What WaterSmart Software does

WaterSmart Software is a privately held software company founded in 2009 and headquartered in San Francisco that builds mobile and online tools designed to help water utilities educate and engage their customers to save water and money. The company's core function is enabling municipal water utility operators to drive customer-side conservation behavior through digital engagement, serving the regulated water utility sector (website: watersmart.com). WaterSmart operates with a headcount of 11-50 employees, and Chris Patton serves as Director of Municipal Sales, indicating a sales motion oriented toward municipal and government water utility buyers.

Across the 2011-2020 period, WaterSmart raised approximately $13.35 million across multiple funding rounds from investors including Apsara Capital, Physic Ventures, Sand Hill Angels, The Westly Group, Unilever Ventures, Menlo Incubator, and Elemental Impact. The largest disclosed rounds were a $7.0 million event in April 2015 and a $4.5 million Series A2 in August 2013 led by The Westly Group; the most recently disclosed funding activity was a Sand Hill Angels event in August 2020. The company remains privately held and for-profit.

Detailed product specifications, pricing structure, named customer accounts, geographic footprint, certifications, and recent (post-2020) operational or financial metrics for WaterSmart Software are not present in the available input data. Extensive product, customer, and technology information in the input pertains to VertexOne, a separate utility customer experience platform (products including VXcis, VXconnect, VXexchange, VXretail, VXengage, MyMeter, and VXsmart), and is treated as a distinct entity for this analysis.

Name

WaterSmart Software

Legal name

VertexOne

Website

https://watersmart.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterSmart Software, founded in 2009 in San Francisco, provides mobile and online tools that help water utilities educate and engage their customers to save water and money. The privately held company serves municipal water utilities with software focused on customer engagement and conservation behavior.

Ownership category

akta.pro rank

Product category

Utility Customer Experience Software

NAICS

Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Water Supply (4941)

akta.pro primary industry

Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges) (EUANAIAJ)

akta.pro secondary industries

Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI), Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB)

Keywords

• Water utility software
• Customer engagement platform
• Utility customer information system
• Water conservation analytics
• Mobile utility apps

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software delivered as subscription service, providing recurring revenue through platform access, support, and updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WaterSmart Software uses mobile and online tools to help water utilities educate and engage their customers to save water and money. The company delivers a cloud-based SaaS platform comprising VXcis (billing and Customer Information System), VXconnect (digital engagement/self-service portal), VXexchange (EDI solution), and VXretail (energy retailer management), with add-on modules VXengage, MyMeter, and VXsmart for personalized experiences, real-time usage insights, and smart meter analytics.

Product overview

VertexOne is a unified platform-plus-modules architecture for utility customer experience. The core portfolio includes VXcis (billing and Customer Information System), VXconnect (digital engagement/self-service portal), VXexchange (EDI solution), and VXretail (energy retailer management). Add-on modules include VXengage (personalized digital experiences), MyMeter (real-time energy insights for customers), and VXsmart (smart meter analytics). The platform connects water, gas, and electric utilities, retailers, and energy service providers to their customers and business operations.

Differentiator

Problem solved

Functional benefit

Brands

• VXcis: Billing and CIS (Customer Information System) that moves with you
• VXengage
• VXretail
• VXconnect
• VXexchange
• MyMeter
• VXsmart

Products and services

• VXcis

Quantifiable outcome

• Staff time savings through self-service portal adoption
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Partners ProgramunclearOthersVertexOne maintains a partner program with a dedicated partners page on their website, indicating partnerships as part of their go-to-market strategy, though specific partner names are not listed in the available source content.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• EnergyHub: EnergyHub provides a customer engagement and DER management platform for utilities, including thermostat and device programs with conservation and demand-response overlays. While primarily electric-focused, the underlying customer engagement, behavioral program, and utility integration model is directly comparable to WaterSmart's product approach.
• Uplight: Uplight provides a customer engagement and energy efficiency platform for utilities, with modules for behavioral nudges, rebates, and demand response. It is highly comparable to WaterSmart Software in the utility-customer digital engagement category, although Uplight has historically focused more on electric/gas utilities and adjacent water expansion.
• VertexOne: VertexOne is a cloud-based SaaS platform for utility customer experience management, offering billing (VXcis), engagement (VXconnect), EDI (VXexchange), and energy retail (VXretail) products. It directly competes with WaterSmart Software in the water utility digital engagement and billing space, including named water utility customers such as East Bay MUD, San Antonio Water System, and Irvine Ranch Water District.
• Smart Energy Water (SEW): SEW offers a SaaS platform for water, electric, and gas utilities covering CIS, billing, customer engagement, and analytics. It is directly comparable to WaterSmart in target market (water and multi-utility customers), product scope, and go-to-market through utility channel partnerships.

Emerging players

• Bidgely: Bidgely offers utility AI-driven appliance disaggregation, customer engagement, and personalization tools sold to electric, gas, and water utilities. It overlaps with WaterSmart on the consumption-insights and customer-engagement side and competes for the same utility IT/AMI modernization budgets.
• Aquacycl: Aquacycl provides distributed wastewater treatment and water reuse technology for industrial and commercial sites, with a software data layer for monitoring and operations. It is adjacent to WaterSmart in serving the broader water stewardship market though with a hardware-and-services orientation rather than consumer engagement.

Broad incumbents

• Itron: Itron is a global metering and utility analytics incumbent offering AMI meters, MDM, and a growing portfolio of customer engagement software for water, gas, and electric utilities. It competes with WaterSmart at the AMI/MDM and customer-side analytics layer and is often a procurement competitor or partner for water utilities.
• Badger Meter: Badger Meter is a leading water metering and AMI hardware provider that has expanded into analytics, BEACON SaaS, and customer engagement tools for water utilities. It is a direct adjacent incumbent to WaterSmart Software in the water utility digital engagement space, often bundled with AMI rollouts.
• Landis+Gyr: Landis+Gyr is a global smart metering and grid management provider with utility analytics and customer engagement software. While primarily electric/gas focused, its MDM, analytics, and utility customer engagement products overlap with WaterSmart's meter-data-and-engagement value proposition.
• Aclara (Hubbell): Aclara, a Hubbell company, provides AMI/AMR metering, MDM, and consumer engagement solutions for water, gas, and electric utilities. Its customer engagement and analytics products overlap with WaterSmart's offering in water utility deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GetWaterSmart
• Facebookfacebook.com/10219009318939

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterSmart Software