STX Entertainment
STX Entertainment is a privately held film production studio, founded in 2014 and recapitalized in 2026 under Crown Productions (A-CAP), that produces mid-budget theatrical films (up to $20M) and licenses retained IP including Bad Moms, The Gentlemen, and Greenland, distributing through major-studio partners like Lionsgate.
- Company typePrivate
- Founded2014
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What STX Entertainment does
STX Entertainment is a privately held film production studio founded in 2014 and headquartered in Beverly Hills, California (with the LLC entity, STX Financing, LLC, also referenced in copyright filings). The company creates, produces, distributes, finances, and markets theatrical films and digital media. Following a 2026 recapitalization in which Crown Productions — the film financing subsidiary of diversified insurance platform A-CAP — acquired 100% ownership, STX is being relaunched as a mid-budget studio targeting films with production budgets up to $20 million. The new leadership team, led by CEO Peter Coleman (previously CEO of Film Services International and board member of Film Finances), plans to release 2-3 films in 2026 and scale to 4-6 films in 2027.
STX's core assets are its catalog of film IP, which includes the Bad Moms franchise (original and Christmas sequel), The Gentlemen, Hustlers, Greenland (with Greenland 2: Migration in development), The Boy franchise, Peppermint, Molly's Game, I Feel Pretty, I Care A Lot, Operation Fortune, The Mauritanian, and Den of Thieves. The studio distributes theatrically through partnerships with major studios, notably Lionsgate, which acquired domestic distribution rights to Greenland 2 for $10 million. STX also retains intellectual property rights that can be licensed for sequels and extensions, and it uses film festival premieres (e.g., 'Happy Hours' at the Tribeca Film Festival) and YouTube trailer distribution as marketing channels.
The business model is built on one-time distribution license sales for theatrical release and ongoing IP licensing/royalty revenue from retained franchises. STX serves two primary segments: (1) film audiences who consume theatrical releases, and (2) distribution partners (major studios like Lionsgate) who acquire territorial rights to distribute STX-produced films. The go-to-market motion is enterprise-level deal-making with distributors and filmmakers rather than direct-to-consumer sales. Pricing is not publicly disclosed and operates on per-film negotiated terms rather than standardized consumer pricing.
STX Entertainment firmographics
Firmographics- Name
- STX Entertainment
- Legal name
- STX Financing, LLC
- Website
- https://stxentertainment.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- STX Entertainment is a privately held film production studio, founded in 2014 and recapitalized in 2026 under Crown Productions (A-CAP), that produces mid-budget theatrical films (up to $20M) and licenses retained IP including Bad Moms, The Gentlemen, and Greenland, distributing through major-studio partners like Lionsgate.
- Ownership category
- akta.pro rank
Where STX Entertainment is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
STX Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Theatrical Film Distribution: STX produces films and generates revenue through theatrical distribution partnerships. Films are distributed via major studios like Lionsgate, which acquire distribution rights for specific territories.
- Intellectual Property Licensing: STX retains valuable IP including the Bad Moms franchise, Hustlers, and The Gentlemen, with projects in development and pre-production on those properties. This IP can be licensed for sequels, merchandise, and other revenue-generating extensions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
STX Entertainment product offering
Product offeringCore offering
STX Entertainment is a global film production studio that creates, produces, finances, and markets theatrical films across multiple genres. The studio produces mid-budget films with production budgets up to $20 million, retains valuable intellectual property (including the Bad Moms franchise, Hustlers, and The Gentlemen), and monetizes through distribution rights licensing to major studio partners such as Lionsgate, which acquired domestic rights to Greenland 2 for $10 million.
Product overview
STX Entertainment is a film production studio that operates as a portfolio of film franchises and standalone productions. The company produces films across genres including comedy (Bad Moms, I Feel Pretty), action (Peppermint, Mile 22), drama (The Mauritanian, Molly's Game), horror (The Boy franchise), and science fiction (Valerian, Greenland). Their film portfolio includes major franchises like Bad Moms and The Gentlemen, with valuable IP retained including Hustlers and The Gentlemen. The relaunched studio, under new ownership by Crown Productions, focuses on films with budgets up to $20 million, planning two to three releases annually. Key upcoming projects include Happy Hour premiering at Tribeca Film Festival and Greenland 2: Migration.
Differentiator
Problem solved
Functional benefit
Products and services
- Bad Moms
Companies that use STX Entertainment
Customer profileSegments2 records
Ideal customer profiles2 records
STX Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STX Entertainment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LionsgatecoreLionsgate acquired domestic distribution rights to Greenland 2 for $10 million. This represents a key distribution partnership for STX's theatrical releases, with Lionsgate handling domestic theatrical distribution of STX-produced films.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
STX Entertainment competitors and assessment
Company assessmentDirect peers
- Lionsgate: Lionsgate is the largest independent film studio and STX's primary distribution partner, acquiring Greenland 2 domestic rights for $10M. Directly comparable mid-budget theatrical focus and similar independent studio positioning in Hollywood.
- A24: A24 is a leading independent studio known for distinctive, prestige-driven content with strong festival presence. Comparable mid-budget theatrical strategy and brand-led positioning similar to STX's 'creativity without compromise' identity.
- Annapurna Pictures: Annapurna Pictures is an independent studio focused on auteur-driven mid-budget films with theatrical distribution. Comparable in scale, budget tier, and prestige positioning to STX's relaunched studio.
- Neon: Neon is an independent distributor with a festival-heavy strategy and prestige positioning. Comparable mid-budget theatrical focus and similar reliance on festival-driven marketing and critical buzz to amplify films.
- Bleecker Street: Bleecker Street is an independent film distributor focused on mid-budget theatrical releases with distinctive positioning. Comparable in scale, distribution model, and target audience to STX's slate.
- Participant Media: Participant Media is an independent studio producing mission-driven content with theatrical distribution. Comparable in scale and mid-budget tier, with similar focus on distinctive, content-led storytelling rather than franchise tentpoles.
- FilmNation Entertainment: FilmNation Entertainment is an independent film production and international sales company operating in the mid-budget tier. Comparable in production scale and distribution strategy, particularly in international sales and rights licensing.
Broad incumbents
- Focus Features: Focus Features is the specialty film label of NBCUniversal, operating in the mid-budget prestige tier. Comparable in budget range and audience targeting, but operates with the backing of a major studio's distribution infrastructure.
- Searchlight Pictures: Searchlight Pictures is Disney's specialty film label focused on prestige mid-budget theatrical releases. Comparable in budget tier and creative positioning, but with the backing of a major studio's global distribution reach.
- Sony Pictures Classics: Sony Pictures Classics is a specialty film distributor focused on prestige mid-budget theatrical releases. Comparable in distribution strategy and budget tier, but with the backing of Sony's studio infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
STX Entertainment social profiles
Digital presenceSTX Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
STX Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
STX Entertainment funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STX Entertainment M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STX Entertainment
What does STX Entertainment do?
STX Entertainment is a global film production studio that creates, produces, finances, and markets theatrical films across multiple genres. The studio produces mid-budget films with production budgets up to $20 million, retains valuable intellectual property (including the Bad Moms franchise, Hustlers, and The Gentlemen), and monetizes through distribution rights licensing to major studio partners such as Lionsgate, which acquired domestic rights to Greenland 2 for $10 million.
Is STX Entertainment a public or private company?
STX Entertainment is a private company. It is classified as corporate owned and is currently operating.
When was STX Entertainment founded?
STX Entertainment was founded in 2014. It employs 51 to 100 people.
Where is STX Entertainment based?
STX Entertainment is headquartered in Burbank, United States, in the North America region.
How does STX Entertainment make money?
Two revenue lines are on record. Theatrical Film Distribution is the primary driver. The others are intellectual Property Licensing.
Who are STX Entertainment's main competitors?
Direct peers on record are Lionsgate, A24, Annapurna Pictures, Neon, Bleecker Street, Participant Media and FilmNation Entertainment. Broad incumbents are Focus Features, Searchlight Pictures and Sony Pictures Classics.
Does STX Entertainment have an API?
No public API is recorded for STX Entertainment.