Dollar Tree
- Company typePublic
- Founded1989
- HeadquartersChesapeake, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Dollar Tree firmographics
Firmographics- Name
- Dollar Tree
- Legal name
- Dollar Tree, Inc.
- Website
- https://dollartree.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Dollar Tree industry classification
Industry- Product category
- Discount Retail
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Dollar + Multi-Price Point Value Retail (Dollar-Plus) (CRAEAAAD)
- akta.pro secondary industry
- National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)
Keywords
Where Dollar Tree is headquartered
LocationHeadquarters
- HQ city
- Chesapeake
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dollar Tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Merchandise Sales: Dollar Tree generates revenue through retail sales of discounted consumer goods across its chain of value-oriented stores. The company operates with a multi-price strategy after moving away from its historic $1.25 fixed price point, offering items at various price tiers including $1.25, $3, $5, and $7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level price point retained from original model |
| Unit Pricing | Pay-as-you-go | Expanded multi-price tiers |
| Transaction based/ take rate | Pay-as-you-go | DoorDash promotional pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dollar Tree product offering
Product offeringCore offering
Dollar Tree is a publicly traded discount retailer operating approximately 9,382 company-owned stores across 48 U.S. states and Canada, selling value-priced everyday consumer goods (household essentials, beauty, seasonal, and general merchandise). The company has shifted from its historic $1.25 single-price model to a multi-price strategy offering items at $1.25, $3, $5, and $7, expanding average basket size while preserving its value positioning.
Product overview
Dollar Tree operates as a discount retail chain offering value-oriented consumer goods through its network of over 9,000 company-owned stores across 48 U.S. states. The company has transitioned from its historic single-price-point model to a multi-price strategy featuring items priced at $1.25, $3, $5, and up to $7, allowing for expanded product assortment and higher average basket sizes. Following the divestiture of Family Dollar in 2025, Dollar Tree operates as a focused discount retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- Dollar Tree Retail Stores Company-owned discount retail stores selling value-priced everyday consumer goods (household essentials, beauty, seasonal, and general merchandise) at multi-price tiers of $1.25, $3, $5, and $7, serving budget-conscious consumers across all income levels in residential neighborhoods.
Quantifiable outcome
- Q1 FY2026 comparable store sales increased 3.5% with 4.5% average ticket growth
- +3 more outcomes
Companies that use Dollar Tree
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Dollar Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dollar Tree partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and flagship.
- Operation HomefrontminorOperation Homefront's 19th annual Back-to-School Brigade program running July 5 through August 6 at Dollar Tree locations nationwide, distributing backpacks filled with school supplies to military families. The program involves more than 4,000 volunteers. Since 2008, Operation Homefront has provided over 630,000 backpacks to military children, saving families more than $60 million.
- DoorDashcoreStrategic partnership enabling on-demand delivery from Dollar Tree's entire U.S. store footprint of more than 9,000 stores across 48 states. Consumers can access over 10,000 Dollar Tree products through the DoorDash app. Dollar Tree is integrated into DoorDash's DashPass membership program offering $0 delivery fees on eligible orders. Promotional offer of 40% off (up to $20) for new customers through June 17, 2026.
- A&G Real Estate PartnersminorDollar Tree is using competitive lease auctions and property sales facilitated by A&G Real Estate Partners to expand its store footprint, as millions of square feet become available from U.S. drugstore closures. A&G has facilitated transactions for multiple value-oriented retailers including Five Below, Burlington, and Ross.
- NASCAR / Speedway MotorsportsflagshipDollar Tree named entitlement sponsor of NASCAR Cup Series race at New Hampshire Motor Speedway (Dollar Tree 301 on August 23), New England's only annual NASCAR Cup Series race. Designated as Official Value Retailer of Speedway Motorsports across 10 speedway properties and 15 NASCAR Cup Series race weekends, including venue branding, hospitality, and promotional rights. Existing primary partner of LEGACY MOTOR CLUB with sponsorships on Nos. 42 and 43 cars.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Dollar Tree competitors and assessment
Company assessmentDirect peers
- Dollar General: Largest U.S. dollar-store operator (~20,000 stores), Dollar General is the most direct competitor, serving overlapping rural and suburban value shoppers with consumables and household essentials at $1-$5 price points.
- Five Below: Extreme-value retailer (~1,800 stores) targeting teen and family shoppers with mostly $5-and-below merchandise; directly comparable value/discount format and store-base expansion playbook.
- Dollarama: Leading Canadian dollar-store chain (~1,500 stores) operating a multi-price model up to $5, directly comparable in assortment strategy and customer demographic, with overlap in Dollar Tree's Canadian footprint.
- Family Dollar: Former Dollar Tree subsidiary divested in July 2025 to Brigade/Macellum; now an independent deep-value competitor (~8,000 stores) directly overlapping Dollar Tree's lower-income customer base.
- Ollie's Bargain Outlet: Closeout retailer (~530 stores) selling deeply discounted general merchandise at $5-$200; comparable extreme-value, treasure-hunt shopping experience and multi-price assortment strategy.
Broad incumbents
- Walmart: Largest U.S. retailer competing directly on price in consumables and household essentials; broadline grocery and general merchandise overlap with Dollar Tree's value positioning.
- Target: Mass-market general-merchandise retailer competing for trade-down consumers in apparel, home, and household essentials; broader assortment but overlapping value perception with Dollar Tree.
Emerging players
- Burlington Stores: Off-price retailer (~1,100 stores) selling branded apparel and home goods at value prices; partial overlap with Dollar Tree's discretionary higher-ticket merchandise following multi-price expansion.
- Ross Stores: Off-price apparel/home retailer (~2,100 stores) competing for the same trade-down discretionary shopper Dollar Tree is increasingly attracting through its multi-price strategy.
- Big Lots: Closeout general-merchandise retailer with overlapping assortment in furniture, home, and consumables at value price points; comparable treasure-hunt and trade-down shopping occasion.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dollar Tree social profiles
Digital presenceDollar Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dollar Tree leadership team
Management profileNumber of profiles
Profiles3 records
Dollar Tree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dollar Tree M&A and investment
M&A and investmentM&A4 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dollar Tree
What does Dollar Tree do?
Dollar Tree is a publicly traded discount retailer operating approximately 9,382 company-owned stores across 48 U.S. states and Canada, selling value-priced everyday consumer goods (household essentials, beauty, seasonal, and general merchandise). The company has shifted from its historic $1.25 single-price model to a multi-price strategy offering items at $1.25, $3, $5, and $7, expanding average basket size while preserving its value positioning.
Is Dollar Tree a public or private company?
Dollar Tree is a public company. It is classified as public and is currently operating.
When was Dollar Tree founded?
Dollar Tree was founded in 1989. It employs 5,001 to 10,000 people.
Where is Dollar Tree based?
Dollar Tree is headquartered in Chesapeake, United States, in the North America region.
How does Dollar Tree make money?
One revenue line is on record: retail Merchandise Sales.
Who are Dollar Tree's main competitors?
Direct peers on record are Dollar General, Five Below, Dollarama, Family Dollar and Ollie's Bargain Outlet. Broad incumbents are Walmart and Target. Emerging players are Burlington Stores, Ross Stores and Big Lots.
Does Dollar Tree have an API?
No public API is recorded for Dollar Tree.
What industry is Dollar Tree in?
Dollar Tree's product category is Discount Retail. Its primary akta.pro industry code is CRAEAAAD, Dollar + Multi-Price Point Value Retail (Dollar-Plus), with a secondary code of CRAEAAAA, National/Regional Dollar Store Chains (Broadline). Its SIC code is 5331.