What New Holland Construction does

New Holland Construction is the light construction equipment brand of CNH Industrial (NYSE: CNH), operating primarily in North America across the United States and Canada. The company designs, manufactures, and distributes a portfolio of 10 light construction equipment categories — including skid steer loaders (300 Series), compact track loaders, mini track loaders (C314), loader backhoes (D Series), tractor loaders (U80D), small articulated loaders, compact wheel loaders, midi excavators, mini excavators, and forklifts (F50C) — complemented by an extensive attachment ecosystem covering both mini and full-size implements.

Its technology stack centers on mechanical engineering innovation (e.g., the proprietary Super Boom vertical lift system), 2D machine control guidance (SiteControl 2D, developed with Hemisphere), and an in-house telematics platform (myNewHollandConstruction) that delivers real-time alerts, geo-fencing, operator monitoring, and maintenance tracking. In 2024 the brand added its first electric vehicles, the E15X electric mini excavator and the ML22X electric small articulated loader, both with zero-emission operation targeted at indoor and emissions-sensitive job sites.

The business model is dealer-led: roughly 400 authorized dealers at 700+ locations handle equipment sales, service, and parts, supplemented by USA and Canada online marketplaces (Shop Inventory), a myCNH online parts store, and a financing/extended-protection stack delivered through CNH Capital (lending, leasing, insurance, Productivity Plus revolving credit, and Purchased Protection Plans up to 84 months or 10,000 hours). End customers span agriculture, forestry, landscaping, municipal/government, general construction, rental fleets, and snow removal — a broad, fragmented base with pricing conducted through dealer quotes rather than public list pricing.

Name

New Holland Construction

Legal name

CNH Industrial America LLC

Website

https://construction.newholland.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New Holland Construction is the light construction equipment brand of CNH Industrial, selling skid steers, compact track loaders, mini excavators, and related machinery through 400 dealers at 700+ locations across the USA and Canada.

Ownership category

akta.pro rank

Product category

Light Construction Equipment

NAICS

Construction Machinery Manufacturing (333120), Construction Machinery Manufacturing (33312), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Construction Equipment Vehicle Manufacturing (Earthmoving/Loaders/Excavators/Dozers) (IMACAFAA)

akta.pro secondary industries

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Compact construction equipment
• Skid steer loaders
• Mini excavators
• Earthmoving machinery
• Construction attachments

Headquarters

HQ city

New Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Equipment Sales: Sale of light construction equipment including skid steer loaders, compact track loaders, mini excavators, loader backhoes, tractor loaders, small articulated loaders, compact wheel loaders, midi excavators, and forklifts. Equipment sales are the primary revenue stream through dealer network.
2. Parts and Components: Sale of genuine New Holland parts, remanufactured parts, fluids, lubricants, filters, batteries, and accessories through the myCNH Store. Remanufactured parts are cost-efficient alternatives to new parts, fully tested to meet OEM specifications.
3. Financing and Extended Protection: CNH Capital provides lending, leasing, insurance, and Purchased Protection Plans (PPP) for equipment protection beyond base warranty. Also offers Productivity Plus commercial revolving account for parts and service purchases.
4. Service and Maintenance: Service offerings including Planned Maintenance Agreements, Certified Maintenance Inspections, Top Service parts fulfillment, and New Holland Top Service expedited solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

New Holland Construction manufactures and sells light construction equipment through a North American dealer network spanning ten product categories: skid steer loaders, compact track loaders, mini track loaders, loader backhoes, tractor loaders, small articulated loaders, compact wheel loaders, midi excavators, mini excavators, and forklifts. The company also distributes a full line of mini and full-size attachments, genuine and remanufactured parts, electric equipment models, telematics-based fleet management, financing through CNH Capital, and aftermarket service programs including maintenance agreements and extended protection plans.

Product overview

New Holland Construction is a brand of CNH Industrial offering a comprehensive portfolio of light construction equipment across 10 product categories. The core equipment lineup includes Skid Steer Loaders (300 Series), Compact Track Loaders, Mini Track Loaders (C314), Loader Backhoes (D Series), Tractor Loaders (U80D), Small Articulated Loaders (SAL), Compact Wheel Loaders, Midi Excavators, Mini Excavators (including the E15X electric model), and Forklifts (F50C). These are complemented by add-on technology modules including SiteControl 2D machine control guidance by Hemisphere for precision excavation, and myNewHollandConstruction fleet management telematics platform for real-time monitoring and asset protection. The company also offers comprehensive services through CNH Capital including financing, leasing, insurance, and Purchased Protection Plans, plus Planned Maintenance Agreements, Certified Maintenance Inspections, and New Holland Top Service expedited support. An extensive attachment ecosystem covering both mini and full-size attachments enables versatility across landscaping, construction, agriculture, and municipal applications. Recent product expansion includes electric equipment with the E15X Electric Mini Excavator and ML22X Electric Small Articulated Loader representing New Holland's first electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• myNewHollandConstruction: Self-service portal and telematics platform for fleet management, providing real-time alerts, data analytics, and equipment optimization tools for construction equipment operators.
• Productivity Plus
• Purchased Protection Plans (PPP)
• Super Boom

Products and services

• Skid Steer Loaders (300 Series) Skid steer loaders built around the operator with reliable engines delivering powerful performance while using less fuel than previous models. Designed for construction, landscaping, and agricultural tasks.
• Compact Track Loaders Compact track loaders featuring the proprietary Super Boom vertical lift providing more dump height and reach for higher material loading.
• Mini Track Loaders (C314) Mini track loaders with high operating capacity designed for residential construction and landscaping tasks.
• Loader Backhoes (D Series) D Series loader backhoes improving operator comfort and productivity while delivering Tier 4 Final emission compliance.
• Tractor Loaders (U80D) Versatile tractor loaders with 74 gross horsepower for use across multiple applications.
• Small Articulated Loaders Small articulated loaders excelling in smaller tasks with exceptional lifting capability and a light footprint.
• Compact Wheel Loaders Compact wheel loaders offering an alternative for farm, landscape, municipal projects, and material handling solutions.
• Midi Excavators Midi excavators combining powerful performance and versatility in a compact design, representing New Holland's entry into the midi excavator segment.
• Mini Excavators Mini excavators providing class-leading excavation performance and flexibility across various applications.
• Forklifts (F50C) F50C forklifts with four forward and four reverse gears providing control across nearly any job or terrain.
• E15X Electric Mini Excavator New Holland's first electric vehicle - a zero-emission mini excavator with a 21.5 kWh battery, 6 ft 7 in dig depth, and 3,194 lbs operating weight designed for safe indoor use and environmentally sensitive operations.
• ML22X Electric Small Articulated Loader New Holland's first electric Small Articulated Loader featuring a 24.9 kWh battery, 4,850 lbs lifting capacity, and up to 6 hours runtime with zero emissions for indoor operation.
• Mini Attachments Over 20 attachment types for mini equipment including 4-in-1 buckets, angle brooms, brush mowers, dozer blades, grapple buckets, hydraulic hammers, landscape rakes, pallet forks, snow blowers, tillers, trenchers, and V-plows.
• Full-Size Attachments Extensive attachment lineup including Arctic Sno-Pushers, augers, backhoes, bale handlers, brooms, cold planers, concrete claws, couplers, excavator mulching heads, hydraulic hammers, landscape rakes, laser grading boxes, lift booms, pallet forks, rock saws, snow blowers, snow pushes, stump grinders, tillers, trenchers, and vibratory packers.
• Genuine New Holland Parts Factory-engineered replacement parts including engine oil, transmission-hydraulic fluid, coolant formulations, and remanufactured parts backed by industry-leading warranty, sold through the myCNH Store.
• CNH Capital Financing Financing solutions including lending, leasing, insurance, and Productivity Plus commercial revolving account for parts and service needs.
• Purchased Protection Plans (PPP) Extended protection plans covering powertrain, hydraulics, and electrical components beyond base warranty, available for new and used equipment up to 84 months or 10,000 hours.
• Planned Maintenance Agreements Fixed-price maintenance programs identifying problems before failure, decreasing downtime, and improving resale value through documented maintenance.
• Certified Maintenance Inspections (CMI) Annual inspection program by factory-trained technicians to prevent downtime and protect equipment investment.
• New Holland Top Service Expedited parts and service solutions leveraging the entire New Holland dealer network to maximize uptime during busy seasons.

Quantifiable outcome

• Unlimited hours for first year warranty on Super Boom skid steers and compact track loaders
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• CNH Industrial (Parent Company)coreStrategic or Co-development PartnerNew Holland Construction is a brand of CNH Industrial (NYSE: CNH), a leading global equipment and services company engaged in the design, production, marketing, sale, and financing of agricultural and construction equipment. As part of CNH Industrial, New Holland benefits from shared resources, technology development, and corporate support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Komatsu: Komatsu offers compact excavators and other construction equipment alongside its larger mining and infrastructure machines, competing with New Holland in selected compact categories.
• Caterpillar: Caterpillar offers a much broader equipment portfolio including compact construction machines, directly competing with New Holland in select categories while also dominating larger earthmoving and infrastructure equipment.
• John Deere Construction: John Deere Construction competes in compact track loaders, skid steers, and compact excavators while being primarily known for agriculture, providing overlap in equipment categories and customer segments with New Holland.
• Volvo Construction Equipment: Volvo CE offers compact wheel loaders and excavators among its broader construction equipment portfolio, with overlap in certain product categories where New Holland competes.

Emerging players

• Takeuchi Manufacturing: Takeuchi specializes in compact track loaders and mini excavators, focusing on niche segments where it overlaps with New Holland Construction's compact equipment lineup, particularly in the rental and landscaping verticals.

Direct peers

• Kubota: Kubota competes directly in compact excavators, skid steers, and compact track loaders, with strong presence in landscaping and rural construction segments overlapping New Holland's customer base.
• JCB: JCB manufactures compact excavators, skid steer loaders, and telehandlers with a global footprint, competing in similar product categories as New Holland Construction especially in North American rental and municipal segments.
• Wacker Neuson: Wacker Neuson specializes in compact construction equipment including mini excavators, wheel loaders, and skid steers, targeting similar landscaping, rental, and general construction customers as New Holland Construction.
• Case Construction Equipment: A sister brand of New Holland Construction under CNH Industrial, Case offers overlapping skid steer loaders, compact track loaders, and backhoes, competing head-to-head with New Holland through a parallel dealer network.
• Bobcat Company: Bobcat (owned by Doosan) is the market leader in compact construction equipment including skid steer loaders, compact track loaders, and mini excavators — the exact categories where New Holland Construction competes most directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-holland-construction-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Holland Construction