Dollar Tree

Name

Dollar Tree

Legal name

Dollar Tree, Inc.

Website

https://dollartree.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Discount Retail

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Dollar + Multi-Price Point Value Retail (Dollar-Plus) (CRAEAAAD)

akta.pro secondary industry

National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)

Keywords

• Discount retail stores
• Value retail chain
• Multi-price merchandise
• Dollar store goods
• Household consumables retail

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Dollar Tree generates revenue through retail sales of discounted consumer goods across its chain of value-oriented stores. The company operates with a multi-price strategy after moving away from its historic $1.25 fixed price point, offering items at various price tiers including $1.25, $3, $5, and $7.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dollar Tree is a publicly traded discount retailer operating approximately 9,382 company-owned stores across 48 U.S. states and Canada, selling value-priced everyday consumer goods (household essentials, beauty, seasonal, and general merchandise). The company has shifted from its historic $1.25 single-price model to a multi-price strategy offering items at $1.25, $3, $5, and $7, expanding average basket size while preserving its value positioning.

Product overview

Dollar Tree operates as a discount retail chain offering value-oriented consumer goods through its network of over 9,000 company-owned stores across 48 U.S. states. The company has transitioned from its historic single-price-point model to a multi-price strategy featuring items priced at $1.25, $3, $5, and up to $7, allowing for expanded product assortment and higher average basket sizes. Following the divestiture of Family Dollar in 2025, Dollar Tree operates as a focused discount retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Dollar Tree Retail Stores Company-owned discount retail stores selling value-priced everyday consumer goods (household essentials, beauty, seasonal, and general merchandise) at multi-price tiers of $1.25, $3, $5, and $7, serving budget-conscious consumers across all income levels in residential neighborhoods.

Quantifiable outcome

• Q1 FY2026 comparable store sales increased 3.5% with 4.5% average ticket growth
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Operation HomefrontminorGTM or Marketing Partner · 22 June 2026Operation Homefront's 19th annual Back-to-School Brigade program running July 5 through August 6 at Dollar Tree locations nationwide, distributing backpacks filled with school supplies to military families. The program involves more than 4,000 volunteers. Since 2008, Operation Homefront has provided over 630,000 backpacks to military children, saving families more than $60 million.
• DoorDashcoreChannel Partner/ Reseller/ Distributor · 28 May 2026Strategic partnership enabling on-demand delivery from Dollar Tree's entire U.S. store footprint of more than 9,000 stores across 48 states. Consumers can access over 10,000 Dollar Tree products through the DoorDash app. Dollar Tree is integrated into DoorDash's DashPass membership program offering $0 delivery fees on eligible orders. Promotional offer of 40% off (up to $20) for new customers through June 17, 2026.
• A&G Real Estate PartnersminorOthers · 14 May 2026Dollar Tree is using competitive lease auctions and property sales facilitated by A&G Real Estate Partners to expand its store footprint, as millions of square feet become available from U.S. drugstore closures. A&G has facilitated transactions for multiple value-oriented retailers including Five Below, Burlington, and Ross.
• NASCAR / Speedway MotorsportsflagshipGTM or Marketing Partner · 3 May 2026Dollar Tree named entitlement sponsor of NASCAR Cup Series race at New Hampshire Motor Speedway (Dollar Tree 301 on August 23), New England's only annual NASCAR Cup Series race. Designated as Official Value Retailer of Speedway Motorsports across 10 speedway properties and 15 NASCAR Cup Series race weekends, including venue branding, hospitality, and promotional rights. Existing primary partner of LEGACY MOTOR CLUB with sponsorships on Nos. 42 and 43 cars.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dollar General: Largest U.S. dollar-store operator (~20,000 stores), Dollar General is the most direct competitor, serving overlapping rural and suburban value shoppers with consumables and household essentials at $1-$5 price points.
• Five Below: Extreme-value retailer (~1,800 stores) targeting teen and family shoppers with mostly $5-and-below merchandise; directly comparable value/discount format and store-base expansion playbook.
• Dollarama: Leading Canadian dollar-store chain (~1,500 stores) operating a multi-price model up to $5, directly comparable in assortment strategy and customer demographic, with overlap in Dollar Tree's Canadian footprint.
• Family Dollar: Former Dollar Tree subsidiary divested in July 2025 to Brigade/Macellum; now an independent deep-value competitor (~8,000 stores) directly overlapping Dollar Tree's lower-income customer base.
• Ollie's Bargain Outlet: Closeout retailer (~530 stores) selling deeply discounted general merchandise at $5-$200; comparable extreme-value, treasure-hunt shopping experience and multi-price assortment strategy.

Broad incumbents

• Walmart: Largest U.S. retailer competing directly on price in consumables and household essentials; broadline grocery and general merchandise overlap with Dollar Tree's value positioning.
• Target: Mass-market general-merchandise retailer competing for trade-down consumers in apparel, home, and household essentials; broader assortment but overlapping value perception with Dollar Tree.

Emerging players

• Burlington Stores: Off-price retailer (~1,100 stores) selling branded apparel and home goods at value prices; partial overlap with Dollar Tree's discretionary higher-ticket merchandise following multi-price expansion.
• Ross Stores: Off-price apparel/home retailer (~2,100 stores) competing for the same trade-down discretionary shopper Dollar Tree is increasingly attracting through its multi-price strategy.
• Big Lots: Closeout general-merchandise retailer with overlapping assortment in furniture, home, and consumables at value price points; comparable treasure-hunt and trade-down shopping occasion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dollartree
• YouTubeyoutube.com/user/DollarTree
• Facebookfacebook.com/dollartree
• LinkedInlinkedin.com/company/dollar-tree-stores
• Instagraminstagram.com/dollartree

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dollar Tree