What PropertyRoom.com does

PropertyRoom.com, Inc. is a privately held online auction marketplace founded in 1999 and headquartered in Frederick, Maryland. The company operates a two-sided platform connecting more than 4,400 U.S. law enforcement agencies and municipalities — including NYPD, Chicago PD, Houston PD, Atlanta PD, Las Vegas Metro, Harris County Sheriff, Cook County Sheriff, and Port Authority NY/NJ — with over 2.2 million registered bidders to dispose of seized vehicles, unclaimed property, and surplus assets. Auctions begin at $1 with no reserve, supported by a proxy bidding system (used by over 50% of winners) and automated payment processing for transactions under $5,000. The platform also hosts fixed-price listings, consignment inventory, and a Shopkeepers/Reseller program for third-party merchants such as Flower Hill Coins & Collectibles and Top Gold & Diamond Jewelry.

The core technology stack is a self-serve auction platform with proxy bidding, automated charging of buyer's premium plus shipping, wire-transfer workflows for high-value orders, and shipping integration with defined rates ($16.95 standard, $30.95 expedited). Authentication for high-value items is enabled through a partnership with Entrupy (used to verify a March 2026 Hermes Birkin auction). Vehicle disposition logistics are operated in partnership with Insurance Auto Auctions (IAA) at lots in Medford, NY and Corona, CA, and firearms auctions are routed through partner eGunner.com, where proceeds are directed back to law enforcement for public safety equipment purchases.

Revenue is generated primarily through a buyer's premium on winning bids, commissions on law enforcement and municipal auctions, fixed-price "Buy Now" transactions, and shipping/handling fees. Distribution combines product-led acquisition (free registration, $1 starting bids, SEO, email) with sales-led enterprise contracting (cooperative purchasing via Sourcewell and NASPO ValuePoint, dedicated account management for agencies). The business is asset-light, transaction-based, and serves both B2B supply (public-sector agencies) and B2C demand (consumer/reseller bidders) across the U.S., with limited international access for vehicles and heavy equipment in Canada and Mexico only.

Name

PropertyRoom.com

Legal name

PropertyRoom.com, Inc.

Website

https://propertyroom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

PropertyRoom.com is an online auction marketplace connecting over 4,400 U.S. law enforcement agencies and municipalities with 2.2 million registered bidders to dispose of seized, unclaimed, and surplus property including vehicles, jewelry, electronics, and luxury goods.

Ownership category

akta.pro rank

Product category

Online Auctions Marketplace

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Estate Jewelry & Collection Liquidation Services (CRAKAKAJ)

akta.pro secondary industries

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

Keywords

• Online auctions
• Police auctions
• Surplus property
• Government auctions
• Luxury goods marketplace

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Buyer's Premium: Platform charges winning bidders a buyer's premium on top of their winning bid amount. The premium is non-refundable and varies by auction. For high-value items (jewelry, watches, coins), automatic expedited shipping is applied with additional tracking and insurance.
2. Commission from Law Enforcement Auctions: Earns commission by auctioning vehicles, surplus goods, and unclaimed property on behalf of law enforcement agencies and municipalities. Proceeds from firearms auctions can be directed back to agencies for public safety equipment purchases.
3. Fixed Price Sales: Some listings offer 'Buy Now' fixed price option in addition to auction format, providing additional transaction revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PropertyRoom.com operates an online auction marketplace that connects law enforcement agencies, municipalities, and third-party merchants with over 2.2 million registered bidders. The platform auctions vehicles, seized property, surplus goods, jewelry, watches, electronics, fashion, fine art, coins, and collectibles, with most items starting at $1 and no reserve. The company earns revenue through buyer's premiums and commissions on transactions.

Product overview

PropertyRoom.com is an online auction platform specializing in police and surplus property sales. The platform operates as a unified marketplace where law enforcement agencies and municipalities auction vehicles, surplus goods, and seized property to a user base of over 2.2 million registered bidders. The core product is the PropertyRoom.com Online Auction Platform, which supports multiple product categories including Jewelry, Watches, Vehicles, Electronics, Fashion, Fine Art, Coins & Bullion, Collectibles, Tools & Equipment, Bikes, Musical Instruments, and Sunglasses & Eyewear. The platform also features sub-brands and merchant programs including Designer Brand Auctions (with brands like Gucci, Louis Vuitton, Cartier), the Top Gold & Diamond Jewelry Collection, and the Flower Hill Coins & Collectibles merchant stores. Related services include eGunner.com for firearms auctions, Law Enforcement & Municipal Auction Solutions for agency partnerships, and the Shopkeepers Program for third-party resellers. Key platform features include $1 No Reserve Price auctions and Quick Wins deals. The platform operates under the Value Added Tax (VAT) model where it acts as an intermediary between sellers (primarily law enforcement and municipalities) and buyers, with proceeds returning to local communities.

Differentiator

Problem solved

Functional benefit

Brands

• eGunner.com: A partner platform operated in conjunction with PropertyRoom.com specifically for firearms auction services, allowing law enforcement agencies to direct firearms proceeds toward public safety products like body cameras and tactical gear.

Products and services

• PropertyRoom.com Online Auction Platform Core online auction marketplace connecting law enforcement agencies, municipalities, and third-party merchants with 2.2M+ registered bidders to auction vehicles, surplus goods, and seized property with proceeds benefiting local law enforcement agencies and communities.
• Law Enforcement & Municipal Auction Solutions Enterprise auction services for law enforcement agencies and municipalities to sell seized property, surplus goods, and unclaimed items, including client support, asset management, and proceeds distribution back to communities.
• Shopkeepers Program Reseller program allowing third-party merchants to sell items on PropertyRoom.com through the Shopkeepers marketplace feature, including featured merchants like Flower Hill Coins & Collectibles and Top Gold & Diamond Jewelry.
• Consignment Services Service allowing sellers to list items on the PropertyRoom.com marketplace alongside law enforcement and municipal auctions.
• Jewelry Auctions Auction category featuring fine jewelry, diamond jewelry, silver jewelry, pearl jewelry, men's jewelry, rings, earrings, bracelets, necklaces, pendants, and loose stones, with most auctions starting at $1.
• Watches Auctions Auction category featuring men's and women's watches including designer brands, with most auctions starting at $1 and high-value items automatically upgraded to expedited shipping with insurance.
• Vehicles Auctions Auction category featuring used cars, trucks, vans, motorcycles, ATVs, heavy equipment, trailers, municipal vehicles, boats and planes, requiring buyer approval and wire transfer for high-value transactions.
• Electronics Auctions Auction category featuring brand name electronics at wholesale prices including tablets, laptops, smartphones, gaming systems, cameras, car electronics, and home audio-video equipment.
• Fashion Auctions Auction category featuring designer brands, men's and women's clothing, shoes, accessories, handbags, and sunglasses at fraction of retail prices.
• Fine Art Auctions Auction category featuring art auctions for top artist's paintings and sculptures.
• Coins & Bullion Auctions Auction category featuring rare, foreign, and ancient coins, paper money, precious metals, collectible coins, exonumia, tokens, medals, and coin supplies.
• Collectibles Auctions Auction category featuring collectible items including graded and vintage comics, trading cards, and other collectible merchandise.
• Tools & Equipment Auctions Auction category featuring hand tools, power tools, lawn & garden equipment, commercial nursery equipment, and other tools and equipment.
• Designer Brand Auctions Sub-category featuring authenticated designer brands including Gucci, Louis Vuitton, Cartier, Versace, Burberry, Ray-Ban, Badgley Mischka, Valentino Orlandi, and Frank Schmidt watches.
• Hermes Birkin Handbag Public Auction Public auction event for a rare black Hermes Birkin Handbag with gold hardware, authenticated using Entrupy technology, with starting bid of $1 and no reserve.

Quantifiable outcome

• Stronger bidding activity and higher proceeds for communities through expanded agency partnerships

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Insurance Auto Auctions (IAA)coreTechnology or IntegrationVehicle disposition partner managing vehicle lots in Medford (NY) and Corona (CA). IAA handles vehicle inspection, storage, and pickup logistics for the platform's vehicle auctions.
• eGunner.comflagshipStrategic or Co-development PartnerStrategic partnership for firearms auctions. Proceeds from firearms sales can be directed back to law enforcement agencies for purchasing public safety equipment such as wearable body cameras and tactical gear.
• Better Business Bureau (BBB)coreGTM or Marketing PartnerBBB accreditation provides consumer trust and confidence in the platform's auction services, demonstrating commitment to ethical business practices.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling buyers to use PayPal as a payment method for auction wins, facilitating secure and convenient transactions.
• National Auctioneers Association (NAA)minorGTM or Marketing PartnerIndustry association membership providing credibility and networking within the auction industry, supporting best practices and professional standards.
• SourcewellcoreChannel Partner/ Reseller/ DistributorGovernment purchasing cooperative awarded contract allowing PropertyRoom.com to serve government agencies through cooperative purchasing programs, expanding access to public sector clients.
• NASPO ValuePointcoreChannel Partner/ Reseller/ DistributorAnother government purchasing cooperative providing access to state and local government procurement channels, supporting municipal auction services.
• EM4LE (Evidence Management for Law Enforcement)coreTechnology or IntegrationEvidence management technology partner for law enforcement, integrated with the platform to streamline the disposal of evidence items through auction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GovDeals: Direct competitor operating an online auction marketplace for government agencies to sell surplus and seized assets. Same target customer (law enforcement/municipal) and same online auction model, making it the closest head-to-head competitor.
• Public Surplus: Online auction platform serving government agencies, schools, and municipalities to liquidate surplus assets. Directly competes with PropertyRoom.com in the public-sector online auction vertical.
• GovPlanet: Specializes in auctions of used heavy equipment, trucks, and municipal vehicles from government agencies. Directly comparable in the government-surplus vehicle and equipment sub-category.

Broad incumbents

• eBay: Generalist online marketplace with auction format at massive scale. Overlaps with PropertyRoom.com's consumer auction business for used goods, electronics, fashion, and collectibles, but eBay operates across all categories and geographies.
• Copart: Leading online vehicle auction platform with deep insurance and salvage relationships. Competes in PropertyRoom.com's vehicle auction category but operates at much larger scale with specialized vehicle logistics.
• IAA (Insurance Auto Auctions): Major salvage and vehicle auction company that actually partners with PropertyRoom.com to manage vehicle lots. Adjacent competitor and operational partner in vehicle disposition.
• Heritage Auctions: Large collectibles auction house covering coins, currency, comics, sports cards, and fine art. Competes in PropertyRoom.com's collectibles and fine art categories with deeper category expertise.
• Sotheby's: Premier global luxury auction house for fine art, jewelry, watches, and collectibles. Represents the high-end benchmark for the authenticated luxury goods push PropertyRoom.com is making with Entrupy.

Emerging players

• LiveAuctioneers: Online aggregator of auction houses across art, antiques, jewelry, and collectibles. Comparable online auction marketplace model with similar consumer bidder base but focuses on auctioneer-hosted events rather than direct inventory.

Regional players

• Bonhams: International auction house with strong presence in luxury goods, jewelry, watches, and collectibles. Comparable in auction model and luxury category focus, but operates primarily through traditional auction house channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/propertyroom
• Facebookfacebook.com/propertyroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertyRoom.com