Definitive
Definitive is a non-custodial onchain trade execution platform that aggregates liquidity across 100+ DEXs and 15+ PMMs on 10+ chains, serving institutional traders, hedge funds, AI agents, and pro retail with advanced order types and a programmatic API.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Definitive does
Definitive is a non-custodial onchain trade execution platform that delivers CeFi-like execution quality on DeFi rails. Founded in 2022 by Coinbase DeFi and Institutional Trading alumni, the company provides a unified execution layer spanning 10+ chains (8+ EVM chains plus Solana, HyperEVM, and Monad), aggregating liquidity across 100+ DEXs, onchain venues, and 15+ offchain PMMs. Its product surface includes Prime (a professional web trading terminal with advanced order types such as TWAP, Limit, Stop/Take Profit), Turbo (a streamlined speed-focused web app), Mobile (iOS and Android), the Flash API for programmatic access, and an Organization API for enterprise sub-account management. Technical differentiators include a proprietary smart order router, intent masking architecture that keeps order details off-chain to prevent MEV extraction, gas and chain abstraction for a gasless UX, and 99.4% fill rates at 47ms average fill times.
The platform serves four primary customer segments: institutional traders and hedge funds (named clients include Skycatcher Capital and Starkiller Capital), AI agents and protocols (Amper, EmblemAI, Altcoinist serving 21K+ users), pro retail traders, and crypto project treasuries. Pricing is structured as pay-as-you-go trading fees (Limit/TWAP at 25 bps), with the EDGE utility token offering up to 50% fee discounts via staking tiers. Definitive has raised approximately $9.1M across a $4.1M seed round (November 2023, BlockTower-led with Coinbase Ventures, Nascent, Robot Ventures, Geometry, CMT Digital, Matrixport) and a $5M round (June 2024, Tioga Capital-led). The company is remote-first with 11-50 employees and reports $4.2B+ in all-time traded volume.
Definitive firmographics
Firmographics- Name
- Definitive
- Legal name
- Definitive Finance
- Website
- https://definitive.fi
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Definitive is a non-custodial onchain trade execution platform that aggregates liquidity across 100+ DEXs and 15+ PMMs on 10+ chains, serving institutional traders, hedge funds, AI agents, and pro retail with advanced order types and a programmatic API.
- Ownership category
- akta.pro rank
Definitive industry classification
Industry- Product category
- Decentralized Finance Trading Platform
- NAICS
- Securities and Commodity Exchanges (523210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
- akta.pro secondary industries
- Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending) (FSAGAMAG), Clearing, Settlement & Trade Processing (FSADAJAE), Liquidity Management & Market-Making Protocols (FSADAMAH)
Keywords
Where Definitive is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Definitive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees: Definitive charges a small trading fee on each swap. EDGE token holders receive up to 50% fee discounts based on their staking tier. There are no deposit, withdrawal, or subscription fees. Fees are typically taken from the stablecoin or native gas token of the trade.
- API Access Fees: The API is available to early access partners. Pricing details and rate limits will be shared during onboarding. SDKs available for TypeScript and Python with API keys issued during onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Edge staking tiers based on EDGE tokens staked unlock progressive fee discounts |
| Other | Pay-as-you-go | Referral program for fee discounts and rewards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Definitive product offering
Product offeringCore offering
Definitive is a non-custodial onchain trade execution platform and API that delivers CeFi-like execution quality on DeFi rails across 8+ EVM chains and Solana. It aggregates liquidity from 100+ DEXs and 15+ offchain PMMs through a proprietary smart order router, supports advanced order types (Market, Limit, TWAP, Stop, Stop-Loss, Take Profit), and uses intent masking to prevent MEV extraction. The platform exposes this execution layer via web terminals (Prime, Turbo), mobile apps, and APIs (Flash API, Organization API) for retail traders, institutions, hedge funds, and AI agents.
Product overview
Definitive is a non-custodial onchain trading platform offering a unified multi-chain execution layer across 8+ EVM chains and Solana. The platform comprises three core products: Prime (professional trading terminal with full analytics), Turbo (fast web trading interface), and Mobile (iOS/Android trading app). The Flash API and Organization API enable developers and enterprises to build on Definitive's execution infrastructure. Key features include advanced order types (Market, Limit, TWAP, Stop), cross-chain swaps, bridging via Bungee, and Post-Trade Reporting with tax platform integrations. The EDGE token provides utility within the ecosystem with staking-based fee discounts and governance participation. The platform targets retail traders, institutional investors, hedge funds, and AI agents requiring professional-grade DeFi execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Prime Professional-grade non-custodial web trading terminal featuring full charts, order books, advanced order types (Market, Limit, TWAP, Stop, Stop-Loss, Take Profit), cross-chain routing, P&L tracking, sub-account management, and role-based access control. Designed for institutional traders, hedge funds, and pro traders.
- Turbo Streamlined non-custodial web trading interface with no charts or order books. Users search for tokens, set size, and execute with the same best-execution smart order routing as Prime, optimized for rapid trade entry and exit.
- Definitive Mobile App Full Definitive trading experience on iOS and Android with cross-chain trading, real-time portfolio tracking, push notifications for order fills and price alerts, and pre-IPO market access.
- Flash API
Quantifiable outcome
- 4x-20x cheaper fees than closest competitors
- +3 more outcomes
Companies that use Definitive
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Definitive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
Definitive partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- BlockfillscoreBlockfills partnered with Definitive to enhance automated trade execution, bringing additional order flow from asset managers, hedge funds, and VCs. Blockfills is a crypto liquidity provider that suspended client withdrawals in February 2026.
- Bungee (Socket)coreBungee, powered by Socket, provides bridging functionality in Definitive's platform. Bungee is a bridge aggregator that finds optimal routes for bridging assets across chains. Has processed over $10 billion in volume transfers.
- MorphomajorIntegration with Morpho Blue, one of the largest lending protocols on Ethereum with $2B+ TVL. Introduces ETH Hyperstaking vault with competitive returns and automated position management.
- StargatemajorIntegration with Stargate via LayerZero enabling access to bridging yield strategies. Stargate is a fully composable cross-chain bridge protocol with $350M in TVL supporting 15 chains.
- BENQImajorStrategic partnership with Avalanche's leading protocol by TVL to offer advanced yield strategies including sAVAX Hyperstaking and BENQI Lending strategies. Marks Definitive's expansion into Avalanche ecosystem.
- MoonwellmajorPartnership with Moonwell, the leading lending protocol on Base, offering advanced yield strategies including Moonwell Hyperstaking and Lending strategies to both communities.
- RedefinesupportingPartnership for pre-trade compliance screening to enhance institutional tooling and compliance capabilities on the Definitive platform.
- AmpersupportingAI-powered DeFi agent that integrated with Definitive Flash API, swapping entire execution layer in three hours and tripling chain coverage while improving swap fill prices.
- EmblemAIsupportingNatural language AI terminal that replaced 10 APIs with Definitive Flash, allowing focus on next-gen AI terminal product development.
- AltcoinistsupportingOnchain reputation and signal network platform running all trades on Definitive's API for 21K+ users, enabling focus on core product while execution is handled by Definitive.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Definitive competitors and assessment
Company assessmentDirect peers
- 1inch: 1inch is a leading DEX aggregator that routes orders across multiple DEXs to find optimal execution prices. Directly comparable to Definitive's smart order router across EVM chains, with overlapping institutional and retail trader audiences.
- 0x (Matcha): 0x is a foundational DEX aggregation protocol whose Matcha consumer app targets similar retail and pro traders seeking best-execution routing. Both compete on aggregation depth, API quality, and intent-based execution.
- CowSwap (Gnosis): CowSwap pioneered intent-based, MEV-protected batch auctions for DEX trading. Directly comparable to Definitive's intent-masking architecture, both aiming to prevent frontrunning while delivering best execution to professional and DeFi-native traders.
- Jupiter: Jupiter is the dominant DEX aggregator on Solana with expanding multi-chain ambitions. Comparable to Definitive in routing logic, order types, and API-first developer offering, particularly for the Solana portion of Definitive's supported chains.
- KyberSwap: KyberSwap is a multi-chain DEX aggregator and liquidity platform with similar cross-chain routing and aggregation capabilities. Both target pro traders across EVM chains with comparable feature sets.
- Hashflow: Hashflow offers RFQ-based, MEV-protected trading across chains targeting institutional and pro traders. Directly comparable to Definitive's intent-masking execution with similar anti-MEV positioning.
Broad incumbents
- Wintermute: Wintermute is a leading crypto market maker and OTC desk. Definitive's customers explicitly cite OTC desks as the alternative being displaced, positioning Wintermute as a structural competitor for institutional trade flow.
- Uniswap: Uniswap is the largest DEX and a foundational liquidity venue that Definitive's smart order router aggregates. While not a direct aggregator competitor, Uniswap's interface (with embedded routing) competes for end-trader flow.
- FalconX: FalconX is a digital asset prime brokerage offering institutional execution and liquidity. Comparable to Definitive's institutional segment targeting hedge funds and asset managers migrating from CeFi/OTC to onchain execution.
Others
- Token Terminal (institutional DeFi data): Token Terminal provides institutional-grade onchain financial data and analytics. Adjacent comparison to Definitive's institutional tooling (post-trade reporting, sub-accounts, compliance) rather than direct execution competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Definitive social profiles
Digital presenceDefinitive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Definitive leadership team
Management profileNumber of profiles
Profiles3 records
Definitive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Definitive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Definitive
What does Definitive do?
Definitive is a non-custodial onchain trade execution platform and API that delivers CeFi-like execution quality on DeFi rails across 8+ EVM chains and Solana. It aggregates liquidity from 100+ DEXs and 15+ offchain PMMs through a proprietary smart order router, supports advanced order types (Market, Limit, TWAP, Stop, Stop-Loss, Take Profit), and uses intent masking to prevent MEV extraction. The platform exposes this execution layer via web terminals (Prime, Turbo), mobile apps, and APIs (Flash API, Organization API) for retail traders, institutions, hedge funds, and AI agents.
Is Definitive a public or private company?
Definitive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Definitive founded?
Definitive was founded in 2022. It employs 11 to 50 people.
Where is Definitive based?
Definitive is headquartered in Los Angeles, United States, in the North America region.
How does Definitive make money?
Two revenue lines are on record. Trading Fees are the primary driver. The others are API Access Fees.
Who are Definitive's main competitors?
Direct peers on record are 1inch, 0x (Matcha), CowSwap (Gnosis), Jupiter, KyberSwap and Hashflow. Broad incumbents are Wintermute, Uniswap and FalconX. Token Terminal (institutional DeFi data) is listed as an others.
Does Definitive have an API?
Yes. The Definitive Trading API gives developers access to institutional-grade execution and automated trade analytics. Built for institutions, protocols, dApps, and AI agents, the API lets users execute trades across 200+ liquidity venues, access advanced order types, and retrieve post-trade data. The API supports portfolio-level and organization-level access with API key authentication. Features include: Deep liquidity aggregation routing across 100+ DEXs, PMMs, and liquidity pools; Advanced order types (Market, Limit, TWAP, Stop); Intent masking to keep order details off-chain; Gasless execution via account abstraction; Post-trade reporting with fill time, price breakdown, execution venues, and fee details. The API is available to early access partners with pricing and rate limits shared during onboarding. Developer documentation is at ddp.definitive.fi/overview.
What industry is Definitive in?
Definitive's product category is Decentralized Finance Trading Platform. Its primary akta.pro industry code is FSAPAEAD, DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading), with a secondary code of FSAGAMAG, Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending). Its NAICS code is 523210 and its SIC code is 6200.