What FTD Group does

FTD is a 110-year-old specialty e-commerce retailer of flowers, plants, and gift products, founded in 1910 and now operating as a private limited liability company (FTD, LLC) headquartered in Chicago, Illinois. The company sells floral arrangements, live and artificial plants, and curated gift baskets (chocolates, baked goods, fruit, cheese, wine) direct to consumers through its website ftd.com, fulfilling orders through a sprawling U.S. network of local partner florists that enable same-day delivery, supplemented by FedEx, UPS, and USPS for non-local shipments and international delivery to more than 150 countries. Core customers are individual consumers purchasing for birthdays, sympathy, romance, anniversaries, get-well, and other personal occasions, with a secondary corporate gifting segment serving employee recognition and client gifts; product prices range from $45 entry-level bouquets to $260 premium arrangements such as Forever Roses, with standard shipping starting at $19.99.

FTD's technology stack is a Shopify-based e-commerce storefront (evidenced by cdn.shopify.com asset hosting) with a headless commerce architecture migration via a May 2025 partnership with Nacelle, intended to improve webstore performance, developer velocity, and merchandising flexibility. The platform supports an extensive occasion-driven taxonomy (e.g., back-to-school, sympathy, corporate gifting, international) and is paired with multi-channel marketing across social (Facebook, Twitter/X, Pinterest, YouTube, Instagram), email, content/SEO via the FTD blog, and an affiliate program. The business model is a unit-priced, pay-as-you-go e-commerce transaction model with no subscription or recurring revenue component disclosed; revenue is generated per order through product markup plus shipping and delivery fees.

The company operates with 501–1,000 employees and is no longer publicly traded following delisting from NYSE:FTD. Historical acquisitions include BloomThat (January 2018), a same-day on-demand flower delivery startup. Leadership includes CEO Charlie Cole, President Robert S. Apatoff, CFO Antonino DeSapio, Chief Merchandising Officer & Consumer Division Head Christina Cubeta, and Chairman Jeffrey Clarke. The company maintains no disclosed patents, no AI/ML capabilities, and no recurring funding activity in the provided data.

Name

FTD Group

Legal name

FTD, LLC

Website

https://ftd.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FTD is a 110-year-old private online retailer of flowers, plants, and gift baskets, selling direct-to-consumer via ftd.com and fulfilling through a U.S. local-florist network for same-day delivery and shipping carriers for delivery to 150+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce flower and gift sales: FTD generates revenue through direct online sales of floral arrangements, plants, and gift baskets to consumers. Customers purchase products through the FTD website with delivery fulfilled by local florists or via shipping carriers (FedEx, UPS, USPS). Standard shipping and delivery charges start at $19.99, with product prices ranging from $45 to $260 depending on the arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FTD is a direct-to-consumer e-commerce retailer of floral arrangements, plants, and gift baskets, fulfilling orders through a network of local partner florists across the U.S. for same-day delivery and through major shipping carriers (FedEx, UPS, USPS) for broader geographic coverage. The company also provides international flower delivery to more than 150 countries and offers corporate gifting solutions for employee and client occasions.

Product overview

FTD is an online flower delivery service offering a comprehensive portfolio of floral arrangements, plants, and gift baskets. The core offering includes flower bouquets and arrangements (birthday, sympathy, anniversary, and occasion-specific designs), live and potted plants, and curated gift baskets featuring chocolates, baked goods, fruit, cheese, wine, and snacks. Same-day delivery is available through a network of local florists across the U.S., and the company provides international delivery to more than 150 countries. Additional services include corporate gifting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Delivery Online flower delivery service offering bouquets and floral arrangements for occasions including birthdays, anniversaries, sympathy, get well, romantic celebrations, and other events. Delivered same-day through a network of local florists across the U.S. with delivery Monday through Saturday and Sunday delivery in select areas.
• Plants Delivery Live and artificial plants including orchids, succulents, peace lilies, bonsai, bamboo, money trees, and flowering plants suitable for gifting and home or office décor.
• Gift Baskets Curated gift baskets containing chocolates, cookies, fruit, cheese, meat, charcuterie, wine, and snacks available for delivery. Includes themed baskets for women, men, healthy options, kosher, vegan, and various occasions.
• International Flower Delivery International flower delivery service available to more than 150 countries worldwide, with next business day delivery typically available for orders placed by 2 pm Eastern Time.
• Corporate Gifting Corporate gifting solutions for businesses needing bulk or recurring gift orders for employee recognition, client appreciation, and workplace occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NacellecoreTechnology or Integration · 8 May 2025Headless commerce platform Nacelle partnered with FTD to migrate their e-commerce operations to a headless architecture. The adoption aims to accelerate time to value while delivering improvements in webstore performance, developer velocity, and flexibility. FTD, along with other brands like Something Navy and Barefoot Dreams, selected Nacelle's solution for the transition.
• ShopifycoreTechnology or Integration · 1 January 2025FTD operates its e-commerce platform on Shopify (evidenced by cdn.shopify.com URLs throughout the website), using Shopify's infrastructure to power its online storefront and product catalog management.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1-800-FLOWERS.COM: The largest publicly traded U.S. online florist and gift retailer, operating1-800-Flowers, ProFlowers, and Teleflora. Direct head-to-head competitor on flowers, plants, gift baskets, and corporate gifting with similar same-day fulfillment via a florist network.
• Teleflora: Owned by 1-800-Flowers, Teleflora operates a similar local-florist-network model for hand-arranged and hand-delivered flowers. Directly comparable to FTD on fulfillment structure, B2C gifting occasions, and member-florist economics.
• UrbanStems: Digital-native online florist offering same-day and next-day delivery in major U.S. metros with a design-forward brand. Direct competitor for birthdays, anniversaries, and corporate gifting at a similar price band to FTD.
• From You Flowers: Long-standing online flower and gift retailer offering same-day delivery via a local florist network. Closely mirrors FTD's marketplace-style model and competes across the same occasion-based catalog.
• BloomNation: Online marketplace connecting consumers to local florists for hand-delivered arrangements. Closely comparable on the local-florist-network business model and competes for the same occasion-driven demand as FTD.
• ProFlowers: Online flower and plant delivery brand owned by 1-800-Flowers. Competes with FTD on direct-ship flowers, plants, and gift bundles with a national shipping model and overlapping occasion merchandising.
• The Bouqs Co. Venture-backed online flower delivery company sourcing direct from farms and shipping nationwide. Competes with FTD on occasion gifting and corporate gifting with a farm-to-door positioning and modern digital brand.
• Edible Arrangements: Direct-to-consumer gifting brand selling fruit arrangements, gift baskets, and flowers. Overlaps with FTD on occasion gifting, gift baskets, corporate gifting, and same-day local delivery economics.

Broad incumbents

• Harry & David: Established premium gifting brand (owned by 1-800-Flowers) specializing in fruit, gift baskets, gourmet food, and flowers. Competes with FTD on the gifting-basket and corporate-gifting categories rather than the core same-day floral delivery.

Others

• FTD (Florists' Transworld Delivery) historical entity: Listed for reference only — FTD Group as analyzed is itself the successor to the historical Florists' Transworld Delivery cooperative, so no separate peer is identified at this slot. Other gift categories (candles, jewelry) compete against retailers like Yankee Candle and Blue Nile but are tangential to FTD's core.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FTDFlowers
• YouTubeyoutube.com/FTDFlowers
• Facebookfacebook.com/FTDflowers
• Instagraminstagram.com/FTDFlowers
• Pinterestpinterest.com/FTDFlowers
• LinkedInlinkedin.com/company/ftd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTD Group