Confiant
Confiant is a New York-based cybersecurity firm that runs a real-time ad security and quality platform used by 1,000+ publishers, ad tech platforms, and brands to detect and block malvertising, scams, and ad quality issues across billions of daily impressions.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Confiant does
Confiant is a New York-headquartered, privately held cybersecurity company founded in September 2013 by Louis-David Mangin (CEO) and Jerome Dangu (CTO). The company operates a real-time ad security and quality platform that protects digital publishers, ad tech platforms (DSPs/SSPs/exchanges), and brands from malvertising, scams, forced redirects, fraud, and ad quality issues. Confiant monitors 100 billion client-side impressions and 300 billion server-side auctions daily across more than 40,000 premium sites, detecting and blocking threats in milliseconds during ad auctions — a capability the company introduced to the industry in May 2017.
The platform is organized around three core product lines: a Security Platform for real-time malvertising detection and blocking, a Privacy Platform for GDPR/CCPA consent and privacy compliance, and a Quality Platform for ad quality monitoring with what the company claims is the industry's lowest false positive rate. Adjacent offerings include the Malvertising Attack Matrix — a publicly accessible threat intelligence catalog of 80+ techniques and named threat actors (ScamClub, Zirconium, eGobbler, DCCBoost, Hircuspirus) — and the MAQ Index, a recurring benchmark report on malvertising and ad quality trends. Confiant's credibility is reinforced by Google Security Hall of Fame admission (2013), multiple CVE designations (CVE-2019-19788, CVE-2019-8771, CVE-2019-5840), and presentations at the FBI Ad Tech Symposium (May 2019) and US Department of Justice (July 2019).
Confiant generates revenue through subscription-based SaaS contracts on annual billing cycles, with quote-based pricing and no publicly disclosed rates. Distribution combines an enterprise field-sales motion targeting publishers and ad tech platforms with a self-serve trial flow via app.confiant.com and a 'Request a Trial' website CTA. The company serves more than 1,000 brands and platforms, including Microsoft, Paramount, Magnite, Pubmatic, IBM, Gannett, MSN, Fandom, Insider, and Complex. Confiant operates as a fully distributed remote organization with 50–100 employees and has raised approximately $4.1 million in disclosed outside capital, led by River Bay Investments and Rubicon Venture Capital in a 2019 Series A.
Confiant firmographics
Firmographics- Name
- Confiant
- Legal name
- CONFIANT, Inc.
- Website
- https://confiant.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Confiant is a New York-based cybersecurity firm that runs a real-time ad security and quality platform used by 1,000+ publishers, ad tech platforms, and brands to detect and block malvertising, scams, and ad quality issues across billions of daily impressions.
- Ownership category
- akta.pro rank
Confiant industry classification
Industry- Product category
- Ad Security and Quality Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Confiant is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Confiant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Security and Quality Platform: Subscription-based SaaS platform providing ad security, quality, and privacy protection to publishers and ad platforms. Revenue derived from licensing the platform to enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription plans tailored to publisher and platform customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Confiant product offering
Product offeringCore offering
Confiant sells an integrated ad security, privacy, and quality SaaS platform that protects digital publishers and ad tech platforms from malvertising, scams, fraud, consent violations, and disruptive ad experiences. The platform performs real-time verification and blocking of malicious ads across both client-side and server-side ad auctions, backed by threat intelligence, the industry's lowest false positive rate, and round-the-clock monitoring.
Product overview
Confiant is a unified ad security and quality platform offering three core product lines: Security Platform for detecting and blocking malvertising attacks, Privacy Platform for consent management and regulatory compliance, and Quality Platform for ad quality monitoring. The platform monitors 100 billion client-side impressions and 300 billion server-side auctions daily across 40,000+ premium sites. Additional offerings include the Malvertising Attack Matrix (a publicly accessible threat intelligence database) and the MAQ Index (an industry benchmark report on malvertising and ad quality trends).
Differentiator
Problem solved
Functional benefit
Products and services
- Security Platform Intelligent ad security platform that detects and blocks malvertising attacks, malicious code, scams, and fraud serving through digital ads, providing round-the-clock protection across server-side and client-side ad tech integrations for publishers and ad platforms.
- Privacy Platform Privacy compliance solution that helps publishers and platforms manage consent mismatching, GDPR/CCPA compliance, and privacy violations in digital advertising.
- Quality Platform Ad quality monitoring platform that addresses quality issues, mis-categorized ads, disruptive behaviors, heavy ads, and other problematic ad experiences with the industry's lowest false positive rate.
Quantifiable outcome
- Customers save approximately 4 hours per week dealing with security issues (per Fandom case study)
- +2 more outcomes
Companies that use Confiant
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Confiant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Confiant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InfobloxcoreJoint research partnership with Infoblox for a four-month analysis identifying approximately 15,500 domains delivering cloaked AI investment scams through commercial tracking software. Confiant contributed ad security expertise to the Infoblox research report.
- Protected MediacoreCollaborative disclosure partnership between Confiant and Protected Media for joint research on mobile billing malvertising threats. Protected Media provides anti-ad fraud solutions around Display, Video, and Connected TV. The partnership uncovered the wapSiphone malvertising threat actor together.
- MicrosoftcoreMicrosoft is listed as a key customer alongside Paramount and Magnite. Confiant's privacy policy references a partnership and commitment to Security and Privacy with Microsoft.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Confiant competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Confiant social profiles
Digital presenceConfiant compliance and trust
Trust signalCompliance1 record
Confiant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confiant leadership team
Management profileNumber of profiles
Profiles3 records
Confiant funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confiant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confiant
What does Confiant do?
Confiant sells an integrated ad security, privacy, and quality SaaS platform that protects digital publishers and ad tech platforms from malvertising, scams, fraud, consent violations, and disruptive ad experiences. The platform performs real-time verification and blocking of malicious ads across both client-side and server-side ad auctions, backed by threat intelligence, the industry's lowest false positive rate, and round-the-clock monitoring.
Is Confiant a public or private company?
Confiant is a private company. It is classified as venture growth investor backed and is currently operating.
When was Confiant founded?
Confiant was founded in 2013. It employs 51 to 100 people.
Where is Confiant based?
Confiant is headquartered in New York, United States, in the North America region.
How does Confiant make money?
One revenue line is on record: saaS Security and Quality Platform.
Does Confiant have an API?
Yes. Confiant offers API access for users to access their services. The privacy policy lists 'Access the Confiant API' as one of the services users can access.
What industry is Confiant in?
Confiant's product category is Ad Security and Quality Software. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification, with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 561621 and its SIC code is 7372.