La Belle Vie
La Belle Vie is a Paris-based direct-to-consumer online grocery delivery service operating under Deleev, offering same-day delivery of over 30,000 SKUs (including 6,500 organic) to consumers in Paris and Île-de-France.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La Belle Vie does
La Belle Vie is a France-based direct-to-consumer online grocery delivery service operated under the legal entity Deleev, headquartered in Paris and serving the Paris and Île-de-France region. Founded in 2015, the company runs a unified digital supermarket offering over 30,000 product references—including approximately 6,500 organic items—across categories such as fresh produce, meat and seafood, dairy, bakery, packaged grocery, wine and spirits, baby products, beauty, and prepared foods, including an in-house kitchen brand ("La Cuisine de La Belle Vie") and the integrated Frichti sub-brand following a 2023 acquisition. Customers order through the company website or a mobile application and receive same-day home delivery seven days a week between 8h and 23h, supported by a proprietary supply chain infrastructure that the company identifies as a key operational differentiator.
The business model is asset-light from a real-estate perspective but capital-intensive on logistics: revenue is generated through direct online grocery sales on a transactional (per-order) basis with individual unit pricing and free delivery offered under certain conditions. Marketing is conducted via owned digital channels—organic social (Facebook, Instagram, Twitter, YouTube), a referral program ("Gagnez 10€"), and the mobile app—targeting urban consumers and families with young children in the Paris basin. The company is venture-backed, has raised roughly €42M+ since founding (including a €25M Series B in December 2021 from Left Lane Capital and Quadrille Capital), and self-describes as France's largest online grocer. It was recognized in the French Tech 120 (FT120) program in 2021.
La Belle Vie firmographics
Firmographics- Name
- La Belle Vie
- Legal name
- Deleev
- Website
- https://labellevie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Belle Vie is a Paris-based direct-to-consumer online grocery delivery service operating under Deleev, offering same-day delivery of over 30,000 SKUs (including 6,500 organic) to consumers in Paris and Île-de-France.
- Ownership category
- akta.pro rank
La Belle Vie industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
- akta.pro secondary industries
- On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where La Belle Vie is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Belle Vie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Grocery Sales: The company generates revenue through direct online sales of groceries and consumer goods to end customers in Paris and Ile-de-France. Customers purchase products at listed prices with delivery fees potentially waived based on conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
La Belle Vie product offering
Product offeringCore offering
La Belle Vie operates an online grocery delivery platform offering over 30,000 product references including 6,500 organic items, with same-day home delivery 7 days a week from 8h to 23h in Paris and Île-de-France. The company functions as a digital supermarket combining fresh produce, packaged goods, prepared foods, specialty international sections, baby care, beauty, and household items sourced from artisan partners and major brands, delivered directly to consumers' homes through a proprietary supply chain.
Product overview
La Belle Vie is France's largest online grocery delivery service operated by Deleev, offering rapid home delivery of over 30,000 product references (including 6,500 organic items) in Paris and Île-de-France. The platform operates as a unified digital supermarket with multiple integrated product categories including fresh produce (Primeur, Boucherie, Poissonnerie, Fromagerie), packaged goods (Supermarché, Épicerie), prepared foods (Traiteur, La Cuisine de La Belle Vie), specialty international sections (Les Corners), and lifestyle categories (Bébé, Beauté, Entretien). The service also integrates Frichti branded products and operates 7 days a week with delivery from 8h to 23h.
Differentiator
Problem solved
Functional benefit
Products and services
- La Belle Vie Online Grocery Delivery Direct-to-consumer online grocery delivery service offering over 30,000 product references including 6,500 organic items, with same-day delivery 7 days a week from 8h to 23h to customers' homes across Paris and Île-de-France.
Companies that use La Belle Vie
Customer profileSegments2 records
Ideal customer profiles2 records
La Belle Vie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Belle Vie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Frichti MarketminorFrichti Market is another brand under the same parent company Deleev, operating in the online grocery/food delivery space.
- Bam coursesminorBam courses is another brand under the same parent company Deleev, part of the group's portfolio of online grocery services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
La Belle Vie competitors and assessment
Company assessmentDirect peers
- Frichti: Frichti is a Paris-based prepared-meal and grocery delivery brand, now part of the same Deleev group as La Belle Vie (acquired Sept 2023). Directly comparable in geography, customer base, and product mix, and now operationally integrated.
Broad incumbents
- Carrefour (online grocery): Carrefour operates Carrefour Drive, Carrefour Livraison, and Ocado-powered online grocery across France. It is the dominant incumbent in French online grocery, offering broader assortment and physical-store economics that La Belle Vie must compete against.
- Auchan (Auchan Direct / Auchan Drive): Auchan runs an established home delivery and drive grocery service in France, leveraging a national network of hypermarkets and stores. Comparable as a broad-line grocery e-commerce incumbent serving urban French consumers.
- E.Leclerc Drive: E.Leclerc Drive is the click-and-collect and home-delivery arm of France's leading grocery banner. Serves similar urban and suburban French shoppers with very deep SKU breadth and store-backed economics.
- Amazon Fresh France: Amazon Fresh offers online grocery with same-day delivery in parts of Paris/Île-de-France. Compares as a well-capitalized, broad-line incumbent with Prime member economics that compete head-to-head with La Belle Vie in the same metro.
Regional players
- Intermarché Drive: Intermarché Drive is the online and click-and-collect grocery service of Les Mousquetaires. Comparable assortment and target customer in France, with strong regional store coverage but less specialized than La Belle Vie on organic/premium.
- Monoprix Plus: Monoprix Plus is the home-delivery and click-and-collect service of Monoprix, focused on Paris and major French cities. Overlaps with La Belle Vie in urban premium grocery, though Monoprix also operates a physical-store network.
- Franprix (MP Drive / Livraison): Franprix, part of the Casino group, offers online grocery delivery primarily in Paris and the Île-de-France region. Competes in the same urban convenience-grocery segment with similar customer demographics.
Emerging players
- Picnic: Picnic is a Netherlands-origin, app-based scheduled grocery delivery operator that has expanded into France. Compares as an emerging tech-led delivery model with a different (scheduled) unit-economics approach but overlapping urban grocery customer.
Others
- Ocado: Ocado provides the technology platform powering several French grocers' online offerings (notably Carrefour). Comparable as an online grocery infrastructure and technology provider relevant to how La Belle Vie might partner, compete, or scale its proprietary stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Belle Vie social profiles
Digital presenceLa Belle Vie financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Belle Vie leadership team
Management profileNumber of profiles
Profiles3 records
La Belle Vie funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Belle Vie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Belle Vie
What does La Belle Vie do?
La Belle Vie operates an online grocery delivery platform offering over 30,000 product references including 6,500 organic items, with same-day home delivery 7 days a week from 8h to 23h in Paris and Île-de-France. The company functions as a digital supermarket combining fresh produce, packaged goods, prepared foods, specialty international sections, baby care, beauty, and household items sourced from artisan partners and major brands, delivered directly to consumers' homes through a proprietary supply chain.
Is La Belle Vie a public or private company?
La Belle Vie is a private company. It is classified as venture growth investor backed and is currently operating.
When was La Belle Vie founded?
La Belle Vie was founded in 2015. It employs 101 to 250 people.
Where is La Belle Vie based?
La Belle Vie is headquartered in Paris, France, in the Europe region.
How does La Belle Vie make money?
One revenue line is on record: online Grocery Sales.
Who are La Belle Vie's main competitors?
Frichti is listed as a direct peer. Broad incumbents are Carrefour (online grocery), Auchan (Auchan Direct / Auchan Drive), E.Leclerc Drive and Amazon Fresh France. Regional players are Intermarché Drive, Monoprix Plus and Franprix (MP Drive / Livraison). Picnic is listed as an emerging player. Ocado is listed as an others.
Does La Belle Vie have an API?
No public API is recorded for La Belle Vie.
What industry is La Belle Vie in?
La Belle Vie's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail, with a secondary code of CRAFAFAA, On-demand Grocery Delivery Platforms. Its NAICS code is 44511 and its SIC code is 5331.