Musaffa
Musaffa is a US-based fintech operating an SEC-registered, AAOIFI-compliant platform that screens, trades and manages US stocks and ETFs for Muslim individual investors across 200+ countries, combining screening, managed portfolios, purification and zakat tools.
- Company typePrivate
- Founded2020
- HeadquartersLyndhurst, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Musaffa does
Musaffa operates a Shariah-compliant (Halal) investment and trading platform that enables Muslim investors globally to screen, trade and manage US-listed equities and ETFs in accordance with Islamic principles. The core Global Halal Investment Platform integrates a halal stock screener (11,000+ US stocks), ETF screener (1,000+ ETFs), purification calculator, zakat calculator, and four managed portfolio variants (US Core, US Growth, US Income, US Innovation), with trade execution and clearing provided through Alpaca Securities LLC under a clearing agreement. Screening methodology is grounded in AAOIFI standards and overseen by Shariah advisors including a sitting AAOIFI Board member, while Musaffa LLC holds SEC-registered investment adviser status (CRD #338525) and SIPC-protected custody up to $500,000 via its broker relationship.
The business operates multiple revenue streams: subscription fees for self-directed screening and research tools, managed portfolio fees on professionally managed halal portfolios, paid live 1-on-1 educational courses (e.g., $99 per session for 'Your First Trade with Musaffa'), and B2B Screening API licensing for fintechs and brokers. Distribution is product-led via a freemium web platform, iOS/Android apps (4.8 rating across 8,000+ reviews), a Chrome extension, and content-led acquisition through Musaffa Academy and The Barakah Brief newsletter (100,000+ readers). The company serves a primary segment of Muslim individual investors across 200+ countries (646,827+ users), with secondary segments in Muslim professionals/families and Islamic financial institutions, and operates from a New York headquarters with a subsidiary in Tashkent, Uzbekistan overseeing Central Asian operations.
Musaffa firmographics
Firmographics- Name
- Musaffa
- Legal name
- Musaffa, Inc.
- Website
- https://musaffa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Musaffa is a US-based fintech operating an SEC-registered, AAOIFI-compliant platform that screens, trades and manages US stocks and ETFs for Muslim individual investors across 200+ countries, combining screening, managed portfolios, purification and zakat tools.
- Ownership category
- akta.pro rank
Musaffa industry classification
Industry- Product category
- Islamic Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Islamic Investment Banking & Capital Markets Services (FSABAGAG)
Keywords
Where Musaffa is headquartered
LocationHeadquarters
- HQ city
- Lyndhurst
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Musaffa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees (Self-Directed Investing): Premium subscription plans for advanced screening, research tools and self-directed investing features
- Managed Portfolio Fees: Fees for professionally managed halal portfolios (US Core, US Growth, US Income, US Innovation)
- Live 1-on-1 Courses: Paid educational courses including 'Your First Trade with Musaffa' at $99 per session, 'Investing Fundamentals', 'Foundations of Halal Investing'
- Screening API Licensing: B2B API access for fintechs and brokers to embed halal compliance data into their platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Your First Trade with Musaffa - 1-hour live 1-on-1 session |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Musaffa product offering
Product offeringCore offering
Musaffa operates a Shariah-compliant investment platform that enables Muslim investors globally to screen, trade, and manage US stocks and ETFs in line with Islamic principles. The platform combines a halal stock/ETF screener (covering 11,000+ stocks and 1,000+ ETFs), a trading interface backed by Alpaca brokerage infrastructure, managed halal portfolios, and supporting tools such as purification and zakat calculators. Shariah governance is provided by AAOIFI-aligned scholars, and Musaffa LLC holds SEC-registered investment adviser status.
Product overview
Musaffa operates as a fintech platform specializing in Shariah-compliant investment research and Islamic financial services. The core Global Halal Investment Platform integrates stock screening, trading, purification calculations, and zakat tracking into a unified system. Supporting the platform are halal stock and ETF screeners (11,000+ stocks, 1,000+ ETFs), four managed portfolio variants (US Core, US Growth, US Income, US Innovation), educational tools (Academy with courses and The Barakah Brief newsletter), and developer offerings (Screening API for business partners). Additional access points include iOS/Android mobile apps (4.8 rating, 8,000+ reviews) and a Google Chrome browser extension for on-page stock scanning. The platform serves over 646,827 Muslim users across 200+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Musaffa Academy: Educational platform offering free courses, mini-lessons, articles, webinars, and live 1:1 coaching on halal investing
- Musaffa Global Halal Investment Platform
- The Barakah Brief
Products and services
- Global Halal Investment Platform Integrated web platform combining halal stock screening, self-directed trading, purification and zakat tracking for Muslim individual investors seeking Shariah-compliant exposure to US markets.
- Halal Stock Screener Screening tool evaluating 11,000+ US stocks against AAOIFI-compliant halal standards and providing instant halal verdicts with compliance ratings.
- Halal ETF Screener Screening tool for 1,000+ ETFs evaluated against halal filters to determine Shariah compliance status.
- Managed Halal Portfolios Professionally managed and rebalanced Shariah-compliant portfolios offered in four variants (US Core, US Growth, US Income, US Innovation) targeting Muslim investors who prefer a hands-off approach.
- Musaffa Academy Educational platform offering free courses, mini-lessons, articles, webinars and paid live 1-on-1 coaching sessions covering halal investing principles, screening methodology, and platform usage.
- Screening API Halal compliance data API licensed to fintechs, brokers and Islamic financial institutions so they can embed Musaffa's Shariah screening into their own products.
Quantifiable outcome
- 4.8 app rating across 8,000+ reviews
- +2 more outcomes
Companies that use Musaffa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Musaffa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Musaffa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlpacacoreStrategic collaboration with US-based broker-dealer Alpaca whose API infrastructure powers scalable trading on Musaffa's Global Halal Investment Platform. Alpaca provides brokerage infrastructure for execution and clearing of trades, enabling Musaffa to offer regulated US market access.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Musaffa competitors and assessment
Company assessmentDirect peers
- Wahed Invest: Global halal-focused digital investing platform offering managed portfolios and brokerage access for Muslim investors. Most direct large-scale competitor to Musaffa in Shariah-compliant retail investing, with overlapping managed-portfolio and screening products.
- Sarwa: UAE-headquartered digital wealth platform offering halal investment portfolios alongside conventional options. Directly comparable to Musaffa in combining Shariah screening with managed investing for retail Muslim clients.
- Zoya Finance: Shariah-compliance stock screening app for US and global markets, providing halal verdicts and portfolio screening. Closely comparable to Musaffa's halal screener core, though lighter on execution and managed portfolios.
- Islamicly: Halal investment screening and analysis platform built for Muslim retail investors. Comparable product scope to Musaffa's screening tools with overlapping AAOIFI-based methodology.
- IRIS (Islamic Retail Investor Services): Digital platform offering Shariah-compliant investment products and screening to Muslim retail investors in multiple markets. Overlaps with Musaffa in combining Shariah screening with retail access to global equities.
Broad incumbents
- Wealthsimple: Large Canadian digital wealth manager offering managed portfolios and self-directed investing to a broad audience. A broad incumbent that could easily add halal-screened portfolios as a feature, representing a strategic threat to Musaffa's managed-portfolio business.
- Robinhood: Mass-market US retail brokerage with growing feature set and large marketing budget. A broad incumbent whose entry into halal screening would directly pressure Musaffa's US retail user base and brand differentiation.
Others
- AAOIFI: Accounting and Auditing Organization for Islamic Financial Institutions — the standards body whose Shariah screening methodology underpins Musaffa's compliance engine. Standards-setter and ecosystem anchor rather than a competitor, but a key partner for Musaffa's regulatory credibility.
- Alpaca: US broker-dealer whose API infrastructure powers Musaffa's trade execution and clearing. A core infrastructure partner rather than competitor, but a concentration dependency for Musaffa's execution layer.
- Plaid: Financial data aggregation platform whose 1,500+ bank/broker integrations power Musaffa's portfolio dashboard. An enabling infrastructure provider for Musaffa's aggregation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Musaffa social profiles
Digital presenceMusaffa compliance and trust
Trust signalCompliance4 records
Musaffa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musaffa leadership team
Management profileNumber of profiles
Profiles5 records
Musaffa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Musaffa funding detail
Funding detailFunding overview
Funding rounds10 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musaffa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musaffa
What does Musaffa do?
Musaffa operates a Shariah-compliant investment platform that enables Muslim investors globally to screen, trade, and manage US stocks and ETFs in line with Islamic principles. The platform combines a halal stock/ETF screener (covering 11,000+ stocks and 1,000+ ETFs), a trading interface backed by Alpaca brokerage infrastructure, managed halal portfolios, and supporting tools such as purification and zakat calculators. Shariah governance is provided by AAOIFI-aligned scholars, and Musaffa LLC holds SEC-registered investment adviser status.
Is Musaffa a public or private company?
Musaffa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Musaffa founded?
Musaffa was founded in 2020. It employs 11 to 50 people.
Where is Musaffa based?
Musaffa is headquartered in Lyndhurst, United States, in the North America region.
How does Musaffa make money?
Four revenue lines are on record. Subscription Fees (Self-Directed Investing) is the primary driver. The others are managed Portfolio Fees, live 1-on-1 Courses and screening API Licensing.
Who are Musaffa's main competitors?
Direct peers on record are Wahed Invest, Sarwa, Zoya Finance, Islamicly and IRIS (Islamic Retail Investor Services). Broad incumbents are Wealthsimple and Robinhood. Others are AAOIFI, Alpaca and Plaid.
Does Musaffa have an API?
Yes. Screening API providing Halal compliance data for fintechs and brokers, enabling third-party platforms to integrate Musaffa's Shariah-compliant stock and ETF screening capabilities.
What industry is Musaffa in?
Musaffa's product category is Islamic Investment Platform. Its primary akta.pro industry code is FSABAGAG, Islamic Investment Banking & Capital Markets Services. Its NAICS code is 523940 and its SIC code is 6282.