Hexis
Hexis is an AI-driven personalised nutrition platform that uses its proprietary Carb Coding™ system to deliver adaptive fuelling strategies for elite athletes, sports teams, and nutritionists, integrating with wearables and training platforms.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Hexis does
Hexis is an AI-driven personalised nutrition platform that translates workout data into adaptive fuelling strategies for elite and professional athletes. Its core technology is the proprietary Carb Coding™ system, which ingests structured inputs including training type, intensity, duration, body composition, and biometric data from integrated wearables (Garmin Connect, WHOOP, Apple Health) and training platforms (TrainingPeaks), then outputs personalised low/medium/high carbohydrate recommendations, real-time energy balance insights (Live Energy), and intra-workout fuelling guidance. The product surface comprises the Hexis Athlete App for individual subscribers and the Coach Hub, a multi-client management platform for sports nutritionists, with team-level deployment for professional organisations.
The company monetises through two channels: a self-serve SaaS subscription for individual athletes (distributed via app.hexis.live) and enterprise B2B licensing to professional sports teams, governing bodies, and coaching practices. Pricing is not publicly disclosed but enterprise contracts are sales-led with a 'Book a Demo' motion, while the consumer/individual tier follows a product-led growth model. Reported adoption includes 500+ Olympic and professional athletes, 200+ UCI World Tour riders, 50+ elite sports nutritionists, nearly 40% of Tour de France riders, and approximately 50% of Premier League clubs.
Hexis Health and Human Performance Ltd is registered in Dublin, Ireland (company number 774342), with operating presence in the UK and the US. The company is venture-backed, having raised approximately $6.6M across pre-seed and seed rounds led by Apex Capital with participation from Sport Republic, Enterprise Ireland, ScaleX Investments, Dopamine Sports Ventures, and Baltic Ventures, plus an earlier Crowdcube round. The leadership team comprises three PhD co-founders including Dr. Sam Impey (former Head of Nutrition at British Cycling) and was strengthened in January 2025 by the appointment of Dr. Jon Bartlett (ex-NBA) as VP of Performance Solutions.
Hexis firmographics
Firmographics- Name
- Hexis
- Legal name
- Hexis Health and Human Performance Ltd
- Website
- https://hexis.live
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hexis is an AI-driven personalised nutrition platform that uses its proprietary Carb Coding™ system to deliver adaptive fuelling strategies for elite athletes, sports teams, and nutritionists, integrating with wearables and training platforms.
- Ownership category
- akta.pro rank
Hexis industry classification
Industry- Product category
- Sports Nutrition Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Nutrition & Performance Fueling (HSADAFAD)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Hexis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hexis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Subscription-based access to Hexis platform for athletes and coaches, with tiered pricing for individual and team/organizational accounts. Revenue from recurring subscriptions across athlete and coach segments.
- Enterprise Team Licensing: B2B enterprise licensing to sports teams and organizations for team-wide deployment of the nutrition platform, including Coach Hub features for managing multiple athletes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Athlete subscription with Coach Hub access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hexis product offering
Product offeringCore offering
Hexis provides an AI-powered personalised nutrition platform for elite athletes, delivered through an Athlete App for individual subscribers and a Coach Hub for nutritionists and sports organisations. The platform uses proprietary Carb Coding™ technology to translate workout data, wearable biometrics, and body composition goals into low/medium/high carbohydrate fuelling strategies and real-time energy balance insights, with direct integrations to Garmin Connect, WHOOP, Apple Health, and TrainingPeaks.
Product overview
Hexis offers an AI-driven personalised sports nutrition platform comprising the core Hexis Platform, Athlete App, and Coach Hub. The platform is built on proprietary Carb Coding™ technology that translates workout data into personalised fuelling strategies. Key features include the Fuel Planner, Live Energy tracking, Food Tracking, Coach Hub Workout Planner, and Intra Workout Fuelling. The platform integrates with wearables (Garmin Connect, WHOOP, Apple Health) and training planners (TrainingPeaks) to provide scalable, real-time personalised nutrition for elite athletes, coaches, and sports organisations worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Hexis Platform AI-powered personalised nutrition ecosystem for athletes and teams that translates workout and biometric data into tailored low/medium/high carbohydrate fuelling strategies and real-time energy balance insights, distributed via mobile app and web.
- Athlete App Mobile application for individual athletes providing Fuel Planner with Carb Coding™, personalised meal options, live energy insights, food tracking, and wearable data integration, accessible via self-serve subscription at app.hexis.live.
- Coach Hub B2B platform for sports nutritionists and coaches to manage multiple athlete clients, automate personalised nutrition planning via the Coach Hub Workout Planner, generate reports, and integrate with client wearable and training planner data.
Quantifiable outcome
- 95% of athletes in beta testing reported improved performance and energy levels
- +3 more outcomes
Companies that use Hexis
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Hexis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Hexis partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Garmin ConnectcoreDirect integration with Garmin Connect enabling users to selectively sync fitness and wellness data including workouts, body composition metrics, fitness statistics, HRV, sleep, heart rate, steps, and SpO2. Users can use Garmin alongside other platforms like TrainingPeaks without duplicating data.
- ApollocoreStrategic partnership to integrate Hexis's AI-driven nutrition technology into Apollo's athlete management platform. Creates unified system combining training loads, match statistics, weight room performance, recovery metrics, and personalised nutrition strategies. Both CEOs described collaboration as game-changer for data-driven athlete health and performance optimization.
- Q36.5 Pro CyclingcoreTeam nutrition partnership where Hexis delivers personalised and periodised nutrition strategies for elite cyclists. Q36.5 Pro Cycling Nutritionist Adam Plucinski quoted praising the platform's ability to automatically create personalised plans based on training and races.
- HarlequinscoreGame-changing partnership delivering 24/7 personalised AI-powered nutrition to Harlequins rugby players throughout 2023/24 season. Each player's nutrition dynamically tailored to workout demands, lifestyle, and goals with real-time feedback and data visualisation.
- Rugby ReadyminorPartnership with world-class training provider led by All Blacks Head of Strength and Conditioning Dr. Nic Gill. Hexis delivers daily personalised nutrition to complement Rugby Ready online coaching and programming service.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Hexis competitors and assessment
Company assessmentBroad incumbents
- STATSports: STATSports provides GPS tracking and performance analysis to elite teams including Premier League clubs. Shares Hexis's enterprise sports team buyer and could expand into nutrition adjacent to its tracking core.
- NutriCoach (by TrainingPeaks): TrainingPeaks owns the dominant training planning platform used by endurance athletes and offers nutrition tools within its broader suite. Hexis integrates with TrainingPeaks but competes for nutrition decision-making inside the same athlete workflow.
- MyFitnessPal: MyFitnessPal is the mass-market food tracking and nutrition app with a very large user base. It overlaps with Hexis's food tracking and macro-targeting features but lacks Hexis's sport-specific periodisation and elite performance focus.
- Catapult Sports: Catapult is an established athlete monitoring and performance analytics vendor serving elite teams globally. Comparable enterprise buyer (sports performance staff) and integration-friendly ecosystem, though Catapult focuses on tracking rather than nutrition recommendations.
- Kinduct (now part of Performance Health): Kinduct is an athlete management platform serving pro teams with workload, recovery, and wellness data. Comparable in being a SaaS layer on top of athlete data, and Hexis's Apollo partnership points to similar integration patterns.
Direct peers
- Orreco: Orreco is a sports science and personalised nutrition company serving elite athletes and teams with biomarker-driven fueling recommendations. Highly comparable in target customer, scientific positioning, and personalised fueling value proposition.
- Apollo (athlete management): Apollo is a partner but also adjacent peer: an athlete management platform serving pro teams that recently integrated Hexis nutrition directly. Both target the same buyer (performance staff) and increasingly overlap in product surface area.
Emerging players
- Wurbo: Wurbo is an early-stage AI nutrition coaching platform for endurance athletes that translates training data into fueling plans. Comparable to Hexis's Carb Coding value prop though with a narrower initial focus on endurance sports.
- InsideTracker: InsideTracker offers personalised nutrition and recovery recommendations based on blood biomarkers and wearables. Comparable in combining biomarker/wearable data with personalised nutrition, but with a healthspan rather than elite sport angle.
- Fueling (by Athletic Brewing / sports-nutrition startups): Smaller sports-nutrition coaching platforms that deliver personalised fueling recommendations to amateur and competitive athletes. Comparable in target user and use case, though typically without Hexis's depth of PhD-led science and team-licensing motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Hexis social profiles
Digital presenceHexis compliance and trust
Trust signalCompliance1 record
Hexis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hexis leadership team
Management profileNumber of profiles
Profiles3 records
Hexis funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hexis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hexis
What does Hexis do?
Hexis provides an AI-powered personalised nutrition platform for elite athletes, delivered through an Athlete App for individual subscribers and a Coach Hub for nutritionists and sports organisations. The platform uses proprietary Carb Coding™ technology to translate workout data, wearable biometrics, and body composition goals into low/medium/high carbohydrate fuelling strategies and real-time energy balance insights, with direct integrations to Garmin Connect, WHOOP, Apple Health, and TrainingPeaks.
Is Hexis a public or private company?
Hexis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hexis founded?
Hexis was founded in 2018. It employs 1 to 10 people.
Where is Hexis based?
Hexis is headquartered in London, United Kingdom, in the Europe region.
How does Hexis make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are enterprise Team Licensing.
Who are Hexis's main competitors?
Broad incumbents on record are STATSports, NutriCoach (by TrainingPeaks), MyFitnessPal, Catapult Sports and Kinduct (now part of Performance Health). Direct peers are Orreco and Apollo (athlete management). Emerging players are Wurbo, InsideTracker and Fueling (by Athletic Brewing / sports-nutrition startups).
Does Hexis have an API?
No public API is recorded for Hexis.
What industry is Hexis in?
Hexis's product category is Sports Nutrition Software. Its primary akta.pro industry code is HSADAFAD, Sports Nutrition & Performance Fueling, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 3949.