Betterview

What Betterview does

Betterview is an InsurTech property intelligence platform that uses AI-powered computer vision to analyze high-resolution aerial imagery for property and casualty (P&C) insurance carriers. Founded in 2014 and headquartered in San Francisco, the company processes Nearmap aerial imagery — captured at 4.4-7.5 cm ground sampling distance and refreshed up to three times per year across up to 87% of the U.S. population — to generate 130+ automated property feature detections and a proprietary 100-point Roof Spotlight Index risk score. Betterview's primary commercial application is enabling remote property inspection across the underwriting, renewal, claims, and catastrophe response workflows of P&C carriers, replacing physical inspections that historically took 30-40 minutes per property with AI-generated assessments delivered in seconds. Key named customers include Ohio Mutual, Kin Insurance, Utica First, Frederick Mutual, Gulf States, Nationwide, EMC Insurance, Arch Insurance, Vermont Mutual, Rockford Mutual, and Stillwater.

The platform operates as a SaaS subscription sold primarily through direct enterprise sales to insurance carriers, with channel extensions via native integrations with Guidewire InsuranceNow, Duck Creek Policy/Rating, and Esri ArcGIS. Partner Connect aggregates 2,500+ third-party data points from partners including e2Value (replacement costs), Iceye (satellite SAR imagery), and Plnar (aerial measurements), enabling unified property risk assessment within carrier workflows. Adjacent products include ImpactResponse for catastrophe response with five-tier damage classification, Portfolio Intelligence for portfolio-wide risk visualization, and the MapBrowser web application for measurement and analysis. Betterview was acquired by Nearmap in 2023, integrating the platform into Nearmap's broader aerial imagery and AI ecosystem and extending reach into Australian and New Zealand markets.

Betterview has raised approximately $15.55 million in disclosed venture funding across multiple rounds from 2015 through 2023, with strategic insurance-industry investors including EMC Insurance, Guidewire Software, Nationwide, and Maiden Holdings participating across rounds. The January 2023 round led by these same strategic investors explicitly targeted growth expansion, product enhancements including the CAT-Response System, and a 2023 profitability objective. The company currently employs 51-100 people and operates as part of Nearmap's North American business following the acquisition.

Name

Betterview

Legal name

Betterview

Website

https://betterview.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Betterview is an InsurTech property intelligence platform that uses AI and aerial imagery to assess property risk for P&C insurance carriers across underwriting, claims, and catastrophe response workflows, currently operating as part of Nearmap following its 2023 acquisition.

Ownership category

akta.pro rank

Product category

Insurance Property Intelligence Software

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)

Keywords

• Property intelligence platform
• Insurance risk assessment
• Aerial imagery analytics
• Insurtech software
• Roof condition scoring

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Property Intelligence Platform Subscription: Betterview operates as a SaaS platform providing property intelligence to insurance carriers through subscription-based access to its AI-powered risk assessment tools, aerial imagery analysis, and property data APIs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Betterview is a cloud-based property intelligence platform that combines high-resolution aerial imagery with AI-powered computer vision to deliver remote property risk assessment for property and casualty insurance carriers. The platform generates 130+ automated property attribute detections, a proprietary 100-point Roof Spotlight Index, and peril risk scores to support underwriting, claims handling, portfolio risk management, and catastrophe response workflows.

Product overview

Betterview is an InsurTech property intelligence platform acquired by Nearmap in 2023. The offering operates as a cloud-based SaaS platform combining proprietary aerial imagery with AI-powered analytics for insurance workflows. The core Betterview Platform enables remote property inspection through computer vision analysis of high-resolution imagery, generating 130+ property attribute detections and a 100-point Roof Spotlight Index risk score. The platform integrates with Guidewire and Duck Creek for native underwriting automation, and Partner Connect aggregates 2,500+ data points from third-party providers (e2Value, Iceye, Plnar) including replacement costs, perils, and satellite data. ImpactResponse provides catastrophe response capabilities with post-disaster damage assessment, while Portfolio Intelligence delivers portfolio-wide risk visualization. The platform is accessible via MapBrowser web application and APIs for core system integration. Nearmap imagery (vertical, oblique, 3D, near-infrared) captured at 1.57-2.95 in GSD with up to 3x annual refresh forms the underlying data foundation. itel NOW mobile app and itel Pricing/Analysis (acquired 2025) round out the property solution with verified materials pricing and field inspection capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Betterview Platform: Insurance property intelligence software platform providing AI-powered property risk insights, roof attributes analysis, and catastrophe response capabilities.
• ImpactResponse

Products and services

• Betterview Platform Cloud-based property intelligence platform enabling remote property inspection for insurance underwriting, claims, and catastrophe response. Combines high-resolution aerial imagery with AI-powered risk scoring, 130+ property attribute detections, and real-time change monitoring to replace physical inspections.
• Partner Connect Data integration module providing access to 2,500+ property-specific data points from third-party partners including perils, replacement costs, permit data, and satellite imagery. Centralizes external data sources into the Betterview platform for unified risk assessment without requiring IT effort.
• ImpactResponse Catastrophe response and post-disaster assessment system providing near real-time property damage analysis. Delivers high-resolution post-event imagery within 24-48 hours, AI-powered damage classifications (five tiers), and damage detections including structurally damaged roofs, exposed decks, and tarps. Enables rapid claims triaging and resource allocation.
• Portfolio Intelligence Pre-built insurtech solution within Betterview delivering portfolio-wide risk distribution visualization. Aggregates AI-powered risk modeling, Roof Spotlight Index distributions, peril scores, and property insights. Enables segmentation by agency, region, or custom flags for underwriting performance evaluation and growth strategy.
• MapBrowser Web-based mapping application for exploring and analyzing high-resolution aerial imagery. Enables measurement of distances, areas, roof pitch, and height; comparison of historical imagery over time; and export of property reports. Cloud-based access to imagery and AI insights.
• itel NOW Mobile application for field-based property inspection and material analysis. Guides users through photo capture and property damage assessment. Supports roofing matching, siding matching, and flooring pricing tests with guided instructions and report generation.
• Nearmap Imagery High-resolution aerial imagery captured via patented HyperCamera3 system. Ground sampling distance of 1.57-2.95 in/4.4-7.5 cm per pixel, refreshed up to 3x per year (up to 6x in Australia). Covers up to 87% of U.S. population. Includes vertical, oblique, panorama, 3D, and near-infrared imagery types.

Quantifiable outcome

• Improved loss ratio by 27% year-on-year
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• GuidewirecoreTechnology or IntegrationBetterview is integrated with Guidewire InsuranceNow platform, enabling mutual insurance carrier clients to access aerial imagery and property data directly within their policy administration workflows. Betterview's upgraded integration helps Guidewire clients stay competitive with actionable roof and property data.
• Duck CreekcoreTechnology or IntegrationBetterview's artificial intelligence, scoring, and flagging capabilities are integrated with Duck Creek's automated underwriting and rules engine, enabling insurers to write or renew policies with confidence.
• EsristrategicTechnology or IntegrationNearmap/Betterview is an Esri partner providing high-resolution aerial imagery as basemaps for ArcGIS. The partnership enables integration through Nearmap Sync, WMS 2.0, Tile APIs, and GeoData Link for ArcGIS Experience Builder and ArcGIS Enterprise.
• e2ValuestrategicTechnology or Integratione2Value provides replacement cost data integrated through Betterview's Partner Connect, offering 2,500+ data points on property-specific perils and replacement costs.
• AutodeskstrategicTechnology or IntegrationAutodesk integration enables AECO customers to access Nearmap/Betterview imagery and insights within Autodesk construction and design workflows.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verisk (Xactware, HazardHub): Verisk's Xactware unit provides property data, analytics, and estimating software for P&C insurance workflows, including peril-risk scores via HazardHub. Directly comparable to Betterview in serving insurer underwriting, claims, and CAT response with property intelligence.
• CoreLogic: CoreLogic supplies property data, analytics, and risk modeling for mortgage, real estate, and insurance, including imagery-derived property attributes and peril information. It competes head-to-head with Betterview on automated property intelligence for carrier underwriting and CAT response.
• EagleView: EagleView captures aerial imagery and builds property measurement, roof, and risk analytics used by insurance carriers and AECO firms. It is the closest direct competitor to Betterview in combining high-resolution aerial capture with AI property attribute detection for insurance workflows.

Emerging players

• Cape Analytics: Cape Analytics applies computer vision to geospatial imagery to deliver property attributes and risk scores for insurers. Comparable to Betterview's 130+ AI property detections and risk scoring, though focused on the same insurance underwriting vertical with a narrower product surface.
• SkyWatch: SkyWatch aggregates and commercializes earth observation imagery (satellite, aerial, drone) via APIs, used in insurance, construction, and government property workflows. Comparable as an emerging player delivering the imagery data layer that Betterview also relies on.
• Plnar: Plnar uses smartphone imagery and computer vision to extract property measurements and condition data for insurance claims and AECO; already a Betterview Partner Connect integration. Comparable as an emerging player serving adjuster and inspection workflows for the same carrier base.

Broad incumbents

• ICE Mortgage Technology (ex-ICE/Black Knight): ICE Mortgage Technology provides large-scale property data, valuation, and analytics used by mortgage and insurance participants via the legacy CoreLogic and Black Knight platforms. Comparable as a broad incumbent in property intelligence, though serving the valuation/credit workflows adjacent to Betterview's carrier focus.
• Geomni (by Verisk): Geomni, integrated into Verisk, provides property data derived from aerial captures and analytics aimed at insurance and government verticals. Operates as a broad incumbent with overlapping remotely sensed property intelligence for the same carrier buyer.

Others

• ICEYE: ICEYE provides SAR satellite imagery and analytics for property-level monitoring and catastrophe response, and is already integrated into Betterview via Partner Connect. Comparable as a data-layer peer feeding risk signals into insurance workflows.
• Airbus Defence and Space (OneAtlas / Geostore): Airbus Defence and Space operates the OneAtlas and Geostore satellite imagery platforms used by insurers, governments, and asset managers for property assessment at scale. Comparable as a satellite-imagery data layer that competes for the upstream imagery feed Betterview's AI relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BetterV
• Facebookfacebook.com/BetterViewMarketplace
• LinkedInlinkedin.com/company/betterview

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds9 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterview