Tortuga AgTech
Tortuga AgTech, founded in 2016 in Denver, developed autonomous robots for labor-intensive farm tasks emphasizing specialty crop harvesting. Acquired by indoor vertical farm operator Oishii in 2025, the robotics platform was integrated into Oishii's Smart Farm strawberry operations.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tortuga AgTech does
Tortuga AgTech was a Denver, Colorado-based agricultural robotics company founded in 2016 that developed autonomous robots designed to perform labor-intensive farm tasks, with particular emphasis on specialty crop harvesting. The company built mobile manipulation platforms intended to address chronic agricultural labor shortages and the rising cost of manual harvesting in fresh produce, targeting tasks such as selective picking, pruning, and other repetitive field operations. Pre-acquisition, Tortuga operated as a private company with a headcount in the 11–50 employee range, serving a focused customer base of specialty crop growers.
The company's defining strategic event was its 2025 acquisition by Oishii, the U.S. operator of indoor vertical strawberry farms. Through the transaction, Tortuga's robotics intellectual property and capabilities were consolidated into Oishii's Smart Farm platform, supporting automated strawberry harvesting and cultivation within precision-controlled indoor environments where moisture, wind speed, CO2, light spectrum, and temperature are individually optimized. Post-acquisition, Tortuga ceased to exist as an independent operating company; its robotics capabilities are now described in the acquirer's product portfolio as part of Oishii's vertically integrated indoor farming stack alongside its premium strawberry lines (the Omakase, Koyo, and Nikko berries) and the Rubī Tomato.
Tortuga's pre-acquisition capital base was built through multiple venture equity and non-dilutive funding stages between 2017 and 2021, including a $20 million Series B in April 2021 led by Lewis & Clark AgriFood alongside U.S. National Science Foundation grants. Oishii's subsequent $150 million Series C first close has been framed in part around scaling the robotics capabilities inherited from Tortuga, signaling that, post-acquisition, the underlying technology continues to serve as a strategic asset within Oishii's indoor farming platform rather than as an independent operating business.
Tortuga AgTech firmographics
Firmographics- Name
- Tortuga AgTech
- Legal name
- Oishii
- Website
- https://tortugaagtech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tortuga AgTech, founded in 2016 in Denver, developed autonomous robots for labor-intensive farm tasks emphasizing specialty crop harvesting. Acquired by indoor vertical farm operator Oishii in 2025, the robotics platform was integrated into Oishii's Smart Farm strawberry operations.
- Ownership category
- akta.pro rank
Tortuga AgTech industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Crop Harvesting, Primarily by Machine (115113)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)
- akta.pro secondary industries
- Agricultural & Field Robotics (HDAAAIAD), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)
Keywords
Where Tortuga AgTech is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tortuga AgTech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Premium Berry Sales: Direct sales of premium indoor-grown strawberries and tomatoes through retail partnerships and e-commerce. Price points range from $4.99 to $15 per pack for strawberries, with ultra-premium Omakase Berry priced at nearly $50.
- Value-Added Products: Processed products including Strawberry Shishito Jelly and Strawberry Yuzu Preserves sold through retail and direct channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard premium berries (Koyo Berry, Nikko Berry) priced at $4.99-$15 per pack |
| Unit Pricing | Pay-as-you-go | Ultra-premium Omakase Berry priced at nearly $50 per pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tortuga AgTech product offering
Product offeringCore offering
Tortuga AgTech built robotic systems that perform a variety of labor-intensive tasks on the farm, with an emphasis on harvest, helping growers address agricultural labor challenges. The company's robotics technology was acquired by Oishii in 2025 and integrated into indoor vertical farming operations.
Product overview
Oishii operates the world's largest indoor vertical strawberry farm following its 2025 acquisition of Tortuga AgTech. The company offers a portfolio of premium berries (The Omakase Berry, The Koyo Berry, The Nikko Berry) and tomatoes (The Rubī Tomato), all grown pesticide-free and non-GMO in climate-controlled Smart Farm environments. The acquisition of Tortuga AgTech brought advanced robotics integration capabilities. Products range from the ultra-premium Omakase Berry to more accessible offerings priced $4.99–$15, with distribution across 18 U.S. states and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural harvest robot Robotic system designed to perform harvest tasks on the farm, primarily targeted at specialty crop growers facing labor shortages and rising hand-harvest costs.
- Farm task robotics system Robotic platform performing a variety of labor-intensive farm tasks beyond harvest, supporting commercial specialty crop growers' operations.
Quantifiable outcome
- Operating world's largest indoor vertical strawberry farm
- +1 more outcomes
Companies that use Tortuga AgTech
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Tortuga AgTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tortuga AgTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreMajor retail partnership bringing Oishii berries to locations throughout New York City, New Jersey, Connecticut, and D.C.
- FortinosminorCanadian retail partner for Toronto market expansion
- MochidokiminorCollaboration on Strawberry Yuzu Delight product featuring Oishii Strawberry Yuzu Preserves, available at Mochidoki SoHo location
Scale indicators5 records
Recent moves3 records
Expansion highlights4 records
Tortuga AgTech competitors and assessment
Company assessmentDirect peers
- Saga Robotics: Norwegian company fielding the Thorvald autonomous platform for greenhouse and soft-fruit operations including UV-C treatment and logistics. Comparable to Tortuga in autonomous robots deployed into controlled-environment and specialty-crop farming.
- Octinion: Belgium-based R&D firm that developed a strawberry-picking robot. Closely comparable to Tortuga given the specific focus on robotic strawberry harvesting — directly overlapping with Tortuga's stated emphasis on harvest.
- Carbon Robotics: Manufacturer of LaserWeeder autonomous weeding robots using computer vision and high-power lasers. Competes in the same farm-autonomy category as Tortuga, addressing labor-driven weed control with autonomous field robots.
- Verdant Robotics: Developer of the SharpShooter and Spray autonomous robots targeting specialty crops with targeted spraying and thinning. Comparable to Tortuga in crop focus and emphasis on multi-task farm robotics.
- FarmWise: Builds autonomous weeding and cultivation robots for row crops. Comparable to Tortuga as a venture-backed agricultural robotics company targeting labor-intensive field tasks with computer vision and robotic actuation.
- Advanced Farm Technologies: California-based developer of strawberry-harvesting robots. Closely comparable to Tortuga given the shared focus on robotic harvesting in specialty crop farming and similar venture-stage profile.
- Naio Technologies: French producer of agricultural weeding and hoeing robots (Oz, Dino, Ted). Directly comparable to Tortuga as a specialist in autonomous field robots for specialty crops and small farms.
Broad incumbents
- John Deere (Autonomy & Robotics): Major OEM investing heavily in autonomous tractors and See & Spray technology. Represents the incumbent competitive threat Tortuga faces in farm autonomy, operating at vastly greater scale and capital base.
- Blue River Technology: Acquired by John Deere, developed the See & Spray computer-vision weeding system. Comparable to Tortuga as an ag autonomy platform using machine vision to automate labor-intensive crop tasks, but operates at far greater scale inside a major OEM.
Regional players
- Robotics Plus: New Zealand-based agricultural robotics company building autonomous vehicles for orchard and vineyard tasks. Comparable to Tortuga in autonomous field robotics for specialty crops, with regional focus on Australasia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Tortuga AgTech social profiles
Digital presenceTortuga AgTech compliance and trust
Trust signalCompliance1 record
Tortuga AgTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tortuga AgTech leadership team
Management profileNumber of profiles
Tortuga AgTech funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tortuga AgTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tortuga AgTech
What does Tortuga AgTech do?
Tortuga AgTech built robotic systems that perform a variety of labor-intensive tasks on the farm, with an emphasis on harvest, helping growers address agricultural labor challenges. The company's robotics technology was acquired by Oishii in 2025 and integrated into indoor vertical farming operations.
Is Tortuga AgTech a public or private company?
Tortuga AgTech is a private company. It is classified as corporate owned and is currently acquired.
When was Tortuga AgTech founded?
Tortuga AgTech was founded in 2016. It employs 11 to 50 people.
Where is Tortuga AgTech based?
Tortuga AgTech is headquartered in Denver, United States, in the North America region.
How does Tortuga AgTech make money?
Two revenue lines are on record. Premium Berry Sales are the primary driver. The others are value-Added Products.
Who are Tortuga AgTech's main competitors?
Direct peers on record are Saga Robotics, Octinion, Carbon Robotics, Verdant Robotics, FarmWise, Advanced Farm Technologies and Naio Technologies. Broad incumbents are John Deere (Autonomy & Robotics) and Blue River Technology. Robotics Plus is listed as a regional player.
Does Tortuga AgTech have an API?
No public API is recorded for Tortuga AgTech.
What industry is Tortuga AgTech in?
Tortuga AgTech's product category is Agricultural Robotics. Its primary akta.pro industry code is AFAAAGAD, Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots), with a secondary code of HDAAAIAD, Agricultural & Field Robotics. Its NAICS code is 33311 and its SIC code is 3523.