Tymit
Tymit is a UK FCA-regulated fintech offering an instalment Visa credit card to consumers and a white-label B2B2C instalment platform to merchants. The company serves UK consumers with flexible repayment plans and partners with Frasers Group, Harley-Davidson, and Visa.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Tymit does
Tymit LTD is a UK-based, FCA-regulated fintech that operates an instalment credit platform combining a direct-to-consumer Visa credit card with a B2B2C white-label instalment programme. Founded in 2019 by brothers Martin Magnone (CEO) and Nico Magnone (Co-Founder, COO and CTO), the company launched what it describes as the world's first instalments credit card in December 2019. The card allows consumers to spread purchases over plans of 1 to 24 months, with interest applied only to instalment transactions rather than the full balance; plans of 1 and 3 months are offered at 0% APR. The company is headquartered in London with a secondary engineering, design, and product development hub in Madrid, and employs between 101 and 250 people.
Tymit firmographics
Firmographics- Name
- Tymit
- Legal name
- Tymit LTD
- Website
- https://tymit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tymit is a UK FCA-regulated fintech offering an instalment Visa credit card to consumers and a white-label B2B2C instalment platform to merchants. The company serves UK consumers with flexible repayment plans and partners with Frasers Group, Harley-Davidson, and Visa.
- Ownership category
- akta.pro rank
Tymit industry classification
Industry- Product category
- Consumer Instalment Credit
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)
Keywords
Where Tymit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Tymit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Instalment Interest: Interest revenue generated from consumer instalment plans ranging from 3 to 24 months, where interest is only calculated and applied to instalment transactions rather than the whole balance. Plans of 1 and 3 months are offered at 0% APR.
- White-Label / B2B2C Licensing: Revenue from providing white-labelled and co-branded instalment credit programs to merchant partners, enabling them to offer branded credit cards and embedded instalment solutions under their own brand.
- Card Interchange Fees: Transaction fees earned on card payments processed through the Visa network, as Tymit cards are accepted at over 53 million merchants worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fee-free instalment card with flexible repayment options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Tymit product offering
Product offeringCore offering
Tymit operates an instalment credit platform anchored by the Tymit Instalment Credit Card, the world's first instalment Visa credit card, which lets consumers spread purchases across 3 to 24 month plans with transparent, upfront interest and no fees on non-instalment balances. For businesses, Tymit provides white-label and co-branded instalment credit programmes (Card-Linked Instalments and Embedded Instalments) that enable retailers, travel merchants, financial institutions and iconic brands to offer branded credit cards and embedded checkout instalments under their own brand.
Product overview
Tymit is a UK-based fintech company that operates as a unified instalment credit platform with both a direct-to-consumer product and a B2B2C partner programme. The core consumer offering is the Tymit Instalment Credit Card (Visa-powered), which was the world's first instalment credit card. This card enables customers to pay in instalments anywhere Visa is accepted, with plans ranging from 3 to 24 months and transparent upfront interest. On the B2B side, Tymit offers merchants two complementary integration modes — Card-Linked Instalments (no-integration virtual card under the merchant's brand) and Embedded Instalments (seamlessly integrated into the merchant's environment) — both accessible through the White-Label Instalment Credit Programme. The company serves distinct vertical segments via sub-brands: Tymit for Travel (airlines, travel agents, hospitality) and Tymit for Retail. The Visa Ready Partner Programme and the Harley-Davidson® Co-Brand Credit Card Programme (launched February 2024) represent Tymit's most recent strategic extensions, enabling co-branded and fully white-labelled instalment credit solutions for large financial institutions and merchants. All offerings are supported by the Tymit Mobile App, which provides a purchase simulator, repayment plan management, spending notifications, and card controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Tymit Consumer Instalment Credit Card
- Card-Linked Instalments (Tymit for Partners)
- Embedded Instalments (Tymit for Partners)
- White-Label Instalment Credit Programme (Tymit for Partners)
- Tymit for Travel
- Tymit for Retail
Quantifiable outcome
- Over 40,000 active users as of October 2022
- +3 more outcomes
Companies that use Tymit
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Tymit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Tymit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Harley-DavidsonflagshipStrategic partnership to introduce two co-branded credit cards (H-D Ultra Card and H-D Classic Card) in the UK, with plans for a European rollout. The programme targets over half a million Harley-Davidson owners, offering 0% instalments, tailored rewards, free tyre insurance, and a dedicated mobile app. Every purchase contributes to the H-D Freedom Rewards tally.
- VisacoreTymit became a Visa Ready Partner, enabling the company to empower financial institutions and merchants across the UK and Europe with white-labelled Instalment Credit Solutions. Tymit cards operate on the Visa network, accepted at over 53 million merchants globally.
- Transact Payment Limited (TPL)coreTPL is the current card issuer for the Tymit Card. TPL is incorporated in Gibraltar and authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution, and is a member of the Visa card scheme.
- The Octopus GroupminorMarketing agency that collaborated with Tymit to develop the 'Own It' campaign, defining customer personas and crafting the campaign's visual identity and messaging strategy targeting Payment Owners in Retail and Travel sectors.
- Tech NationminorUK network for ambitious tech entrepreneurs that selected Tymit for its Fintech 4.0 programme, providing growth support and network access for scaling.
- Spanish GovernmentminorOfficially accredited Tymit as an Innovative SME (Pyme Innovadora), valid for three years from the resolution date, recognising the company's commitment to innovation in financial services, particularly given that half the workforce is in Spain.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tymit competitors and assessment
Company assessmentDirect peers
- Klarna: Global BNPL leader offering pay-in-instalments solutions to consumers and merchants. Closely comparable to Tymit's instalment payment model and B2B2C merchant proposition, though Klarna operates at much larger scale and is app/wallet-based rather than credit-card-based.
- Clearpay (Afterpay): Pay-in-4 BNPL provider targeting retail merchants and consumers in the UK. Comparable product (instalment payments) and merchant proposition, though Clearpay uses a pay-in-4 model rather than Tymit's flexible 1–24 month credit-card instalments.
- Zilch: UK-based BNPL provider that combines an instalment payment product with a credit card. Directly comparable to Tymit's instalment credit card and FCA-regulated BNPL proposition in the UK market.
- Curve: UK-based all-in-one payment card consolidator that has added instalment/BNPL features. Comparable as a UK consumer fintech offering instalment-style credit functionality on top of a card product, with overlapping B2B2C distribution ambitions.
- Affirm: US-based pay-later provider offering long-term instalment credit at point of sale. Comparable in offering longer-tenor instalment plans to consumers and merchant integration, though Affirm's primary market is the US.
- Splitit: Card-linked instalment payments provider that splits existing credit card purchases into instalments. Closely comparable to Tymit's card-linked instalment approach, with a similar zero/low merchant fee model.
Broad incumbents
- Monzo: UK digital challenger bank offering consumer credit cards and instalment-style features. Comparable as a UK-based FCA-regulated consumer credit fintech, though broader in scope than Tymit's instalment-focused proposition.
- Zopa: UK digital bank offering credit cards and personal loans. Comparable as a UK FCA-regulated consumer credit provider, though Zopa operates a full banking model rather than an instalment-only proposition.
Regional players
- Laybuy: New Zealand-origin BNPL provider with UK operations offering pay-in-6 instalments to retail merchants. Comparable instalment product but operates in different geographies and a shorter-tenor model than Tymit.
Emerging players
- LatitudePay (Latitude Financial): Asia-Pacific consumer credit and instalment payments provider. Comparable as a card-based instalment credit platform serving both consumers and merchants, though primarily operating outside Tymit's UK/European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tymit social profiles
Digital presenceTymit compliance and trust
Trust signalCompliance2 records
Tymit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tymit leadership team
Management profileNumber of profiles
Profiles10 records
Tymit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tymit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tymit
What does Tymit do?
Tymit operates an instalment credit platform anchored by the Tymit Instalment Credit Card, the world's first instalment Visa credit card, which lets consumers spread purchases across 3 to 24 month plans with transparent, upfront interest and no fees on non-instalment balances. For businesses, Tymit provides white-label and co-branded instalment credit programmes (Card-Linked Instalments and Embedded Instalments) that enable retailers, travel merchants, financial institutions and iconic brands to offer branded credit cards and embedded checkout instalments under their own brand.
Is Tymit a public or private company?
Tymit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tymit founded?
Tymit was founded in 2019. It employs 101 to 250 people.
Where is Tymit based?
Tymit is headquartered in London, United Kingdom, in the Europe region.
How does Tymit make money?
Three revenue lines are on record. Consumer Instalment Interest is the primary driver. The others are white-Label / B2B2C Licensing and card Interchange Fees.
Who are Tymit's main competitors?
Direct peers on record are Klarna, Clearpay (Afterpay), Zilch, Curve, Affirm and Splitit. Broad incumbents are Monzo and Zopa. Laybuy is listed as a regional player. LatitudePay (Latitude Financial) is listed as an emerging player.
Does Tymit have an API?
No public API is recorded for Tymit.
What industry is Tymit in?
Tymit's product category is Consumer Instalment Credit. Its primary akta.pro industry code is FSAKACAN, BNPL for High-Ticket / Longer-Term Installments, with a secondary code of BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms. Its NAICS code is 522210 and its SIC code is 6141.