What WeSure Digital does

WeSure Digital Insurance Services, Inc. is a US-based Managing General Agency (MGA) and the American distribution subsidiary of Israeli-listed WeSure Global Tech Ltd (TASE: WESR). Founded in 2022 and headquartered at 220 East 42nd Street in New York, the company offers digital small business insurance products, primarily Business Owners Policy (BOP) bundled general liability and commercial property coverage, Workers' Compensation, and Cyber Insurance, targeting small and medium-sized businesses across verticals including dining, personal care, real estate, retail, professional services, construction, and technology. WeSure Digital holds Property & Casualty producer licenses in 32 US states and launched commercially in Ohio in February 2023.

The platform is built as a 100% digital end-to-end insurance experience delivering quotes in minutes and enabling online policy purchase and management, with data-driven underwriting and analytics applied across the insurance lifecycle. Distribution is multi-channel: direct-to-consumer via b2c.wesuregroup.com, a B2B agent portal at b2b.wesuregroup.com, wholesale producers, sub-producers, retail agents, and affinity partners. AmTrust North America serves as the primary underlying carrier and holds a 30% equity stake in WeSure Digital following a 2022 strategic investment. Technology development is supported by a Global Capability Center in Bangalore (WeSure InsurTech Services India Private Limited) focused on product, platform, data, AI/ML, and cybersecurity engineering. In July 2025, WeSure Digital acquired Hourly, extending its product footprint beyond core BOP.

WeSure Digital operates on a commission-based MGA revenue model, earning policy commissions from insurance carriers for underwriting and binding coverage, with insured pricing starting at $1/day or $49/month per BOP plan on a monthly or annual billing cadence. The US subsidiary was capitalized with a ~$10.5M convertible loan plus $4M of direct equity from AmTrust and WeSure, and is led by an executive team drawn from Berkshire Hathaway GUARD, Nationwide, Utica National, Travelers, The Hartford, and MetLife. The company employs 51-100 people across its New York headquarters and Bangalore engineering center.

Name

WeSure Digital

Legal name

WeSure Digital Insurance Services, Inc.

Website

https://wesuregroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

WeSure Digital is a US Managing General Agency offering digital small business insurance (BOP, Workers' Comp, Cyber) to SMBs across multiple verticals. A subsidiary of Israeli-listed WeSure Global Tech Ltd (TASE: WESR), it is licensed in 32 states and distributes via DTC and agent channels.

Ownership category

akta.pro rank

Product category

Small Business Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Small business insurance
• Managing general agency
• Business owners policy
• Workers compensation insurance
• Cyber insurance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Policy Commissions: WeSure Digital Insurance Services, Inc. is a licensed insurance producer operating as a Managing General Agency (MGA). The company earns commissions from insurance companies for selling and underwriting insurance policies. WeSure may receive compensation from insurance companies for policy sales, with commissions being part of their disclosed revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WeSure Digital is a Managing General Agency that sells and underwrites small business insurance products on behalf of carrier partners, primarily AmTrust North America. Its core offerings are Business Owners Policy (BOP) packaged insurance, Workers' Compensation insurance, and Cyber insurance, distributed through a fully digital platform accessible to small business owners directly and to licensed insurance agents via dedicated B2C and B2B portals. Coverage is offered in tiered packages (Essential, Standard, Premium) with a-la-carte add-on options tailored by industry class and location.

Product overview

WeSure Digital is a digital insurance Managing General Agency (MGA) operating in the US market, offering small business insurance products through its online platforms. The core offering is the Business Owners Policy (BOP), which bundles General Liability Insurance and Commercial Property Coverage into a single package. Additional standalone products include Workers' Compensation Insurance and Cyber Insurance. The company offers tiered plans (Essential, Standard, Premium) and multiple add-on coverages including Outdoor Signs, Money & Securities, Identity Fraud, Employees' Tools, Professional Liability, Hired & Non-Owned Auto Liability, Electronic Data Liability, and STOP GAP/Employers Liability. Distribution is handled through two online portals: the B2C portal for direct consumer purchases and the B2B portal for agents and agencies. The company operates as a Managing General Agency representing insurance carriers, with AmTrust North America as its primary insurance carrier partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP) Insurance A packaged insurance product combining general liability insurance and commercial property insurance into a single bundle designed for small and medium-sized businesses. Available in Essential, Standard, and Premium tiers with a-la-carte add-on coverages, and accessible fully online through the B2C and B2B portals.
• Workers' Compensation Insurance Mandatory insurance in most U.S. states that pays for medical care and lost wages resulting from work-related injuries. Sold to small business owners and through licensed insurance agents.
• Cyber Insurance Insurance providing first- and third-party coverage to help protect small and medium-sized businesses from a wide range of cyber exposures.
• General Liability Insurance Coverage for claims of property damage, bodily injury, advertising damages, reputational liability, and legal defense costs, sold as part of the BOP bundle and available for SMBs.
• Commercial Property Coverage Coverage for business goods, equipment, furniture, fixtures, inventory, and building damage due to covered losses such as fire, theft, or water damage, sold as part of the BOP bundle for SMBs.

Quantifiable outcome

• 4.8 out of 5 Google rating with 3700+ reviews in the US and internationally
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sy FoguelcoreOthers · 1 September 2022Sy Foguel serves as Vice Chairman of the Board of WeSure Digital. He brings extensive insurance experience including 16 years as CEO of Berkshire Hathaway GUARD Insurance Company where he started Berkshire Hathaway Digital Workers Comp Program (BHDWC), which became BiBerk. His expertise strengthens the company's US market positioning.
• AmTrust North America, Inc.coreTechnology or Integration · 1 August 2022AmTrust North America is WeSure's current insurance carrier providing the underlying coverage for WeSure's BOP, Workers' Compensation, and Cyber insurance products. WeSure operates as an MGA representing AmTrust to submit insurance applications and procure coverage. Claims for BOP policies are administered directly by AmTrust through their 24/7 centralized call center with specialized claims operators.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Next Insurance: Next Insurance is a leading digital MGA targeting US small businesses with BOP, Workers' Comp, and Professional Liability products sold online. It is the most direct comparable to WeSure Digital in product, customer segment (SMB), and digital distribution model, though Next is significantly larger and more venture-backed.
• Hiscox USA: Hiscox is a specialty insurer with a long-standing focus on small business customers in the US, offering BOP, Professional Liability, and Workers' Comp digitally and through agents. Hiscox competes head-to-head with WeSure Digital for the same SMB insurance buyer, particularly in professional services and creative industries.
• Thimble: Thimble offers short-term and annual small business insurance (General Liability, Professional Liability, BOP) via a fully digital, on-demand platform. Like WeSure Digital, it focuses on micro-SMBs and self-employed professionals buying coverage in minutes online.
• CoverWallet: CoverWallet (an Aon company) is a digital commercial insurance platform providing BOP, Workers' Comp, and cyber policies to small and mid-sized businesses online. It mirrors WeSure Digital's SMB focus and online distribution model, with broader resources via Aon.
• Pie Insurance: Pie Insurance is a digital Workers' Compensation carrier/MGA focused exclusively on small businesses, sold both direct and through agents. It overlaps with WeSure Digital's Workers' Comp offering and shared SMB target market.
• BiBerk: BiBerk (formerly Berkshire Hathaway Digital Workers Comp) is a digital SMB commercial insurance provider offering BOP and Workers' Comp online. It is directly comparable to WeSure Digital in product mix and SMB target, with Berkshire Hathaway balance-sheet strength.

Emerging players

• Bold Penguin: Bold Penguin operates a small business insurance marketplace that connects SMBs with multiple carriers and agents. It is comparable to WeSure Digital's B2B portal and SMB distribution focus, though its model is marketplace-driven rather than direct underwriting.
• Slice Labs: Slice Labs provides cloud-based, on-demand digital insurance infrastructure for SMB and embedded insurance use cases. It shares WeSure Digital's tech-first, API-enabled approach to small commercial insurance distribution.
• Jetty: Jetty offers digital-focused renter and small business insurance products, including commercial coverage for residential operators. It is comparable to WeSure Digital in digital-first SMB distribution, though smaller in scale and BOP scope.

Broad incumbents

• Lemonade: Lemonade is a publicly traded digital insurance carrier offering renters, homeowners, pet, car, and life insurance, with growing SMB offerings. While much broader than WeSure Digital, it competes for digitally native SMB customers and shares the AI-driven underwriting ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wesure-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeSure Digital