Mochidoki
Mochidoki is a New York-based premium mochi ice cream brand founded in 2014 that sells chef-developed, globally-sourced frozen desserts through DTC e-commerce, a flagship store, and seven major U.S. grocery chains. It serves health-conscious consumers, grocery retailers, and corporate gifting customers.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mochidoki does
Mochidoki is a New York-based, privately held premium mochi ice cream brand founded in 2014 that manufactures and distributes Japanese-inspired frozen desserts — premium ice cream wrapped in a thin, chewy mochi rice cake shell. The company serves three primary customer segments: individual consumers seeking premium, often dietary-friendly (gluten-free, vegan) frozen treats; major U.S. grocery chains distributing the brand at retail; and corporate/event customers purchasing gift boxes and catering packs. Products are developed in collaboration with chefs from top restaurants using globally-sourced, all-natural purees, powders, and spices, yielding a flavor portfolio organized into Tropical, Fruity, Asian, Classic, Vegan, Gluten-Free, and Seasonal collections.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (powered by Shopify) with a New York flagship store and wholesale distribution to seven named grocery partners (Pavilions, Big Y, Raley's, Bristol Farms, Bi-Rite, Central Market, Dierbergs). The technology stack is commodity — Shopify storefront, Google Analytics, standard payment rails (Shop Pay, Apple Pay, PayPal, major card networks) — with no disclosed proprietary technology beyond the chef-driven product development process and cold-chain logistics for shipping. Core products include the Signature Collection, the recently launched 6-piece box (replacing the prior 4-piece format with 50% more product at the same price), 24-piece gift boxes, and catering/event offerings.
The company monetizes through one-time consumer purchases (DTC and retail), wholesale/B2B transactions, and gifting/catering orders. Revenue is not publicly disclosed, no funding rounds have been reported, and no institutional investors or parent entities are identified in available materials. Earned media — Food & Wine, Forbes, The New York Times, Food Network, PureWow, and Chowhound — provides brand validation, and the brand was named to Food & Wine's 25 Best Gift Baskets of 2024. The company is led by CEO and President Claudio Locascio and operates with a small team (11–50 employees), characteristic of a founder-led, bootstrapped premium CPG business.
Mochidoki firmographics
Firmographics- Name
- Mochidoki
- Legal name
- Mochidoki - The Premium Mochi Ice Cream Company
- Website
- https://mochidoki.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mochidoki is a New York-based premium mochi ice cream brand founded in 2014 that sells chef-developed, globally-sourced frozen desserts through DTC e-commerce, a flagship store, and seven major U.S. grocery chains. It serves health-conscious consumers, grocery retailers, and corporate gifting customers.
- Ownership category
- akta.pro rank
Mochidoki industry classification
Industry- Product category
- Premium Mochi Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Packaged Frozen Food Merchant Wholesalers (424420)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Ice Cream & Gelato Shops (THAFAGAA), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Mochidoki is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mochidoki business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through mochidoki.com with flat-rate shipping and free shipping for orders $100+. Customers can purchase directly from the website with various flavor options.
- Retail Distribution: Wholesale partnerships with major U.S. grocery chains including Pavilions, Big Y, Raley's, Bristol Farms, Bi-Rite, Central Market, and Dierbergs. Products sold through their physical retail locations.
- Wholesale/B2B: Wholesale inquiries page for businesses interested in carrying Mochidoki products. Includes catering and events services for group orders.
- Gifting: Gift box offerings including 24-piece boxes and catering services for corporate events. Premium gifting positioning with free shipping for orders $100+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Shipping |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mochidoki product offering
Product offeringCore offering
Mochidoki produces and sells premium mochi ice cream: hand-held treats made by wrapping premium ice cream in a thin layer of chewy mochi rice cake. The company offers chef-driven flavors, seasonal and limited-time specials, vegan and largely gluten-free varieties, and multi-format packaging including 6-piece boxes and 24-piece gift boxes, sold direct-to-consumer via mochidoki.com and a flagship New York store, plus wholesale to U.S. grocery chains.
Product overview
Mochidoki is a New York-based premium mochi ice cream brand offering a portfolio of frozen dessert products. The core offering consists of signature mochi ice cream wrapped in a thin chewy mochi rice cake layer, available in various chef-driven flavors. The product line includes standard 6-piece boxes (expanded from the previous 4-piece format), gift box options (including 24-piece boxes), and specialty sub-collections such as vegan, gluten-free, and seasonal flavors. The company also provides catering and events services for corporate occasions and group orders. The brand sources globally-sourced, all-natural purees, powders, and spices to create exceptional flavor combinations, with close collaboration with chefs from top restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Mochi Ice Cream - Signature Collection Premium mochi ice cream hand-held treats made by wrapping premium ice cream in a thin layer of chewy mochi rice cake, available in various chef-driven and seasonal flavors for individual consumers.
- 6-Piece Box Expertly curated mochi ice cream experience in a 6-piece box format offering 50% more product than the prior 4-piece format at the same price point, sold via mochidoki.com and grocery retail partners.
- Gift Boxes (24-piece) Curated gift box selections including 24-piece boxes of mochi ice cream positioned for premium gifting occasions and corporate gifts.
- Catering & Events / Group Orders Corporate events and group order service providing mochi ice cream for catering occasions, events, and gatherings.
- Vegan Mochi Collection Vegan-friendly mochi ice cream flavors made without animal products, typically fruit-based tropical varieties, for consumers with vegan dietary preferences.
- Gluten-Free Mochi Options Gluten-free mochi ice cream options spanning most of the menu (except Banana Pudding) for consumers with gluten sensitivities or celiac disease.
- Seasonal Mochi Flavors Limited-time and seasonal chef-driven mochi ice cream flavor profiles, developed in collaboration with chefs from top restaurants and updated periodically throughout the year.
Quantifiable outcome
- 50% more product (6-piece vs 4-piece) at same price point
Companies that use Mochidoki
Customer profileSegments3 records
Ideal customer profiles3 records
Mochidoki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mochidoki partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- PavilionscoreNew retail partner for Mochidoki's expanded 6-piece box format and Chocolate flavor SKU. Part of the expanded retail footprint across multiple major U.S. grocery chains.
- Big YcoreNew retail partner for Mochidoki's expanded 6-piece box format and Chocolate flavor SKU. Part of the expanded retail footprint across multiple major U.S. grocery chains.
- Raley'scoreNew retail partner for Mochidoki's expanded 6-piece box format and Chocolate flavor SKU. Part of the expanded retail footprint across multiple major U.S. grocery chains.
- Bristol FarmscoreNew retail partner for Mochidoki's expanded 6-piece box format and Chocolate flavor SKU. Part of the expanded retail footprint across multiple major U.S. grocery chains.
- Bi-RitecoreNew retail partner for Mochidoki's expanded 6-piece box format and Chocolate flavor SKU. Part of the expanded retail footprint across multiple major U.S. grocery chains.
- Central MarketcoreExisting retail partner. Central Market carries Mochidoki's full portfolio of mochi ice cream products including the expanded 6-piece format.
- DierbergscoreExisting retail partner. Dierbergs carries Mochidoki's full portfolio of mochi ice cream products including the expanded 6-piece format.
- ShopifycoreShopify provides the online e-commerce platform that powers mochidoki.com, enabling online sales of products and services to customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mochidoki competitors and assessment
Company assessmentDirect peers
- Van Leeuwen Ice Cream: Premium ice cream brand with DTC e-commerce, scoop shops, and grocery wholesale, including vegan options. Comparable premium positioning, multi-channel distribution, and dietary-inclusive product strategy.
- Salt & Straw: Artisanal premium ice cream brand with DTC, scoop shops, and grocery distribution. Comparable premium positioning, chef-inspired flavor development, and omnichannel retail strategy.
- Bubbies Homemade Ice Cream & Desserts: Premium mochi ice cream maker competing in the same DTC and grocery channels as Mochidoki, with a comparable flavor-driven, premium positioning and similar SKU scale.
- Mikawaya: Pioneer of American mochi ice cream, selling wrapped ice cream products in retail and foodservice. Closely comparable on product format and Japanese-inspired premium positioning.
- My/Mochi: The leading U.S. mochi ice cream brand (owned by Japan's Morinaga), sold nationally through mainstream grocery and mass channels. Directly comparable product, customer, and category, but at significantly larger scale and distribution.
Broad incumbents
- Talenti: Mass-premium gelato and frozen dessert brand owned by Unilever, sold in mainstream grocery. Competes for the same premium frozen dessert consumer wallet and grocery shelf space.
- Ben & Jerry's: Iconic Unilever-owned premium ice cream brand with national grocery and foodservice distribution. Competes for the same premium frozen dessert shelf space and consumer occasion.
- Halo Top: Better-for-you frozen dessert brand with national grocery distribution. Comparable dietary-inclusive positioning (low-calorie, vegan) at significantly larger scale.
- Häagen-Dazs: Nestlé-owned super-premium ice cream brand with global grocery and foodservice presence. Comparable premium positioning and overlap in the gifting and after-dinner dessert occasions.
Emerging players
- Ample Hills Creamery: Premium scoop-shop and grocery-distributed ice cream brand with chef-driven flavors. Comparable premium, flavor-forward positioning and DTC-plus-retail model, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mochidoki social profiles
Digital presenceMochidoki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mochidoki leadership team
Management profileNumber of profiles
Profiles1 record
Mochidoki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mochidoki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mochidoki
What does Mochidoki do?
Mochidoki produces and sells premium mochi ice cream: hand-held treats made by wrapping premium ice cream in a thin layer of chewy mochi rice cake. The company offers chef-driven flavors, seasonal and limited-time specials, vegan and largely gluten-free varieties, and multi-format packaging including 6-piece boxes and 24-piece gift boxes, sold direct-to-consumer via mochidoki.com and a flagship New York store, plus wholesale to U.S. grocery chains.
Is Mochidoki a public or private company?
Mochidoki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mochidoki founded?
Mochidoki was founded in 2014. It employs 11 to 50 people.
Where is Mochidoki based?
Mochidoki is headquartered in New York, United States, in the North America region.
How does Mochidoki make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, wholesale/B2B and gifting.
Who are Mochidoki's main competitors?
Direct peers on record are Van Leeuwen Ice Cream, Salt & Straw, Bubbies Homemade Ice Cream & Desserts, Mikawaya and My/Mochi. Broad incumbents are Talenti, Ben & Jerry's, Halo Top and Häagen-Dazs. Ample Hills Creamery is listed as an emerging player.
Does Mochidoki have an API?
No public API is recorded for Mochidoki.
What industry is Mochidoki in?
Mochidoki's product category is Premium Mochi Ice Cream. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of THAFAGAA, Ice Cream & Gelato Shops. Its NAICS code is 311520 and its SIC code is 2024.