weSure
weSure is an Israeli digital-first insurer (TASE: WESR) offering auto, home, mortgage, small business, and civil servant insurance through a 24/7 online platform and mobile app, serving individual consumers, SMEs, and large enterprise fleets in Israel.
- Company typePublic
- Founded2018
- HeadquartersKfar Saba, Israel
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What weSure does
weSure is an Israeli digital-first insurance company founded in 2018 by Emil Vainshel (Chairman) and Nitzan Zeir-Harim (Co-CEO) and headquartered in Kfar Saba/Ramat Gan. The company received its insurer license from Israel's Capital Market, Insurance and Savings Authority in July 2018 and operates general insurance products — mandatory, comprehensive, and third-party auto insurance; building, contents, mortgage, and the budget-tier bSure home coverage; small business insurance; and a dedicated civil servant collective program — distributed through a 24/7 digital platform (website, personal portal, and the my weSure mobile app) supplemented by phone, WhatsApp, and Telegram support channels.
The group is structured under publicly listed weSure GlobalTech Ltd. (TASE: WESR), which rebranded from MeHart Digital Ltd. in January 2021 and completed its IPO on the Tel Aviv Stock Exchange in March 2021. Operating subsidiaries include weSure Insurance (the main general insurance licensee), Eylon/Eilon Insurance (acquired as Ayalon Insurance in June 2021, active across property/casualty, health, and life/savings), and an India-based technology development subsidiary. Since inception the company has sold 150,000+ policies, built a 4.8/5.0 Google rating across 4,668 reviews, won the State Comptroller's civil servant collective tender for 2026, and raised approximately $11M from AmTrust Financial Services in 2022.
Revenue is generated almost entirely from insurance premiums collected on annual subscription contracts priced by driver profile, vehicle value, and coverage selections, with cross-sell discounts for bundling mandatory and comprehensive auto, multi-policy home coverage, and civil servant collective rates. The 2025 acquisition of Hourly and ongoing efforts to operate as an Insurance Producer/MGA in multiple US states indicate an emerging multi-jurisdiction strategy beyond the Israel-domiciled insurance book.
weSure firmographics
Firmographics- Name
- weSure
- Legal name
- ווישור חברה לביטוח בע"מ
- Website
- https://we-sure.co.il
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- weSure is an Israeli digital-first insurer (TASE: WESR) offering auto, home, mortgage, small business, and civil servant insurance through a 24/7 online platform and mobile app, serving individual consumers, SMEs, and large enterprise fleets in Israel.
- Ownership category
- akta.pro rank
weSure industry classification
Industry- Product category
- Digital Insurance Services
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where weSure is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
weSure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Revenue: weSure generates revenue through collected insurance premiums on its licensed insurance products: mandatory auto insurance (חובה), comprehensive auto insurance (מקיף), third-party auto insurance (צד ג'), home/property insurance (מבנה ותכולה), mortgage insurance (משכנתא), and small business insurance. Premiums are collected through digital and human-assisted channels on annual or multi-year policy terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mandatory Auto Insurance (חובה) - standalone mandatory coverage |
| Subscription | Annual | Comprehensive Auto Insurance (מקיף) - full vehicle coverage |
| Subscription | Annual | Third-Party Auto Insurance (צד ג') - liability-only coverage |
| Subscription | Annual | Home/Structure and Contents Insurance (מבנה ותכולה) |
| Subscription | Annual | bSure Basic Structure Insurance (ביטוח Bsure מבנה) |
| Subscription | Annual | Mortgage Insurance (משכנתא) |
| Subscription | Annual | Small Business Insurance (ביטוח עסק) |
| Unit Pricing | Pay-as-you-go | Temporary Driver Add-on Coverage |
| Subscription | Annual | Government Employee Civil Servant Program 2026 - Collective Coverage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
weSure product offering
Product offeringCore offering
weSure is an Israel-based digital insurance company that issues and services property and casualty insurance policies including mandatory, comprehensive, and third-party auto insurance, home (structure and contents) and mortgage insurance, and small business insurance. All policies are quoted, purchased, managed, and claimed end-to-end through the company's website, customer portal, and mobile app, complemented by phone, WhatsApp, and Telegram support, with a dedicated sales channel for the civil servant collective program and large corporate clients. The company is licensed and regulated by Israel's Capital Market, Insurance and Savings Authority and reinsured by world-leading reinsurance partners.
Product overview
weSure is a digital-first Israeli insurance company offering a unified platform for car, home, and small business insurance. The core product portfolio includes car insurance with three coverage tiers (mandatory/חובה, comprehensive/מקיף, and third-party/צד ג'), home insurance with building and contents coverage, and business insurance. The platform integrates specialized sub-products and add-ons including bSure for budget-conscious homeowners, mortgage insurance products (both standard and supplementary), temporary driver coverage extensions, and dedicated insurance programs for civil employees. All products are designed for digital-first purchase and claims management through the company's website and customer portal, with pricing transparency and streamlined claims processing.
Differentiator
Problem solved
Functional benefit
Brands
- weSure GlobalTech: Publicly listed parent holding company overseeing the group's insurance and technology operations
- weSure Group
- weSure Finance
- my weSure
- Bsure
Products and services
- Car Insurance Digital car insurance product line offering mandatory third-party liability coverage, comprehensive coverage for accidents, theft, fire, and natural damage, and third-party-only coverage for older vehicles, available to Israeli drivers through weSure's website, portal, and mobile app.
- Home Insurance (Structure and Contents) Digital home insurance covering building structure and/or home contents against risks including fire, theft, water damage, earthquakes, and natural hazards, with options to bundle structure and contents for additional discounts, for Israeli homeowners and renters.
- Mortgage Insurance Insurance required by banks for mortgage borrowers, covering building structure with a lien clause in favor of the lender, offered to Israeli homebuyers through weSure's digital platform.
- Small Business Insurance Customized insurance for Israeli small businesses covering building, contents, and third-party liability, with additional extensions available, purchased digitally through weSure's portal.
- bSure Basic Building Insurance Sub-brand entry-level structure coverage targeting Israeli homeowners who only need coverage for major damages such as earthquakes, fire, and explosions, with a 4,700 shekel deductible and lower premium positioning.
- Civil Servant Collective Insurance Program 2026 Special collective insurance program for Israeli government employees awarded through the State Comptroller's 2026 tender, offering preferential rates on mandatory and comprehensive auto insurance (approximately 8.5% discount off the winning company rates), reduced deductibles, and group life insurance (200 shekels/year for policyholder and spouse), covering more than 50 vehicle manufacturers.
Quantifiable outcome
- 4.8 out of 5.0 customer satisfaction rating based on 4,668 Google reviews
- +3 more outcomes
Companies that use weSure
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
weSure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
weSure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Eylon Insurance Company (איילון חברה לביטוח)coreEylon Insurance Company is a wholly-owned subsidiary of weSure GlobalTech and a significant insurance company in Israel. Beyond its substantial activity in the general insurance sector (individual and commercial lines), it is also active in the health sector (short-term and long-term care) and in life insurance and long-term savings. Eylon Insurance is also referenced in the board of directors, with Avigdor Kaplan serving as Chairman and Sharon Reich as CEO.
- weSure Insurance (ווישור ביטוח)coreweSure Insurance is the grandchild company (חברה נכדה) of weSure GlobalTech and operates in the general insurance sector (property and casualty). This is the primary operating insurance company that holds the license for car insurance (mandatory, comprehensive, third-party) and home insurance products offered under the weSure brand in Israel.
- Global Reinsurance Companies (חברות ביטוח משנה מובילות בעולם)coreweSure is backed by the world's leading reinsurance companies. Reinsurance provides financial protection and underwriting capacity, ensuring the company can meet its obligations to policyholders. The specific reinsurance partners are not named publicly.
- weSure Finance (wesurefinance.co.il)minorA related entity within the weSure group, offering financial services. Referenced on the main website as part of the group's ecosystem.
- weSure Group (wesuregroup.com)minorA related entity within the weSure group, referenced on the main website as part of the group's corporate ecosystem.
- weSure GlobalTech — US Insurance Producer / MGA ExpansionminorAs part of its strategic expansion outside of Israel, weSure GlobalTech is working to expand into the US market as an Insurance Producer/MGA (Managing General Agent) in various US states.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
weSure competitors and assessment
Company assessmentBroad incumbents
- Clal Insurance Enterprises Holdings: Major Israeli insurance conglomerate offering life, health, and P&C coverage. A legacy competitor in weSure's domestic market with broader product mix and established institutional relationships.
- Phoenix Holdings: Leading Israeli insurance, asset management, and financial services group. Competes directly with weSure in Israeli P&C and life markets through both traditional and digital channels.
- Migdal Insurance and Financial Holdings: Major Israeli insurance and financial group providing life, health, P&C, and pension products. A significant incumbent competitor in the Israeli market where weSure operates, with established agent networks and institutional clients.
- Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services groups, offering P&C, life, health, and asset management through tied agents and digital channels. A direct Israeli market incumbent competitor to weSure with broader product portfolio and agent distribution.
Direct peers
- Next Insurance: US digital insurance carrier focused on small business insurance with a fully online quote-and-bind experience. Directly comparable to weSure's small business insurance product line and SMB self-serve distribution model.
- Root Insurance: US-based digital auto insurance carrier using telematics and mobile-first distribution. Closely comparable to weSure's core mandatory and comprehensive auto insurance products delivered through a digital-first platform.
- Hippo Holdings: US-based digital-first homeowners insurance carrier using technology and data to streamline underwriting and claims. Directly comparable to weSure's digital home insurance offering and tech-led distribution model.
- Lemonade: US-listed digital-first insurance carrier offering renters, homeowners, auto, pet, and life insurance through a fully digital platform with AI-driven underwriting. Closest international comparable to weSure's digitally-native, direct-to-consumer P&C model and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
weSure social profiles
Digital presenceweSure financial estimates
Financial estimateRevenue estimate
Valuation estimate
weSure leadership team
Management profileNumber of profiles
Profiles11 records
weSure subsidiaries and ownership
Company hierarchySubsidiaries2 records
weSure funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
weSure M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about weSure
What does weSure do?
weSure is an Israel-based digital insurance company that issues and services property and casualty insurance policies including mandatory, comprehensive, and third-party auto insurance, home (structure and contents) and mortgage insurance, and small business insurance. All policies are quoted, purchased, managed, and claimed end-to-end through the company's website, customer portal, and mobile app, complemented by phone, WhatsApp, and Telegram support, with a dedicated sales channel for the civil servant collective program and large corporate clients. The company is licensed and regulated by Israel's Capital Market, Insurance and Savings Authority and reinsured by world-leading reinsurance partners.
Is weSure a public or private company?
weSure is a public company. It is classified as public and is currently operating.
When was weSure founded?
weSure was founded in 2018. It employs 11 to 50 people.
Where is weSure based?
weSure is headquartered in Kfar Saba, Israel, in the Middle East region.
How does weSure make money?
One revenue line is on record: insurance Premium Revenue.
Who are weSure's main competitors?
Broad incumbents on record are Clal Insurance Enterprises Holdings, Phoenix Holdings, Migdal Insurance and Financial Holdings and Harel Insurance Investments & Financial Services. Direct peers are Next Insurance, Root Insurance, Hippo Holdings and Lemonade.
Does weSure have an API?
No public API is recorded for weSure.
What industry is weSure in?
weSure's product category is Digital Insurance Services. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 52412 and its SIC code is 6331.