What Prospection does

Prospection is an Australian-headquartered healthcare data analytics company founded in 2012 that sells a SaaS platform called Prospection AI to pharmaceutical and life sciences enterprises. The platform applies a proprietary Patient-centric Intelligence (PCI) Core, built on a proprietary transformer architecture, to harmonize and analyze more than 80 billion clinical events and 500 million longitudinal patient journeys across 100+ indications and 20+ therapeutic areas, enabling customers to understand patient journeys, anticipate treatment decisions, and optimize commercial brand performance.

The product surface is structured as an integrated suite of modules: Prospection Insight for care-and-share leading indicators, Prospection Journey for treatment pattern and line-of-therapy analytics, Prospection Facility Insights for facility-level targeting, Prospection Predict for anticipatory trigger alerts, Critical Insights for KPI dashboards, and the award-winning ProGPT, a ChatGPT-powered conversational assistant that lets non-analyst brand teams query patient data in natural language. Prospection serves over 100 pharmaceutical companies, including multiple top-10 global pharma firms and named accounts such as Johnson & Johnson Innovative Medicine Asia Pacific, Otsuka, and Ipsen ANZ. Differentiated outcomes cited by the company include 15-20% improvement in targeting accuracy, 10-15% increase in commercial team productivity, 2-3x better prediction of market opportunities, and a 25% prescription lift in a facility-insights case study.

The company operates a direct enterprise field-sales motion with annual SaaS subscriptions priced by negotiation based on indication scope and data coverage, selling into brand managers, commercial leaders, and analytics professionals across the US, Japan, and Australia. Distribution is reinforced through executive roundtables co-hosted with hyperscalers such as Google and AWS, peer-reviewed real-world evidence publications, and APAC industry awards. The company has raised approximately $39.8M across multiple rounds, the largest being a ~$33.1M round led by Ellerston Capital in 2021, with strategic investment from Novotech Health Holdings in 2022, and is opening an Analytics Center of Excellence in India in 2024 to scale delivery capacity.

Name

Prospection

Legal name

Prospection

Website

https://prospection.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Prospection is an Australia-based SaaS provider of AI-powered patient-centric intelligence analytics for pharmaceutical and life sciences companies, transforming longitudinal claims data into patient journey insights and commercial decisioning across 100+ indications.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Other Computer Related Services (541519), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Healthcare data analytics
• Real-world evidence software
• Pharmaceutical commercial intelligence
• Patient journey analytics
• AI drug commercialization

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Prospection AI is a software-as-a-service (SaaS) offering that generates drug commercialization insights from patient-centric intelligence. The platform is sold as a subscription to pharmaceutical companies for brand management, commercial strategy, and patient journey analytics.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Prospection provides Prospection AI, a SaaS platform that transforms longitudinal patient-level claims and clinical data into patient-centric intelligence for pharmaceutical and life sciences companies. The platform combines proprietary transformer architecture (PCI Core) with machine learning and a generative AI assistant (ProGPT) to deliver patient journey analytics, facility-level profiling, predictive alerts, and brand performance insights across more than 100 indications and 20+ therapeutic areas.

Product overview

Prospection offers Prospection AI as its flagship integrated SaaS platform for pharmaceutical brand management. The platform combines a proprietary Patient-centric Intelligence Core with advanced AI/ML capabilities to transform longitudinal patient data into actionable insights. The platform includes multiple integrated modules: Insight (tracking care-and-share metrics), Journey (patient journey analysis), Facility Insights (account-level profiling), Predict (anticipatory alerts), ProGPT (conversational AI assistant), and Critical Insights (KPI dashboard). These modules work together as a unified system, with ProGPT serving as the natural language interface across all capabilities, enabling both analytics professionals and commercial brand teams to access patient-centric intelligence for drug commercialization decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Prospection AI: Flagship SaaS platform for patient-centric intelligence that generates drug commercialization insights, incorporating ProGPT AI assistant.
• ProGPT
• Prospection Platform
• Facility Insights
• Prospection Insight
• Prospection Journey
• Prospection Predict
• Critical Insights

Products and services

• Prospection AI Platform Flagship SaaS platform serving as a pharma brand's single source for patient-centric intelligence; combines longitudinal patient data with proprietary AI/ML to power drug commercialization decisions across 100+ indications and 20+ therapeutic areas.
• Prospection Insight Tracks care-and-share metrics with patient-centric leading indicators, behavior insights, competitive intelligence, and product differentiation to guide pharmaceutical brand strategy.
• Prospection Journey Provides full understanding of complex patient journeys over time, including market share across lines of therapy, regimen nuances, and patient progression through diagnosis and treatment.
• Prospection Facility Insights Profiles healthcare accounts and optimizes resources with facility-level intelligence; combines sales data, hospital claims data, and proprietary datasets to understand treatment patterns at individual facilities.
• Prospection Predict Optimizes tactical execution with trigger alerts for events of interest, anticipating key moments in the patient journey including diagnosis, treatment initiation, switching, and discontinuation risk.
• ProGPT Award-winning GPT-powered AI assistant enabling brand teams to refine and explore insights via natural language chat, providing self-service analytics and hypothesis generation for routine brand management tasks.
• Critical Insights Provides answers to key business questions in a click, bringing insight into key performance indicators that complement brand plans and strategy through a user-friendly hub within the Prospection AI platform.

Quantifiable outcome

• 15-20% improvement in targeting accuracy for companies leveraging PCI
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IQVIA: Global leader in healthcare data, analytics, and commercial services for life sciences. Overlaps directly with Prospection's pharma commercialization analytics, but operates at vastly larger scale across data, technology, and consulting services.
• Cerner / Oracle Health: Major EHR and healthcare data vendor with growing real-world data and analytics offerings for life sciences. Represents a large incumbent threat as it expands commercial analytics capabilities that overlap with Prospection's patient-centric intelligence platform.

Direct peers

• Veeva Systems: Cloud software platform serving pharmaceutical and life sciences companies with commercial, R&D, and data solutions. Veeva's commercial cloud and patient data offerings compete most directly with Prospection's drug commercialization platform for pharma brand teams.
• Komodo Health: Healthcare analytics company building a 'Healthcare Map' of de-identified patient encounters to power commercial insights and real-world evidence for pharma. Directly comparable to Prospection in patient journey analytics and pharma commercialization use cases.
• Definitive Healthcare: Provides commercial intelligence on healthcare providers, facilities, and activity for life sciences sales and marketing teams. Comparable to Prospection's Facility Insights in enabling pharma account-level targeting and resource allocation.
• Symphony Health (SymphonyAI): Combines longitudinal patient data, prescription, and claims analytics for pharma commercial teams. Directly competes in the patient-centric intelligence and real-world evidence space Prospection serves.
• Aetion: Real-world evidence analytics platform for biopharma, regulators, and payers. Comparable in serving pharma with longitudinal patient data analytics, though more focused on regulatory-grade evidence generation than commercial deployment.
• TriNetX: Global health research network providing real-world data and analytics for clinical research and real-world evidence. Overlaps with Prospection's patient journey analytics and the Novotech-partnered clinical trial use cases.

Emerging players

• Datavant: Healthcare data connectivity and de-identification platform that links disparate patient datasets. Adjacent to Prospection's data harmonization layer (PCI Core) and increasingly relevant as data linkage becomes critical for RWE platforms.
• COTA Healthcare: Real-world oncology and specialty disease data analytics company serving pharma with longitudinal patient insights. Comparable in using curated clinical data to drive pharma commercial decisions, though with narrower therapeutic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_prospection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prospection