120Water

What 120Water does

120Water is a cloud-based water data management platform serving public water utilities, state environmental agencies, schools, and childcare facilities across 48 U.S. states. Founded in 2016 and headquartered in Zionsville, Indiana, the company operates as 120 Water, Inc. with a workforce of 11–50 employees. The platform is purpose-built for compliance with EPA drinking water regulations, particularly the Lead and Copper Rule (LCR/LCRR/LCRI), providing modular applications for sampling program management, service line inventory, lab coordination, public communications, and regulatory reporting.

The platform architecture is modular, centered on the 120Water Platform hub with integrated applications including Sample Manager, LCRI Compliance, Sampling & Lab Management, School & Daycare Sampling, Public Communications, Predictive Modeling, Verification & Replacement, and Multi-System Management. Supporting modules include PWS Insights analytics, 120Connect integration hub (syncing billing systems, GIS platforms, and lab tools), and Public Transparency Dashboards. AI-powered Predictive Modeling forecasts service line materials to reduce unknowns. The platform reports 17M+ service lines inventoried, 320K+ sample kits sent, and 2M+ communications delivered.

120Water generates revenue through SaaS subscriptions (modular, quote-based annual billing), testing kit sales with lab coordination services, and managed services including LCRI Pro and LCRI Enhanced support packages. Go-to-market is direct enterprise sales to water utilities and state agencies, supported by inside sales for mid-market, content marketing, webinars, and the Make Water Work podcast. Notable customers include New Jersey American Water, Denver Water, Pittsburgh Water Authority, Providence Water, City of Newark, and Chicago Public Schools. The company has raised over $54.5 million in disclosed funding, including a $43 million growth round in January 2024 led by Edison Partners.

Name

120Water

Legal name

120 Water, Inc.

Website

https://120water.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

120Water is a cloud-based water data management platform serving water utilities, state agencies, and schools across 48 U.S. states. It provides modular SaaS applications for EPA regulatory compliance, sampling programs, service line inventory, and public communications, supplemented by testing kits and managed services.

Ownership category

akta.pro rank

Product category

Water Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE)

akta.pro secondary industries

Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI), Customer Metering, Billing & Retail Water Services (EUANAAAH)

Keywords

• Water compliance software
• Water data management
• Lead copper rule
• Service line inventory
• Water utility SaaS

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscriptions: Annual or multi-year software subscriptions for access to the 120Water platform modules including Sample Manager, PWS Platform, State Dashboard, and other applications. Pricing varies by system size and module selection.
2. Testing Kit Sales and Services: Sale of water testing kits with associated lab testing services. Kits are shipped to customers with prepaid return postage, and testing results are delivered via email or platform upload. Periodic purchase plans available with three installments over 12 months.
3. Managed Services: Hands-on support services including data migration, system configuration, training, and ongoing program management support. Includes managed communication services for required notices and outreach campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

120Water sells a cloud-based water data management platform that centralizes water quality compliance, service line inventory, sampling program logistics, lab coordination, public communications, and regulatory reporting for U.S. water utilities, state environmental agencies, schools, and childcare facilities. The platform is delivered as modular SaaS subscriptions and is complemented by testing kit fulfillment and managed service packages targeting EPA Lead and Copper Rule compliance.

Product overview

120Water is a modular water data management platform built around a centralized platform with multiple integrated applications. The core portfolio includes Sample Manager for water quality compliance tracking, LCRI Compliance for Lead and Copper Rule requirements, Sampling & Lab Management for end-to-end program execution, School & Daycare Sampling for facility testing, Public Communications for community engagement, Predictive Modeling (AI-powered) for reducing unknowns, Verification & Replacement for service line management, and Multi-System Management for portfolio oversight. Supporting products include PWS Insights analytics dashboards, LCRI Pro and LCRI Enhanced managed service packages, 120Connect integration module for syncing billing systems, GIS, and lab tools, and Public Transparency Dashboard for public-facing data sharing. The platform serves utilities, state agencies, schools, and childcare facilities across 48 states.

Differentiator

Problem solved

Functional benefit

Products and services

• 120Water Platform Centralized cloud-based water data management platform that brings state agencies and utilities together for water quality and asset compliance, connecting multiple applications including Sample Manager, LCRI Compliance, Sampling, Public Communications, and Predictive Modeling.
• Sample Manager Water quality management module for tracking all regulatory requirements, managing sampling programs, and monitoring compliance deadlines in one centralized system for public water systems and state agencies.
• LCRI Compliance Software solution helping water utilities prepare for and maintain compliance with EPA's Lead and Copper Rule Improvements, including automated workflows, service line inventory management, and public transparency dashboards.
• Sampling & Lab Management End-to-end sampling program management connecting water utilities to a nationwide network of accredited labs, handling kit logistics, sample tracking, and result management.
• School & Daycare Sampling Lead sampling solution for schools and childcare facilities, supporting both LCRI compliance programs and statewide 3Ts programs with enrollment, fixture mapping, and reporting capabilities.
• Public Communications Communication module for creating, sending, and tracking public communications across multiple channels including printed mailers, emails, social media, and digital surveys for water compliance and community engagement.
• Predictive Modeling AI-powered capability that uses predictive analytics to reduce unknowns in water systems by forecasting service line materials and potential compliance risks.
• Verification & Replacement Service for verifying service line materials and managing replacement programs, including field verification, statistical analysis, and replacement planning for water utilities.
• Multi-System Management Portfolio management solution enabling water utilities and state agencies to view and manage data across multiple water systems from a single dashboard.

Quantifiable outcome

• Thornton, CO saved over 5,000 hours of staff time while maintaining an 86% sample kit return rate for 150,000+ community members
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• SL Environmental Law GroupcoreGTM or Marketing Partner · 12 March 2025Strategic co-marketing partnership for PFAS compliance education. SL Environmental Law Group co-presents webinars with 120Water experts on PFAS regulations, testing requirements, and cost recovery options for water systems.
• Machine Learning Partners (unspecified)supportingTechnology or IntegrationCollaborations to integrate machine learning technology for lead service line replacement prediction and service line material identification.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WaterSmart Software: WaterSmart provides customer engagement and data analytics software for water utilities, including behavioral water-use insights and high-bill alerts. Comparable to 120Water as a vertical SaaS platform targeting water utility compliance and customer-side workflows, though with a customer-engagement focus rather than lead/copper compliance.
• Sedaru: Sedaru offers an enterprise operational data platform for water and wastewater utilities, integrating GIS, SCADA, AMI, and CMMS data. Comparable to 120Water as a data management and operational compliance platform sold to municipal water utilities, though with a broader operational/asset scope.
• Locus Technologies: Locus Technologies delivers environmental compliance and data management software, including EHS, water quality, and regulatory reporting modules. Comparable to 120Water as a compliance-focused SaaS platform with water quality and environmental data management capabilities, though serving a broader industrial/environmental mix.

Emerging players

• VODA.ai: VODA.ai applies machine learning to water utility infrastructure inspection and pipe condition assessment. Comparable to 120Water's Predictive Modeling module as an AI-driven water infrastructure analytics vendor, though focused on structural risk rather than compliance reporting.
• Waterly: Waterly provides a cloud-based platform for water and wastewater utility performance management, including KPI tracking and reporting. Comparable to 120Water's PWS Insights dashboard as a SaaS analytics platform for water utility operational compliance, with a smaller scale and earlier-stage market presence.

Broad incumbents

• Esri (ArcGIS): Esri's ArcGIS is the dominant GIS platform used by US water utilities for spatial asset and infrastructure management. Comparable to 120Water as a data backbone many utilities operate on, and a potential bundling threat for service line inventory workflows.
• Tyler Technologies: Tyler Technologies is a major municipal ERP and utility billing software vendor serving thousands of US local governments. Comparable to 120Water as a software incumbent serving the same municipal buyer base with broader utility suites that could absorb compliance functionality.
• Accela: Accela provides a government technology platform spanning permitting, licensing, and asset management for state and local agencies. Comparable to 120Water as a SaaS vendor serving state agencies and utilities with regulatory and operational workflows, though at a broader civic-government scope.
• Cartegraph (OpenGov): Cartegraph, part of OpenGov, delivers asset and infrastructure management software for government agencies including water utilities. Comparable to 120Water's Verification & Replacement and asset management modules, with broader public-sector reach.
• Bentley Systems: Bentley Systems provides infrastructure engineering software widely used by water and wastewater utilities for asset performance and capital planning. Comparable to 120Water as an enterprise software vendor serving the same utility infrastructure lifecycle, though focused on engineering rather than compliance reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/120_Water
• LinkedInlinkedin.com/company/120water
• Facebookfacebook.com/120water

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 120Water