VRAI
VRAI Simulation is an Irish-headquartered data-driven VR/XR simulation training company. Its HEAT platform captures and analyzes biometric and performance data from training simulators, serving defense forces, defense OEMs (BAE Systems, Rheinmetall, KNDS, Kongsberg), and aerospace and offshore wind sectors globally.
- Company typePrivate
- Founded2017
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VRAI does
VRAI Simulation is an Irish-headquartered data-driven simulation training company founded in 2017. The company's core platform, HEAT (Human Edge Analytics Technology), captures, stores, analyzes, and visualizes human performance data from training simulators by integrating control inputs with biometric streams including eye-tracking, heart rate, and heart rate variability. Around this data layer VRAI has built a portfolio of VR and XR products: ReACT for armour crew training, VADE for multi-domain mission visualization and rehearsal, Revolution for offshore wind turbine technicians, and a Winching Simulator for helicopter operations.
VRAI's technology is embedded directly into simulator ecosystems of major defense OEMs including BAE Systems (Hawk fast jet), Rheinmetall (XR Driving Simulator), KNDS France, Kongsberg Defence & Aerospace (RWS Protector), and Bohemia Interactive Simulations (VBS4), and is paired with Varjo XR headsets via a bidirectional authorized-reseller arrangement. The company serves military customers including the British Army, Irish Defence Forces, and Royal Air Force, alongside commercial clients in civil aviation, offshore wind, transportation, and humanitarian sectors (for example UNMAS in Somalia and ChildFund in Vietnam).
VRAI generates revenue through a combination of annual software subscriptions and platform licensing for HEAT, one-time licensing of simulation products, and project-based professional services and custom development for defense customers. Go-to-market is enterprise field sales targeting ministries of defence and defense primes, supplemented by OEM channel partnerships, government procurement vehicles (DASA Pathfinder, DTEP, EU Defence Fund), and presence at defense and simulation conferences (I/ITSEC, DSEI, IT2EC). With offices in Dublin, Newcastle, and Orlando and 25-50 employees, the company is positioned at the intersection of defense simulation, human performance analytics, and applied AI.
VRAI firmographics
Firmographics- Name
- VRAI
- Legal name
- VRAI Simulation
- Website
- https://vraisimulation.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VRAI Simulation is an Irish-headquartered data-driven VR/XR simulation training company. Its HEAT platform captures and analyzes biometric and performance data from training simulators, serving defense forces, defense OEMs (BAE Systems, Rheinmetall, KNDS, Kongsberg), and aerospace and offshore wind sectors globally.
- Ownership category
- akta.pro rank
VRAI industry classification
Industry- Product category
- Simulation Training Software
- akta.pro primary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
- akta.pro secondary industry
- AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where VRAI is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
VRAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing / Platform Subscription: HEAT platform delivered as software license or subscription to defense contractors, military organizations, and commercial training providers. Captures recurring revenue through annual licenses and platform access fees.
- Simulation Products (ReACT, VADE, Revolution): Sale or licensing of proprietary VR simulation products for specific use cases (armour crew training, mission planning, offshore wind). May include customization and integration services.
- Professional Services & Custom Development: Custom simulation development, integration with existing systems, and consulting services for specific client requirements. Project-based revenue from MOD contracts and defence industry partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Government B2B pricing - custom quotes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
VRAI product offering
Product offeringCore offering
VRAI builds and sells a simulation data platform (HEAT) that captures, stores, analyzes and visualizes human performance data from VR and live training simulators, transforming it into actionable insights for instructors. The portfolio includes dedicated VR training simulators for defense mission rehearsal (VADE), military armour crew training (ReACT), offshore wind technicians (Revolution), and helicopter winching operations. Customers are defense ministries, defense OEMs (BAE Systems, Kongsberg, Rheinmetall, KNDS), aerospace operators, and energy companies.
Product overview
VRAI is a simulation data company offering a portfolio of products centered on its core HEAT (Human Edge Analytics Technology) platform, which captures, stores, analyzes and visualizes human performance data from training simulators. The product ecosystem includes VADE for mission visualization and briefing, ReACT for military armour crew training, Revolution for offshore wind sector training, and a Winching Simulator for specialized operations. VRAI serves clients across defence, civil aviation, energy, emergency services, and large corporations, leveraging XR headsets from partners like Varjo to deliver immersive, data-driven training solutions that reduce cost and improve human performance.
Differentiator
Problem solved
Functional benefit
Brands
- HEAT: Human performance data capture, storage, analysis and visualization platform for simulation training. Transforms simulation data into actionable insights to improve training performance and reduce costs.
- VADE
- ReACT
- Revolution
Products and services
- HEAT (Human Edge Analytics Technology) A simulation data platform that captures, stores, analyzes and visualizes human performance data from training simulators. HEAT transforms simulation data into actionable insights, enabling instructors to monitor trainee performance, measure cognitive load, and deliver personalized feedback. It includes a cognitive load analysis tool combining eye-tracking and heart rate variability. Target customers are defense organizations, defense OEMs, civil aviation, energy and emergency services.
- VADE (Virtual All-Domain Environment) An immersive mission visualization, briefing and rehearsal Extended Reality platform that provides real-time 3D visualization of complex multi-domain environments. VADE enables commanders to understand the battlespace, decide with confidence, and act with precision through intuitive 3D visualization, collaborative planning tools, and first-person immersive rehearsal modes. Target users are military commanders and mission planners.
- ReACT (Repurposable Armour Crew Trainer) A VR-based armour crew training simulator that increases training repetition opportunities and provides immersive environments to replace real-world platform training. ReACT delivers data-driven insights through HEAT integration, enabling significant cost reductions and carbon savings while improving crew performance and confidence. Target users are military vehicle crews (e.g., Irish Defence Forces, British Army).
- Revolution (Offshore Wind VR Training) A data-driven, immersive VR training program for the offshore wind sector. Revolution provides portable, affordable VR simulators for wind turbine technicians, enabling training in health and safety procedures, GWO certification preparation, and emergency evacuations within realistic virtual turbine environments. Target users are offshore wind operators and GWO training providers.
- Winching Simulator A specialized VR simulator for helicopter winching operations, designed to provide immersive training for maritime and rescue personnel in challenging operational environments.
Quantifiable outcome
- 4x faster training vs traditional methods
- +5 more outcomes
Companies that use VRAI
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
VRAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
VRAI partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- VarjocoreStrategic partnership for data-driven military training. VRAI becomes authorized Varjo reseller; Varjo offers HEAT to customer base. Joint solution combining HEAT biometric data capture with Varjo XR headsets. Flagship demo showcases planned in Munich, Helsinki, Dublin, Arlington, Orlando.
- RheinmetallcorePartnership for simulation data & AI to improve armour crew performance. Initial focus on XR Driving Simulator with HEAT integration. Also collaborating on EU's FEDERATES project for European Modelling and Simulation capabilities.
- KNDS FrancecorePartnership signed at DSEI for simulation and human performance data. Integration of VRAI's HEAT and ReACT VR training with KNDS simulation products for armour crew training optimization and AI-enabled support tools.
- jHub (Ministry of Defence UK)majorProject THEIA - integration of VR and XR into mission planning for Defence. VADE product developed with jHub collaboration and RAF ASTRA innovation fund support.
- DASA (Defence and Security Accelerator)major£288k Pathfinder contract for MLRS Tactical Capability Trainer. DASA 1st Customer Fund enabling MOD purchase of pre-production prototypes from SMEs. Multiple DASA-funded projects.
- BAE SystemscoreIntegration of HEAT data capture into Hawk aircraft deployable simulator. Project OdySSEy collaboration for synthetic environment enabling air, land, sea, space, cyber forces to train together. DTEP-funded initiative.
- Kongsberg Defence & AerospacecoreVR simulator supply for Irish Defence Forces RWS Protector system. Partnership enabled development of ReACT - Repurposable Armour Crew Trainer platform for multiple vehicle types.
- Bohemia Interactive SimulationsmajorHEAT cognitive load analysis plugin for VBS4 simulator showcased at I/ITSEC. Integration enabling HEAT analytics within Bohemia's VBS training environment.
- NATO Modelling & SimulationminorVRAI at forefront of simulation-related R&D in defence and security globally through NATO M&S initiatives and working groups.
- European Defence Fund (FEDERATES)majorEU Defence Fund project FEDERATES led by Rheinmetall, Thales, Leonardo, Indra developing European Modelling and Simulation solution for distributed synthetic training.
- BabcockminorListed as working with leading European aerospace and defence companies including Babcock for simulation training solutions.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
VRAI competitors and assessment
Company assessmentEmerging players
- Improbable: UK-based defense simulation and synthetic environments company whose defense division (including the MASA Group acquisition) competes with VRAI in distributed military training. Both target MOD and prime contractor customers, though Improbable focuses on large-scale multi-entity virtual worlds while VRAI focuses on human performance data analytics within those environments.
Direct peers
- Varjo: Finnish manufacturer of high-fidelity XR headsets used in professional, industrial, and defense simulation. Varjo is both VRAI's hardware partner (reseller relationship, mutual offering) and a potential competitor, since it ships XR hardware into the same defense simulation market where VRAI's HEAT-enabled products compete.
- Bohemia Interactive Simulations: Provider of VBS4 and other military simulation environments that VRAI integrates with via HEAT. Both companies serve the same defense training market with simulation platforms; BIS provides the synthetic environment while VRAI layers data capture and analytics on top — making them complementary partners and partial competitors depending on which capability an MOD prioritizes.
- MASA Group: France-based developer of constructive simulation software (MASA SWORD) for military training and decision support, now part of Improbable's defense business. Comparable to VRAI in delivering AI-driven simulation products to European MODs and defense primes, focused on automated, data-driven training scenarios rather than VR hardware.
Broad incumbents
- CAE: Global leader in military and civil aviation simulation and training, with a broad portfolio of full-mission simulators, training services, and digital solutions. CAE is a broad incumbent whose installed base of simulators overlaps VRAI's OEM partners and whose training analytics capabilities are an evolving competitor to HEAT, though CAE focuses on integrated platforms while VRAI is a specialist data layer.
- Thales (Training & Simulation): European defense prime with a substantial training and simulation business, participating alongside VRAI in the FEDERATES EU Defence Fund consortium. Comparable as a partner-and-competitor scenario: both serve European MOD training needs, but Thales is a full-spectrum prime with simulation as one division.
- Cubic Defense: Provider of live, virtual, and constructive military training systems, including immersive training solutions and analytics for defense customers. Comparable to VRAI as a US-headquartered military training technology business, though Cubic operates at much larger scale with a broader product portfolio.
- ST Engineering (Training & Simulation Systems): Singapore-based defense and engineering group with a training and simulation systems business serving air force and army customers worldwide. Comparable to VRAI in delivering VR-based defense training solutions, but as part of a much larger portfolio and with a different geographic focus.
- Lockheed Martin (Rotary and Mission Systems): US defense prime whose training and simulation division delivers VR-enabled military training products and is a likely competitor for US DoD contracts that VRAI is now targeting post-Orlando office opening. Comparable as a US-headquartered broad defense simulation incumbent, though Lockheed's portfolio spans the entire program lifecycle.
- Saab (Training & Simulation): European defense prime offering training and simulation solutions across air, land, and naval domains, including immersive and VR-based military training. Comparable to VRAI in targeting European MODs with VR/simulation products, but operates at much larger scale and as part of a wider defense portfolio rather than as a specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
VRAI social profiles
Digital presenceVRAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VRAI leadership team
Management profileNumber of profiles
Profiles6 records
VRAI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VRAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VRAI
What does VRAI do?
VRAI builds and sells a simulation data platform (HEAT) that captures, stores, analyzes and visualizes human performance data from VR and live training simulators, transforming it into actionable insights for instructors. The portfolio includes dedicated VR training simulators for defense mission rehearsal (VADE), military armour crew training (ReACT), offshore wind technicians (Revolution), and helicopter winching operations. Customers are defense ministries, defense OEMs (BAE Systems, Kongsberg, Rheinmetall, KNDS), aerospace operators, and energy companies.
Is VRAI a public or private company?
VRAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was VRAI founded?
VRAI was founded in 2017. It employs 11 to 50 people.
Where is VRAI based?
VRAI is headquartered in Dublin, Ireland, in the Europe region.
How does VRAI make money?
Three revenue lines are on record. Software Licensing / Platform Subscription is the primary driver. The others are simulation Products (ReACT, VADE, Revolution) and professional Services & Custom Development.
Who are VRAI's main competitors?
Improbable is listed as an emerging player. Direct peers are Varjo, Bohemia Interactive Simulations and MASA Group. Broad incumbents are CAE, Thales (Training & Simulation), Cubic Defense, ST Engineering (Training & Simulation Systems), Lockheed Martin (Rotary and Mission Systems) and Saab (Training & Simulation).
Does VRAI have an API?
No public API is recorded for VRAI.
What industry is VRAI in?
VRAI's product category is Simulation Training Software. Its primary akta.pro industry code is EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership), with a secondary code of EDAGAKAI, AR/VR & Immersive Learning Content Development.