Protected Media
Protected Media is an MRC-accredited ad verification platform that detects invalid traffic, enforces brand safety, and measures viewability and attention for advertisers, agencies, publishers, and CTV platforms, operating as Protected by Mediaocean within the Prisma/Innovid ecosystem.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Protected Media does
Protected Media is an Israel-based ad verification company that detects invalid traffic (IVT), enforces brand safety, measures viewability and attention, and qualifies supply quality across desktop, mobile, app, and CTV environments. The platform is built on a patented deterministic methodology with antivirus heritage, running 1,200+ proprietary algorithms to score traffic authenticity and identify sophisticated invalid traffic (SIVT) including bots, proxy traffic, inventory spoofing, and falsified events. Its modular suite comprises Traffic Intelligence (supply quality), Brand Safety (sentiment-aware contextual analysis), IVT/Fraud Detection, Viewability & Attention, the patented Protected Passport for closed CTV/walled garden environments, and a Reporting Suite; MRC accreditation across all major platforms (Desktop, Mobile Web, In-App, CTV) provides an industry-grade compliance layer.
The company serves advertisers, agencies, publishers, and CTV/walled-garden platforms globally, monetizing through enterprise subscription contracts priced on media spend volume, feature tiers, and contract duration. Customers include Bayer, Samsung, Adobe, Publicis, Omnicom, WPP, Dentsu, Princess Cruises, and UScellular, with verification delivered both as a standalone product and natively embedded within Mediaocean's Prisma, Innovid, and Basis platforms. Founded in 2014 and headquartered in Petach Tikva, Israel, Protected was acquired by Flashtalking in February 2021, became part of Mediaocean in July 2021, and was repositioned as "Protected by Mediaocean" alongside Prisma and Innovid following Mediaocean's February 2025 acquisition of Innovid. The company maintains an 11-50 employee operating footprint with VPs leading sales, business development, operations, and market enablement functions, supported by a parent company whose infrastructure touches $200B+ in annualized ad spend.
Protected Media firmographics
Firmographics- Name
- Protected Media
- Legal name
- Protected Media Ltd.
- Website
- https://protected.media
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Protected Media is an MRC-accredited ad verification platform that detects invalid traffic, enforces brand safety, and measures viewability and attention for advertisers, agencies, publishers, and CTV platforms, operating as Protected by Mediaocean within the Prisma/Innovid ecosystem.
- Ownership category
- akta.pro rank
Protected Media industry classification
Industry- Product category
- Ad Verification Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
Keywords
Where Protected Media is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Protected Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ad Verification Services: SaaS-based ad verification platform providing brand safety, IVT detection, viewability, and attention metrics to advertisers, agencies, and publishers. Revenue is generated through subscription-based contracts with enterprise clients, with pricing based on media spend volume and feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with customized feature packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Protected Media product offering
Product offeringCore offering
Protected Media sells an MRC-accredited ad verification platform that detects invalid traffic, enforces brand safety, measures viewability, and quantifies attention across desktop, mobile, and CTV. It packages these capabilities as modular solutions (Traffic Intelligence, Brand Safety, IVT/Fraud Detection, Viewability & Attention, Protected Passport, and a Reporting Suite) sold on a subscription basis to advertisers, agencies, publishers, and walled-garden/CTV operators.
Product overview
Protected Media is an MRC-accredited ad verification platform and part of the Mediaocean family (alongside Prisma for media management and Innovid for video ad serving). The platform provides a modular verification suite comprising Traffic Intelligence, Brand Safety, IVT/Fraud Detection, Viewability & Attention, Protected Passport for closed environments, and a Reporting Suite. The core value proposition is moving beyond traditional negative verification (blocking bad inventory) to a positive model that identifies quality inventory and aligns advertiser-publisher incentives. All solutions integrate natively with Mediaocean's ecosystem (Prisma, Innovid) and external platforms like Basis Technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Protected by Mediaocean (Core Verification Platform) MRC-accredited ad verification platform providing fraud detection, brand safety, viewability, and attention measurement with customizable verification controls for advertisers, agencies, and publishers.
- Brand Safety
Quantifiable outcome
- Reduces wasted spend from invalid traffic, MFA sites, and low-quality placements
- +3 more outcomes
Companies that use Protected Media
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Protected Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Protected Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Basis TechnologiescoreDirect integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. The integration allows marketers to apply dynamic, customizable brand safety, fraud, and quality controls directly within Basis, leveraging attention, viewability, and supply intelligence data to prioritize high-quality inventory.
- Internet Watch Foundation (IWF)corePartnership to strengthen digital safety and prevent the spread and monetization of child sexual abuse material. The collaboration helps keep ad dollars away from harmful and illegal content, supporting a more responsible and secure advertising environment.
- Mediaocean (Parent Company)coreMediaocean completed acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. Protected by Mediaocean operates as part of Mediaocean alongside Prisma and Innovid, leveraging global expertise in mission-critical media technology.
- InnovidcoreNative Innovid Integration embeds Protected verification directly within the Innovid Ad Server, eliminating tag wrapping for faster ad loads and increased measurement accuracy. Clients like Adobe have seen significant cost savings and gone from signature to live globally in just 10 days.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Protected Media competitors and assessment
Company assessmentDirect peers
- HUMAN Security: Specialist in bot and fraud detection for digital advertising, applications, and cybersecurity. Direct competitor to Protected's IVT/SIVT detection capabilities, with particular strength in pre-bid and sophisticated invalid traffic protection.
- Integral Ad Science (IAS): Public company specializing in ad verification, optimization, and analytics across digital media. Direct competitor to Protected Media across brand safety, IVT, viewability, and CTV verification, with deep agency holding-company relationships.
- DoubleVerify: Public company and the leading independent provider of media effectiveness, analytics, and ad verification services. Direct competitor across IVT detection, brand safety, viewability, and now attention metrics, serving the same advertiser, agency, and publisher buyer base.
- Pixalate: Specialized ad fraud intelligence and protection vendor focused on CTV, mobile in-app, and OTT supply. Competes directly with Protected's IVT detection and Supply Intelligence modules in CTV and mobile app environments.
- CHEQ: Go-to-market security and verification platform that blocks invalid traffic, fraud, and brand-damaging traffic before bid. Direct competitor in IVT detection and pre-bid verification for advertisers and agencies.
Broad incumbents
- Comscore: Established media measurement and analytics company offering campaign ratings, brand safety, and verification capabilities. Overlaps with Protected in viewability and brand safety, but as a broader legacy measurement incumbent rather than a verification specialist.
- Oracle Advertising (Moat): Oracle-owned ad measurement and verification suite anchored by Moat for viewability and attention. Overlaps with Protected on viewability, attention, and brand safety, but bundled into Oracle's broader advertising and data cloud portfolio.
Emerging players
- DeepSee: Emerging verification and brand-safety vendor focused on contextual analysis and pre-bid controls. Partial overlap with Protected's brand safety and pre-bid intelligence capabilities, particularly around AI-driven content evaluation.
Others
- Zemanta: Outbrain-owned programmatic native advertising platform with brand safety integrations. Adjacent rather than direct: operates in the same programmatic ecosystem that Protected helps verify, with shared agency and advertiser buyers.
Regional players
- Meetrics: European-headquartered ad verification provider offering viewability, brand safety, and IVT measurement across display, video, and CTV. Directly comparable product set to Protected with primary geographic focus on EMEA markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Protected Media social profiles
Digital presenceProtected Media compliance and trust
Trust signalCompliance5 records
Protected Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protected Media leadership team
Management profileNumber of profiles
Profiles7 records
Protected Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protected Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protected Media
What does Protected Media do?
Protected Media sells an MRC-accredited ad verification platform that detects invalid traffic, enforces brand safety, measures viewability, and quantifies attention across desktop, mobile, and CTV. It packages these capabilities as modular solutions (Traffic Intelligence, Brand Safety, IVT/Fraud Detection, Viewability & Attention, Protected Passport, and a Reporting Suite) sold on a subscription basis to advertisers, agencies, publishers, and walled-garden/CTV operators.
Is Protected Media a public or private company?
Protected Media is a private company. It is classified as corporate owned and is currently operating.
When was Protected Media founded?
Protected Media was founded in 2019. It employs 11 to 50 people.
Where is Protected Media based?
Protected Media is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Protected Media make money?
One revenue line is on record: ad Verification Services.
Who are Protected Media's main competitors?
Direct peers on record are HUMAN Security, Integral Ad Science (IAS), DoubleVerify, Pixalate and CHEQ. Broad incumbents are Comscore and Oracle Advertising (Moat). DeepSee is listed as an emerging player. Zemanta is listed as an others. Meetrics is listed as a regional player.
Does Protected Media have an API?
No public API is recorded for Protected Media.
What industry is Protected Media in?
Protected Media's product category is Ad Verification Software. Its primary akta.pro industry code is BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA). Its NAICS code is 5418 and its SIC code is 7310.