, The Glenlivet, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa), specialty brands (Monkey 47, Malfy), non-alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%, Cinzano Spritz 0%), and ready-to-drink lines (Absolut Vodka & Sprite with Coca-Cola). The Group runs proprietary distilling, blending, aging and bottling operations supported by regenerative agriculture programs across 380,000+ hectares and decarbonization targets (carbon-neutral distillation at Absolut and Chivas Brothers, SBTi-validated net-zero science-based targets aligned to 1.5°C); it also operates an AI-enhanced glass recycling project in China and circular packaging via EcoSPIRITS partnership.
Pernod Ricard makes money primarily through one-time wholesale sale of branded spirits and champagnes (and increasingly non-alcoholic and RTD extensions) to on-trade (bars, restaurants, hotels) and off-trade (retail, supermarkets, liquor stores) channels via a direct salesforce present in 73 countries and distribution into 160 countries. Supplemental revenue comes from 40+ brand homes hosting 1.5 million guests annually (Jameson Distillery Bow St., Maison Martell, The Chuan, Casa Altos, KI NO BI Kyoto), e-commerce through The Whisky Exchange (acquired 2021), and FIFA World Cup 2026 / MLS-bound sports sponsorship-driven marketing. Pricing is set by market, channel and brand tier; the Group's investment-grade profile (Baa1/BBB+) supports an active debt program (€1.35B Sept 2023, €1.2B Oct 2025) and a stable €4.70/share dividend, with FY25 net sales of €10,959 million, down 6% from FY24.
The Group is currently undergoing a portfolio refocus, having divested Imperial Blue (India, July 2025), Mumm Napa (Trinchero, April 2026), Strategic International Wines (Australian Wine Holdco, April 2025), Nordic brands (Hartwall, October 2024) and Becherovka (Maspex, December 2023), while terminating merger-of-equals discussions with Brown-Forman in April 2026. India — the largest market by volume and second by value at 12-13% of global revenues (₹27,446 crore FY24-25) — is the focus of a potential Pernod Ricard India IPO (preparatory work begun April 2026 with Goldman Sachs), but is also the locus of significant regulatory friction including a Delhi High Court license denial, a CCI antitrust investigation, a $314M back-tax demand, and ~$392M in disputed Telangana state dues.
Pernod Ricard firmographics
Firmographics- Name
- Pernod Ricard
- Legal name
- Pernod Ricard S.A.
- Website
- https://pernod-ricard.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pernod Ricard is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that owns 240+ brands (Absolut, Jameson, Chivas Regal, Martell, Royal Stag) and distributes to 160 countries via 73-country direct salesforce, serving global on-trade and off-trade retail channels with FY25 net sales of €10,959 million.
- Ownership category
- akta.pro rank
Pernod Ricard industry classification
Industry- Product category
- Premium Spirits & Wines
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Pernod Ricard is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices21 records
Markets served
Pernod Ricard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Premium Spirits Sales: Core revenue from sale of premium spirits portfolio of 200+ brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, The Glenlivet, Royal Salute, Ricard, Havana Club, Perrier-Jouët, Mumm), Prestige brands, and Specialty brands.
- Champagne and Sparkling Wine Sales: Sales of champagne brands (Mumm, Perrier-Jouët) and formerly sparkling wines (Mumm Napa - divested to Trinchero in 2025/2026).
- Strategic Local Brand Sales: Local market-anchored brands including Royal Stag, Blenders Pride, Imperial Blue (divested to Tilaknagar), 100 Pipers, Pastis 51, ARARAT, Seagram's Gin, Kahlúa, J.P. Wiser's, Ramazzotti, Olmeca, Wyborowa and Passport Scotch.
- Ready-to-Drink (RTD) Product Sales: Revenue from ready-to-drink portfolio including Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, and Kahlúa extensions, including the Absolut Vodka & Sprite RTD cocktail launched with The Coca-Cola Company.
- Non-Alcoholic Brand Sales: Growing portfolio of non-alcoholic brands and extensions (Seagram's 0.0%, Beefeater 0.0%, Cinzano Spritz 0%, Suze Tonic 0%, Ramazzotti Arancia 0.0%, Almave Ambar 0%, Almave Blanco 0%, Lillet Blanc 0%, Pacific 0%).
- Brand Home Tourism and Experiences: Revenue from 40+ brand homes globally (Jameson Distillery Bow St., Maison Martell, Maison Mumm, Casa Altos, Rabbit Hole Distillery, The Glenlivet, The Chuan, etc.) welcoming 1.5 million guests annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | €1.2 billion bond issuance completed October 2025 |
| Other | Multi-year contract | €1.35 billion bond issuance across 4-year and 10-year tranches (Sept 2023) |
| Other | Annual | Dividend per share €4.70 for FY25 |
| Other | One time/ perpetual license | Preliminary India IPO valuation estimates |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels9 records
Pernod Ricard product offering
Product offeringCore offering
Pernod Ricard produces, markets, and distributes a portfolio of 240+ premium wines, spirits, and champagnes through decentralized Brand Companies. Operations span Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, The Glenlivet, Royal Salute, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole), Specialty brands (Monkey 47, Malfy, Kahlúa), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Olmeca, Wyborowa), Non-Alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%), and Ready-to-Drink products (Absolut Vodka & Sprite). Brand Companies own production assets and run global brand strategy, with distribution reaching 160 countries via direct salesforce presence in 73 markets and complemented by 40+ brand homes and the Whisky Exchange e-commerce platform.
Product overview
Pernod Ricard's offering is a federated "House of Brands" architecture rather than a single unified product. The Group owns more than 240 premium brands spanning spirits, champagnes, wines and non-alcoholic drinks, organized into Strategic International Brands (Absolut, Ballantine's, Beefeater, Chivas Regal, Havana Club, Jameson, Malibu, Martell, Mumm, Perrier-Jouët, Ricard, Royal Salute, The Glenlivet), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare, Secret Speyside, Avion, Elyx, L'Orbe), Speciality brands (Monkey 47, Malfy, Italicus, Lillet, Pernod, Suze, Aberlour, Scapa, etc.), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa, etc.), Non-Alcoholic extensions (Beefeater 0.0%, Seagram's 0.0%, Almave, Cinzano Spritz 0%, Pacific 0%, etc.), and Ready-To-Drink brands (Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, Kahlúa). Recent acquisitions added Codigo 1530 (prestige tequila), Skrewball (flavored whiskey) and Ace Beverage (Canadian RTDs). Production is managed through Brand Companies (Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, North American Distillers) with distribution into 160+ countries via direct presence in ~60 markets. The portfolio is complemented by Sustainability & Responsibility programs (Nurturing Terroir, Valuing People, Circular Making, Responsible Hosting) and by 40+ Brand Homes that host visitor experiences, plus a digital labels initiative providing consumer product information.
Differentiator
Problem solved
Functional benefit
Brands
- Absolut: Premium vodka made from pure Swedish water and winter wheat; described as the world's leading premium vodka.
- Ballantine's
- Beefeater
- Chivas Regal
- Havana Club
- Jameson
- Malibu
- Martell
- Mumm
- Perrier-Jouët
- Ricard
- Royal Salute
- The Glenlivet
- Kahlúa
- Royal Stag
- Blenders Pride
- Imperial Blue
- Monkey 47
- Skrewball
- Código 1530
- The Chuan
Products and services
- Absolut Vodka Absolut is the world's leading premium vodka, made from pure Swedish water and winter wheat, and is one of Pernod Ricard's top Strategic International Brands.
- Ballantine's Scotch Whisky Ballantine's is the world's second best-selling Scotch whisky, blended with 50 single malts and 4 single grains.
- Beefeater Gin Beefeater is the world's number three premium gin, made in the heart of London. Expanded into a non-alcoholic extension, Beefeater 0.0%.
- Chivas Regal Scotch Whisky Chivas Regal is the world's top luxury Scotch whisky and a pioneer in the art of blending. Recent extension includes Chivas Regal 16 developed with Charles Leclerc.
- Havana Club Rum Havana Club is the most awarded Cuban rum, crafted following traditional Cuban methods and sold through a joint venture between Pernod Ricard and Cuba Ron.
- Jameson Irish Whiskey Jameson is the number one Irish whiskey in the world, owned via Irish Distillers, and a Strategic International Brand active in sports sponsorships including MLS and FIFA World Cup 2026 partnerships.
- Malibu Coconut Rum Malibu is the world's best-selling coconut-flavoured rum, made in the Caribbean and also part of Pernod Ricard's ready-to-drink portfolio.
- Martell Cognac Martell is the oldest of the great cognac houses, founded in 1715, operated via the Martell Mumm Perrier-Jouët brand company.
- Mumm Champagne Mumm is one of the top three champagnes in the world; the Mumm Napa U.S. sparkling wine business was divested to Trinchero in 2025.
- Perrier-Jouët Champagne Perrier-Jouët is a prestigious, elegant champagne with a 210-year history, operated via the Martell Mumm Perrier-Jouët brand company.
- Ricard Anise Spirit Ricard is the best-selling anise-based spirit in the world and a Strategic International Brand, named after founder Paul Ricard.
- Royal Salute Scotch Whisky Royal Salute is the number two prestige Scotch whisky in the world.
- The Glenlivet Single Malt Scotch The Glenlivet is the world's second best-selling single malt Scotch whisky, a Strategic International and Prestige brand.
- KI NO BI Japanese Gin KI NO BI is Japan's first dedicated artisanal gin distillery, located in Kyoto.
- Rabbit Hole Bourbon Rabbit Hole is a Kentucky bourbon brand, with distillery located in Louisville, KY.
- Monkey 47 Gin Monkey 47 is a super-premium gin brand acquired in 2016.
- Kahlúa Coffee Liqueur Kahlúa is a coffee liqueur brand with all its coffee now sourced through the 'Coffee for Good' programme in Veracruz, Mexico.
- Blenders Pride Indian Whisky Blenders Pride is an Indian whisky under Pernod Ricard India, operating the 'Reserved Experiences' multi-sensory dining platform.
- Royal Stag Indian Whisky Royal Stag is a flagship Indian whisky brand of Pernod Ricard India, which overtook McDowell's to become the world's largest-selling whisky brand by volume in 2025.
- Código 1530 Tequila Código 1530 is an Ultra Premium and Prestige tequila brand in which Pernod Ricard acquired a majority stake in 2022.
- Skrewball Peanut Butter Whiskey Skrewball is a peanut butter-flavored American whiskey brand established in 2018; Pernod Ricard acquired a majority stake in March 2023.
- Beefeater 0.0% Non-Alcoholic Gin Beefeater 0.0% is an alcohol-free version of the iconic Beefeater London Dry Gin, launched January 2024 as part of Pernod Ricard's no-alcohol category push.
- Almave Non-Alcoholic Blue Agave Spirit Almave is a non-alcoholic blue agave spirit brand developed via partnership between Pernod Ricard, Lewis Hamilton, and Casa Lumbre Spirits, available in Ambar and Blanco expressions.
- Absolut Vodka & Sprite RTD Cocktail Co-branded ready-to-drink cocktail launched by Absolut and The Coca-Cola Company in 2024, combining Absolut Vodka with Sprite.
- The Chuan Chinese Malt Whisky The Chuan is China's first prestige malt whisky produced by an international group, launched December 2023 with a Brand Home distillery in Emeishan.
- The Whisky Exchange Online Retail The Whisky Exchange is a UK-based online spirits retailer acquired in 2021 to develop e-commerce synergies and digital distribution.
Quantifiable outcome
- Royal Stag overtook McDowell's as world's largest-selling whisky brand by volume in 2025 (5.2% growth vs McDowell's -0.9%)
- +6 more outcomes
Companies that use Pernod Ricard
Customer profileNamed customers6 records
Ideal customer profiles3 records
Pernod Ricard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Pernod Ricard partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered major, flagship and minor.
- OP2B (One Planet Business for Biodiversity)majorMember of OP2B alongside Arla, Danone, Diageo, FrieslandCampina, InVivo, Nestlé, PepsiCo, Unilever; published joint recommendations on scaling agricultural transition in Europe through the EU's Carbon Removal and Carbon Farming (CRCF) Framework.
- Zee Entertainment Enterprises (FIFA World Cup 2026)flagshipPernod Ricard is among 12+ brand advertisers signed by Zee for FIFA World Cup 2026 broadcast coverage in India, with sponsorship packages priced ₹10-20 crore covering linear, digital, CTV, social, and on-ground integrations.
- Major League Soccer, J Balvin, and KidSuperflagshipJameson's "It's What You Bring" campaign as official whiskey of MLS for second year; features limited-edition capsule collection with J Balvin and streetwear brand KidSuper, branded bottles tied to four MLS clubs (Chicago Fire FC, LA Galaxy, NYC FC, Orlando City SC). Created by agency Ogilvy.
- Brown-Forman CorporationflagshipDiscussions regarding potential business combination first confirmed March 26, 2026, terminated April 28, 2026 by mutual agreement due to inability to reach mutually acceptable terms (debt structure and economics). Pernod Ricard remains focused on its standalone strategy.
- NSRCEL at IIM BangaloremajorThree cohorts completed of Circular Economy Incubation Programme with NSRCEL; disbursed ₹95 lakh in grants to 10 startups working on climate-smart agriculture, plastic circularity, and glass circularity.
- Diageo, Anheuser-Busch InBev, Heineken, Carlsberg (Joint Lobbying Coalition)majorJoint lobbying coalition with other European/global alcohol majors requesting Indian government temporary duty waiver on glass bottles and aluminum cans amid supply shortages from Iran war. Pernod Ricard also part of Indian industry bodies (Brewers Association of India, International Spirits and Wines Association of India, Confederation of Indian Alcoholic Beverage Companies) addressing Telangana dues dispute (~₹3,700 crore).
- Sazerac CompanymajorSazerac emerged as a competing $15 billion ($32/share) bidder for Brown-Forman, complicating Pernod Ricard's merger discussions with the Jack Daniel's maker. Sazerac owns brands including Southern Comfort, Buffalo Trace, Eagle Rare, Pappy Van Winkle, Corazon tequila, and Svedka vodka.
- Trinchero Family EstatesmajorDefinitive agreement for the sale of Mumm Napa sparkling wines (completed April 2026), furthering the streamlining of Pernod Ricard's wine operations in California.
- Tilaknagar IndustriesmajorSale of Pernod Ricard India's Imperial Blue business division to Tilaknagar Industries, completing portfolio streamlining in the Indian market.
- Hartwall Oy Ab (Royal Unibrew Group)minorSale of Minttu and local Nordic brands to Hartwall, an affiliate of Royal Unibrew Group, continuing portfolio streamlining.
- Lewis Hamilton & Casa Lumbre SpiritsmajorPartnership to enhance the success of non-alcoholic Blue Agave Spirit brand Almave, combining Pernod Ricard's distribution with Lewis Hamilton's global profile and Casa Lumbre's agave expertise.
- Australian Wine Holdco LimitedmajorSale of Pernod Ricard's portfolio of strategic international wines (completed April 2025), focusing Pernod Ricard on premium spirits and champagne.
- EcoSPIRITSmajorGlobal partnership for circular spirits distribution through EcoSPIRITS' closed-loop packaging technology, supporting Pernod Ricard's Circular Making sustainability pillar.
- World Business Council for Sustainable Development (WBCSD)majorJoined WBCSD in 2024 as part of Pernod Ricard's broader sustainability and regenerative agriculture commitments.
- The Coca-Cola CompanyflagshipCo-development partner for the Absolut Vodka & Sprite ready-to-drink cocktail launched in 2024, combining Absolut vodka with Coca-Cola's Sprite brand in the growing RTD category.
- Maspex GroupminorSale of Becherovka iconic Czech Bitter to Maspex Group as part of portfolio optimization.
- Steven and Brittany Yeng (Skrewball Founders)majorAcquisition of majority stake in Skrewball, a peanut butter-flavored American whiskey brand established in 2018, in March 2023 following sales of 500,000 nine-liter cases in 2022. Founders expressed excitement about the brand's future under Pernod Ricard's global reach.
- Debevoise & PlimptonminorLegal advisor on Pernod Ricard's acquisition of a majority stake in Código 1530 Ultra Premium and Prestige Tequila.
- Conservation InternationalmajorPartnership in China to protect mangrove forests and biodiversity, planting over 60,000 trees to safeguard vital ecosystems as part of regenerative agriculture and Nurturing Terroir commitments.
- Office National des Forêts (ONF)minor10+ year partnership with Maison Martell to help protect French forests and study how forests can adapt to climate change.
- ISAP India Foundation (Project Pragati)minorPartnership between Pernod Ricard India Foundation and ISAP India Foundation to strengthen market linkages for Farmer Producer Organizations (FPOs) under Project Pragati in Rajasthan.
- Chef Kunal KapurmajorCuratorial partnership with celebrity chef Kunal Kapur for Blenders Pride Reserved Experiences multi-sensory dining platform rolling out across 10+ Indian cities.
- École des Arts Décoratifs - PSLmajorInternational artistic commission residency programme partnership launched in 2023 with The School of Decorative Arts offering two-month residencies across three countries where Pernod Ricard operates.
- Centre PompidouflagshipLong-standing major corporate sponsorship of Europe's largest museum for modern art for over four decades; since 2023 includes live performances; annual purchase of Fondation Pernod Ricard Prize winner's artwork for donation to Centre Pompidou.
- International Alliance for Responsible Drinking (IARD)flagshipFounding member of IARD established in 2015 (and its predecessors ICAP and GAP-G); Pernod Ricard contributes to formulating rules on responsible marketing and their strict implementation across the industry.
- UN Women / UN Global Compact Women's Empowerment PrinciplesmajorSignatory to Women's Empowerment Principles established by UN Women and UN Global Compact offering guidance on advancing gender equality in workplace, marketplace and community.
Scale indicators19 records
Recent moves15 records
Expansion highlights6 records
Pernod Ricard competitors and assessment
Company assessmentDirect peers
- Diageo: The world's largest premium spirits company (Johnnie Walker, Tanqueray, Captain Morgan, Smirnoff, Guinness, Baileys). Diageo is Pernod Ricard's closest direct peer, competing head-to-head across virtually every premium spirits category globally and co-participating in India industry lobbying and Telangana dues disputes.
- Beam Suntory: Owner of Jim Beam, Maker's Mark, Yamazaki, Hibiki, and Laphroaig. Beam Suntory is a direct premium-spirits peer with comparable brand portfolio architecture and similar North American / Japan strategic priorities.
- Rémy Cointreau: Premium cognac and liqueur specialist (Rémy Martin, Cointreau, LOUIS XIII). Overlaps with Pernod Ricard's Martell cognac franchise and competes for prestige on-trade placement globally.
- Brown-Forman: Owner of Jack Daniel's, Woodford Reserve, and Finlandia. Pernod Ricard engaged in (now terminated) merger discussions with Brown-Forman in March-April 2026 over a potential combination of equals — illustrating the direct comparability of business models, brand portfolios, and US distribution scale.
- Campari Group: Owner of Aperol, Campari, Wild Turkey, Skyy, Grand Marnier, and Appleton. Competes with Pernod Ricard across aperitif, American whiskey, vodka, and rum categories, especially in Europe and the Americas.
- Edrington: Privately held owner of The Macallan, Highland Park, The Glenrothes, and Famous Grouse. Premium Scotch competitor, particularly in single malt and prestige Scotch — overlapping with Pernod Ricard's The Glenlivet, Aberlour, Scapa, and Royal Salute franchises.
- Bacardi Limited: Privately held global spirits major (Bacardi rum, Grey Goose, Patrón, Dewar's, Bombay Sapphire). Competes across rum (vs. Havana Club), vodka (vs. Absolut), tequila (vs. Código 1530), and Scotch (Dewar's vs. Chivas/Ballantine's).
- William Grant & Sons: Privately held owner of Glenfiddich, Balvenie, Hendrick's, Grant's, Tullamore D.E.W., and Drambuie. Overlaps with Pernod Ricard's portfolio in Scotch, Irish whiskey, and premium gin, competing for similar prestige on-trade placements.
Broad incumbents
- Moët Hennessy (LVMH Wines & Spirits division): LVMH's wines and spirits division (Moët & Chandon, Hennessy, Veuve Clicquot, Glenmorangie, Belvedere). Direct premium peer in champagne and cognac with the backing of LVMH's broader luxury distribution and brand-building infrastructure.
Emerging players
- Sazerac Company: Privately held US spirits major (Buffalo Trace, Eagle Rare, Pappy Van Winkle, Southern Comfort, Fireball, Svedka). Emerged as a competing $15B bidder for Brown-Forman in April 2026, directly challenging Pernod Ricard's consolidation ambitions and rapidly building premium American whiskey scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pernod Ricard social profiles
Digital presencePernod Ricard compliance and trust
Trust signalCompliance13 records
Pernod Ricard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pernod Ricard leadership team
Management profileNumber of profiles
Profiles23 records
Pernod Ricard subsidiaries and ownership
Company hierarchySubsidiaries11 records
Pernod Ricard funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pernod Ricard M&A and investment
M&A and investmentM&A18 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pernod Ricard
What does Pernod Ricard do?
Pernod Ricard produces, markets, and distributes a portfolio of 240+ premium wines, spirits, and champagnes through decentralized Brand Companies. Operations span Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, The Glenlivet, Royal Salute, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole), Specialty brands (Monkey 47, Malfy, Kahlúa), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Olmeca, Wyborowa), Non-Alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%), and Ready-to-Drink products (Absolut Vodka & Sprite). Brand Companies own production assets and run global brand strategy, with distribution reaching 160 countries via direct salesforce presence in 73 markets and complemented by 40+ brand homes and the Whisky Exchange e-commerce platform.
Is Pernod Ricard a public or private company?
Pernod Ricard is a public company. It is classified as public and is currently operating.
When was Pernod Ricard founded?
Pernod Ricard was founded in 1975. It employs 5,001 to 10,000 people.
Where is Pernod Ricard based?
Pernod Ricard is headquartered in Paris, France, in the Europe region.
How does Pernod Ricard make money?
Six revenue lines are on record. Premium Spirits Sales are the primary driver. The others are champagne and Sparkling Wine Sales, strategic Local Brand Sales, ready-to-Drink (RTD) Product Sales, non-Alcoholic Brand Sales and brand Home Tourism and Experiences.
Who are Pernod Ricard's main competitors?
Direct peers on record are Diageo, Beam Suntory, Rémy Cointreau, Brown-Forman, Campari Group, Edrington, Bacardi Limited and William Grant & Sons. Moët Hennessy (LVMH Wines & Spirits division) is listed as a broad incumbent. Sazerac Company is listed as an emerging player.
Does Pernod Ricard have an API?
No public API is recorded for Pernod Ricard.
What industry is Pernod Ricard in?
Pernod Ricard's product category is Premium Spirits & Wines. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 4248 and its SIC code is 5180.