Yuga Labs
- Company typePrivate
- Founded2021
- HeadquartersCoral Gables, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Yuga Labs firmographics
Firmographics- Name
- Yuga Labs
- Legal name
- Yuga Labs, Inc.
- Website
- https://yuga.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Yuga Labs industry classification
Industry- Product category
- NFT and Metaverse Platform
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Trading Cards & Collectibles NFT Marketplaces (FSADANAI), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Metaverse & Virtual Land NFT Marketplaces (FSADANAG)
Keywords
Where Yuga Labs is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yuga Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Primary NFT Sales: Direct minting of NFT collections such as Otherdeeds, which generated over $1 billion in sales during initial minting.
- Made by Ape Licensing: Royalties and licensing fees from approved licensees (e.g., Blaqclouds) granted rights to use BAYC and MAYC branding and ecosystem IP.
- Secondary Marketplace Royalties: Creator royalties from secondary sales of BAYC and other NFT collections traded on marketplaces including OpenSea.
- ApeChain Ecosystem Revenue: Revenue from the ApeChain Layer-3 blockchain network, including transaction fees, dapp launches via The Workshop, and associated ecosystem activity.
- ApeCoin Treasury / Token Economics: ApeCoin functions as the native currency of Otherside and ApeChain, with associated token-driven revenue and treasury value (Yuga has proposed replacing ApeCoin DAO with new ApeCo entity).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Primary NFT Mint Drops |
| Transaction based/ take rate | Pay-as-you-go | Secondary Marketplace Trading |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Yuga Labs product offering
Product offeringCore offering
Yuga Labs designs, mints, and operates branded NFT collections anchored by the Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), which function as membership passes and grant holders commercial IP rights. The company builds and operates the Otherside metaverse (a gamified virtual world with Otherdeed land NFTs and Kodas), the ApeChain Layer-3 blockchain on Ethereum, gaming experiences such as Dookey Dash, and licenses its IP via the Made by Ape program.
Product overview
Yuga Labs operates a platform-plus-modules architecture centered on the Bored Ape Yacht Club (BAYC) ecosystem, which has expanded into a multi-product Web3 portfolio. The core is the flagship BAYC 10,000-NFT collection, supported by companion collections Mutant Ape Yacht Club (MAYC), Bored Ape Kennel Club (BAKC), and Bored Ape Chemistry Club (ACC). On top of this core, Yuga Labs is building the Otherside metaverse — a gamified virtual world where users bring NFT avatars from BAYC and other collections, anchored by land NFTs (Otherdeed Expanded) and native characters (Kodas), with the in-house metaverse tech stack now operated directly via the acquired Imporium/Unreal Creator Platform team. The company also operates TwelveFold, a Bitcoin Ordinals collection, ApeChain, an Ethereum-anchored Layer-2/3 blockchain that powers the Yugaverse, and gaming experiences such as Dookey Dash / Dookey Dash: Unclogged (developed with Faraway) plus the internal 'Workshop' division focused on ApeChain dapps. ApeCoin serves as the utility and governance token across the ecosystem. Historically, Yuga Labs acquired and subsequently divested the CryptoPunks, Meebits, Moonbirds, and 10KTF/WENEW IP rights to refocus on BAYC and Otherside, and proposed replacing the ApeCoin DAO with a new corporate entity, ApeCo.
Differentiator
Problem solved
Functional benefit
Brands
- Bored Ape Yacht Club (BAYC): Original 10,000-NFT collection launched in April 2021; became the most iconic NFT collection in the world and Yuga's flagship brand.
- Mutant Ape Yacht Club (MAYC)
- Ape Kennel Club
- Ape Chemistry Club
- Otherside
- ApeChain
- TwelveFold
- Dookey Dash
- The Workshop
- Made by Ape
Products and services
- Bored Ape Yacht Club (BAYC) A flagship collection of 10,000 unique profile-picture NFTs that function as membership passes granting holders full commercial IP rights, community access, and entry to real-world events like ApeFest.
- Mutant Ape Yacht Club (MAYC) A companion NFT collection to BAYC issued via a transformative serum mechanic, extending the Bored Ape ecosystem membership and IP rights.
- Bored Ape Kennel Club (BAKC) A companion dog NFT collection originally airdropped to BAYC holders, extending the Bored Ape brand into a wider collectible ecosystem.
- Bored Ape Chemistry Club (ACC) An ecosystem NFT collection tied to the transformative serum mechanic that powers the creation of Mutant Apes within the Bored Ape ecosystem.
- Otherside Metaverse A gamified, interoperable metaverse built to be open, collaborative, and community-driven, integrating MMORPG mechanics with Web3 technology. Features NFT avatars from BAYC and other collections, powered by Improbable's MSquared technology (now in-house) and using ApeCoin as native currency.
- Otherdeed Expanded (Land NFTs) A dynamic land NFT collection granting virtual real estate ownership within the Otherside metaverse; initial mint sales topped $1 billion.
- Kodas A native Otherside NFT collection serving as in-world characters within the Otherside metaverse.
- TwelveFold A Bitcoin Ordinals-based NFT collection issued by Yuga Labs on the Bitcoin blockchain and listed on the Magic Eden Ordinals marketplace.
- ApeChain A Layer-3 blockchain built on Ethereum, designed to power gaming, identity, culture, and commerce across the Yugaverse. Supports passive staking rewards and hosts decentralized applications such as ApeExpress.
- Dookey Dash / Dookey Dash: Unclogged A skill-based runner game developed in collaboration with Faraway; the Unclogged version featured a $1 million prize pool, an Adidas collaboration, and reached the U.S. App Store top 10 on launch day.
- The Workshop An internal Yuga Labs division focused on accelerating the growth of decentralized applications and product strategy on the ApeChain network.
Quantifiable outcome
- $1B+ in Otherdeed sales during Otherside initial minting
- +5 more outcomes
Companies that use Yuga Labs
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yuga Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Yuga Labs partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- ImprobableflagshipYuga Labs acquired the Imporium content team and Unreal Creator Platform from Improbable, including a perpetual license for high-concurrency MSquared technology powering Otherside, with engineers transitioning to Yuga.
- Amazon GamesflagshipPartnered with Yuga Labs to launch NFT game in Otherside metaverse, including the Voyager 'Boximus' NFT collection and Koda Nexus social hub launch on November 12, 2025.
- BMWcorePartnership for ApeFest 2025 in Las Vegas with over 2,000 attendees, featuring interactive experiences combining physical vehicles and digital NFT projects.
- OpenSeaflagshipDesignated as Yuga Labs' official NFT marketplace for BAYC and other collections as of October 14, 2025, following earlier split in August 2023 over creator royalties disputes.
- Blaqclouds, Inc.minorApproved as a Made by Ape licensed participant, allowing use of BAYC and MAYC ecosystem branding for projects within the Web3 community.
- ComplexConcoreBAYC launched a large-scale experience at ComplexCon Las Vegas 2025 featuring digital and physical fusion of Web3 culture, fashion, and music powered by ApeChain.
- GuccicoreReleased the first Gucci Relic NFT drop in Otherside, integrating luxury brand IP into the Yuga metaverse ecosystem.
- Orange Cap GamescoreAcquired Moonbirds IP from Yuga Labs; the acquisition came seven months after Yuga had acquired Moonbirds via Proof Labs in 2024.
- Infinite Node FoundationcoreAcquired CryptoPunks IP from Yuga Labs with Larva Labs acting as advisors; the eight CryptoPunks NFTs were subsequently donated to MoMA.
- MeebCo (backed by 1confirmation)coreAcquired Meebits IP from Yuga Labs; MeebCo plans to develop the collection with community initiatives and a partnership with OpenSea for trading.
- TokenproofcoreYuga Labs acquired Tokenproof's tech team to strengthen NFT R&D and Web3 security/identity capabilities for the Yuga ecosystem.
- Possible ProductionsminorAcquired 10KTF from Yuga Labs, continuing the strategy of divesting non-core NFT assets.
- FarawaycoreCo-developed and released the 'Dookey Dash: Unclogged' game with a $1 million prize pool; partnership expanded with an Adidas collaboration for the Dookey Dash game.
- AdidasminorCollaborated with Yuga Labs and Faraway to add brand presence to the Dookey Dash game.
- Beeple / WENEW / 10KTFcoreYuga Labs acquired digital artist Beeple's WENEW studio and its flagship 10KTF NFT collection to expand its creator ecosystem and NFT offerings.
- Animoca BrandscorePartnership supporting the Otherside metaverse development with Animoca Brands as a collaborating ecosystem partner.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Yuga Labs competitors and assessment
Company assessmentDirect peers
- Decentraland: One of the original Ethereum-based metaverse platforms with LAND parcels and a DAO governance model — a like-for-like Otherside competitor in the open-world, NFT-driven virtual real estate category.
- Magic Eden: Leading multi-chain NFT marketplace where Yuga's TwelveFold Ordinals collection is listed; a channel partner and competitive NFT liquidity venue that shares the same collector user base as Yuga.
- OpenSea: Designated official marketplace for Yuga's BAYC, MAYC, and Otherdeed collections since Oct 2025 — the dominant secondary NFT venue on which Yuga's royalty economics and floor-price dynamics depend.
- Dapper Labs: Creator of CryptoKitties, NBA Top Shot, and the Flow blockchain — a directly comparable NFT studio and chain operator with consumer brand IP (NBA, NFL, UFC) analogous to Yuga's BAYC/Otherside positioning.
- Animoca Brands: Web3 gaming and metaverse investor/operator (The Sandbox, Otherside partner, REVV Motorsport) with a comparable portfolio strategy of NFT IP + metaverse platforms + chain/token integration, and an active collaborator/competitor of Yuga in Otherside.
- The Sandbox: Blockchain-based virtual world with LAND NFTs and brand partnerships (Adidas, Gucci, Snoop Dogg) that directly competes with Otherside for the same brand-IP-in-metaverse use case and user base.
- Pudgy Penguins: Iconic NFT collection with a similar brand-licensing play (OverpassIP) and consumer product expansion (physical toys at Walmart), making it the closest peer in profile and GTM motion to BAYC.
- Azuki: Premium NFT brand with community-driven IP rights and a fashion/streetwear crossover strategy; competes directly with BAYC for high-end collector mindshare and brand collaboration deals.
- Immutable: Ethereum L2 (Immutable zkEVM) purpose-built for Web3 gaming, with comparable positioning to ApeChain as a chain provider for NFT-based games; competes for the same developer and game-studio pipeline.
Broad incumbents
- Larva Labs: Original creators of CryptoPunks (whose IP Yuga acquired in 2022 and sold to Infinite Node Foundation in 2025); serves as advisor on CryptoPunks today and represents the heritage NFT studio peer category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Yuga Labs social profiles
Digital presenceYuga Labs compliance and trust
Trust signalCompliance2 records
Yuga Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuga Labs leadership team
Management profileNumber of profiles
Profiles9 records
Yuga Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors38 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuga Labs M&A and investment
M&A and investmentM&A6 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuga Labs
What does Yuga Labs do?
Yuga Labs designs, mints, and operates branded NFT collections anchored by the Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), which function as membership passes and grant holders commercial IP rights. The company builds and operates the Otherside metaverse (a gamified virtual world with Otherdeed land NFTs and Kodas), the ApeChain Layer-3 blockchain on Ethereum, gaming experiences such as Dookey Dash, and licenses its IP via the Made by Ape program.
Is Yuga Labs a public or private company?
Yuga Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yuga Labs founded?
Yuga Labs was founded in 2021. It employs 101 to 250 people.
Where is Yuga Labs based?
Yuga Labs is headquartered in Coral Gables, United States, in the North America region.
How does Yuga Labs make money?
Five revenue lines are on record. Primary NFT Sales are the primary driver. The others are made by Ape Licensing, secondary Marketplace Royalties, apeChain Ecosystem Revenue and apeCoin Treasury / Token Economics.
Who are Yuga Labs's main competitors?
Direct peers on record are Decentraland, Magic Eden, OpenSea, Dapper Labs, Animoca Brands, The Sandbox, Pudgy Penguins, Azuki and Immutable. Larva Labs is listed as a broad incumbent.
Does Yuga Labs have an API?
No public API is recorded for Yuga Labs.
What industry is Yuga Labs in?
Yuga Labs's product category is NFT and Metaverse Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails).