Redefine
Redefine Marcom is a Delhi-headquartered experiential marketing and event management agency serving enterprise technology, telecom, government, and education clients across India through four branded service systems (LiveCOM, CommunityCOM, DemandCOM, DigiCOM) guided by its proprietary PRISM framework.
- Company typePrivate
- Founded2008
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Redefine does
Redefine Marcom Private Limited, doing business as Redefine, is an India-based experiential marketing and event management agency founded in 2008 and headquartered in New Delhi, with additional operational offices in Mumbai and Bengaluru. The company serves large enterprise customers across technology, telecom, government, and education verticals with services organized around a proprietary five-phase PRISM operational framework (Purpose, Research, Idea, Solutions, Measurements) and four interconnected delivery systems: LiveCOM for B2B event design and execution (conferences, seminars, MICE, roadshows, rewards and recognition), CommunityCOM for continuous CXO communities and networking platforms, DemandCOM for audience acquisition, data validation, and account-based marketing, and DigiCOM for digital amplification including social media, email, podcast production, and web design.
The agency delivers engagements primarily through project-based, quote-driven professional services contracts with enterprise clients acquired via direct relationship-based selling and referrals. Notable named customers include HPE (for which Redefine is the sole MSA-registered agency in India), Salesforce, SAP, AWS, Veeam, OpenText, Autodesk, Commvault, ESRI, Avaya, Dell Technologies, British Telecom, British High Commission, GIZ, and Shiv Nadar University, among more than 25 enterprise logos. The company claims 50,000+ business engagements delivered, 2 million+ meaningful connections generated, and 10,000+ founder and CXO-level connections over its 17-year operating history, with a stated commitment to zero-plastic ESG practices using modular reusable aluminum fabrication.
Redefine is privately held with no disclosed external institutional investment or funding rounds. Leadership comprises Founder-Director Akshay Suri, Managing Director Sandipan Ray, and Advisors Sandeep Nagpal and Rajneesh Singh. Headcount sits in the 101-250 range and the company has not pursued an IPO or disclosed revenue figures. The business model is professional services with multi-year contract potential on flagship enterprise accounts, supported by in-house execution teams and vetted local vendor networks for pan-India delivery.
Redefine firmographics
Firmographics- Name
- Redefine
- Legal name
- Redefine Marcom Private Limited
- Website
- https://redefine.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Redefine Marcom is a Delhi-headquartered experiential marketing and event management agency serving enterprise technology, telecom, government, and education clients across India through four branded service systems (LiveCOM, CommunityCOM, DemandCOM, DigiCOM) guided by its proprietary PRISM framework.
- Ownership category
- akta.pro rank
Redefine industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Public Relations Agencies (541820), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Redefine is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
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Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Experiential Marketing & Event Management Services: Redefine generates revenue through project-based experiential marketing engagements, B2B event management, digital campaigns, and audience acquisition services. Services are customized and quoted based on client requirements, event scope, audience size, and engagement complexity. The company operates on a professional services model with individual project engagements and likely retainer relationships with key enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Redefine product offering
Product offeringCore offering
Redefine is a premium experiential marketing and event management company that designs, executes, and measures B2B business engagements for enterprise clients. It operates through four interconnected delivery systems - LiveCOM (live B2B events such as conferences, MICE, and roadshows), CommunityCOM (CXO communities and networking ecosystems), DemandCOM (audience acquisition and account-based marketing), and DigiCOM (digital amplification, social media, podcasts) - all guided by its proprietary PRISM operational philosophy.
Product overview
Redefine is a premium experiential event management and 360° campaigns company operating through four interconnected engagement delivery systems. LiveCOM handles B2B events including conferences, seminars, MICE, and roadshows. CommunityCOM manages CX communities, networking ecosystems, and curated conversations. DemandCOM provides audience acquisition through data validation, delegate acquisition, and account-based marketing. DigiCOM delivers digital amplification including social media marketing, email marketing, podcast production, and web design. All engagements are guided by the PRISM framework (Purpose, Research, Idea, Solutions, Measurements) which provides structured operational philosophy for aligning business intent with audience understanding and measurable outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- LiveCOM: Turning Brands into Experiences - Experiential event management segment providing conferences, seminars, rewards and recognition, MICE, and roadshows.
- CommunityCOM
- DemandCOM
- DigiCOM
Products and services
- LiveCOM Experiential B2B event design and execution service covering conferences, seminars, rewards and recognition programs, MICE, and roadshows, with end-to-end production, logistics, and engagement quality measurement for enterprise clients.
- CommunityCOM Continuous engagement service for building CXO communities, networking ecosystems, curated conversations, Women Entrepreneur Awards, and D2C events to nurture long-term business relationships.
- DemandCOM Audience acquisition and participation service including data validation, delegate acquisition, speaker acquisition, and account-based marketing (ABM) to connect enterprise clients with verified decision-makers.
- DigiCOM Digital amplification service covering social media marketing, email marketing, podcast production, and web design to strengthen brand presence across digital ecosystems for enterprise clients.
Quantifiable outcome
- 50,000+ business engagements delivered
- +4 more outcomes
Companies that use Redefine
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles1 record
Redefine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
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Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Redefine competitors and assessment
Company assessmentEmerging players
- Team Pumpkin: Indian full-service digital marketing and branding agency that increasingly extends into event marketing and ABM for enterprise clients — overlaps with Redefine's DigiCOM and DemandCOM service lines with a digitally-native orientation.
Direct peers
- Seventy Event Media Group: Indian event management agency focused on corporate conferences, awards, and large-format B2B events for technology and consumer enterprise clients — directly comparable service offerings and customer overlap.
- Percept Limited: Indian integrated marketing services group with strong event, experiential, and entertainment capabilities; serves enterprise technology and consumer brands — directly competitive with Redefine's four-system engagement model.
- ITW Consulting (Blitzpools): Indian experiential marketing and entertainment consulting firm specializing in IP-led events, sports properties, and brand activations for enterprise clients — overlapping with Redefine's LiveCOM and CommunityCOM service lines.
- Wizcraft International Entertainment: One of India's largest homegrown experiential marketing and event management agencies, with comparable B2B and B2C event capabilities, large-format production infrastructure, and an enterprise client roster — directly competing with Redefine in the Indian experiential market.
- Fountainhead MKTG (Dentsu): Dentsu's experiential marketing arm in India offering integrated events, brand activations, and digital amplification for enterprise clients — comparable in service mix (events + digital + community) and serves many of the same technology and BFSI brands as Redefine.
- Cineyug: Mumbai-headquartered event management and entertainment company delivering large-format corporate events, conferences, awards, and experiential campaigns for enterprise brands — direct overlap with Redefine's LiveCOM and CommunityCOM offerings.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency within IPG, with deep B2B technology client experience — competes with Redefine for enterprise brand experience RFPs, particularly from global clients (HPE, Salesforce, AWS) operating across markets.
- Ogilvy PR (WPP): Global PR and communications network with significant Indian operations serving the same enterprise technology brands as Redefine — overlaps on CommunityCOM-style executive community programs, CXO engagement, and corporate communications.
- Geometry Global (WPP / VMLY&R Commerce): WPP-owned global commerce and experiential marketing network operating across India — competes with Redefine for enterprise technology and BFSI experiential budgets but offers a wider portfolio (commerce, shopper, content) at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Redefine social profiles
Digital presenceRedefine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redefine leadership team
Management profileNumber of profiles
Profiles4 records
Redefine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redefine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redefine
What does Redefine do?
Redefine is a premium experiential marketing and event management company that designs, executes, and measures B2B business engagements for enterprise clients. It operates through four interconnected delivery systems - LiveCOM (live B2B events such as conferences, MICE, and roadshows), CommunityCOM (CXO communities and networking ecosystems), DemandCOM (audience acquisition and account-based marketing), and DigiCOM (digital amplification, social media, podcasts) - all guided by its proprietary PRISM operational philosophy.
Is Redefine a public or private company?
Redefine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redefine founded?
Redefine was founded in 2008. It employs 101 to 250 people.
Where is Redefine based?
Redefine is headquartered in Delhi, India, in the Asia region.
How does Redefine make money?
One revenue line is on record: experiential Marketing & Event Management Services.
Who are Redefine's main competitors?
Team Pumpkin is listed as an emerging player. Direct peers are Seventy Event Media Group, Percept Limited, ITW Consulting (Blitzpools), Wizcraft International Entertainment, Fountainhead MKTG (Dentsu) and Cineyug. Broad incumbents are Jack Morton Worldwide, Ogilvy PR (WPP) and Geometry Global (WPP / VMLY&R Commerce).
Does Redefine have an API?
No public API is recorded for Redefine.
What industry is Redefine in?
Redefine's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 5418 and its SIC code is 7310.