OLX Group
OLX Group operates 13 AI-first digital classifieds marketplaces across Europe and South Africa, serving 2M+ professional listers and 11M+ monthly consumers across motors, real estate, and general goods verticals.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OLX Group does
OLX Group operates a portfolio of 13 digital classifieds marketplaces across Europe and South Africa, serving 2 million+ monthly paying professional listers and 11 million+ monthly consumer users across motors, real estate, jobs, and general goods. The company is organized around three core verticals — Motors (Otomoto, Autovit, Standvirtual, La Centrale, AutoTrader), Real Estate (Otodom, Property24, Imovirtual, Storia, Otodim), and General Classifieds (OLX) — with strong country-level brand equity built over nearly two decades of operation since the OLX platform launched in South Africa in 2006. OLX is a wholly-owned subsidiary of Prosus N.V. and operates as the parent company's classifieds pillar, complementing Prosus's e-commerce and food delivery holdings.
OLX Group firmographics
Firmographics- Name
- OLX Group
- Legal name
- OLX Global B.V.
- Website
- https://olxgroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- OLX Group operates 13 AI-first digital classifieds marketplaces across Europe and South Africa, serving 2M+ professional listers and 11M+ monthly consumers across motors, real estate, and general goods verticals.
- Ownership category
- akta.pro rank
OLX Group industry classification
Industry- Product category
- Online Classifieds Marketplaces
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where OLX Group is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices14 records
Markets served
OLX Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing Fees from Professional Sellers: Professional dealers and businesses pay fees to post listings on OLX's automotive, real estate, and general classifieds platforms. This is the primary revenue stream supporting 2 million+ monthly paying listers.
- Advertising and Promotions: Dealers and businesses pay for promoted listings, featured placements, and advertising solutions to increase visibility of their listings on OLX platforms.
- API/Partner Services: Professional users (dealers, real estate agents) integrate via OLX Partner APIs to manage listings and pay standard posting fees through these integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Professional listing fees apply per ad posted |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
OLX Group product offering
Product offeringCore offering
OLX Group operates a portfolio of digital classifieds marketplaces across Europe and South Africa, connecting buyers and sellers of vehicles, real estate, jobs, and general consumer goods. The company monetizes primarily through listing fees paid by professional dealers and agents (2M+ monthly paying listers), plus advertising and promoted listings across 10+ local brands including Otomoto, Otodom, AutoTrader, Property24, La Centrale, Autovit, Imovirtual, Standvirtual, Storia, and Otodim. OLX is deploying proprietary AI products (AutoGPT, AutoIQ, CompassGPT) on top of its marketplace data to differentiate discovery and dealer tooling.
Product overview
OLX Group operates a multi-platform portfolio of classifieds marketplaces across Europe and South Africa, organized around three core verticals: Motors (AutoTrader, Autovit.ro, La Centrale, Otomoto, Standvirtual), Real Estate (Otodom, Property24, Imovirtual, Otodim, Storia.ro), and general OLX classifieds. The portfolio includes 10+ well-loved local brands serving 2 million+ monthly paying listers. Since 2018, OLX has invested over $200 million in AI-first infrastructure, deploying 2,600+ AI agents across 75 active AI use cases. Key AI products include AutoGPT (conversational automotive search), AutoIQ (AI dealer operating system), and CompassGPT (conversational property search), all built on proprietary transaction data. OLX Group is the classifieds business of Prosus, a global technology company backing lifestyle ecommerce brands in Latin America, Europe, and India.
Differentiator
Problem solved
Functional benefit
Brands
- AutoTrader: South Africa's largest and most trusted motoring marketplace, headquartered in Johannesburg.
- Autovit.ro
- Imovirtual
- La Centrale
- Otodim
- Otodom
- Otomoto
- Property24
- Standvirtual
- Storia.ro
- AutoGPT
- AutoIQ
- CompassGPT
Products and services
- OLX (Core Marketplace) Flagship general classifieds marketplace enabling users to buy and sell goods across categories including household items, electronics, and services across multiple European markets.
- Otomoto
Quantifiable outcome
- 20% faster vehicle discovery for consumers using AutoGPT
- +4 more outcomes
Companies that use OLX Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
OLX Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability14 records
Feature7 records
OLX Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OpenAIcoreOpenAI partnership for developing AI products: CompassGPT built using OpenAI models for conversational property search on Imovirtual (Portugal); AutoGPT launched in partnership with OpenAI for automotive search through ChatGPT.
- La CentralecoreOLX Group acquired La Centrale from Providence Equity Partners for €1.1 billion, marking OLX's entry into Western European motors market. La Centrale is France's market leader with ~400,000 vehicles listed and 1.4 million vehicles sold annually.
- VEON/Beeline KazakhstanminorVEON's Beeline Kazakhstan acquiring OLX Kazakhstan from OLX Group for $75 million, aligning with Prosus strategic focus on Europe.
- TBC Bank GroupminorGeorgia-based TBC Bank acquiring OLX Uzbekistan to expand digital ecosystem.
Scale indicators16 records
Recent moves9 records
Expansion highlights7 records
OLX Group competitors and assessment
Company assessmentRegional players
- Subito: Italy's leading classifieds platform (Adevinta-owned). Comparable in product/vertical mix (motors, real estate, general) to OLX's portfolio but operates primarily in Italy rather than OLX's core CEE markets.
Direct peers
- Auto Trader Group: UK's leading automotive classifieds platform, directly comparable to OLX's Otomoto (Poland) and La Centrale (France). Both operate two-sided digital automotive marketplaces serving professional dealers and consumers with listing fees and advertising as primary revenue streams.
- Mobile.de: Germany's largest automotive classifieds marketplace (owned by Adevinta/eBay). Direct competitor in the European automotive classifieds space, serving professional dealers with subscription and listing-based monetization similar to OLX's AutoIQ-equipped platforms.
- Marktplaats: Netherlands' leading general classifieds marketplace (owned by Adevinta). Directly comparable to OLX's general classifieds model, serving C2C and B2C transactions across categories including vehicles, real estate, and consumer goods.
- Leboncoin: France's leading general classifieds marketplace, now owned by Adevinta/eBay. Directly competes with OLX's general classifieds and automotive offerings in France, including against the recently acquired La Centrale platform.
- Idealista: Southern European (Spain, Portugal, Italy) real estate classifieds leader. Directly competes with OLX's Imovirtual in Portugal and Storia.ro-adjacent markets, operating a similar agent-subscription property portal model.
- Cars.com: US-based automotive classifieds marketplace serving dealers and consumers. Comparable to OLX's motors brands (Otomoto, Autovit, La Centrale, Standvirtual, AutoTrader SA) in dealer subscription model and listing/advertising revenue mix.
- Rightmove: UK's largest real estate classifieds portal. Directly comparable to OLX's real estate vertical (Otodom, Property24, Imovirtual, Storia, Otodim) in business model — agent subscription fees and consumer-facing property search.
Broad incumbents
- Zillow: Largest US real estate marketplace. While geographically separate from OLX, directly comparable as a vertical real estate classifieds platform combining agent listings, AI-powered search, and property data — paralleling OLX's CompassGPT-powered Imovirtual and Otodim experiences.
- Adevinta: Global classifieds operator (majority-owned by eBay/KKR) operating marketplaces across Europe and Latin America. Portfolio includes leboncoin, Subito.it, Marktplaats, and Mobile.de — directly overlapping with OLX's European footprint and verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OLX Group social profiles
Digital presenceOLX Group compliance and trust
Trust signalCompliance2 records
OLX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLX Group leadership team
Management profileNumber of profiles
Profiles7 records
OLX Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
OLX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLX Group M&A and investment
M&A and investmentM&A4 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLX Group
What does OLX Group do?
OLX Group operates a portfolio of digital classifieds marketplaces across Europe and South Africa, connecting buyers and sellers of vehicles, real estate, jobs, and general consumer goods. The company monetizes primarily through listing fees paid by professional dealers and agents (2M+ monthly paying listers), plus advertising and promoted listings across 10+ local brands including Otomoto, Otodom, AutoTrader, Property24, La Centrale, Autovit, Imovirtual, Standvirtual, Storia, and Otodim. OLX is deploying proprietary AI products (AutoGPT, AutoIQ, CompassGPT) on top of its marketplace data to differentiate discovery and dealer tooling.
Is OLX Group a public or private company?
OLX Group is a private company. It is classified as corporate owned and is currently operating.
When was OLX Group founded?
OLX Group was founded in 2006. It employs 5,001 to 10,000 people.
Where is OLX Group based?
OLX Group is headquartered in Amsterdam, Netherlands, in the Europe region.
How does OLX Group make money?
Three revenue lines are on record. Listing Fees from Professional Sellers are the primary driver. The others are advertising and Promotions and API/Partner Services.
Who are OLX Group's main competitors?
Subito is listed as a regional player. Direct peers are Auto Trader Group, Mobile.de, Marktplaats, Leboncoin, Idealista, Cars.com and Rightmove. Broad incumbents are Zillow and Adevinta.
Does OLX Group have an API?
Yes. OLX Group offers Partner APIs allowing professional users (dealers, real estate agents) to integrate their inventory management systems (CRM) with OLX marketplaces. Available APIs include: Real Estate API (Otodom, Storia, Imovirtual - Active), Car Parts API (Otomoto, Autovit, OLX.pl, OLX.ro - Active), OLX API (OLX Europe - Stable, no new developments), and Motors API (Otomoto, Autovit, Standvirtual - Stable, no new developments). APIs enable: Advert lifecycle management in real-time, webhook notifications, user account management, leads management, promotions management, and message reading from potential buyers. Partners must register and be approved; no sandbox environment is provided. Developer documentation is at developer.olxgroup.com.
What industry is OLX Group in?
OLX Group's product category is Online Classifieds Marketplaces. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 51929 and its SIC code is 7310.