STATSports
- Company typePrivate
- Founded2008
- HeadquartersNewry, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
STATSports firmographics
Firmographics- Name
- STATSports
- Legal name
- STATSports Group Ltd
- Website
- https://statsports.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
STATSports industry classification
Industry- Product category
- Sports Performance Monitoring Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where STATSports is headquartered
LocationHeadquarters
- HQ city
- Newry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
STATSports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Sonra Elite Team Subscriptions: Enterprise SaaS subscription model for elite and professional teams accessing the Sonra platform with real-time monitoring, advanced load management, and return-to-play tools. Includes dedicated account managers who are qualified Sport Scientists.
- Sonra Lite Subscriptions: Tiered subscription offering for semi-professional and amateur teams with Coach-Led or Player-Led setups. Flexible payment plans available to support affordability at grassroots level.
- Academy Hardware Sales: One-time hardware purchase model for individual consumers with no subscription fees. Products include Academy ($320), Academy Pro ($340-$395), and Academy Elite ($360-$490) packages.
- GPS Performance Tracker (Consumer): Direct e-commerce sales of GPS wearable devices for individual athletes with pricing at $199.99 for lacrosse tracker (33% discount). No annual subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Academy - Individual athlete starter pack with GPS tracker and app access |
| One time/ perpetual license | Pay-as-you-go | Academy Pro - Enhanced package with heart rate monitoring |
| One time/ perpetual license | Pay-as-you-go | Academy Elite - Complete package with maximum gear |
| Subscription | Annual | Enterprise Team Solutions (Sonra) |
| Subscription | Annual | Semi-Pro/Amateur Teams (Sonra Lite) |
| Unit Pricing | Pay-as-you-go | Individual Consumer GPS Tracker (Lacrosse) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
STATSports product offering
Product offeringCore offering
STATSports designs and manufactures GPS-based wearable tracking hardware (Apex series) and develops the Sonra cloud-based performance analytics software platform for real-time athlete monitoring. The company sells integrated tracking solutions to professional sports teams (Sonra), semi-professional and amateur clubs (Sonra Lite), and individual consumers (Academy), enabling measurement of sprint distance, heart rate, acceleration, and positional data across more than 20 sports.
Product overview
STATSports is a sports technology company offering a tiered product portfolio for athlete monitoring. The company provides three main platforms: Sonra for elite and professional teams (offering 70+ real-time metrics with live monitoring, load management, and AI-powered insights); Sonra Lite for semi-professional and amateur teams (available in Coach-Led and Player-Led configurations with AI Trends and AI Assistant features); and Academy for individual consumers (combining GPS tracking with professional training content including 200+ drills, masterclasses, and nutrition guidance). Key hardware products include the Apex 2.0 wearable GPS tracker with RTK GNSS technology and the Apex Athlete Series for individual use. Supporting software includes Sonra Software 5.0, Sonra Cloud (powered by Microsoft Azure), Sonra Live iPad App, and Sonra Live Watch App. Accessories include Smart Dock, Smart Beacon, Conductive Vest, and Travel System. The entire platform is backed by ISO 27001 certification at the UK headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Sonra: Elite athlete monitoring platform for professional teams featuring Apex 2.0 wearable technology, real-time data processing, and cloud-based performance analysis software.
- Sonra Lite
- STATSports Academy
Products and services
- Sonra Enterprise-grade athlete monitoring platform for elite and professional sports teams, providing live monitoring of up to 96 players across 70+ real-time metrics with advanced load management, return-to-play tools, and AI-powered insights. Powered by the Apex 2.0 wearable and Sonra Cloud running on Microsoft Azure.
- Sonra Lite Affordable athlete monitoring software for semi-professional and amateur teams, available in Coach-Led and Player-Led configurations. Features AI Trends for pattern recognition across five key metrics and a multilingual conversational AI Assistant for coaches.
- STATSports Academy Direct-to-consumer GPS performance tracking bundle for individual athletes, combining a FIFA-approved GPS tracker with the Academy App offering 200+ video drills, masterclasses from professional athletes, AI Coach training sessions, and guidance on strength, recovery, and nutrition.
- Apex 2.0 Next-generation wearable GPS tracker powered by AI and machine learning, delivering centimeter-level positional accuracy at 25Hz using dual-band RTK GNSS. Processes 70+ real-time metrics on-board and integrates with Sonra Live iPad and Watch apps for live coaching.
- Apex Athlete Series Legacy GPS wearable tracker designed for individual consumers, capturing over 4.5 million data points per hour with six-plus hours of battery life. Priced at $199.99 for the lacrosse-specific model.
- Smart Beacon Fixed or mobile tracking unit that pairs with Apex trackers to deliver military-precision positional accuracy at stadiums and training grounds for live data capture.
- Smart Dock Ultra-fast download station that syncs up to 48 Apex trackers in seconds and automatically uploads session data to Sonra Cloud, supporting up to 20 simultaneous device connections.
- Conductive Vest Performance vest with integrated conductive textile electrodes that streams GPS and heart rate data via Bluetooth, eliminating the need for a separate chest strap.
Quantifiable outcome
- Elite clubs report minimal injury absences using STATSports tracking systems
- +4 more outcomes
Companies that use STATSports
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles1 record
STATSports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
STATSports partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Sony (Partnership Decision)flagshipCo-founder Sean O'Connor discussed turning down partnership with Adidas while choosing to partner with Sony for strategic scaling needs, describing need to 'get into a bigger boat' to scale the business.
- Croatia FAcoreNational football association partnership for data analytics across national team programs.
- Hawk-Eye InnovationscoreAs part of Sony's sports technology portfolio, STATSports integrates with Hawk-Eye's optical tracking systems for comprehensive athlete monitoring combining wearable and camera-based tracking solutions.
- Wellington PhoenixminorNew Zealand A-League football club signed with STATSports for performance tracking technology.
- Manchester UnitedcoreExtended performance tracking alliance with new GPS and tracking infrastructure deployment across Manchester United's training operations.
- Gradient SportsminorPartnership with Gradient Sports for physical performance data analysis used in Premier League Team of the Season selection.
- Glentoran FCminorNorthern Irish football club partnership as Official GPS Performance Partner.
- University of DelawareminorCollegiate partnership implementing real-time athlete monitoring across approximately 20 sports programs under Director of Sport Science.
- Arsenal FCcoreExtended partnership for GPS performance tracking technology deployment across Arsenal's Premier League and academy operations.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
STATSports competitors and assessment
Company assessmentDirect peers
- Kinexon: Kinexon provides real-time indoor and outdoor athlete tracking and performance analytics used by professional sports organizations including basketball, football, and ice hockey. Both companies compete for elite team contracts with hardware-plus-software performance monitoring solutions aimed at coaches and sports scientists.
- Catapult Sports: Catapult is STATSports' most direct rival, providing GPS-based athlete performance tracking hardware and analytics software to elite and professional sports teams worldwide. STATSports' own pricing references Catapult at $20K-$40K per year for comparable Sonra subscriptions, underscoring the head-to-head competitive overlap in elite sports monitoring.
Broad incumbents
- Polar Electro: Polar is a long-established sports wearable brand offering heart rate monitors, GPS watches, and training analytics for athletes across amateur to professional levels. It overlaps with STATSports' Academy consumer tier and semi-pro segments but lacks STATSports' centimeter-level RTK GNSS and elite team dominance.
- Hawk-Eye Innovations: Hawk-Eye is a Sony-owned sports technology business specializing in optical tracking, officiating, and broadcast visualizations. Within Sony's sports tech portfolio alongside STATSports, it serves overlapping elite-sports customers but focuses on camera-based optical tracking rather than wearable GPS, making it a complementary rather than direct competitor.
- Garmin: Garmin is a broad consumer-to-elite GPS sports wearable provider (Forerunner, Fenix lines) with team-tracking solutions in sports like running, cycling, and golf. Garmin competes with STATSports Academy at the consumer end and with team-tracking features, though without STATSports' regulatory-grade team contracts.
- KinaTrax: KinaTrax provides markerless biomechanical and 3D motion capture analysis for professional baseball and other sports, and is part of Sony's sports technology portfolio alongside STATSports. It serves overlapping professional team customers but with optical biomechanics rather than wearable GPS performance data.
Emerging players
- Hudl: Hudl is a sports video analysis and performance platform serving clubs, schools, and elite teams across multiple sports. It is increasingly expanding into wearable and load-management analytics adjacent to STATSports' Sonra Lite, making it an emerging end-to-end competitor in team performance software.
- Whoop: Whoop is a subscription-based wearable company focused on recovery, strain, sleep, and HRV analytics for athletes and fitness enthusiasts. It overlaps with STATSports Academy at the consumer athlete tier with subscription-based performance software, though its hardware focus is on biometric band rather than GPS positional tracking.
- Zepp Health (Amazfit): Zepp Health operates the Amazfit brand of smart wearables with sports tracking and AI-driven health analytics at lower price points. It represents the emerging consumer wearable tier that competes with STATSports Academy on price and feature breadth in amateur sports segments.
Others
- Beyond Sports: Beyond Sports, part of Sony's sports technology portfolio, specializes in data-driven 3D visualization and simulation for sports broadcasters and leagues. While it does not directly compete with STATSports' wearables, it shares parent ownership and adjacent customer relationships in the Sony sports ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
STATSports social profiles
Digital presenceSTATSports compliance and trust
Trust signalCompliance3 records
STATSports financial estimates
Financial estimateRevenue estimate
Valuation estimate
STATSports leadership team
Management profileNumber of profiles
Profiles3 records
STATSports subsidiaries and ownership
Company hierarchySubsidiaries1 record
STATSports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STATSports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STATSports
What does STATSports do?
STATSports designs and manufactures GPS-based wearable tracking hardware (Apex series) and develops the Sonra cloud-based performance analytics software platform for real-time athlete monitoring. The company sells integrated tracking solutions to professional sports teams (Sonra), semi-professional and amateur clubs (Sonra Lite), and individual consumers (Academy), enabling measurement of sprint distance, heart rate, acceleration, and positional data across more than 20 sports.
Is STATSports a public or private company?
STATSports is a private company. It is classified as corporate owned and is currently operating.
When was STATSports founded?
STATSports was founded in 2008. It employs 101 to 250 people.
Where is STATSports based?
STATSports is headquartered in Newry, United Kingdom, in the Europe region.
How does STATSports make money?
Four revenue lines are on record. Sonra Elite Team Subscriptions are the primary driver. The others are sonra Lite Subscriptions, academy Hardware Sales and GPS Performance Tracker (Consumer).
Who are STATSports's main competitors?
Direct peers on record are Kinexon and Catapult Sports. Broad incumbents are Polar Electro, Hawk-Eye Innovations, Garmin and KinaTrax. Emerging players are Hudl, Whoop and Zepp Health (Amazfit). Beyond Sports is listed as an others.
Does STATSports have an API?
No public API is recorded for STATSports.
What industry is STATSports in?
STATSports's product category is Sports Performance Monitoring Technology. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 33992 and its SIC code is 3949.