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Everything But The House

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uuid0000vqd

Namestring
Everything But The House
Legal namestring
High Road Holdings, LLC
Websiteurl
EBTH.com
Company typeenum
Private
Founded yearint
2008
Descriptiontext

Everything But The House (EBTH) is a Cincinnati-based online estate sale marketplace founded in 2008 and operated under High Road Holdings, LLC. The company runs a full-service consignment platform where individual home consignors and estates submit items and the EBTH team handles sorting, cataloging, photography, and authentication before listing lots on a timed online auction format. Buyers, primarily individuals seeking unique pre-owned goods, bid via the website or native iOS/Android applications, with all lots starting at a $1 minimum bid. The platform currently processes over 315,000 lots per year with reported annual sales volume exceeding $100 million, spanning categories including fine art, jewelry, fashion accessories, collectibles, and antiques.

The underlying technology is an e-commerce auction marketplace with supporting digital cataloging infrastructure; the platform supports white-glove pickup at physical locations in Cincinnati-Blue Ash and Columbus-Hilliard, and integrates discovery channels across seven social media platforms. EBTH generates revenue primarily through consignment commissions and marketplace transaction fees on each sold lot, supplemented by buyer premiums and gift card sales. Notable operational signals include a partnership with Jewelers Mutual Group launching jewelry care plans in summer 2026, and high-profile estate auctions including the Matthew Perry collection in June 2026. The company has raised approximately $84.5 million across disclosed rounds between 2014 and 2016 and operates with 501-1,000 employees, suggesting a labor-intensive processing model rather than a thin-margin marketplace.

Short descriptiontext

Everything But The House is a Cincinnati-based online auction marketplace founded in 2008 that provides full-service consignment, authentication, and bidding for individual sellers and buyers of pre-owned art, jewelry, collectibles, and estate items, processing over 315,000 lots annually.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersCincinnati, United States
HQ citystring
Cincinnati
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online estate auctions, consignment marketplace, authenticated pre-owned goods, online auction platform, antique and collectibles marketplace
Industry4 codes
PRIMARYCRAFAGAN
Managed Consignment & Authentication-led Resale
Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms
SECONDARYCRAKAKAA
Authenticated Luxury Resale Marketplaces
SECONDARYCRALAGAE
Vintage & Antique Collectibles Retail
SECONDARYCRAKAKAF
Auction Houses (Luxury Watches & Jewelry)
NAICS code2 codes
  • Used Merchandise Retailers459510
  • Furniture, Home Furnishings, Electronics, and Appliance Retailers449
SIC code1 code
  • Retail-Home Furniture, Furnishings & Equipment Stores5700
Product category
Online Auction Marketplace
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Consignment/Commission Fees
TypeTransaction Fee
Description

EBTH acts as a full-service consignment marketplace, handling curation, valuation, and sale of estate items. The company generates revenue by taking a commission on sold items through their platform.

aijourn.com
2Marketplace Transactions
TypeMarketplace Commission
Description

Online auction platform where items are sold to the highest bidder, with all sales processed through the EBTH platform.

ebth.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Pricing details1 tier
1Auction-based pricing starting at $1
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

All items start at $1 minimum bid in online auctions. Final prices determined by competitive bidding. EBTH charges consignment fees for sellers and buyers premiums on transactions.

ebth.com
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Everything But The House (EBTH) is an authenticated online auction marketplace where individuals consign unique items—art, jewelry, fashion accessories, collectibles, antiques, and estate goods—and buyers bid on them via timed online auctions. The company provides full-service consignment, including white-glove pickup, expert cataloging, photography, and authentication, with all items starting at $1 minimum bid.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Everything But The House (EBTH) operates as an online estate sale marketplace built around a core platform with supporting service modules. The core EBTH Marketplace enables buyers to discover and bid on unique pre-owned items across categories including art, jewelry, fashion accessories, collectibles, and antiques, while the Full-Service Consignment module provides white-glove selling solutions for home or business consignors who want assistance with the entire sales process. The Professional Processing service supports both buyers and sellers by providing expert authentication, cataloging, and photography of items. Additional offerings include a mobile app for iOS and Android, gift cards, and the upcoming Jewelers Mutual Jewelry Care Plans partnership launching in summer 2026. The platform handles over 315,000 lots and generates more than $100 million in annual sales.

Product and service5 records
1EBTH Marketplace
CategoryCore Platform
Description

Online auction marketplace enabling users to discover, bid on, and purchase unique pre-owned items including art, jewelry, fashion accessories, collectibles, and antiques through timed online auctions starting at $1.

2Full-Service Consignment
CategorySeller Services
Description

White-glove consignment service that handles the entire selling process for individuals—from item pickup, curation, valuation, cataloging, photography, authentication through final sale completion.

3EBTH Mobile App
CategoryMobile Application
Description

Native mobile applications for iOS and Android that allow users to browse listings, place bids, and manage auction activity from their mobile devices.

4EBTH Gift Cards
CategoryGift Products
Description

Gift cards that can be purchased and applied as credits toward bids on the EBTH marketplace platform.

5Jewelers Mutual Jewelry Care Plans
CategoryPartnership Product / Insurance
Description

Jewelry care plans offered in partnership with Jewelers Mutual Group that provide repair coverage for accidental damage and everyday wear on pre-owned jewelry purchased through EBTH auctions.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-05-29
Description

EBTH announced collaboration with Jewelers Mutual Group to offer jewelry care plans for buyers in its digital auctions. The service, launching summer 2026, provides repair coverage for accidental damage and everyday wear. The partnership aims to increase buyer confidence in the pre-owned jewelry market and reflects broader sustainability trends toward circular economy principles by extending the lifecycle of fine jewelry pieces.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Online auction marketplace for estate and seized goods, including jewelry, art, and collectibles. Competes in the online estate auction segment with a more government/institutional supply mix.

TypeDirect peer
Description

Largest US collectibles auction house, covering art, jewelry, coins, memorabilia. Comparable to EBTH in collectibles auction category but with stronger brand among serious collectors.

TypeDirect peer
Description

Online authenticated marketplace for luxury furniture, art, jewelry, and fashion. Most directly comparable to EBTH in combining curation with authentication for high-value pre-owned goods.

TypeDirect peer
Description

Authenticated online consignment marketplace specializing in pre-owned luxury goods. Competes for the same authenticated-resale buyer, with a stronger focus on fashion and accessories.

TypeBroad incumbent
Description

Premier global auction house for art, jewelry, and luxury goods. Overlaps with EBTH at the high end of the estate and luxury resale market.

TypeDirect peer
Description

Curated online marketplace for pre-owned furniture, home decor, and art. Closely comparable to EBTH's home furnishings and decor category with managed consignment and authentication.

TypeBroad incumbent
Description

Global auction house for fine art, jewelry, and luxury collectibles. Competes for high-end consignors and buyers but operates a much broader luxury ecosystem than EBTH.

TypeBroad incumbent
Description

International auction house covering art, jewelry, collectibles, and luxury goods. Competes for consignors in the upper end of EBTH's collectibles and luxury categories.

TypeEmerging player
Description

Online jewelry auction marketplace connecting sellers with pre-vetted buyers. Niche competitor focused specifically on jewelry, overlapping with EBTH's higher-value jewelry segment.

TypeDirect peer
Description

Online estate sale platform running timed auctions for downsizing and estate liquidation. Directly competes with EBTH's core estate-sale use case, though typically with lower-value items.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Everything But The House

Online Auction MarketplaceEBTH.com

Everything But The House is a Cincinnati-based online auction marketplace founded in 2008 that provides full-service consignment, authentication, and bidding for individual sellers and buyers of pre-owned art, jewelry, collectibles, and estate items, processing over 315,000 lots annually.

What Everything But The House does

Everything But The House (EBTH) is a Cincinnati-based online estate sale marketplace founded in 2008 and operated under High Road Holdings, LLC. The company runs a full-service consignment platform where individual home consignors and estates submit items and the EBTH team handles sorting, cataloging, photography, and authentication before listing lots on a timed online auction format. Buyers, primarily individuals seeking unique pre-owned goods, bid via the website or native iOS/Android applications, with all lots starting at a $1 minimum bid. The platform currently processes over 315,000 lots per year with reported annual sales volume exceeding $100 million, spanning categories including fine art, jewelry, fashion accessories, collectibles, and antiques.

The underlying technology is an e-commerce auction marketplace with supporting digital cataloging infrastructure; the platform supports white-glove pickup at physical locations in Cincinnati-Blue Ash and Columbus-Hilliard, and integrates discovery channels across seven social media platforms. EBTH generates revenue primarily through consignment commissions and marketplace transaction fees on each sold lot, supplemented by buyer premiums and gift card sales. Notable operational signals include a partnership with Jewelers Mutual Group launching jewelry care plans in summer 2026, and high-profile estate auctions including the Matthew Perry collection in June 2026. The company has raised approximately $84.5 million across disclosed rounds between 2014 and 2016 and operates with 501-1,000 employees, suggesting a labor-intensive processing model rather than a thin-margin marketplace.

Everything But The House firmographics

Firmographics
Name
Everything But The House
Legal name
High Road Holdings, LLC
Website
https://EBTH.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
251–500 employees
Short description
Everything But The House is a Cincinnati-based online auction marketplace founded in 2008 that provides full-service consignment, authentication, and bidding for individual sellers and buyers of pre-owned art, jewelry, collectibles, and estate items, processing over 315,000 lots annually.
Ownership category
akta.pro rank

Everything But The House industry classification

Industry
Product category
Online Auction Marketplace
NAICS
Used Merchandise Retailers (459510), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
SIC
Retail-Home Furniture, Furnishings & Equipment Stores (5700)
akta.pro industry
PRIMARYCRAFAGAN
Managed Consignment & Authentication-led Resale
Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms
SECONDARYCRAKAKAA
Authenticated Luxury Resale Marketplaces
SECONDARYCRALAGAE
Vintage & Antique Collectibles Retail
SECONDARYCRAKAKAF
Auction Houses (Luxury Watches & Jewelry)

Keywords

  • Online estate auctions
  • Consignment marketplace
  • Authenticated pre-owned goods
  • Online auction platform
  • Antique and collectibles marketplace

Where Everything But The House is headquartered

Location

Headquarters

HQ city
Cincinnati
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Everything But The House business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

  1. Consignment/Commission Fees: EBTH acts as a full-service consignment marketplace, handling curation, valuation, and sale of estate items. The company generates revenue by taking a commission on sold items through their platform.
  2. Marketplace Transactions: Online auction platform where items are sold to the highest bidder, with all sales processed through the EBTH platform.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goAuction-based pricing starting at $1

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Everything But The House product offering

Product offering

Core offering

Everything But The House (EBTH) is an authenticated online auction marketplace where individuals consign unique items—art, jewelry, fashion accessories, collectibles, antiques, and estate goods—and buyers bid on them via timed online auctions. The company provides full-service consignment, including white-glove pickup, expert cataloging, photography, and authentication, with all items starting at $1 minimum bid.

Product overview

Everything But The House (EBTH) operates as an online estate sale marketplace built around a core platform with supporting service modules. The core EBTH Marketplace enables buyers to discover and bid on unique pre-owned items across categories including art, jewelry, fashion accessories, collectibles, and antiques, while the Full-Service Consignment module provides white-glove selling solutions for home or business consignors who want assistance with the entire sales process. The Professional Processing service supports both buyers and sellers by providing expert authentication, cataloging, and photography of items. Additional offerings include a mobile app for iOS and Android, gift cards, and the upcoming Jewelers Mutual Jewelry Care Plans partnership launching in summer 2026. The platform handles over 315,000 lots and generates more than $100 million in annual sales.

Differentiator

Problem solved

Functional benefit

Products and services

  • EBTH Marketplace Online auction marketplace enabling users to discover, bid on, and purchase unique pre-owned items including art, jewelry, fashion accessories, collectibles, and antiques through timed online auctions starting at $1.
  • Full-Service Consignment White-glove consignment service that handles the entire selling process for individuals—from item pickup, curation, valuation, cataloging, photography, authentication through final sale completion.
  • EBTH Mobile App Native mobile applications for iOS and Android that allow users to browse listings, place bids, and manage auction activity from their mobile devices.
  • EBTH Gift Cards Gift cards that can be purchased and applied as credits toward bids on the EBTH marketplace platform.
  • Jewelers Mutual Jewelry Care Plans Jewelry care plans offered in partnership with Jewelers Mutual Group that provide repair coverage for accidental damage and everyday wear on pre-owned jewelry purchased through EBTH auctions.

Companies that use Everything But The House

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Everything But The House technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Everything But The House partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Jewelers Mutual GroupminorStrategic or Co-development Partner · 29 May 2026EBTH announced collaboration with Jewelers Mutual Group to offer jewelry care plans for buyers in its digital auctions. The service, launching summer 2026, provides repair coverage for accidental damage and everyday wear. The partnership aims to increase buyer confidence in the pre-owned jewelry market and reflects broader sustainability trends toward circular economy principles by extending the lifecycle of fine jewelry pieces.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Everything But The House competitors and assessment

Company assessment

Direct peers

  • PropertyRoom.com: Online auction marketplace for estate and seized goods, including jewelry, art, and collectibles. Competes in the online estate auction segment with a more government/institutional supply mix.
  • Heritage Auctions: Largest US collectibles auction house, covering art, jewelry, coins, memorabilia. Comparable to EBTH in collectibles auction category but with stronger brand among serious collectors.
  • 1stDibs: Online authenticated marketplace for luxury furniture, art, jewelry, and fashion. Most directly comparable to EBTH in combining curation with authentication for high-value pre-owned goods.
  • The RealReal: Authenticated online consignment marketplace specializing in pre-owned luxury goods. Competes for the same authenticated-resale buyer, with a stronger focus on fashion and accessories.
  • Chairish: Curated online marketplace for pre-owned furniture, home decor, and art. Closely comparable to EBTH's home furnishings and decor category with managed consignment and authentication.
  • MaxSold: Online estate sale platform running timed auctions for downsizing and estate liquidation. Directly competes with EBTH's core estate-sale use case, though typically with lower-value items.

Broad incumbents

  • Christie's: Premier global auction house for art, jewelry, and luxury goods. Overlaps with EBTH at the high end of the estate and luxury resale market.
  • Sotheby's: Global auction house for fine art, jewelry, and luxury collectibles. Competes for high-end consignors and buyers but operates a much broader luxury ecosystem than EBTH.
  • Bonhams: International auction house covering art, jewelry, collectibles, and luxury goods. Competes for consignors in the upper end of EBTH's collectibles and luxury categories.

Emerging players

  • Worthy: Online jewelry auction marketplace connecting sellers with pre-vetted buyers. Niche competitor focused specifically on jewelry, overlapping with EBTH's higher-value jewelry segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Everything But The House social profiles

Digital presence

Everything But The House financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Everything But The House leadership team

Management profile

Number of profiles

Profiles3 records

Everything But The House funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Everything But The House M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything But The House

What does Everything But The House do?

Everything But The House (EBTH) is an authenticated online auction marketplace where individuals consign unique items—art, jewelry, fashion accessories, collectibles, antiques, and estate goods—and buyers bid on them via timed online auctions. The company provides full-service consignment, including white-glove pickup, expert cataloging, photography, and authentication, with all items starting at $1 minimum bid.

Is Everything But The House a public or private company?

Everything But The House is a private company. It is classified as venture growth investor backed and is currently operating.

When was Everything But The House founded?

Everything But The House was founded in 2008. It employs 251 to 500 people.

Where is Everything But The House based?

Everything But The House is headquartered in Cincinnati, United States, in the North America region.

How does Everything But The House make money?

Two revenue lines are on record. Consignment/Commission Fees are the primary driver. The others are marketplace Transactions.

Who are Everything But The House's main competitors?

Direct peers on record are PropertyRoom.com, Heritage Auctions, 1stDibs, The RealReal, Chairish and MaxSold. Broad incumbents are Christie's, Sotheby's and Bonhams. Worthy is listed as an emerging player.

Does Everything But The House have an API?

No public API is recorded for Everything But The House.

What industry is Everything But The House in?

Everything But The House's product category is Online Auction Marketplace. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of CRAKAKAA, Authenticated Luxury Resale Marketplaces. Its NAICS code is 459510 and its SIC code is 5700.

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Contact sales
Live signals
CoveragerEverything But The House to offer Jewelers Mutual care plansEBTH, an online marketplace for pre-owned goods, partnered with Jewelers Mutual to offer jewelry care plans to its customers. Starting this summer, buyers of jewelry through EBTH's auctions can add a protection plan covering accidental damage and everyday wear. The partnership reflects growing demand for estate and pre-owned jewelry and increasing interest in sustainability and resale.American City Business JournalsMatthew Perry estate auction begins June 12 on EBTHEBTH will host an online auction of Matthew Perry's personal estate, including everyday items. The auction begins June 12, with the company's cofounder Jacquie Denny confirming the items.AijournEverything But The House (EBTH) Announces Online Auction of Matthew Perry’s Personal EstateEverything But The House (EBTH) announced an upcoming online auction of the late Matthew Perry's personal estate, running from June 12 to June 21, featuring more than 190 items from the former Friends star's collection. A portion of the proceeds will be contributed to The Matthew Perry Foundation, supporting the Foundation's mission to end the stigma of addiction through evidence-based treatment and recovery programs. EBTH, a Cincinnati-based online estate sale marketplace founded in 2008, states it handles over 315,000 lots and generates more than $100 million in annual sales.PR NewswireEverything But The House (EBTH) Announces Online Auction of Matthew Perry's Personal EstateEverything But The House (EBTH) has announced an upcoming online auction featuring more than 190 items from the personal estate of the late Matthew Perry, running from June 12 through June 21, 2026. A portion of the proceeds from the sale will be contributed directly to The Matthew Perry Foundation, which supports efforts to end the stigma of addiction and fund recovery programs. EBTH, a premier full-service consignment marketplace founded in 2008, is handling the curation, valuation, and sale of the items.TrendHunter.comAuction-Friendly Jewelry Care PlansEverything But The House, an online marketplace for pre-owned goods, announced it will collaborate with Jewelers Mutual Group to offer jewelry care plans for buyers in its digital auctions. The service, set to launch in summer 2026, aims to provide repair coverage and increase buyer confidence.PR NewswireEverything But The House (EBTH) to Launch Jewelers Mutual® Group Care ProgramEverything But The House (EBTH), a curated marketplace for pre-owned goods, announced a new collaboration with Jewelers Mutual Group to offer jewelry care plan options to its bidders starting this summer. The care plans are designed to help cover repair needs from accidental damage and everyday wear, aiming to elevate buyer confidence in the growing pre-owned jewelry market. The partnership reflects broader consumer trends toward sustainability and circular economy principles by extending the lifecycle of fine jewelry pieces.AmpleEverything but the HouseAmple rebranded and rebuilt the EBTH online estate sales platform, turning the service into three-day online bidding events with items starting at one dollar. The work included UX redesign, a custom auction platform, branding with a keyhole motif, staff workflow, shipping estimation, and scalable templates for expansion from one to many cities.PR NewswireEverything But the House Announces Five Year Growth PlanEverything But the House (EBTH), a full-service consignment and e-commerce marketplace, announced plans to create more than 800 new jobs in Ohio by the end of 2025, with job creation focused in the City of Blue Ash. The company, which returned to being owned by founders Brian Graves and Jacquie Denny within the last year, projects this expansion will add over $40 million in payroll over five years and is being supported by incentives from JobsOhio, the City of Blue Ash, and the Ohio Development Services Agency. New hires will support initiatives to grow the company's national footprint through logistics, fulfillment, item processing, technology, and sales and marketing departments.ApartmenttherapyGo Beyond Craigslist: 5 Furniture Resale Sites You Should Bookmark Now (No, But Really)Five furniture resale sites—Chairish, Everything But The House, Previously Owned by a Gay Man, AptDeco, and Viyet—are profiled with their features and selling requirements. Chairish vets listings, EBTH handles estate sales, and Viyet requires high-value items. AptDeco offers hyperlocal service in select U.S. markets.PR NewswireEVERYTHING BUT THE HOUSE And Jerrick Partner For Bob Guccione Online Estate SaleEverything But The House (EBTH) and Jerrick announced the launch of The Guccione Collection, an online auction running from December 8-14, 2016, featuring original artwork, pin-up photography, and memorabilia from Bob Guccione's personal archives. The auction includes items starting at $1 bid with no reserve, with key pieces featuring Lauren Hutton, Madonna, and Betty Page. The partnership enables Jerrick to monetize the collection it assembled in 2013 after two years of work.