What Digital Entertainment Asset does

Digital Entertainment Asset Pte. Ltd. (DEA) is a Web3 gaming and entertainment company founded in 2018 in Singapore and headquartered in Tokyo, operating the PlayMining platform and the DEAPcoin (DEP) token. The company publishes and operates multiple game titles — including consumer titles (JobTribes, CookMine, Fishing Boys) and a newer portfolio of problem-solving/ESG games (PicTrée with TEPCO Power Grid, ECO CATCHER BATTLE with NTT-ME, GLOCAL AGENTS) — using play-to-earn mechanics in which users earn DEP and NFTs that can be traded on the platform marketplace. In December 2025 the company published the DEP Protocol and DEP Chain whitepaper, pivoting its architecture from a single-publisher game platform toward a broader Web3 protocol and L1 chain built on Avalanche, intended to support external developers and multi-chain interoperability including MetaMask bridging.

DEA's business model combines consumer-facing game publishing (free-to-play with in-game NFT/token monetization) with B2B/government partnerships in which enterprises and municipalities commission problem-solving games for ESG, civic, or operational use cases (e.g., TEPCO Power Grid, Impact Holdings, Numazu, Niigata, Hakodate). The platform integrates licensed IP from Japanese creators and publishers (Devilman, Silent Möbius, Cardfight!! Vanguard, Cobra, and collaborations with Kazuma Kaneko, Yoshitaka Amano, and Kamui Fujiwara), and the company maintains partnerships with major Japanese corporates including KDDI, TV Tokyo, and NTT-ME. Leadership includes CEO Naohito Yoshida (three prior IPOs), Co-CEO Kozo Yamada (ex-TV Tokyo), CFO Ryohei Nuka (ex-Goldman Sachs), CTO Daichi Namikawa (ex-NTT Research), CGO Hideaki Kurihara, and CSO Shota Higaki. The company has raised cumulative funding of approximately $43.6M across multiple rounds (~$12M seed led by JAFCO, $10M from LDA Capital, ~¥1B from ZUU Funders in January 2025, and ~$15.2M in June 2025 from ASICS Ventures, Japan Investment Adviser, and SBI Group); no revenue is disclosed.

Name

Digital Entertainment Asset

Legal name

DIGITAL ENTERTAINMENT ASSET PTE. LTD.

Website

https://dea.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Entertainment Asset (DEA) is a Tokyo-headquartered Web3 gaming company operating the PlayMining platform and DEAPcoin (DEP) token, publishing consumer play-to-earn games alongside B2B problem-solving/ESG games for enterprises and Japanese municipalities.

Ownership category

akta.pro rank

Product category

Blockchain Gaming Platform

NAICS

Amusement Arcades (71312)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Blockchain Game Studios & Game Development (FSAPAGAC), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)

Keywords

• Blockchain gaming platform
• NFT game development
• Web3 GameFi services
• Enterprise gamification solutions
• Utility token economy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. NFT marketplace sales & transaction fees: Sale of game NFTs and IP collaboration NFTs (Devilman, Silent Möbius, Cardfight!! Vanguard, Cobra, Kamui Fujiwara Land NFTs, Kazuma Kaneko, Yoshitaka Amano) on the PlayMining NFT marketplace, with platform fees on secondary trading; marketplace is being discontinued and migrated to external marketplaces such as OpenSea.
2. DEAPcoin (DEP) token-based economy: Play-to-earn rewards, in-game token utility and staking on the planned DEP Chain; DEP is listed on exchanges (e.g., Tokenize Xchange with DEP-USD and DEP-SGD pairs) generating trading-related and ecosystem-monetization upside, with future DEP consumed as gas fees.
3. B2B enterprise gamification solutions: Custom gamification and 'Gamifying Work' solutions co-developed with corporates and municipalities (TEPCO Power Grid, NTT-ME, Numazu/Niigata/Hakodate cities, Impact HD, KDDI, Global Brain, IORE), monetized via project/engagement contracts and B2B partnerships.
4. IP licensing & collaboration royalties: Licensing of third-party IP (manga, anime, artists) into JobTribes and other titles — e.g., Devilman, Silent Möbius, Cardfight!! Vanguard, Cobra, Kazuma Kaneko, Yoshitaka Amano, Kamui Fujiwara — typically generating upfront collaboration fees and/or revenue-share royalties.
5. Equity / venture funding (capital raise): Capital raised from strategic and financial investors (LDA Capital $10M, JAFCO-led $12M seed, Rakuten Capital, KDDI Open Innovation Fund 3, Global Brain, ~¥1B from ZUU Funders) to fund platform development and ecosystem expansion — primary capital, not operating revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Digital Entertainment Asset (DEA) operates the PlayMining GameFi platform, a Web3 gaming ecosystem that hosts play-to-earn NFT games (JobTribes, Lucky Farmer, KAMIYAGURA, etc.) underpinned by the DEAPcoin (DEP) utility token, with a roadmap to a public DEP Chain on Avalanche. The company has repositioned as a "Problem-Solving Game Business," developing socially-oriented titles (PicTrée for infrastructure inspection, ECO CATCHER BATTLE for waste sorting, GLOCAL AGENTS for regional revitalization) co-created with corporates and municipalities, and licenses third-party manga/anime IP (Devilman, Silent Möbius, Cardfight!! Vanguard, Yoshitaka Amano) into NFT drops.

Product overview

Digital Entertainment Asset (DEA) operates a platform-plus-modules architecture centered on the PlayMining GameFi platform, which hosts multiple play-to-earn NFT games (JobTribes, Lucky Farmer, Cookin' Burger, Menya Dragon Ramen, Graffiti Racer, GOAL SEEKERS, KAMIYAGURA, Lost Archive +, Community Wars, PlayMining Puzzle, and Fujiwara Kamui Verse). The DEAPcoin (DEP) utility token underpins in-game economies and is being upgraded into the DEP Protocol/DEP Chain (built on Avalanche) to transition PlayMining to a Web3 service structure. Alongside its legacy Web3 gaming lineup, DEA has evolved into a "Problem-Solving Game Business" with new socially-oriented titles — PicTrée (infrastructure inspection), ECO CATCHER BATTLE (remote waste sorting with the AI robot URANOS), and GLOCAL AGENTS (regional revitalization) — together with co-creative vehicles DEA LABO, the AI-powered IP "Ishi to Hoshi -Stone Stars-" (with TV Tokyo, powered by GPT-4), and the DEA Home Employment Platform (with Impact Holdings) supporting employment for people with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PlayMining: GameFi NFT gaming platform operated by DEA, featuring titles such as JobTribes, Cookin' Burger, Lucky Farmer, Lost Archive +, KAMIYAGURA, GOAL SEEKERS, Graffiti Racer, HERO SPIRAL, Community Wars, WORLD FLAGS, SOUL Fusers, Rogue Roll Ruler's, Bouncy Bunny, Menya Dragon Ramen, PlayMining Puzzle and others; DEAPcoin (DEP) issued on this platform.
• PicTrée (PicTree)
• ECO CATCHER BATTLE
• GLOCAL AGENTS
• DEA Lab (DEA LABO)
• DEP Protocol

Products and services

• PlayMining Platform Core Web3 GameFi platform operated by DEA that hosts multiple play-to-earn NFT games, an NFT marketplace, and the DEAPcoin (DEP) token economy; being transitioned to a public DEP Chain under the DEP Protocol.
• DEP Protocol / DEP Chain New blockchain protocol and chain built using Avalanche technology that re-anchors DEAPcoin (DEP) as a public-chain gas/utility asset and introduces a staking yield model and Agent System replacing the legacy PlayMiner rank.
• PicTrée (PicTree) Participatory Web3 social-contribution game for infrastructure inspection, disaster prevention, sightseeing and regional revitalization, co-developed with TEPCO Power Grid, NTT-ME, and Hokkaido Electric Power Network; awarded the 2024 Good Design Award.
• ECO CATCHER BATTLE Esports-style game that lets players remotely operate the AI-powered URANOS sorting robot (RITA Technology) to perform waste separation, addressing labor shortages in waste management and supporting employment for people with disabilities.
• GLOCAL AGENTS Point-earning location-based game where users complete simple local missions (promoting businesses or city initiatives) to support regional revitalization, with regional "Secret Society" teams competing in challenges. Partners include Numazu City, Niigata City, Hakodate City, SBI VC Trade, and Blue Lab.
• JobTribes Flagship play-to-earn NFT card-battle game on PlayMining with an occupation/job theme, featuring a scholarships (play-to-earn) system, esports tournaments with multi-million DEP prize pools, and IP collaborations with Devilman, Silent Möbius, Cardfight!! Vanguard, Cobra, Kazuma Kaneko, and Yoshitaka Amano NFTs.
• KAMIYAGURA NFT trading card game co-developed by DEA with DM2C Studio (DMM Group) and AI venture HEROZ, targeting the PlayMining platform.
• Lost Archive + PlayMining game developed by Clover Lab with limited NFT presale, available on the PlayMining platform.
• Ishi to Hoshi -Stone Stars- (powered by GPT-4) New entertainment IP project jointly developed with TV Tokyo Corporation, explicitly powered by OpenAI's GPT-4 large language model, combining generative AI with content IP.
• DEA Home Employment Platform Employment support service for people with disabilities that combines remote work with group home support, co-developed with Impact Holdings Co., Ltd. to help companies meet disability-employment obligations.
• Fujiwara Kamui Verse Metaverse project designed by manga artist Fujiwara Kamui, featuring Land NFTs and collaboration drops including the Kunpeki Sake Brewery Japanese Sake NFT presale and Raika manga collaboration.
• Project B-idol Digital idol project on the PlayMining platform that encourages secondary creation by users around an original idol IP.
• Tap & Trail (with Takenaka Corporation) Spatial user-interface proof-of-concept project co-developed with Takenaka Corporation that combines physical-space interaction with DEA's gamification platform.

Quantifiable outcome

• JobTribes official launch with 300,000+ registered users, claimed as the world's largest blockchain game by user count (Jan 2021)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sky Mavis (Axie Infinity): Operator of Axie Infinity, the most prominent play-to-earn NFT game with a native token economy (AXS/SLP). Directly comparable to DEA's PlayMining platform, JobTribes and DEAPcoin model as both monetize consumer gameplay through token rewards and NFT ownership.
• The Sandbox: Decentralized gaming metaverse built on NFTs and the SAND utility token, with IP collaborations from major brands. Comparable to DEA's PlayMining model as both operate GameFi platforms where users create, play, and trade NFT-based assets within an open token economy.
• Gala Games: Web3 gaming platform operating multiple play-to-earn titles under a GALA token economy with its own node-based network. Directly comparable to PlayMining/DEP as both run multi-title GameFi platforms with proprietary token rewards and NFT ownership.
• STEPN (Find Satoshi Lab): Move-to-earn Web3 application with a native GMT/GST token economy and NFT sneaker mechanics. Comparable to DEA's Play-to-Earn model as both monetize consumer activity via a proprietary token economy and NFT ownership, though STEPN focuses on fitness rather than gaming.

Broad incumbents

• Animoca Brands: Hong Kong-headquartered Web3 gaming conglomerate that operates and invests across dozens of GameFi projects, including The Sandbox and REVV Motorsport. Comparable as a broader incumbent in the same Web3 gaming category DEA operates in, though Animoca is a portfolio/incubator rather than a single-platform competitor.
• Immutable: Web3 gaming infrastructure provider (Immutable X / Immutable zkEVM) and publisher behind titles like Gods Unchained and Illuvium. Comparable as an incumbent in the same GameFi stack DEA is migrating toward via DEP Chain, providing token/NFT infrastructure for third-party game developers.
• Yuga Labs: Creator of Bored Ape Yacht Club and Otherside metaverse, with the ApeCoin (APE) token economy. Comparable as a broad incumbent in Web3/NFT gaming, particularly in IP-driven NFT drops and community token economies analogous to DEA's JobTribes IP collaborations.
• Nexon: Major Japanese/Korean gaming incumbent (MapleStory, Dungeon & Fighter) with publicly disclosed Web3 initiatives via the MapleStory Universe blockchain project. Comparable as a Japanese-anchored broad incumbent that, like DEA, is exploring how Web3 token economies integrate with mainstream game IP.
• LINE (LY Corporation): Japan's largest consumer messaging/Web3 platform via LINE Blockchain and the LINK token, with NFT marketplace operations. Comparable as a Japanese broad incumbent with overlapping Web3 infrastructure (tokens, NFT marketplace, consumer gaming distribution) that competes for similar enterprise and government Web3 partnerships.

Emerging players

• Gumi Inc. Japanese mobile game publisher with a blockchain gaming initiative (Gumi Cryptos) and investment exposure to GameFi tokens. Comparable to DEA as a Japanese-headquartered emerging player operating in the intersection of mainstream gaming and Web3 token economies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlayMining_SG
• Facebookfacebook.com/PlayMining
• LinkedInlinkedin.com/company/digital-entertainment-asset

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Entertainment Asset