STX Entertainment

What STX Entertainment does

STX Entertainment is a privately held film production studio founded in 2014 and headquartered in Beverly Hills, California (with the LLC entity, STX Financing, LLC, also referenced in copyright filings). The company creates, produces, distributes, finances, and markets theatrical films and digital media. Following a 2026 recapitalization in which Crown Productions — the film financing subsidiary of diversified insurance platform A-CAP — acquired 100% ownership, STX is being relaunched as a mid-budget studio targeting films with production budgets up to $20 million. The new leadership team, led by CEO Peter Coleman (previously CEO of Film Services International and board member of Film Finances), plans to release 2-3 films in 2026 and scale to 4-6 films in 2027.

STX's core assets are its catalog of film IP, which includes the Bad Moms franchise (original and Christmas sequel), The Gentlemen, Hustlers, Greenland (with Greenland 2: Migration in development), The Boy franchise, Peppermint, Molly's Game, I Feel Pretty, I Care A Lot, Operation Fortune, The Mauritanian, and Den of Thieves. The studio distributes theatrically through partnerships with major studios, notably Lionsgate, which acquired domestic distribution rights to Greenland 2 for $10 million. STX also retains intellectual property rights that can be licensed for sequels and extensions, and it uses film festival premieres (e.g., 'Happy Hours' at the Tribeca Film Festival) and YouTube trailer distribution as marketing channels.

The business model is built on one-time distribution license sales for theatrical release and ongoing IP licensing/royalty revenue from retained franchises. STX serves two primary segments: (1) film audiences who consume theatrical releases, and (2) distribution partners (major studios like Lionsgate) who acquire territorial rights to distribute STX-produced films. The go-to-market motion is enterprise-level deal-making with distributors and filmmakers rather than direct-to-consumer sales. Pricing is not publicly disclosed and operates on per-film negotiated terms rather than standardized consumer pricing.

Name

STX Entertainment

Legal name

STX Financing, LLC

Website

https://stxentertainment.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

STX Entertainment is a privately held film production studio, founded in 2014 and recapitalized in 2026 under Crown Productions (A-CAP), that produces mid-budget theatrical films (up to $20M) and licenses retained IP including Bad Moms, The Gentlemen, and Greenland, distributing through major-studio partners like Lionsgate.

Ownership category

akta.pro rank

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Theatrical Film Distribution: STX produces films and generates revenue through theatrical distribution partnerships. Films are distributed via major studios like Lionsgate, which acquire distribution rights for specific territories.
2. Intellectual Property Licensing: STX retains valuable IP including the Bad Moms franchise, Hustlers, and The Gentlemen, with projects in development and pre-production on those properties. This IP can be licensed for sequels, merchandise, and other revenue-generating extensions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

STX Entertainment is a global film production studio that creates, produces, finances, and markets theatrical films across multiple genres. The studio produces mid-budget films with production budgets up to $20 million, retains valuable intellectual property (including the Bad Moms franchise, Hustlers, and The Gentlemen), and monetizes through distribution rights licensing to major studio partners such as Lionsgate, which acquired domestic rights to Greenland 2 for $10 million.

Product overview

STX Entertainment is a film production studio that operates as a portfolio of film franchises and standalone productions. The company produces films across genres including comedy (Bad Moms, I Feel Pretty), action (Peppermint, Mile 22), drama (The Mauritanian, Molly's Game), horror (The Boy franchise), and science fiction (Valerian, Greenland). Their film portfolio includes major franchises like Bad Moms and The Gentlemen, with valuable IP retained including Hustlers and The Gentlemen. The relaunched studio, under new ownership by Crown Productions, focuses on films with budgets up to $20 million, planning two to three releases annually. Key upcoming projects include Happy Hour premiering at Tribeca Film Festival and Greenland 2: Migration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad Moms

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LionsgatecoreChannel Partner/ Reseller/ Distributor · 8 January 2026Lionsgate acquired domestic distribution rights to Greenland 2 for $10 million. This represents a key distribution partnership for STX's theatrical releases, with Lionsgate handling domestic theatrical distribution of STX-produced films.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lionsgate: Lionsgate is the largest independent film studio and STX's primary distribution partner, acquiring Greenland 2 domestic rights for $10M. Directly comparable mid-budget theatrical focus and similar independent studio positioning in Hollywood.
• A24: A24 is a leading independent studio known for distinctive, prestige-driven content with strong festival presence. Comparable mid-budget theatrical strategy and brand-led positioning similar to STX's 'creativity without compromise' identity.
• Annapurna Pictures: Annapurna Pictures is an independent studio focused on auteur-driven mid-budget films with theatrical distribution. Comparable in scale, budget tier, and prestige positioning to STX's relaunched studio.
• Neon: Neon is an independent distributor with a festival-heavy strategy and prestige positioning. Comparable mid-budget theatrical focus and similar reliance on festival-driven marketing and critical buzz to amplify films.
• Bleecker Street: Bleecker Street is an independent film distributor focused on mid-budget theatrical releases with distinctive positioning. Comparable in scale, distribution model, and target audience to STX's slate.
• Participant Media: Participant Media is an independent studio producing mission-driven content with theatrical distribution. Comparable in scale and mid-budget tier, with similar focus on distinctive, content-led storytelling rather than franchise tentpoles.
• FilmNation Entertainment: FilmNation Entertainment is an independent film production and international sales company operating in the mid-budget tier. Comparable in production scale and distribution strategy, particularly in international sales and rights licensing.

Broad incumbents

• Focus Features: Focus Features is the specialty film label of NBCUniversal, operating in the mid-budget prestige tier. Comparable in budget range and audience targeting, but operates with the backing of a major studio's distribution infrastructure.
• Searchlight Pictures: Searchlight Pictures is Disney's specialty film label focused on prestige mid-budget theatrical releases. Comparable in budget tier and creative positioning, but with the backing of a major studio's global distribution reach.
• Sony Pictures Classics: Sony Pictures Classics is a specialty film distributor focused on prestige mid-budget theatrical releases. Comparable in distribution strategy and budget tier, but with the backing of Sony's studio infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stxent
• Facebookfacebook.com/STXEntertainment
• LinkedInlinkedin.com/company/stx-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STX Entertainment