What Briggs & Stratton does

Briggs & Stratton, LLC, founded in 1908 and headquartered in Wauwatosa, Wisconsin, is a private manufacturer of small engines, power generation equipment, battery storage systems, and outdoor power equipment, self-described as the world's largest small engine producer. The company employs 5,001–10,000 people and operates across more than nine retained brands including Simplicity, Snapper, Ferris, Murray, Branco, Victa, Vanguard, Allmand, and Billy Goat. Its core technology base spans air-cooled gasoline engines for push mowers, riding mowers, snow blowers, and utility equipment, alongside a more recent LFP (Lithium Ferro Phosphate) battery platform — SimpliPHI, AmpliPHI, and PHI batteries — and the Vanguard lithium-ion battery system assembled in the United States with an eight-year commercial warranty. Energy solutions are complemented by hybrid inverters from EG4, Sol-Ark, and Solis, and by the EnergyTrak connected monitoring platform launched in November 2025.

Revenue is generated primarily through hardware sales across four streams: small engine OEM supply and replacement, power generation products (residential/commercial standby and portable generators), battery storage systems for residential and commercial use, and parts and accessories sold through the company's online store. Go-to-market is hybrid: OEM-embedded engine sales to equipment manufacturers, an extensive authorized dealer/distributor network spanning North America, Europe and MEA, Australia/New Zealand, Southeast Asia, China, and Latin America, a specialized Elite IQ installer channel for energy solutions, and direct e-commerce for parts. Customers span residential homeowners, professional landscapers, commercial energy users, OEM industrial partners in military/utility/waste management/mining/rail, and education/non-profit institutions (e.g., Ratu Naivalu Memorial School in Fiji, Brooklyn SolarWorks in NYC). Pricing is quote-based through the dealer network and not publicly disclosed. Since emerging from a 2020 restructuring under KPS Capital ownership, the company has been pivoting from a pure-play engine manufacturer toward an integrated power-solutions portfolio that pairs engines with LFP storage, monitoring software, and OEM electrification packages.

Name

Briggs & Stratton

Legal name

Briggs & Stratton, LLC

Website

http://www.briggsandstratton.com/us/en

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Briggs & Stratton, founded 1908 and headquartered in Wauwatosa, Wisconsin, is the world's largest small engine producer. It manufactures gasoline engines, residential and commercial battery storage (SimpliPHI, AmpliPHI, PHI), generators, and turf-care equipment, selling through OEMs and a global authorized dealer network to residential, commercial, and industrial customers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Turbine and Turbine Generator Set Units Manufacturing (333611), Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)

SIC

Engines & Turbines (3510), Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)

Keywords

• Small engine manufacturing
• Outdoor power equipment
• Battery storage systems
• Standby generators
• Turf care equipment

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Small Engine Sales: Briggs & Stratton manufactures and sells small engines for lawn mowers, riding mowers, snow blowers, and utility equipment. These engines are sold both to OEMs who incorporate them into their equipment and through dealer networks for replacement engines.
2. Power Generation Products: Sales of residential standby generators, portable generators, and commercial standby generators for backup power applications
3. Battery Storage Systems: Sales of home and commercial battery storage solutions including SimpliPHI, AmpliPHI, and PHI batteries along with hybrid inverters for solar integration and energy resilience
4. Parts and Accessories: Online parts store selling genuine Briggs & Stratton parts including engine oil, fuel treatment, oil filters, air filters, maintenance kits, carburetors, spark plugs, and equipment parts

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Briggs & Stratton is the world's largest small engine producer, manufacturing air-cooled gasoline engines for outdoor power equipment including push mowers, riding mowers, snow blowers, and utility equipment. The company also produces residential and commercial standby generators, portable generators, lithium ferro phosphate (LFP) battery storage systems (SimpliPHI, AmpliPHI, PHI), hybrid inverters, and turf care equipment under brands such as Ferris, Billy Goat, Simplicity, and Snapper. It sells engines to OEM equipment manufacturers and finished products through an extensive authorized dealer network globally.

Product overview

Briggs & Stratton is the world's largest small engine producer and a leading manufacturer of power generation, electrification solutions, lawn and garden turf care, and job site products. The portfolio is organized around three core product categories: (1) Small engines including push mower engines, riding mower engines (CXi series), utility engines, and snow blower engines powering outdoor power equipment; (2) Energy solutions encompassing residential and commercial battery storage systems (SimpliPHI 6.6, AmpliPHI 3.8, PHI 3.8), standby generators, portable generators (Elite 8000), and hybrid inverters (EG4, Sol-Ark, Solis brands); and (3) Turf care products under acquired brands including Ferris mowers and Billy Goat equipment. The company also offers the Vanguard battery technology platform for OEM electrification in industrial applications, and EnergyTrak monitoring software for fleet management. Recent additions include backup battery packages combining SimpliPHI 6.6 batteries with EG4 hybrid inverters for scalable home energy resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Vanguard: Commercial battery and electrification solutions brand offering lithium-ion battery packs, scalable battery systems, and power solutions for OEM customers
• SimpliPHI
• AmpliPHI
• PHI
• EnergyTrak
• Briggs & Stratton Assist

Products and services

• SimpliPHI 6.6 Battery Lithium ferro phosphate (LFP) home battery storage solution designed for residential backup power, energy bill management, and off-grid operation. Eliminates cobalt to reduce thermal runaway and fire propagation risks.
• AmpliPHI 3.8 Battery Advanced LFP battery with integrated Battery Management System (BMS), eliminating cobalt to reduce thermal runaway and fire propagation risks.
• PHI 3.8 Battery LFP battery with integrated high-performance Battery Management System for enhanced safety and performance in residential and commercial applications.
• Push Mower Engines Small gasoline engines designed for walk-behind lawn mowers, including models with Just Check & Add technology eliminating oil change requirements.
• Riding Mower Engines V-twin gasoline engines for riding mowers, including the CXi series, with advanced debris management and Oil Xtend 250-hour oil maintenance technology.
• Utility Engines Versatile gasoline engines for pressure washers, generators, tillers, and other home and yard equipment requiring durable, easy-starting power.
• Snow Blower Engines Snow Series engines engineered to reliably start in temperatures as low as -20°F to power through heavy, wet snow.
• Elite 8000 Portable Generator Portable generator with 8000W continuous power and 10500W peak power, 420cc engine, modern design and high performance for residential and jobsite use.
• S2000 Pressure Washer 2000 PSI pressure washer for cleaning cars, driveways, walls, and equipment using approximately 1/5 the water of a standard garden hose. INMETRO certified for Brazilian market.
• S2000P Pressure Washer Professional pressure washer with 2000 PSI, 12.1 L/min flow rate, 1600W induction motor, 7-in-1 nozzle, 7.6m hose, and tubular steel frame with 8-inch wheels.
• AccESS Energy Storage System Residential battery energy storage system (BESS) approved by NYC Fire Department for urban residential installations in New York City.
• Vanguard Battery Technology Lithium-ion battery packs and scalable battery systems offered to OEM customers in military, utility, waste management, mining, and rail industries for equipment electrification, assembled in the United States with eight-year commercial limited warranty.
• Vanguard Swappable Lithium-Ion Batteries Swappable lithium-ion batteries designed for commercial equipment electrification applications, enabling battery exchange across industrial machinery.
• EG4 12KPV Hybrid Inverter 48V split-phase hybrid inverter/charger with up to 12kW of solar input capacity for integrating solar power into home energy systems. Pairs with Briggs & Stratton SimpliPHI and AmpliPHI batteries.
• Hurricane Z3002 Stand-On Blower Next-generation stand-on blower under the Hurricane brand with enhanced durability, operator comfort, advanced control modules, and increased fuel capacity.
• Hurricane X3002 Stand-On Blower Next-generation stand-on blower under the Hurricane brand featuring improved transport and efficiency features, advanced control modules, and increased fuel capacity.
• Ferris Stand-On Mowers Ferris commercial stand-on mowers with two new models including a compact 32-inch deck version and a high-powered 40 hp version, designed for efficiency, comfort, and reduced maintenance.

Quantifiable outcome

• 250-hour oil maintenance intervals with Oil Xtend System
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• It's Time FoundationminorStrategic or Co-development Partner · 8 June 2026It's Time Foundation, an Australian nonprofit, coordinated the Pacific's first all-female solar installation team that installed an 18kW solar system with six Briggs & Stratton SimpliPHI 6.6 batteries at Ratu Naivalu Memorial School on Waya Island in Fiji. The project provides 24/7 power to 121 students, seven teachers, and 17 buildings. ITF has installed 32 renewable energy systems in Fiji to date and plans to install 40 more by end of 2026.
• Brooklyn SolarWorkscoreStrategic or Co-development Partner · 27 March 2026Brooklyn SolarWorks, a solar developer and installer in New York City, partnered with Briggs & Stratton to install the city's first residential battery energy storage system (BESS) in Chinatown. The project used Briggs & Stratton's AccESS energy storage system, which received approval from the New York City Fire Department after nearly eight years of regulatory efforts. This partnership marks a significant milestone for urban resilience and clean energy adoption in NYC.
• OPS ControlscoreTechnology or Integration · 27 January 2026OPS Controls, a turnkey electrical systems specialist based in Carey, Ohio, joined Briggs & Stratton's Vanguard Battery Technology Partner program. Under the partnership, OPS Controls integrates Vanguard lithium-ion battery packs, scalable battery systems, custom control panels, CANbus solutions, and wireless remote technologies into electrification packages for OEM customers in military, utility, waste management, mining, and rail industries. Vanguard battery products are assembled in the United States and supported by the global Briggs & Stratton service network with an eight-year commercial limited warranty.
• FIRSTGREEN IndustriescoreTechnology or Integration · 21 October 2025Briggs & Stratton partnered with FIRSTGREEN Industries to showcase the MiniZ electric loader powered by Vanguard's 48V 7kWh battery. The battery provides over six hours of runtime and features advanced management and impact protection, supporting heavy-duty applications and electrification of construction equipment. This partnership demonstrates Vanguard battery technology capabilities in industrial equipment applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/briggsstratton
• YouTubeyoutube.com/user/BriggsStrattonEngine
• Facebookfacebook.com/briggsandstratton
• LinkedInlinkedin.com/company/briggs-%26-stratton
• Instagraminstagram.com/briggsandstratton

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briggs & Stratton