What Marktplaats.nl does

Marktplaats.nl, operated by Marktplaats B.V., is the Netherlands' leading online classifieds marketplace, founded in 1999 and headquartered in Amsterdam. The platform connects Dutch consumers and small businesses for the buying and selling of new and second-hand goods across more than 33 product categories, with the Auto's (vehicles) category alone generating over 10,000 new listings per day. The core marketplace is augmented by integrated transaction services including Betalen en Verzenden (payment and shipping), Kopersbescherming (buyer protection for shipped items), and Betaalverzoeken (in-platform payment requests), which together reduce friction in remote C2C transactions. Supporting features include Kijk in je Wijk (a neighborhood map for hyperlocal listings) and the Het Marktplaats Effect sustainability initiative positioning the platform within the circular economy.

The product surface spans a freemium listing model, paid promotional services (Marktplaats Opvallen for highlighted ads), professional seller tooling (Marktplaats Pro and Pakketten bundles via the Marktplaats Zakelijk business portal), and native mobile applications for iOS and Android. Distribution is direct-to-consumer through web and mobile, with no public API or SDK ecosystem disclosed; reach is concentrated in the Netherlands, complemented by Belgian sister sites 2dehands and 2ememain.

Marktplaats generates revenue through two primary streams: listing fees and promotional services from sellers paying for visibility upgrades and professional packages, and transaction-based fees collected via the integrated Betalen en Verzenden payment and shipping service. The company employs 51-100 people locally and operates as a wholly-owned subsidiary of Adevinta, a pan-European online classifieds group that acquired Marktplaats from eBay in 2007. Leadership includes General Manager Tim Hilpert, CTO David Halsey, Head of Product Analytics Allard de Boer, and Head of B2C Trade Marieke Vollering, with founder Rene van Mullem listed among the company's historical leadership.

Name

Marktplaats.nl

Legal name

Marktplaats B.V.

Website

http://www.marktplaats.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Marktplaats.nl is the Netherlands' leading online classifieds marketplace, founded in 1999 and operated by Marktplaats B.V., connecting Dutch consumers and small businesses for buying and selling new and second-hand goods across 33+ categories with integrated payment, shipping, and buyer protection services.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Online classifieds marketplace
• Consumer-to-consumer platform
• Second-hand goods marketplace
• Promoted listing services
• Integrated payment shipping

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Listing fees and promotional services: Revenue generated from sellers paying for promoted listings (Marktplaats Opvallen) and premium professional seller services (Marktplaats Pro, Pakketten bundles)
2. Payment processing fees: Fees collected through the Betalen en Verzenden integrated payment and shipping service when transactions are completed

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Marktplaats.nl operates a Dutch online classifieds marketplace that connects buyers and sellers of new and second-hand goods across 33+ categories including vehicles, electronics, home and garden, clothing, and professional services. The platform monetizes through paid promotional listings (Marktplaats Opvallen), professional seller tools (Marktplaats Pro, Pakketten), integrated payment and shipping services (Betalen en Verzenden), and buyer protection (Kopersbescherming).

Product overview

Marktplaats is a Dutch online classifieds marketplace operating as a single unified platform that connects buyers and sellers for new and second-hand goods transactions. The core marketplace is complemented by integrated transaction services (Betalen en Verzenden, Kopersbescherming, Betaalverzoeken), professional seller tools (Marktplaats Pro, Pakketten), premium visibility options (Marktplaats Opvallen), and mobile applications. The platform organizes listings across 35+ categories including vehicles, electronics, furniture, clothing, and services, with approximately 10,000 new used car listings added daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Marktplaats Core Marketplace Primary online classifieds marketplace enabling users to buy and sell new and second-hand items across 33+ categories including vehicles, electronics, furniture, clothing, and professional services.
• Betalen en Verzenden (Pay and Ship)

Quantifiable outcome

• Over 10,000 new used car listings per day

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AdevintacoreStrategic or Co-development PartnerMarktplaats is a wholly-owned subsidiary of Adevinta, a leading online classifieds company operating platforms across Europe and Latin America. Adevinta provides strategic direction, technology investments, and synergies with sister platforms including 2dehands and 2ememain in Belgium.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leboncoin: France's dominant classifieds marketplace, part of the Adevinta portfolio. Closely comparable in category breadth, transaction services, and seller-side monetization, though operating at larger national scale.
• Speurders.nl: Long-standing Dutch classifieds competitor with similar horizontal C2C marketplace model. Comparable in target audience and category coverage, though smaller in scale than Marktplaats.
• 2dehands: Sister site under Adevinta operating the Belgian Dutch-language classifieds marketplace. Closely comparable product, monetization model, and category structure as Marktplaats, serving the adjacent Benelux market.
• OLX: Global horizontal classifieds platform operating across emerging and developed markets. Comparable generalist C2C marketplace model with paid-promotion monetization, though active market mix differs.
• Markt.de: German generalist C2C classifieds marketplace. Closely comparable horizontal classifieds product and category structure, offering a cross-border benchmark for European marketplace dynamics.
• eBay Kleinanzeigen: Germany's leading C2C classifieds platform, also part of Adevinta. Operates an almost identical classifieds-plus-promoted-listings model, making it the closest international analogue and a key benchmark for monetization and product.
• 2ememain: Adevinta's French-language Belgian classifieds marketplace. Directly comparable C2C/B2C classifieds product with overlapping seller tools and payment integration, differentiated only by language and geography.

Emerging players

• Vinted: Vertical C2C marketplace focused on fashion and lifestyle second-hand goods. Competes with Marktplaats specifically in the clothing and accessories category and operates a different buyer-fee monetization model.
• AutoScout24: Pan-European vertical marketplace for new and used vehicles. Competes directly with Marktplaats in its largest single category (Auto's), offering deeper vehicle-specific search, history, and financing tools.

Broad incumbents

• Facebook Marketplace: Free C2C marketplace embedded in Facebook's social platform. Competes with Marktplaats for casual sellers and buyers, leveraging an existing social graph rather than a dedicated classifieds product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Marktplaats
• Facebookfacebook.com/Marktplaats
• LinkedInlinkedin.com/company/399098

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marktplaats.nl