GoNoodle
GoNoodle is a children's movement and educational video platform serving K-8 classrooms and families, used in over 75% of US public elementary schools, with ad/sponsorship-supported free content and a paid social-emotional learning subscription (SuperNoodle) sold to school districts.
- Company typePrivate
- Founded2010
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What GoNoodle does
GoNoodle, Inc. is a Nashville- and Atlanta-based children's movement and educational content platform founded in 2010, operating as a privately held company with 11-50 employees. The company's core product is a free web and mobile platform delivering streaming video content — including movement, dance, mindfulness, STEM, and literacy videos — for children ages 5-12 across iOS, Android, Apple TV, Roku, Amazon Fire, and web browsers, with Chromecast and AirPlay support for classroom and home viewing. The platform reaches over 75% of US public elementary schools and is used by both teachers in K-8 classrooms and families at home.
GoNoodle monetizes through a hybrid model: the flagship GoNoodle platform is freemium, supported by contextual advertising and clearly labeled sponsorships from brand partners (historically including Disney, Dr. Seuss, Nickelodeon, and others), while SuperNoodle — a wholly-owned SEL curriculum brand targeting ages 5-9 — is sold on a recurring annual subscription to schools and districts, with funding available through ESSER and Title I/II/IV programs. GoNoodle distributes SuperNoodle via direct enterprise sales and the free platform via app stores and self-serve web access, and drives grassroots adoption through its GoNoodle Ambassador Program and Club GoNoodle referral/rewards system (including a $5,000 Classroom Makeover incentive).
The company has built strategic content partnerships with major entertainment and non-profit brands, including a three-year exclusive with Dr. Seuss Enterprises (official literacy partner, 2026), a Star Wars: Mindfulness & Movement series with Disney and Lucasfilm (2026), Great Wolf Lodge, St. Jude Children's Research Hospital, and Wounded Warrior Project. The technology foundation is content-led rather than AI-driven, relying on JW Player for video delivery and human-curated programming. GoNoodle has raised approximately $10.9M in disclosed equity funding across multiple rounds (2010-2019) from investors including Chrysalis Ventures, SSM Partners, Children's Health, and a strategic investment from Campbell Soup Company.
GoNoodle firmographics
Firmographics- Name
- GoNoodle
- Legal name
- GoNoodle, Inc.
- Website
- https://gonoodle.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoNoodle is a children's movement and educational video platform serving K-8 classrooms and families, used in over 75% of US public elementary schools, with ad/sponsorship-supported free content and a paid social-emotional learning subscription (SuperNoodle) sold to school districts.
- Ownership category
- akta.pro rank
GoNoodle industry classification
Industry- Product category
- Children's Educational Content
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- Edutainment & Learning-Through-Play Channels (MPABAKAE), Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL)
Keywords
Where GoNoodle is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoNoodle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Platform (GoNoodle): GoNoodle's core platform is completely free for users. Revenue is generated through contextual advertising within the family app experiences, sponsorships, and partnerships that support the platform while maintaining kid-safe standards.
- SuperNoodle Subscription: SuperNoodle is a paid social-emotional learning curriculum offered to schools and districts at a subscription price. School and district pricing is available with personalized reports and data tracking.
- Sponsorships and Advertising: GoNoodle partners with organizations to deliver sponsored content. Partners include major brands interested in supporting children's health and wellness. All sponsorships are clearly labeled and reviewed for age-appropriateness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | GoNoodle Free Platform - Free for all users |
| Subscription | Annual | SuperNoodle Paid Curriculum - School and district pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
GoNoodle product offering
Product offeringCore offering
GoNoodle provides a freemium web and mobile platform delivering streaming movement, mindfulness, and educational video content designed for children ages 5-12, used in classrooms and at home. Its paid subsidiary product, SuperNoodle, is a research-based social-emotional learning (SEL) curriculum sold as an annual subscription to elementary schools and districts, including grade-specific DoAble activities and competency tracking.
Differentiator
Problem solved
Functional benefit
Brands
- SuperNoodle: Social emotional learning (SEL) curriculum platform for elementary-aged learners (5-9 years old), featuring videos and DoAble activity sheets developed by educators and health experts.
Products and services
- GoNoodle Free Platform Free streaming video platform delivering movement, dance, mindfulness, and educational content for children ages 5-12. Available as mobile and TV apps on iOS, Android, Roku, Apple TV, Amazon, and via the web at gonoodle.com. Used by teachers in classrooms and by families at home.
- SuperNoodle Social-Emotional Learning Curriculum Paid, research-based social-emotional learning (SEL) curriculum for elementary students ages 5-9. Includes video episodes, DoAble activity sheets, and educator tools for competency tracking and personalized reports. Sold as an annual subscription to schools and districts.
Quantifiable outcome
- 86% of US public elementary schools use GoNoodle
- +1 more outcomes
Companies that use GoNoodle
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
GoNoodle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
GoNoodle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Great Wolf LodgeminorPartnership to launch 'Great Wolf Stomp: The Squatchy Remix!' - an immersive movement-based video experience featuring GoNoodle's mascot Squatchy Berger. Content includes story-driven activities with stomp, clap, howl, and freestyle moves. Content will play on resort screens across Great Wolf Lodge properties and is designed for classrooms and homes.
- St. Jude Children's Research HospitalminorGoNoodle hosts St. Jude Math-A-Thon activities within its STEM Lab channel, offering movement-based math activities for kindergarten through fifth-grade classrooms. Schools may participate in optional fundraising benefiting St. Jude, which provides treatment to children without billing families.
- Dr. Seuss EnterprisescoreThree-year partnership making Dr. Seuss the official literacy partner of GoNoodle. Launched a dedicated Dr. Seuss channel during Dr. Seuss's birthday week to promote early literacy through videos, printable activity sheets, and classroom badges.
- Disney and LucasfilmcorePartnership to launch Star Wars: Mindfulness & Movement series - short animated videos teaching children breathing and movement exercises through Star Wars characters. Inaugural video 'Balanced Breathing with Grogu' available on GoNoodle's Star Wars channel and YouTube. Series planned to expand with additional episodes throughout 2026.
- Lancaster County Public SchoolsminorExpanded access to SuperNoodle emotional well-being program to 67 public elementary schools in Lancaster County, Pennsylvania. Local implementation led by Wynne Kinder, a veteran educator from Lancaster. Program provides structured, grade-specific resources for developing social-emotional skills.
- Wounded Warrior ProjectminorCollaboration to provide free Veterans Day activity sheets for classrooms across the United States. Initiative promotes reflection, gratitude, and understanding of veterans' contributions through engaging content for children.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
GoNoodle competitors and assessment
Company assessmentBroad incumbents
- Scholastic Education: Major K-12 educational publisher with digital learning products; competes for district SEL and supplemental curriculum budgets alongside SuperNoodle.
- ABCmouse (Age of Learning): Subscription-based early childhood learning platform used in classrooms and homes; competes for the same elementary-school and family use cases as GoNoodle.
- PBS Kids: Broad public-media incumbent delivering free educational video, games, and SEL content to classrooms and families — a scaled, broadly-distributed competitor in K-12 edutainment.
- Nickelodeon: Major kids' entertainment network and existing GoNoodle content partner; broader incumbent with overlapping kids' IP and edutainment ambitions.
- Highlights for Children: Established kids' educational content brand with classroom and family products; broad incumbent adjacent to GoNoodle's literacy and movement content.
- Disney Junior: Disney's preschool/kids video brand and GoNoodle content partner; broader incumbent competing for kids' attention across streaming and edutainment.
Direct peers
- Cosmic Kids Yoga: Direct peer delivering movement, yoga, and mindfulness video content for children via subscription apps and YouTube, competing for the same family-and-classroom use case as GoNoodle's core movement videos.
- Khan Academy Kids: Free K-5 educational platform with movement, literacy, and SEL content distributed to schools and families; overlaps directly with GoNoodle's classroom and home adoption motion.
- Calm Kids: Mindfulness and meditation platform with child-focused content; competes for both family subscriptions and school SEL adoption against SuperNoodle.
- Headspace for Kids: Mindfulness and SEL content aimed at children and schools; competes for the same SEL curriculum wallet as SuperNoodle, especially in district-level procurement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GoNoodle social profiles
Digital presenceGoNoodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoNoodle leadership team
Management profileNumber of profiles
Profiles5 records
GoNoodle subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoNoodle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoNoodle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoNoodle
What does GoNoodle do?
GoNoodle provides a freemium web and mobile platform delivering streaming movement, mindfulness, and educational video content designed for children ages 5-12, used in classrooms and at home. Its paid subsidiary product, SuperNoodle, is a research-based social-emotional learning (SEL) curriculum sold as an annual subscription to elementary schools and districts, including grade-specific DoAble activities and competency tracking.
Is GoNoodle a public or private company?
GoNoodle is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoNoodle founded?
GoNoodle was founded in 2010. It employs 11 to 50 people.
Where is GoNoodle based?
GoNoodle is headquartered in Nashville, United States, in the North America region.
How does GoNoodle make money?
Three revenue lines are on record. Freemium Platform (GoNoodle) is the primary driver. The others are superNoodle Subscription and sponsorships and Advertising.
Who are GoNoodle's main competitors?
Broad incumbents on record are Scholastic Education, ABCmouse (Age of Learning), PBS Kids, Nickelodeon, Highlights for Children and Disney Junior. Direct peers are Cosmic Kids Yoga, Khan Academy Kids, Calm Kids and Headspace for Kids.
Does GoNoodle have an API?
No public API is recorded for GoNoodle.
What industry is GoNoodle in?
GoNoodle's product category is Children's Educational Content. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of MPABAKAE, Edutainment & Learning-Through-Play Channels. Its NAICS code is 611710 and its SIC code is 8200.