DoorDash
DoorDash operates a three-sided delivery marketplace connecting consumers, merchants, and independent delivery drivers across food, grocery, convenience, beauty, and retail verticals. It serves 56 million monthly active users across the US, Canada, Australia, Europe, the UAE, and Hong Kong.
- Company typePublic
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What DoorDash does
DoorDash operates a three-sided digital marketplace connecting consumers, merchants, and independent delivery contractors (Dashers) for on-demand delivery across food, grocery, convenience, beauty, alcohol, flowers, pet supplies, and — most recently — auto parts. Founded in 2013 in Palo Alto, the company is incorporated in Delaware, headquartered in San Francisco, and has been publicly listed on NASDAQ under the ticker DASH since its December 2020 IPO. As of FY2025 it reported $13.7 billion in revenue (27.9% YoY growth) and $935 million in net income; Q1 2026 revenue reached $4.04 billion (33.1% YoY growth), though it slightly missed analyst expectations of $4.15 billion.
The platform is built on a real-time logistics layer that routes orders to merchants and Dashers, with an open data architecture on Apache Iceberg operating at petabyte scale to govern decisions shared between human analysts and AI agents. Core consumer products include the DoorDash app (iOS/Android/web), the DashPass subscription (35 million members, $96/year, $0 delivery fee on eligible orders), and the Ask DoorDash generative-AI shopping assistant launched in June 2026. Merchant-side products span DoorDash Ads (a commerce media platform with Spotlight, Symbiosys-powered offsite reach, and LiveRamp measurement serving 400,000+ advertisers and crossing $1 billion annually), DoorDash Drive (white-label delivery), DoorDash Tasks (enterprise logistics including the Precisely Ground Level Images partnership), and Channel Connected by SevenRooms for reservation aggregation. Acquired brands — Wolt (Europe), Deliveroo (Europe/UK/UAE), SevenRooms, Symbiosys, Bbot, Chowbotics, Scotty Labs, Caviar — extend the platform across roughly 25+ countries including the US, Canada, Australia, Germany, the UK, the UAE, and Hong Kong.
DoorDash monetizes through marketplace commissions on merchants (typically 15–30% of order value), consumer delivery and service fees, DashPass subscription recurring revenue, and an increasingly material advertising business. Distribution runs through self-serve mobile apps, app-store presence, enterprise channel partnerships (Kroger, Target/Shipt, McDonald's, Dollar Tree, Woolworths), and emerging autonomous channels (Manna drone delivery in Tulsa; Waymo Phoenix pilot). GTM is a hybrid of marketplace listing, direct-to-consumer brand campaigns (FIFA World Cup 2026 official sponsorship, T-Mobile Tuesdays, brand collaborations), and product-led growth through DashPass and the Ask DoorDash conversational interface.
DoorDash firmographics
Firmographics- Name
- DoorDash
- Legal name
- DoorDash, Inc.
- Website
- https://doordash.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DoorDash operates a three-sided delivery marketplace connecting consumers, merchants, and independent delivery drivers across food, grocery, convenience, beauty, and retail verticals. It serves 56 million monthly active users across the US, Canada, Australia, Europe, the UAE, and Hong Kong.
- Ownership category
- akta.pro rank
DoorDash industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Restaurants and Other Eating Places (72251), Convenience Retailers and Vending Machine Operators (44513), Convenience Retailers (445131), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Retail-Convenience Stores (5412), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI), Discount Convenience with Foodservice / QSR Attach (CRAEAJAD)
Keywords
Where DoorDash is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DoorDash business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery and Marketplace Commissions: DoorDash charges merchants a commission fee for orders placed through the platform, typically 15-30% of order value. The company also charges delivery fees to consumers and benefits from DashPass subscription revenue.
- Advertising and Promotions: DoorDash Ads platform generating over $1 billion annually with 400,000+ active advertisers across DoorDash, Wolt, and Deliveroo. The platform includes sponsored placements, homepage formats, and measurement tools through LiveRamp partnership.
- DashPass Subscription: Subscription service offering $0 delivery fee on eligible orders, 5% back on pickup orders, and other exclusive perks. Available in US and Canada at $96/year or monthly pricing.
- Enterprise and Logistics Services: DoorDash Tasks platform providing enterprise logistics including Ground Level Images service with Precisely, and DoorDash for Business corporate accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DashPass subscription - $0 delivery fees on eligible orders |
| Transaction based/ take rate | Pay-as-you-go | Standard delivery fees for non-subscribers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
DoorDash product offering
Product offeringCore offering
DoorDash operates a three-sided marketplace connecting consumers, merchants, and independent delivery drivers (Dashers) for on-demand delivery of food, groceries, convenience items, alcohol, beauty products, flowers, auto parts, and retail goods. The platform also offers DashPass subscription, DoorDash Ads commerce media platform, DoorDash Tasks enterprise logistics, and the Ask DoorDash AI shopping assistant.
Product overview
DoorDash operates a multi-sided delivery platform connecting consumers, merchants, and independent delivery drivers (Dashers) across food, grocery, and retail verticals. The core consumer app serves as the primary interface for ordering from restaurants, grocers, convenience stores, and specialty retailers including beauty, alcohol, flowers, and auto parts. The platform is structured around the core DoorDash consumer marketplace, supplemented by the DashPass subscription (delivering $0 delivery fees and exclusive perks), the DoorDash Ads commerce media platform (expanded in June 2026 with Spotlight homepage formats, Symbiosys offsite reach, and LiveRamp measurement serving 400,000+ advertisers), the DoorDash Tasks enterprise logistics platform (expanding beyond food into property imagery and enterprise fulfillment), and the Ask DoorDash AI conversational shopping assistant (launched June 2026 using generative AI for natural language and photo-based ordering). DoorDash has expanded internationally and vertically through acquisitions including Wolt (European food delivery), Deliveroo (European food delivery), Symbiosys (retail media), SevenRooms ($1.2B, 2025 — reservation aggregation and restaurant tech), and Bbot (2022 — restaurant order-and-pay POS). Recent expansions include drone delivery partnerships with Manna, autonomous vehicle delivery with Waymo, and new verticals including auto parts (AutoParts.com) and property imagery data (Precisely/Ground Level Images).
Differentiator
Problem solved
Functional benefit
Brands
- Ask DoorDash: AI-powered conversational shopping assistant allowing users to order food via text prompts and photos
- DoorDash Spotlight
- Symbiosys
- Wolt Ads
- DashMart
- DoorDash Drive
- DoorDash for Business
Products and services
- DoorDash Consumer Marketplace Primary consumer-facing mobile and web application enabling users to order food, grocery, convenience, beauty, alcohol, flowers, pet supplies, and auto parts from local and national retailers, fulfilled by independent Dasher drivers.
- DashPass Subscription membership service offering $0 delivery fee on eligible orders, 5% back on pickup orders, and exclusive promotional offers. Available in the United States and Canada at $96/year with a free 30-day trial.
- DoorDash Ads (Spotlight) Commerce media advertising platform enabling brands to reach consumers across the purchase journey via sponsored placements, homepage Spotlight formats, offsite programmatic reach via Symbiosys, and LiveRamp clean room measurement. Serves 400,000+ advertisers across DoorDash, Wolt, and Deliveroo.
- DoorDash Tasks Enterprise logistics platform that crowdsources delivery and field tasks to the Dasher network for non-food use cases, including commercial property imagery capture (Ground Level Images with Precisely) and enterprise fulfillment.
- Ask DoorDash Conversational AI shopping assistant that lets users search for restaurants, groceries, and reservations via natural language text prompts, photos of recipes, or recipe links. Uses generative AI to parse complex requests, analyze order history, and build shopping carts.
- Channel Connected by SevenRooms Reservation aggregation tool enabling restaurants to consolidate bookings from multiple channels into a single system, powered by SevenRooms technology following DoorDash's $1.2 billion acquisition of SevenRooms in June 2025.
- DoorDash for Business Enterprise offering providing logistics infrastructure and corporate meal programs for businesses, including employee catering, team ordering, and corporate expense management.
- DoorDash Grocery Delivery Grocery delivery service enabling users to order fresh produce, frozen entrees, deli items, and pantry staples from over 10,000 grocery stores including national chains and local merchants.
- Wolt European food delivery platform operating across multiple European countries, acquired by DoorDash as part of international expansion. Includes Wolt Ads advertising platform.
- Deliveroo European food delivery platform acquired by DoorDash in 2025. Contributed $200 million in projected EBITDA growth for 2026 and launched Deliveroo Reservations in UAE powered by SevenRooms technology.
- Symbiosys Global offsite retail media platform acquired by DoorDash in 2025 and integrated into DoorDash Ads. Symbiosys media dollars have nearly doubled since the acquisition.
- Bbot Order-and-pay and point-of-sale technology provider for restaurants, enabling contactless ordering and payment solutions. Acquired by DoorDash for $88 million in March 2022.
Quantifiable outcome
- 33.1% year-over-year revenue growth to $4.04 billion in Q1 2026
- +4 more outcomes
Companies that use DoorDash
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles4 records
DoorDash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature3 records
DoorDash partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- South Dowling SandwichesminorAustralian sandwich chain South Dowling Sandwiches launched exclusive Kung Pao Chicken Sandwich on DoorDash from July 2-16 at Darlinghurst location.
- WoolworthscoreDoorDash expanded Woolworths grocery delivery partnership in Australia by adding more than 150 additional stores and bringing access to over 100 new postcodes, with 40% off customers' first order to mark the launch.
- Urban OutfittersminorUrban Outfitters and DoorDash co-hosted graduation celebration in Chicago and partnered to allow customers to shop Urban Outfitters products through DoorDash's delivery platform, targeting Gen Z consumers.
- AutoParts.comminorAutoParts.com launched its full auto parts catalog on DoorDash Marketplace, making it the first complete auto-parts catalog built natively into DoorDash with over 200,000 auto parts and accessories available for on-demand delivery.
- PreciselyminorPrecisely launched Ground Level Images, leveraging DoorDash Tasks to capture high-resolution commercial property imagery at scale, combining imagery with structured metadata for real estate, insurance, retail, telecommunications, and utilities sectors.
- SevenRoomscoreDoorDash acquired SevenRooms for $1.2 billion in June 2025; now launching Channel Connected reservation aggregation tool allowing restaurants to consolidate bookings from multiple channels.
- Craveable BrandsminorCraveable Brands (owner of Red Rooster, Oporto, Chargrill Charlie's, Chicken Treat) renewed delivery partnership with DoorDash following Menulog's exit from Australia.
- TargetcoreTarget expanded its Target Plus marketplace and uses Shipt acquisition for same-day delivery capabilities, partnering with DoorDash and Uber Eats to avoid building same-day infrastructure costs.
- T-MobilecoreT-Mobile offers free 12-month DashPass subscription worth $96 to eligible customers as part of T-Mobile Tuesdays 10th anniversary Member Month celebration.
- KFCminorKFC extended partnership with DoorDash in Australia, allowing DashPass members to continue enjoying no delivery fee on KFC orders through 2027.
- Dollar TreecoreDoorDash partnership enables on-demand delivery from Dollar Tree's entire US store footprint of more than 9,000 stores across 48 states, integrating through DoorDash's platform and DashPass membership program.
- Bbot, Inc.minorDoorDash acquired Bbot, Inc. for $88 million on March 1, 2022. Bbot provided order and payment technology for restaurants and bars.
- Fenwick & West LLPminorLegal advisor for the Bbot acquisition.
- TI PartnersminorM&A advisor for the Bbot acquisition.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
DoorDash competitors and assessment
Company assessmentDirect peers
- Delivery Hero: Delivery Hero operates food and grocery delivery marketplaces across Asia, the Middle East, Latin America, and Europe, with a similar marketplace model, commission economics, and rapid-delivery expansion strategy comparable to DoorDash's Wolt and Deliveroo businesses.
- Uber Eats (Uber Technologies): Uber Eats is the closest direct competitor to DoorDash, operating a three-sided food delivery marketplace with similar commission economics, DashPass-equivalent (Uber One) subscriptions, and a global geographic footprint. Both compete head-to-head for restaurant, grocery, and convenience merchant partnerships.
- Just Eat Takeaway: Just Eat Takeaway is a leading European and global online food delivery marketplace, directly comparable to DoorDash through its international footprint and similar three-sided marketplace model serving restaurants and consumers.
- Postmates: Postmates (owned by Uber) operates an on-demand delivery marketplace in the U.S. comparable to DoorDash's consumer app, offering restaurant, grocery, and convenience delivery with similar commission and delivery-fee economics.
- Grubhub: Grubhub is a U.S. food delivery platform (owned by Wonder Group) that directly competes with DoorDash in restaurant delivery across major U.S. markets with similar commission-based marketplace economics.
- Instacart (Maplebear): Instacart is a leading online grocery delivery platform in North America and the primary direct competitor to DoorDash's grocery vertical. Both platforms compete for the same retailer partnerships (Kroger, Albertsons, Costco) and use crowdsourced shopper networks for fulfillment.
Emerging players
- Shipt (Target): Shipt, owned by Target, is a same-day delivery platform that competes with DoorDash in grocery and retail delivery, particularly through the Target partnership. It has overlapping capabilities in personal shopping and crowdsourced fulfillment.
- Gopuff: Gopuff is a rapid delivery platform for convenience and grocery items, comparable to DoorDash's DashMart and convenience vertical. Both compete for the same convenience-store customer base with vertically integrated inventory models in select markets.
Broad incumbents
- Amazon (Fresh, Prime Now, Whole Foods delivery): Amazon operates grocery and same-day delivery services (Amazon Fresh, Prime Now, Whole Foods delivery) that compete with DoorDash's grocery and retail verticals. Amazon's scale, logistics infrastructure, and Prime ecosystem represent the most significant competitive threat in retail delivery.
- Meituan: Meituan is China's dominant local services platform offering food delivery, grocery, hotel, and travel services. While geographically distinct, it operates the most scaled food delivery marketplace globally and serves as a benchmark for unit economics and vertical expansion in the delivery category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
DoorDash social profiles
Digital presenceDoorDash financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoorDash leadership team
Management profileNumber of profiles
Profiles14 records
DoorDash subsidiaries and ownership
Company hierarchySubsidiaries5 records
DoorDash funding detail
Funding detailFunding overview
Funding rounds14 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoorDash M&A and investment
M&A and investmentM&A11 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoorDash
What does DoorDash do?
DoorDash operates a three-sided marketplace connecting consumers, merchants, and independent delivery drivers (Dashers) for on-demand delivery of food, groceries, convenience items, alcohol, beauty products, flowers, auto parts, and retail goods. The platform also offers DashPass subscription, DoorDash Ads commerce media platform, DoorDash Tasks enterprise logistics, and the Ask DoorDash AI shopping assistant.
Is DoorDash a public or private company?
DoorDash is a public company. It is classified as public and is currently operating.
When was DoorDash founded?
DoorDash was founded in 2013. It employs 5,001 to 10,000 people.
Where is DoorDash based?
DoorDash is headquartered in San Francisco, United States, in the North America region.
How does DoorDash make money?
Four revenue lines are on record. Delivery and Marketplace Commissions are the primary driver. The others are advertising and Promotions, dashPass Subscription and enterprise and Logistics Services.
Who are DoorDash's main competitors?
Direct peers on record are Delivery Hero, Uber Eats (Uber Technologies), Just Eat Takeaway, Postmates, Grubhub and Instacart (Maplebear). Emerging players are Shipt (Target) and Gopuff. Broad incumbents are Amazon (Fresh, Prime Now, Whole Foods delivery) and Meituan.
Does DoorDash have an API?
Yes. DoorDash offers a public-facing DoorDash Ads API enabling consumer packaged goods brands to manage DoorDash advertising campaigns and reporting. The API integrates with CommerceIQ's Retail Media Management product, incorporating over 50 real-time commerce signals into campaign decisions. DoorDash reports having over 400,000 active advertisers across DoorDash, Wolt, and Deliveroo using its advertising platform. Developer documentation is at developer.doordash.com.
What industry is DoorDash in?
DoorDash's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 72251 and its SIC code is 5812.