BloomNation
BloomNation operates a two-sided online marketplace connecting individual consumers with independent local florists across the U.S. and Canada for same-day and next-day handcrafted flower delivery, monetizing via marketplace commissions and now extending into the UK through its May 2025 acquisition of Floom.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BloomNation does
BloomNation is a privately held online marketplace, operated by Bloom Nation, Inc. (a California corporation headquartered in Santa Monica), that connects individual consumers with independent local florists across the United States and Canada for same-day and next-day flower delivery. The platform functions as a two-sided marketplace: consumers browse and order handcrafted floral arrangements by city, occasion, flower type, or color via bloomnation.com, while independent florists onboard to fulfill orders in their local delivery radius. Core products include Same-Day Flower Delivery and Next-Day Flower Delivery, supported by platform features such as BloomSnap (photo confirmation of hand-delivered arrangements), Video Card Message (personalized video greetings attached to orders), and Shop by City browsing across 30+ major U.S. metropolitan areas. The company monetizes via marketplace commissions or transaction fees on each arrangement sold, with unit pricing ranging from $6 entry-level bouquets to $795 luxury designer pieces and all-inclusive checkout pricing. Payment integrations include Apple Pay, Google Pay, Amazon Pay, and AfterPay, with social login via Google and Facebook. The customer base is a long tail of individual gifting occasions (birthday, anniversary, sympathy, get well, graduation, holiday, wedding) on the demand side and a distributed network of small-to-medium independent florists on the supply side, with no enterprise anchors or recurring B2B contracts. In May 2025, BloomNation acquired Floom, a UK-based flower marketplace, extending its footprint into Europe while allowing the Floom brand to operate independently. The company has raised approximately $18.2M in disclosed venture funding across 2013, 2014, and 2021 rounds, with backers including Andreessen Horowitz, A.Capital Ventures, Chicago Ventures, Mucker Capital, Spark Capital, Tuesday Capital, and B. Riley Financial. Founded around 2010, BloomNation employs 11-50 people and has received earned media coverage in Forbes, Time Magazine, The New York Times, HGTV, The Today Show, and Vogue.
BloomNation firmographics
Firmographics- Name
- BloomNation
- Legal name
- Bloom Nation, Inc.
- Website
- https://www.bloomnation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BloomNation operates a two-sided online marketplace connecting individual consumers with independent local florists across the U.S. and Canada for same-day and next-day handcrafted flower delivery, monetizing via marketplace commissions and now extending into the UK through its May 2025 acquisition of Floom.
- Ownership category
- akta.pro rank
BloomNation industry classification
Industry- Product category
- Online Flower Marketplace
- NAICS
- Florists (4593), Florists (45931), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where BloomNation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BloomNation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Marketplace Commission / Transaction Fees: BloomNation operates as a two-sided marketplace, connecting customers with local independent florists. The platform earns revenue through transaction fees or commissions on each flower arrangement sold through the platform. Florists pay a fee or share of revenue to list and sell their products on the BloomNation marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual floral arrangements sold by local florists |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BloomNation product offering
Product offeringCore offering
BloomNation operates a two-sided online marketplace that connects individual consumers with independent local florists for same-day and next-day delivery of handcrafted floral arrangements across 30+ U.S. and Canadian cities. Florists list and sell their products on the platform, while consumers browse by city, occasion, flower type, or color and place orders through the website. BloomNation earns revenue through transaction fees or commissions on each arrangement sold, and extends its model into the UK via its acquired Floom marketplace.
Product overview
BloomNation operates as a two-sided marketplace connecting consumers with independent local florists across the U.S. and Canada. The platform's core offerings include Same-Day Flower Delivery and Next-Day Flower Delivery services, powered by a network of local florists who create handcrafted arrangements. Key platform features include BloomSnap (photo confirmation of delivery), Video Card Message (personalized video messages with orders), and a Shop by City feature enabling location-based ordering. The platform expanded into Europe through the May 2025 acquisition of Floom, a UK-based marketplace brand that operates independently. Florists can join as partners through the BloomNation platform, while customers can browse flowers by occasion, type, color, or city.
Differentiator
Problem solved
Functional benefit
Brands
- Floom: UK-based online flower marketplace acquired by BloomNation, operating independently post-acquisition.
Products and services
- Same-Day Flower Delivery Same-day delivery service for handcrafted floral arrangements, allowing customers to receive orders placed before the cutoff time on the same day, fulfilled by local florists across 30+ U.S. and Canadian cities.
- Next-Day Flower Delivery Scheduled next-day delivery for floral arrangements, enabling customers to plan ahead for gifting occasions such as birthdays, anniversaries, sympathy, and get well.
- Floom (UK Marketplace) UK-based online flower marketplace acquired by BloomNation in May 2025, operating independently to extend BloomNation's local-florist marketplace model into the United Kingdom.
Quantifiable outcome
- Delivery to 30+ major U.S. cities across Pacific, Northeast, Southeast, and Central regions
Companies that use BloomNation
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
BloomNation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
BloomNation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FloomcoreBloomNation acquired Floom, an online flower marketplace operating in the U.S. and U.K. This acquisition expands BloomNation's presence into Europe while allowing both platforms to operate independently. The deal integrates Floom's UK-based marketplace with BloomNation's services, enhancing support for independent florists and broadening customer reach in North America and Europe.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BloomNation competitors and assessment
Company assessmentBroad incumbents
- FTD (Flora2000):
- 1-800-Flowers.com: Publicly traded multi-brand floral and gift delivery platform (1-800-Flowers, Harry & David, Cheryl's). Direct competitor in online flower delivery with a much larger florist network and significantly greater marketing scale.
Direct peers
- Teleflora: One of the largest clearinghouse networks connecting customers with independent local florists for hand-delivered arrangements. Closest direct marketplace analog to BloomNation's model, owned by 1-800-Flowers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BloomNation social profiles
Digital presenceBloomNation financial estimates
Financial estimateRevenue estimate
Valuation estimate
BloomNation leadership team
Management profileNumber of profiles
Profiles2 records
BloomNation funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BloomNation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BloomNation
What does BloomNation do?
BloomNation operates a two-sided online marketplace that connects individual consumers with independent local florists for same-day and next-day delivery of handcrafted floral arrangements across 30+ U.S. and Canadian cities. Florists list and sell their products on the platform, while consumers browse by city, occasion, flower type, or color and place orders through the website. BloomNation earns revenue through transaction fees or commissions on each arrangement sold, and extends its model into the UK via its acquired Floom marketplace.
Is BloomNation a public or private company?
BloomNation is a private company. It is classified as venture growth investor backed and is currently operating.
When was BloomNation founded?
BloomNation was founded in 2010. It employs 11 to 50 people.
Where is BloomNation based?
BloomNation is headquartered in Los Angeles, United States, in the North America region.
How does BloomNation make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are BloomNation's main competitors?
Broad incumbents on record are FTD (Flora2000) and 1-800-Flowers.com. Teleflora is listed as a direct peer.
Does BloomNation have an API?
No public API is recorded for BloomNation.
What industry is BloomNation in?
BloomNation's product category is Online Flower Marketplace. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 4593.