CNH Industrial Capital India

What CNH Industrial Capital India does

CNH Industrial Capital is the captive financial services arm of CNH Industrial N.V. (NYSE: CNH), providing financing solutions exclusively for the CNH family of brands — Case IH, New Holland Agriculture, Case Construction, and New Holland Construction. The company offers an integrated suite of lending, leasing, insurance, and credit-account products (Productivity Plus), along with a used equipment marketplace (Equipment Alley), distributed primarily through the CNH dealer network and supplemented by digital self-service tools including a MyAccount portal and one-time payment processing via Billerweb. Customers include farmers and agricultural operations, construction and infrastructure contractors, and the CNH brand dealer network, with the financing relationship typically initiated at the point of equipment purchase.

The underlying technology is a conventional captive financing platform tailored to agricultural and construction equipment, with web-based account management, online credit applications, and support for ABS and unsecured bond funding programs on the capital-markets side. Operationally, the entity footprint spans the US, Canada, and France, with an Indian-domiciled legal entity (Gurgaon, founded 2018) among the corporate structure; principal operations run through CNH Capital America LLC and the wholly-owned subsidiary CNH Industrial Capital Canada Ltd.

Revenue is generated through interest on retail loan originations, lease payments and residual value capture on equipment leases, insurance premium revenue, and fees on financing transactions; the capital-markets funding arm accesses wholesale funding via senior unsecured notes, asset-backed securities, and unsecured bonds. Reported Q1 2025 retail loan originations were $2.2 billion (down 10.1% year-over-year) with Q1 net income of $74 million (down 17.8% year-over-year), reflecting the cyclically weaker farm equipment demand in primary US and South American markets.

Name

CNH Industrial Capital India

Legal name

CNH Capital America LLC

Website

https://cnhindustrialcapital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Captive finance subsidiary of CNH Industrial N.V. providing lending, leasing, insurance, and Productivity Plus credit accounts for Case IH, New Holland Agriculture, and CNH construction equipment customers via the dealer network and digital self-service channels.

Ownership category

akta.pro rank

Product category

Equipment Financing

NAICS

Offices of Bank Holding Companies (551111)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Industrial Manufacturing (Machinery, Equipment) (FSABACAD)

akta.pro secondary industry

Automotive & Mobility Manufacturing (FSABACAE)

Keywords

• Equipment financing
• Agricultural finance
• Construction finance
• Captive lending
• Equipment leasing

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Equipment Financing Originations: Retail loan originations for agricultural and construction equipment. The company generates revenue through interest on loans and financing fees. In Q1, originations were $2.2 billion, representing a 10.1% year-over-year decline.
2. Leasing Services: Equipment leasing solutions allowing farmers and contractors to access machinery without large upfront capital costs. Revenue generated through lease payments and residual value capture.
3. Insurance Products: Insurance offerings to protect equipment and business operations, generating premium revenue.
4. Note Issuance: Debt capital markets activity including senior unsecured note issuances. Canadian subsidiary issued Cdn$500 million in senior unsecured notes due 2029, proceeds used for working capital and debt repayment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CNH Industrial Capital India operates as the captive financial services arm of CNH Industrial N.V., providing lending, leasing, insurance, and credit products exclusively for purchasers of CNH family of brands including Case IH, New Holland Agriculture, Case Construction, and New Holland Construction. The company offers retail loan originations, equipment leasing, business insurance, and an extended Productivity Plus credit account for parts and service needs, distributed through the CNH dealer network and digital self-service platforms.

Product overview

CNH Industrial Capital is the captive financial provider for the CNH family of brands (Case IH, Case Construction, New Holland Agriculture, New Holland Construction). The company operates as a unified platform offering six interconnected financial solutions: Lending and Leasing as core financing products, Insurance for business protection, Productivity Plus for extended credit on parts and service, Used Equipment via Equipment Alley marketplace, and Lease End management services. Supporting these are self-service digital tools including MyAccount portal for centralized account management and One-Time Payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Productivity Plus: Credit account for parts and service needs for Case IH, New Holland, and related brand customers
• Equipment Alley
• Productivity Plus Account

Products and services

• Lending Retail financing options tailored to customer needs, providing flexible loan solutions for purchasing new agricultural and construction equipment across CNH brands.
• Leasing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Case IHcoreChannel Partner/ Reseller/ DistributorCNH Industrial Capital provides captive financing exclusively for Case IH agricultural equipment. The partnership enables integrated equipment-plus-financing sales at Case IH dealer locations.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorCNH Industrial Capital provides captive financing exclusively for New Holland Agriculture equipment. The partnership enables integrated equipment-plus-financing sales at New Holland dealer locations.
• Case ConstructioncoreChannel Partner/ Reseller/ DistributorCNH Industrial Capital provides captive financing exclusively for Case Construction equipment. The partnership enables integrated equipment-plus-financing sales at Case CE dealer locations.
• New Holland ConstructioncoreChannel Partner/ Reseller/ DistributorCNH Industrial Capital provides captive financing exclusively for New Holland Construction equipment. The partnership enables integrated equipment-plus-financing sales at New Holland CE dealer locations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• John Deere Financial: John Deere's captive finance arm providing lending, leasing, and insurance for agricultural and construction equipment. Most direct comparable given matching captive model, agricultural equipment focus, and dealer-channel distribution.
• AGCO Finance: Joint venture between AGCO and DLL providing captive financing for AGCO agricultural equipment brands (Massey Ferguson, Fendt, Valtra). Closely comparable in captive model, ag equipment focus, and dealer integration.
• Caterpillar Financial Services: Captive finance arm of Caterpillar Inc. providing loans, leases, and insurance for Cat equipment and machinery. Comparable in captive structure, construction equipment financing, and global dealer network distribution.
• Volvo Financial Services: Captive finance subsidiary of Volvo Group financing trucks, construction equipment, and related products. Comparable in captive model, heavy equipment focus, and dealer-channel financing integration.
• Komatsu Financial: Captive finance arm of Komatsu providing financing for construction and mining equipment. Comparable in captive model, construction equipment focus, and dealer-based distribution.
• Kubota Credit Corporation: Captive finance provider for Kubota agricultural and construction equipment in North America. Comparable in captive model, ag and CE equipment focus, and dealer channel integration.
• DLL Financial Solutions: Global vendor finance company (Rabobank subsidiary) financing agricultural and construction equipment, often through manufacturer partnerships. Comparable in equipment finance focus and dealer/vendor channel model.
• Case IH / New Holland Finance Programs: Brand-level financing programs operated through CNH Industrial Capital itself; relevant as the brand-customer-facing manifestation of the captive finance offering that competes against other OEMs' financing arms.

Regional players

• Mahindra Finance: India-based non-banking financial company providing equipment financing for tractors, vehicles, and commercial assets. Comparable in equipment financing model with regional focus on Indian market relevant to the India-named entity.

Broad incumbents

• CNH Industrial N.V. Parent company (NYSE: CNH) and global manufacturer of agricultural and construction equipment including the Case IH, New Holland, Case CE, and New Holland CE brands. Relevant as the parent whose strategy and equipment sales directly drive CNH Industrial Capital's originations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cnhindustrialcapital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNH Industrial Capital India