ecoATM
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
ecoATM firmographics
Firmographics- Name
- ecoATM
- Legal name
- ecoATM, LLC
- Website
- https://ecoatm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
ecoATM industry classification
Industry- Product category
- Electronics Recycling & Mobile Device Buyback
- NAICS
- Vending Machine Operators (445132)
- akta.pro primary industry
- Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)
- akta.pro secondary industries
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE), Kiosk & Micro-Format Convenience Retail (CRAHABAD)
Keywords
Where ecoATM is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ecoATM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Device Purchase and Resale: ecoATM purchases used devices from consumers at kiosks, paying instant cash. Devices are then refurbished for resale, resold as-is, or broken down into parts for reuse. The margin between purchase price and resale value constitutes primary revenue.
- Wholesale Device Sales: ecoATM sells refurbished and used devices through B2B wholesale channels to certified buyers who are contractually obligated to maintain security and data wipe standards.
- Retail Kiosk Services: ecoATM offers enterprise retail kiosk installation services to retailers, providing the infrastructure for in-store device trade-in programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Device-specific pricing based on model, condition, and market value |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ecoATM product offering
Product offeringCore offering
ecoATM operates a network of more than 7,000 self-service kiosks located in grocery stores, shopping malls, and other retail partner locations where consumers can sell used smartphones and tablets for instant cash. The kiosks use AI-powered diagnostic tools to evaluate device condition and current market value, then dispense immediate payment. The company also offers a mobile app for price locking and a B2B division that installs kiosks for retailers and wholesales refurbished devices.
Product overview
ecoATM operates as a unified smartphone and mobile device re-commerce platform consisting of consumer-facing self-service kiosks and a companion mobile application. The core offering combines automated kiosk-based device evaluation (powered by AI and diagnostic tools) with instant cash payouts, enabling consumers to sell used devices directly at retail locations. The platform extends through a B2B division offering kiosk installation services to retail partners and wholesale device sales of refurbished units. Additional services include a data wiping/processing facility in Louisville, KY and environmental impact tracking. The mobile app serves as a complementary channel for price locking, device preparation guidance, and kiosk location services.
Differentiator
Problem solved
Functional benefit
Products and services
- ecoATM Consumer Kiosk Service Self-service automated kiosks at retail locations where consumers sell used smartphones and tablets for instant cash. Kiosks use diagnostic and AI tools to evaluate device condition and offer fair market prices.
- ecoATM Device Pricing Tool
Quantifiable outcome
- Over 50 million devices recycled since 2009
- +4 more outcomes
Companies that use ecoATM
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
ecoATM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature3 records
ecoATM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- One Tree PlantedminorecoATM and One Tree Planted partnered during Earth Month 2026 to plant 50,000 trees in North America. The initiative aims to restore ecosystems impacted by wildfires in Canada through responsible e-waste recycling and reforestation.
- EG AmericacoreEG America added mobile device trade-in kiosks to their convenience stores, expanding ecoATM's retail presence in the convenience store channel.
- WalmartcoreecoATM expanded into Canada through a Walmart partnership, installing kiosks in Walmart locations to reach Canadian consumers with device trade-in services.
- Atlanta UnitedcoreAtlanta United announced a partnership with ecoATM to become the club's Official Smartphone Trade-In Partner. The partnership provides marketing activations and visibility for ecoATM at Atlanta United events and facilities.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
ecoATM competitors and assessment
Company assessmentDirect peers
- Gazelle: Gazelle is ecoATM's own online trade-in platform (operating as ecoATM Gazelle) that buys used electronics directly from consumers via mail-in. It represents ecoATM's digital channel and serves the same consumer need of selling used smartphones for cash.
- Back Market: Back Market is a leading refurbished electronics marketplace operating in the US and Europe. While primarily a B2C retailer of refurbished devices, it competes for consumer mindshare in the used electronics trade-in and resale category.
- Swappa: Swappa is a peer-to-peer marketplace for buying and selling used smartphones, tablets, and other electronics. It competes with ecoATM for consumer device sellers by offering a marketplace alternative to instant kiosk buybacks.
- SellCell: SellCell is a phone trade-in comparison platform that aggregates offers from multiple buyback companies. It represents a price-discovery channel that competes with ecoATM's direct kiosk model for price-sensitive consumers.
- uSell: uSell is a used electronics and gift card buyback company that purchases smartphones, tablets, and other devices from consumers online. It offers an alternative mail-in buyback model competing for the same consumer seller demographic.
- Decluttr: Decluttr is a UK-based re-commerce platform that buys used electronics, CDs, books, and games from consumers. It operates a similar instant-quote buyback model and serves as a comparable in the used electronics re-commerce category.
- ItsWorthMore: ItsWorthMore is a buyback and refurbished device reseller offering instant price quotes and mail-in trade-in for smartphones, tablets, and laptops. It directly competes for consumer device sellers with ecoATM's online channel.
Broad incumbents
- Apple Trade In: Apple's official Trade In program allows consumers to receive credit toward new device purchases. As a broad incumbent, Apple captures high-quality used iPhones at point of sale, competing with ecoATM for premium device supply.
- Samsung Trade-In: Samsung's official Trade-In program offers instant credit toward new Galaxy device purchases. As a major OEM incumbent, it competes with ecoATM by intercepting Galaxy devices directly through carrier and retail channels.
Others
- Clover Wireless: Clover Wireless is a B2B refurbished mobile device supplier that buys and refurbishes used smartphones in bulk. It operates in ecoATM's wholesale supply chain and competes as an alternative bulk buyer of used devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ecoATM social profiles
Digital presenceecoATM compliance and trust
Trust signalCompliance3 records
ecoATM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecoATM leadership team
Management profileNumber of profiles
Profiles10 records
ecoATM subsidiaries and ownership
Company hierarchySubsidiaries1 record
ecoATM funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecoATM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecoATM
What does ecoATM do?
ecoATM operates a network of more than 7,000 self-service kiosks located in grocery stores, shopping malls, and other retail partner locations where consumers can sell used smartphones and tablets for instant cash. The kiosks use AI-powered diagnostic tools to evaluate device condition and current market value, then dispense immediate payment. The company also offers a mobile app for price locking and a B2B division that installs kiosks for retailers and wholesales refurbished devices.
Is ecoATM a public or private company?
ecoATM is a private company. It is classified as venture growth investor backed and is currently operating.
When was ecoATM founded?
ecoATM was founded in 2010. It employs 501 to 1,000 people.
Where is ecoATM based?
ecoATM is headquartered in San Diego, United States, in the North America region.
How does ecoATM make money?
Three revenue lines are on record. Device Purchase and Resale is the primary driver. The others are wholesale Device Sales and retail Kiosk Services.
Who are ecoATM's main competitors?
Direct peers on record are Gazelle, Back Market, Swappa, SellCell, uSell, Decluttr and ItsWorthMore. Broad incumbents are Apple Trade In and Samsung Trade-In. Clover Wireless is listed as an others.
Does ecoATM have an API?
No public API is recorded for ecoATM.
What industry is ecoATM in?
ecoATM's product category is Electronics Recycling & Mobile Device Buyback. Its primary akta.pro industry code is HDACAKAH, Self-Checkout Kiosks & Interactive Retail Kiosks, with a secondary code of FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging). Its NAICS code is 445132.